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In terms of the expansion, what’s new in retail? We worked 50 new stores into the plan. Many of them are new to market stores, meaning that they are first to Ontario, and even new to Canada. For example, we‘ve just launched Saks Fifth Avenue, which happens to be one of the only two storefronts in Canada – the other at CF Toronto Eaton Centre. The Saks Food Hall featuring Pusateri’s Fine Foods is another great addition to the property. We feel proud that we've been able to accomplish major milestones in just the last few years. To the retailer roster we’ve added Ted Baker London, DeBeers, Nespresso, Samsung, Uno De 50, Free People with Spring opening of Indigo and a 3-level Sport Chek. Nordstrom is set to open in early 2<strong>01</strong>7, and more. We didn’t have the opportunity to open any of these stores before the renovations, so this is an exciting time in CF Sherway Gardens’ history. For example, Harry Rosen re-located to a flagship store within the expansion and doubled their square footage. The mall is generally one level, except for a few of the stores, like H&M, which are two-level once you enter. The team has really found innovative ways to maximize the space. One of the great features of a one-level mall is that it’s easier to navigate. In fact, we have a running joke among colleagues – stick to the right and you won’t get lost. In all seriousness though, it’s like walking downtown, and the lack of escalators makes it easier on those with children as well as people with limited mobility. We work closely with the stores to ensure we’re all on the same page when it comes to the premium look and feel we endeavor to portray to our customers. Aside from the retail influx, what are some of the new elements of the expansion? This latest expansion has allowed us to improve on the parking, the dining experience as well as the technology side of things. Our objective was to make your trip to CF Sherway Gardens an enjoyable and smooth experience. The parking conditions needed an overhaul. Parking facilities now have a better layout, with the addition of three level parking decks in very close proximity to the mall rather than the traditional one level outdoor parking which forced you to walk a fair distance before reaching one of the entrances. One of the main challenges with parking that we set out to solve was finding a way to save time—to do that we looked to increase efficiency. After all, parking can lend a lot to how enjoyable your shopping experience turns out. We introduced parking navigation. A simple tool using red and green sensors, so that when you get to the property, you can drive straight to the spot with a green light, thereby saving shoppers the hassle of driving up and down the rows. On the technology side of things, we’ll be launching a smartphone app that will let you know where the best available parking stalls are located making it easy to plan your shopping trip accordingly before you even leave the comforts of your home. Another program that we recently launched is a concierge tool called CF SHOP! Text, a text-based concierge service which gives consumers access to advanced guest services at their fingertips. Shoppers can ask anything from whether there is a specific store at the property to the location of anything within the facility. In addition to improved WiFi accessibility, we’ve also incorporated new digital directories, outlining the exact path you need to take to get to a desired location. Continuing to evolve the definition of a shopping centre, we are upping the game by providing best-in-class options from food to fashion. Our food court, which was actually one of the first food courts to be built into a mall in all of North America back in 1971, was moved to 14
a new section within the 210,000 square foot expansion. We kept the name, Gourmet Fare, and doubled the seating capacity, added a modern layout to make it more pleasing to the eye and built it in a way that allowed for natural light to flow through. In addition, fifteen beautiful Halo Chandeliers, commissioned from Roll & Hill, a high-end lighting design house based in Brooklyn, New York, are hung throughout the Gourmet Fare. To maintain the level of luxury found throughout the property, we added Bar Freddo to the Gourmet Fare, an exciting new concept incorporating a wine bar, artisanal Italian cuisine and gelato. We made the space more inviting for guests adding a variety of seating options so that shoppers are able to take the time they need to reenergize before continuing on their experience within the property. Along with the new look and feel of the food court came a few new restaurants to add to the mix. CF Sherway Gardens has welcomed premium dining options including The Keg Steakhouse + Bar, JOEY Sherway, Beaumont Kitchen, a stylish dining lounge by Oliver & Bonacini featuring California-inspired cuisine within the Saks Fifth Avenue store, and the soon-to-open Cactus Club Café, which hails from the West Coast. Our goal with any new component we introduce is to make the experience seamless for our shoppers. The bottom line is that we want to heighten the journey for our customers at everyone moment by continuing to innovate the shopping experience. Are the renovations almost finished? When do you foresee an end date? This phase in the redevelopment is almost complete though we will keep looking for opportunities to improve the property, staying in line with the demand from our customers. We always strive to bring in the best of what our customers are seeking. How would you position CF Sherway Gardens? CF Sherway Gardens is a niche shopping centre in terms of price. We are positioned as a moderate-to-high priced mall. You’ll find stores like H&M all the way to Saks Fifth Avenue though we are moving towards attracting higher end, luxury retailers. This is how we are branded in retail. We are categorized as a super-regional mall, meaning that we draw from an extended trade area beyond the local and we are extremely accessible shopping district due to our location along major highways. 15
Page 1 and 2: QMAGAZINE Toronto West
Page 4 and 5: Handbags and Accessories A growing
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Page 8 and 9: Letter from the editor Toronto’s
Page 10 and 11: TORONTO WEST p h o t o e s s a y :
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Page 14 and 15: Managing one of the biggest renovat
Page 18 and 19: “CF Sherway Gardens has welcomed
Page 20 and 21: SAKS IS IN TOWN One of the world’
Page 22 and 23: The high-end retailer also brings a
Page 24 and 25: Kim Edmonds Founder: Art Connect i
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Page 28 and 29: Jacqueline Nimer Sales representati
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Page 32 and 33: Lizanne Dobson Representative: Kell
Page 34 and 35: Connie Farmer & Linda Tickins Sutto
Page 36 and 37: Robert Citrullo Sales Representativ
Page 38 and 39: Phil Beecher Beecher & Associates R
Page 40 and 41: Antonio Piazza & Voula Gekas Sales
Page 42 and 43: ought to you by The Humberview Grou
Page 44 and 45: “Take care of your customers and
Page 46 and 47: John Esplen President The Humbervie
Page 48 and 49: Jim Leckie General Manager Humbervi
Page 50 and 51: Andrew Lennox General Manager Humbe
Page 52: “We are taking the customer exper
Page 55 and 56: are the 2 to 3 three times thicker
Page 57 and 58: SPECS Almost all the Corvettes sold
Page 59 and 60: Competitive and tailored financing
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Page 64 and 65: Nicole Keane Owner: Indulge Beauty
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Dr. Sky Naslenas B.Sc, DDS, M.Sc, F
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BEFORE AFTER 24MO. INVISALIGN Patie
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Martha Moen Founder: Paint & Pixels
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Leon Brown President: Royal York Fo
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the player noticed outside of Canad
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Q MAGAZINE CELEBRATING WEST TORONTO
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Proud member of The Humberview Grou
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