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Managing one of the biggest renovations and investments in Canadian retail history is something to be proud of. As part of the executive management team of one of the two malls that brought Saks Fifth Avenue to Canada, Andy Traynor, General Manager, has witnessed CF Sherway Gardens rise to new heights, a far cry from its ground breaking in 1971. With more space and modern design comes an abundance of high-end stores that customers have been craving, making it the ultimate one-stopshop for fashionable shopping and recreation. The new vision for the mall includes a smoother shopping experience from the moment you arrive to the minute you leave the grounds—after a long day’s shop, of course. 12
Andy Traynor General Manager: CF Sherway Gardens When did expansion plans for CF Sherway Gardens begin? You could easily say that the shopping centre has been in some form of expansion since we opened up 45 years ago, in the sense that we are constantly looking to meet our customers’ needs and wants while adapting with the times. The big name stores of that time were Simpson’s and Eaton’s and the property was shaped as a figure ‘S’ for Sherway. The popularity of the mall, compelled us to continue growth, and so the mall then became a figure ‘8’. The vision for what you see here today began about five years ago. In short, running out of retail space prompted this expansion. The demand is high. We needed to find a way to get all interested parties on board to join in on our growing success. We began with a compelling vision, presented it to the board and the next thing we knew, the construction hats were on, and the demolition trucks were on site. This new modern layout, with a price tag of $550 million is incidentally one of the largest investments that Cadillac Fairview has ever made in an existing property. What is the sense of community at CF Sherway Gardens and how does it impact the surrounding neighborhood? We are very proud of our roots in the city’s west end. CF Sherway Gardens is owned by the Ontario Teacher’s Pension Plan, which just goes to show how much they believe in the vision and sense of community this property brings to the neighborhood. CF Sherway Gardens is a central place, which serves so many purposes for so many people. It’s a complete shopping and dining experience that the property is shaping for Toronto’s West end in a very dynamic and positive way. Has CF Sherway Gardens’ success grown since the expansion? CF Sherway Gardens has always been a great, fully leased successful mall, but with the expansion our success rate has grown to a historical high. People from the surrounding areas come to shop at the property because of our on-trend retail partners. The mall is in one of the best locations and it draws tourists and locals alike. What firm is behind the new design? Gervais Harding and Dialogue were the architects we worked with. The vision stems from our internal committee, going back to at least 2008, when it was just the beginnings of an idea. We envisioned incorporating many artistic elements and we wanted to make the most out of the space. 13
Page 1 and 2: QMAGAZINE Toronto West
Page 4 and 5: Handbags and Accessories A growing
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Page 8 and 9: Letter from the editor Toronto’s
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Page 16 and 17: In terms of the expansion, what’s
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Page 20 and 21: SAKS IS IN TOWN One of the world’
Page 22 and 23: The high-end retailer also brings a
Page 24 and 25: Kim Edmonds Founder: Art Connect i
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Page 28 and 29: Jacqueline Nimer Sales representati
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Page 34 and 35: Connie Farmer & Linda Tickins Sutto
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Page 38 and 39: Phil Beecher Beecher & Associates R
Page 40 and 41: Antonio Piazza & Voula Gekas Sales
Page 42 and 43: ought to you by The Humberview Grou
Page 44 and 45: “Take care of your customers and
Page 46 and 47: John Esplen President The Humbervie
Page 48 and 49: Jim Leckie General Manager Humbervi
Page 50 and 51: Andrew Lennox General Manager Humbe
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Page 55 and 56: are the 2 to 3 three times thicker
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Nicole Keane Owner: Indulge Beauty
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Dr. Sky Naslenas B.Sc, DDS, M.Sc, F
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BEFORE AFTER 24MO. INVISALIGN Patie
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Martha Moen Founder: Paint & Pixels
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Leon Brown President: Royal York Fo
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the player noticed outside of Canad
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Q MAGAZINE CELEBRATING WEST TORONTO
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Proud member of The Humberview Grou
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