What are Retailing Explain the functions of retailing
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224
Need Answer Sheet of this Question paper, contact
aravind.banakar@gmail.com
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
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RETAIL MANAGEMENT<br />
Q1) <strong>What</strong> <strong>are</strong> <strong>Retailing</strong>? <strong>Explain</strong> <strong>the</strong> <strong>functions</strong> <strong>of</strong> <strong>retailing</strong>.<br />
Q2) Describe in detail various ‘<strong>the</strong>ories <strong>of</strong> <strong>retailing</strong>’.<br />
Q3) <strong>What</strong> <strong>are</strong> <strong>the</strong> several types <strong>of</strong> store locations ? Discuss.<br />
Q4) Describe three type <strong>of</strong> shopping centers.<br />
Q5) <strong>What</strong> is ‘customer relationship marketing’ ? briefly explain ‘Relationship Marketing<br />
strategies’ in <strong>Retailing</strong> .<br />
Q6) <strong>What</strong> is meant by ‘Relationship Marketing’ ? Comp<strong>are</strong> and contrast <strong>the</strong> relationship<br />
marketing in organized and unorganized retail sectors.<br />
Q7) <strong>What</strong> <strong>are</strong> different ‘Retail promotion strategies’? Why media selection is a very<br />
important issue in retail management.<br />
Q8) <strong>What</strong> do you mean by sales promotion? Write in detail different tools <strong>of</strong> sales<br />
promotion.
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