Q_01_web-singlepage_Jun15

Paul Nusca
Sales Representative:
Royal LePage Real Estate Services Ltd.
i n t e r v i e w : Aviva Vetter
p o r t r a i t : Kateryna Photography
The thrill of every sale courses like blood through his
veins and Paul, born and raised in Toronto’s West End,
puts all he’s got into every client he encounters. After
getting a taste of real estate from the family business,
he decided to stay in for the long haul and make it his
career. Nearly fifteen years later, he’s built a results-driven
enterprise and his eyes come alive with the mention of
real estate—his appetite is insatiable.
Why real estate?
Something just clicked, though it was always part of me,
even during my previous work in the world of finance. Being
surrounded by real estate growing up gave me a thirst for the
business. I learned the ins and outs of real estate by osmosis.
Fourteen years later, I still get a buzz at the prospect of
meeting someone new and taking on a listing.
What is real estate to you?
Real estate is people, architecture and mentoring those
around me. I love coming to work everyday, which I don’t
see as work, and I enjoy the flexibility that comes with
this domain. The unpredictability of each day keeps me
on my toes.
What types of listings do you specialize in?
Every listing, whether it’s a sale, purchase or a lease has
equal standing in my books. Actually, one of the things
I enjoy most about real estate is the exhilaration of
possibilities that every potential listing brings.
Do you have any advice for someone buying or
selling a home?
Over the years, I’ve come to realize that each circumstance
has to be evaluated on a case-by-case basis. There are so
many factors that go into buying or selling a home with no
clear-cut formula. One of the difficulties of assessing the
selling potential of a home is the uncontrollable nature
of various elements—state of the market and location, for
example. So I like to take the time to speak with each client
and find out what’s working and what’s not and focus on the
controllable variables for a positive outcome.
What sets you apart from other brokers?
I stick by honesty and straightforwardness and say what’s on
my mind, most, if not all of the time. Being candid, without
sugar coating a situation is probably one of my strongest
suits—along with knowing my domain inside and out. I’ve
come to build a credible and loyal reputation on my family
name and I don’t take any listing for granted. I’ve been
characterized as tough but fair, with good instincts and
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