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Viva Lewes Issue 117 June 2016

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“This one was my favourite,” says Jack Davey,<br />

showing me one of the four designs he’s come up<br />

with in just two days. “…but then I showed it to<br />

my girlfriend. She’s an art teacher so she’s very<br />

good at marking work.”<br />

Jack runs Studio Bolt, a design and branding<br />

agency which has recently moved to <strong>Lewes</strong>. “I<br />

launched the studio earlier this year,” he says. “It<br />

kind of came off the back of my and my partner<br />

Nicole’s (very late) gap year. We took a route<br />

through Asia over several months, then arrived in<br />

Sydney, where I quickly realised I hadn’t saved up<br />

enough for the second half of the trip. I ended up<br />

hunting for some work in Sydney and did a few<br />

freelance gigs before ending up at a great little design<br />

practice for a few months.”<br />

“It gave me the freelance bug, but also showed me<br />

what you can do with a small agency if you choose<br />

the right work to do. When I got back to the UK<br />

I looked around for similar practices, but couldn’t<br />

find any big enough to hire me, or small enough<br />

that I felt I could make a difference, so decided to<br />

start up by myself.”<br />

Studio Bolt is an unusual studio in that Jack is the<br />

only full-time employee. He works with a network<br />

of experienced freelancers, who he brings in on<br />

a project-by-project basis. “I decided to run the<br />

studio that way because usually when you work<br />

for an agency, you’ll have one week of really exciting<br />

work and then three weeks working on less<br />

exciting projects. As a freelancer you can pick and<br />

choose what to work on, so it keeps things fresher.”<br />

His first idea for this month’s cover was “a take<br />

on classic Swiss design, using letters as graphic<br />

objects and attempting to portray the movementbased<br />

theme of the issue through the slanted type.”<br />

To achieve the papery texture Jack says he printed<br />

the lettering out, and then scanned it back onto<br />

the computer.<br />

The next concept was “a kind of take on repeatpattern<br />

pop art, playing with the idea of turning<br />

an everyday object into a wallpaper.” And the third<br />

– his original favourite – was “kind of weird,” he<br />

says, “but I like it. It shows the bicycle as this hero<br />

object, in a kind of glossy packaging, with the diagonal<br />

stripe in the background creating a sense of<br />

forward motion.”<br />

The <strong>Viva</strong> office voted unanimously for his final<br />

idea, which Jack describes as “a simplified-down,<br />

graphic take on an arrivals board.” We loved the<br />

retro split-flap display and the pattern it created<br />

across the page, with the icons at the bottom subtly<br />

referencing some of the issue’s features.<br />

“Studio Bolt is still super young,” he says, “so<br />

we’re on the hunt for local businesses that we can<br />

work with, from simple logo design jobs to larger<br />

re-brands. We’re a small business that wants to do<br />

‘big’ work.”<br />

Rebecca Cunningham<br />

studiobolt.co.uk<br />

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