RVL-ProposalTest1
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JUNE 2016<br />
PEPSI CO<br />
BUSINESS<br />
PROPOSAL<br />
www.rvltoo.com<br />
CONFIDENTIAL - DO NOT DISSEMINATE
PEPSI CO’S VISION<br />
“At PepsiCo we believe that business and society can thrive together.<br />
We are guided by Performance with Purpose: delivering top-tier results in<br />
a way that sustains and respects business, society and the planet.”<br />
At <strong>RVL</strong>TOO we believe that this planet is filled with talented people<br />
who are not given ample business and success opportunities due to havin<br />
a lack of channels to advertise and promote their awesome talents.<br />
Together with Pepsi, <strong>RVL</strong>TOO can pave the way for a better and more entertaining<br />
business derivative for the Talents and the Fans which make up our planet’s society.<br />
FOR THE FANS BY THE FANS
PEPSI IS ALL ABOUT EVOLUTION<br />
Oops I did it again!<br />
Pepsi has always had a young target audience. Many of their ads were historically targeted at teens and even pre-teens and are injected with fun,<br />
sports and most often, music. Pepsi has leveraged all manner of musical celebrities over the years, from Michael Jackson, Britney Spears to Beyonce.<br />
At <strong>RVL</strong>TOO we can offer Pepsi the access to be a part of finding the next Michael Jackson, Britney Spears and Beyonce<br />
through our new platform that promotes change and instigates a revolution from today’s youth.<br />
The youth is the future of this world and together we believe that we can forge<br />
the way leading to the evolution of today’s talent industries.
<strong>RVL</strong>TOO - AT A GLANCE<br />
We live in a world where major<br />
companies do not have the manpower to give each talent’s work the time that it deserves. Only 1 -2% of the<br />
applicants make it ; Jk rowling her self got rejected by 12 publishing companies.<br />
We have developed a new platform that motivates fans to Read, View and Listen to unpublished writers, unknown<br />
artists and unsigned musicians. <strong>RVL</strong>TOO features a new voting system called the StampDeal that rewards the fans for<br />
having a good eye / ear that can spot brilliance.<br />
Once an unpublished writer / artist / musician (Talents) uploads their work on <strong>RVL</strong>TOO; fans can rate and comment on<br />
their work. Once every 30 days a fan can award a StampDeal to a Talent of their choosing and unlock an exclusive<br />
interaction with that specific Talent. Once a Talent gains their first successful deal, the Fans who have StampDealt that<br />
talent will receive a percentage of that deal as well as other rewards.
WHO WE ARE AND WHAT WE DO<br />
Most people drink carbonated drinks at least once in their life the goal is when the urge rises consumers need to think<br />
Pepsi to quench that thirst.<br />
Personally we have always preferred Pepsi when we felt like having a fizzy drink, and we know that one of the main<br />
reasons is that our favourite artist of all time Michael Jackson was associated with the beverage. That is the level of<br />
impact that we will strive to give the users of our platform.<br />
<strong>RVL</strong>TOO is a platform for unknown talent to upload their work embedded with a unique voting system the StampDeal.<br />
Where fans are finally motivated to Read, View and Listen to users that have 0 views. Because for the first time fans are<br />
rewarded and recognized for finding the future uncrowned talents of our world. <strong>RVL</strong>TOO fans / judges will no longer<br />
allow potential masterpieces in the world of books, art and music to go unnoticed.<br />
Our Goal is to Create a community that will help us find the next<br />
Michael Jackson, Shakespeare, & Picasso.<br />
And rewarding the fans who will find them.<br />
OUR TARGET<br />
MARKET<br />
FANS<br />
UNPUBLISHED TALENTS<br />
AGE RANGE<br />
LOCATION<br />
34 to 60<br />
13 to 16 North America MENA region<br />
23 to 33<br />
17 to 22<br />
Europe<br />
Asia / Australia
What kind of promotion will we be running with Pepsi?<br />
<strong>RVL</strong>TOO offers a 2-year promotion contract that includes the following:<br />
PEPSI CONTEST - Listeners Section:<br />
RISE WITH PEPSI –<br />
We will be holding a contest at the launch of the site with a USD100,000 prize for the winner. The first month<br />
would be a qualifier round; to qualify contestants must have at least 20 StampDeals. Then the contest would run<br />
for an additional 3 months where in Fans get to vote for their winner. A vote using a special pepsi code engraved<br />
RISE<br />
WITH<br />
PEPSI INSTRUMENT BADGE CONTEST<br />
We will hold seasonal contests for instrument badges. The badges earned from these contests will have it’s background<br />
as the symbol of pepsi
<strong>RVL</strong> CALCULATOR POWERED BY PEPSI<br />
There will be a section of the site for calculating a fan’s possible reward for awarding a StampDeal to an artist. We<br />
are planning to use the Pepsi logo as the background image and shape of this calculator.<br />
Calculator Image:<br />
Stampdeal Position<br />
Number of Stampdeals<br />
Deal Amount (USD)<br />
Calculate<br />
2<br />
136<br />
122000<br />
Congratulations!<br />
You have earned<br />
$1976.28<br />
powered by:<br />
powered by:<br />
PEPSI RADIO –<br />
There will be a special radio station on the website featuring new and trending artist on listeners too as well as<br />
Exclusive Ads only for Pepsi. People can choose their channel by genre. The PEPSI RADIO will be available on all<br />
sections of the website including the Readers and Viewers Sections.<br />
AD Example: “What took you so long? I stepped on a PEPSI CAN. Are you ok little buddy? Thanks for asking me<br />
how I’m feeling. Well when you can quench my thirst, let me know! but I know that PEPSI CAN! “<br />
RADIO<br />
Funny ads with PEPSI RADIO every 3 songs<br />
Ger Referenced by PEPSI for creating a funny radio ad - (Weekly Competition)
WEBSITE ADS FOR PEPSI<br />
<strong>RVL</strong>TOO will award you with a 3/10 banner ad of your choosing on the website for 2 years. The type of ADS we<br />
have in mind would be to show our users how PEPSI is helping and being a part of making all this happen.<br />
How will this promotion benefit Pepsi Bottling Group?<br />
- 90% of consumers trust a brand that gives back to its community.<br />
- The new generation relates to what is hip and new.<br />
- People enjoy and relate to success stories<br />
<strong>RVL</strong>TOO is a platform that gives back to it’s community by finding unknown talents and rewarding the fans. The Stamp-<br />
Deal is a hip and new voting system created to regognize the fans and to create new success stories for the<br />
great unknown talents of our world.<br />
How we intend to track/measure the effectiveness of this promotion?<br />
SPECIAL PEPSI VOTES for the RISE WITH PEPSI CONTEST will go through a special page on the website<br />
that requires users to put in a special pepsi serial code that can only be found behind a pepsi cap.<br />
A Simillar system will be used for the PEPSI INSTRUMENT BADGE CONTEST<br />
We will provide the Page Impressions Data for the PEPSI CALCULATOR WIDGET<br />
We will provide the Page Impressions Data for the PEPSI ADS and we can also redirect them<br />
to a landing page of your choice.
OUR GOAL IS TO LET THE WHOLE WORLD JUDGE<br />
SO WE CAN FIND THE WORLD’S GREATEST UNCROWNED TALENTS<br />
THOSE WHO WEAR A CROWN<br />
MUST BEAR ITS WEIGHT<br />
S T A M P D E A L<br />
AND MOST IMPORTANTLY REWARDING THE FANS AS MUCH AS WE CAN<br />
WITHOUT WHOM, THERE WOULDN’T BE A SINGLE STAR TODAY<br />
FOR THE FANS BY THE FANS