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Lizanne Dobson
Representative:
Keller Williams
Neighbourhood Realty
i n t e r v i e w : Aviva Vetter
p o r t r a i t : Kateryna Photography
Life is a journey and sometimes the best things come when
you least expect them. This was the case for Lizanne, when
one of life’s “transitions” led her to a career in real estate. She
found that every moment, experience and encounter, up to
that point, prepared her to rise to the many challenges that
this industry presented.
Lizanne planted her feet firmly into the world of real estate
in 2001 and just 3 years ago she made the move to Keller
Williams Neighbourhood Realty. An innate fascination with
architecture & design, a love for getting to know others,
along with success in renovating and selling her own houses
has helped Lizanne create a flourishing career. Her strong
negotiating skills and natural sense of organization have
paved the way for juggling numerous listings at once, while
never loosing sight of the individual needs of each client.
Lizanne brings her personalized signature service, market
knowledge and years of experience to the serious business of
buying and selling a home in Toronto.
What does it take to be a successful real estate agent?
Above all, good listening skills are key to being a great
realtor. My goal is not only to fulfill my clients’ objectives,
but to exceed their expectations, so that they enthusiastically
refer me to their friends and family. I can’t do that unless
I have a profound understanding of what they really want
out of their move. Another quality that leads to success is
flexibility and open mindedness. Real estate is a fast paced
industry—every transaction is different and things don’t
usually go exactly according to plan, so being able to assess
a situation, and adjust accordingly is critical to success.
Then of course, you need strong market knowledge, great
negotiating & marketing skills as well as an ability to really
connect with people.
How would you describe your clientele?
Every client and transaction is different, but the majority of
my clients are professionals buying houses. I work mostly in
the west end, downtown and occasionally in North Toronto.
My clients are either buying their first home, trading up for
more space or downsizing. As a result of my older clientele
looking to crystalize some equity and have more freedom, I
have recently been selling more condos. Another large part
of my business is relocating corporate executives to Toronto,
and working with bankers engaged as estate trustees to sell
the real estate component of their client’s estates.
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