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“Our office, located in the heart of the Kingsway, was the first<br />
Royal LePage Real Estate Services Ltd. satellite office in Canada.<br />
Over the next five years, I’d like to continue on this path<br />
towards my ultimate goal, to be the top team in West Toronto.”<br />
strong perception into every situation. Bottom line is that I<br />
treat every listing like it’s the only one I have and I’m overtly<br />
accessible any time of the day for my clients.<br />
How would you describe your personal brand?<br />
If I were to pick words to describe my personal brand, I’d<br />
stay away from gimmicky tag lines and underline sincerity,<br />
trustworthiness, professionalism, style, and simplicity.<br />
What selling methods do you stand by?<br />
It’s not about specific selling methods for me, although I do<br />
have my set of trusted guidelines that I’ve built throughout<br />
my career. I do approach every listing with fresh perspective<br />
and forward thinking because each listing is by nature<br />
different and will sell for different reasons. This can be a very<br />
serious process for buyers, so preparing myself, while having<br />
fun when the mood permits, is a strategy I stand by. After all,<br />
knowledge is power.<br />
Tell us about your team, where you see yourself<br />
in five years?<br />
My team consists of twelve diverse agents, and two<br />
support staff. Everyone on the team is local, which<br />
provides special insight into the area. Our office, located<br />
in the heart of the Kingsway, was the first corporate<br />
satellite office in Canada. Over the next five years, I’d like<br />
to continue on this path towards my ultimate goal, to be<br />
the top team in West Toronto.<br />
Tell us about giving back to the community; do you have<br />
any causes that are close to your heart?<br />
Giving back is not only integrated into our business, but<br />
plays a role in the way we approach our mission as well. We<br />
are heavily involved with the local schools and contribute<br />
our time and efforts to various fundraising events like play<br />
dates and pumpkin drives. We also donate a percentage of<br />
proceeds to the Royal LePage Shelter Foundation, which aims<br />
to help women and children escape violence and rebuild<br />
their lives.<br />
How do you relax after a long busy day?<br />
Real estate is my life, so for me, it never shuts down<br />
completely. But I love spending time with my amazing<br />
wife and three kids; I do enjoy golfing in the summers and<br />
socializing with friends. Even then, I find work itself relaxing<br />
and I love to interact with people.<br />
What is your favourite area in Toronto’s West End?<br />
Along Bloor and Kingsway West. It’s a vibrant area, with<br />
great restaurants and shopping. There’s always something<br />
going on. I also love the Junction and Roncesvalles.<br />
What is your philosophy?<br />
Anyone can get started in real estate, but staying in for the<br />
long run takes work, energy and effort. I always keep in mind<br />
that everyday is a new day, and a chance to face everything<br />
with a sense of urgency. This philosophy has helped me<br />
succeed and overcome many challenges.<br />
Royal Lepage Real Estate Services Ltd. · 416.618.8326 · paul@paulnusca.com · www.paulnusca.com<br />
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