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“Our office, located in the heart of the Kingsway, was the first<br />

Royal LePage Real Estate Services Ltd. satellite office in Canada.<br />

Over the next five years, I’d like to continue on this path<br />

towards my ultimate goal, to be the top team in West Toronto.”<br />

strong perception into every situation. Bottom line is that I<br />

treat every listing like it’s the only one I have and I’m overtly<br />

accessible any time of the day for my clients.<br />

How would you describe your personal brand?<br />

If I were to pick words to describe my personal brand, I’d<br />

stay away from gimmicky tag lines and underline sincerity,<br />

trustworthiness, professionalism, style, and simplicity.<br />

What selling methods do you stand by?<br />

It’s not about specific selling methods for me, although I do<br />

have my set of trusted guidelines that I’ve built throughout<br />

my career. I do approach every listing with fresh perspective<br />

and forward thinking because each listing is by nature<br />

different and will sell for different reasons. This can be a very<br />

serious process for buyers, so preparing myself, while having<br />

fun when the mood permits, is a strategy I stand by. After all,<br />

knowledge is power.<br />

Tell us about your team, where you see yourself<br />

in five years?<br />

My team consists of twelve diverse agents, and two<br />

support staff. Everyone on the team is local, which<br />

provides special insight into the area. Our office, located<br />

in the heart of the Kingsway, was the first corporate<br />

satellite office in Canada. Over the next five years, I’d like<br />

to continue on this path towards my ultimate goal, to be<br />

the top team in West Toronto.<br />

Tell us about giving back to the community; do you have<br />

any causes that are close to your heart?<br />

Giving back is not only integrated into our business, but<br />

plays a role in the way we approach our mission as well. We<br />

are heavily involved with the local schools and contribute<br />

our time and efforts to various fundraising events like play<br />

dates and pumpkin drives. We also donate a percentage of<br />

proceeds to the Royal LePage Shelter Foundation, which aims<br />

to help women and children escape violence and rebuild<br />

their lives.<br />

How do you relax after a long busy day?<br />

Real estate is my life, so for me, it never shuts down<br />

completely. But I love spending time with my amazing<br />

wife and three kids; I do enjoy golfing in the summers and<br />

socializing with friends. Even then, I find work itself relaxing<br />

and I love to interact with people.<br />

What is your favourite area in Toronto’s West End?<br />

Along Bloor and Kingsway West. It’s a vibrant area, with<br />

great restaurants and shopping. There’s always something<br />

going on. I also love the Junction and Roncesvalles.<br />

What is your philosophy?<br />

Anyone can get started in real estate, but staying in for the<br />

long run takes work, energy and effort. I always keep in mind<br />

that everyday is a new day, and a chance to face everything<br />

with a sense of urgency. This philosophy has helped me<br />

succeed and overcome many challenges.<br />

Royal Lepage Real Estate Services Ltd. · 416.618.8326 · paul@paulnusca.com · www.paulnusca.com<br />

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