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JUNE/JULY 20<strong>16</strong><br />
Features<br />
22<br />
12<br />
28<br />
34<br />
FEATURE STORY:<br />
Daniel Snow family of<br />
Harrison, Arkansas, gives<br />
out Bibles, food, cash and a<br />
kind word to those in need.<br />
On Trucking<br />
Money Matters:<br />
Factoring<br />
Puzzle<br />
staff<br />
General Manager: Megan Hicks<br />
Sales Manager: Jerry Critser<br />
Editor-in-Chief: Lyndon Finney<br />
Staff Writers: Dorothy Cox,<br />
Cliff Abbott, Aprille Hanson,<br />
Derek Hinton<br />
Art Director: Chad Singleton<br />
Advertising<br />
Account Executives<br />
Meg Larcinese<br />
1.678.325.1025<br />
megl@targetmediapartners.com<br />
John Hicks<br />
1.770.418.9789<br />
johnh@targetmediapartners.com<br />
Greg McClendon<br />
1.678.325.1023<br />
gregmc@targetmediapartners.com<br />
Roger Fair<br />
1.256.676.3688<br />
rogerf@targetmediapartners.com<br />
Jeff Mealor<br />
1.770.225.5866<br />
jeff.mealor@targetmediapartners.com<br />
Chairman/CEO: Mark Schiffmacher<br />
CFO: Susan M. Humphreville<br />
Vice President: Ed Leader<br />
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Big Money Trucking<br />
3
Lyndon Finney, Editor<br />
STEVE RUSSELL PASSIONATE ABOUT TIME, MADE MOST OF IT IN HIS 76 YEARS ON EARTH<br />
Sad news came the other day — April 15 to be<br />
exact.<br />
Celadon founder Steve Russell had passed<br />
away at age 76.<br />
Russell had befriended us back in 20<strong>06</strong> when we,<br />
along with now publisher Micah Jackson, visited<br />
Celadon headquarters in Indianapolis to interview<br />
Russell for a profile article in The Trucker that ran October<br />
1, 20<strong>06</strong>.<br />
He greeted us wearing a tie, but that soon came off,<br />
emblematic of the causal, relaxed culture he’d created<br />
there.<br />
He sat in an easy chair as he talked in that gruff voice<br />
that was a Steve Russell trademark.<br />
His voice wasn’t gruff because he was upset, angry or frustrated.<br />
That was how God created him.<br />
Russell’s mother died when he was only 6 years old, but the<br />
scene as they were putting her in an ambulance to take her to<br />
the hospital where she passed away left an indelible impression<br />
on him and created a core value in his life that years later<br />
would become the catalyst for forming the Celadon Group.<br />
“I learned from that experience that the No. 1 thing God gives<br />
you in life is time,” he told us that day. “Don’t waste it, don’t<br />
abuse it, don’t lose it because it’s the only thing in life you can’t<br />
make more of. I’m passionate about time, passionate.”<br />
Russell made the most of the 76 years God gave him, but had<br />
it not been for the fact he didn’t have 50 cents in his pocket to<br />
pay a toll, Celadon might never have happened.<br />
He was working for Seatrain Gulf Services in New York City and<br />
every day drove from his home in Greenwich, Connecticut.<br />
His daily route took him across the Henry Hudson Bridge, which<br />
required a 50-cent toll.<br />
One day in April 1985, what to Russell was a frustrating mistake<br />
and a violation of his time ethic turned out to be the break of<br />
his life.<br />
“I was getting ready to cross the bridge and I put my hand in<br />
my pocket and didn’t have exact change,” he said during our<br />
interview.<br />
Requiring him to get in line would waste time, he thought to<br />
himself, but he had no choice.<br />
“The change lines were long. So I get in line and I’m the fourth<br />
or fifth car back and I hear a horn blow. I looked over and it was<br />
a guy named Len Bennett. He had previously worked for me at<br />
Seatrain, but I hadn’t seen him in 10 years.<br />
There’s little doubt if Russell would’ve had 50 cents change that<br />
day, the encounter would never have occurred.<br />
Bennett told Russell they needed to talk and so the next morn-<br />
12<br />
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“I got 100 trailers from Trans America because the guy who<br />
was running Trans America also worked for me at Hertz,” Russell<br />
related.<br />
And he formed Celadon, which today still has a strong presence<br />
in the Mexican market.<br />
Today, Servicios de Transportación Jaguar S.A de C.V. is a Celadon-owned<br />
carrier based in Mexico.<br />
With more than 375 trucks in its fleet and growing, Jaguar<br />
hauls cross-border and domestic Mexican freight. Having a<br />
Mexico-based company means guaranteed capacity and a<br />
one-of-a-kind specialized fleet dedicated to crossing the Mexican<br />
border. They have full custody of the load from start to<br />
finish including the border drayage portion.<br />
ing, the two met for breakfast.<br />
“He was working for Beacon Logistics and had gotten a contract<br />
with Chrysler to run automotive freight from the Midwest<br />
to Mexico through Laredo, Texas.”<br />
At that time freight to Mexico went to the border where it was<br />
transferred to a Mexican trailer.<br />
Bennett’s idea was to let the trailers go across the border.<br />
But Beacon ran a home moving business and didn’t let its trailers<br />
cross the border.<br />
Bennett knew Russell had previously worked for Hertz Trucks,<br />
where he had shifted Hertz into the Class 8 truck business.<br />
“You know trucks,” Russell said Bennett told him. “Could you<br />
set up a company that will do nothing but act as a subcontractor<br />
to Beacon on this contract with Chrysler?”<br />
He leased 50 tractors from Rollins Truck Leasing Corp. because<br />
the guy who ran Collins sales had worked for Russell at Hertz.<br />
Little by little in the years following our visit, Russell turned<br />
over responsibility of running Celadon to others.<br />
Today, Paul Will is its chairman and CEO.<br />
In the years after the interview, Russell always greeted us<br />
warmly in that gruff voice when he saw us at trucking events.<br />
One thing’s for sure.<br />
Steve Russell made the most of the time God gave him.<br />
Well done, Mr. Russell. $$$<br />
“I learned from that experience<br />
that the No. 1 thing God gives<br />
you in life is time. Don’t waste<br />
it, don’t abuse it, don’t lose it<br />
because it’s the only thing in<br />
life you can’t make more of.”<br />
14<br />
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Daniel Snow family of Harrison,<br />
Arkansas, gives out Bibles, food, cash and a<br />
kind word to those in need<br />
Truckers Daniel and Phyllis Snow and their son Jayme make it<br />
a point to keep their priorities straight.<br />
“We try to incorporate our No. 1 priority” into trucking, said<br />
Jayme Snow. “Our No. 1 priority is serving God.”<br />
When the three are on the road hauling livestock for Snow<br />
Farms Trucking, based in Harrison, Arkansas, (or in Jayme’s case<br />
on a dedicated run for another company), they give out food to<br />
those who are really in need and carry some Bibles with them to<br />
“provide food for the soul. That’s why God put us on the road and<br />
keeps us out here,” said Jayme Snow.<br />
“We took a good-looking cross and put it on our hood as a hood<br />
ornament and use it as our calling card,” explained Daniel Snow,<br />
owner of the family ranching and livestock hauling business. “If<br />
that doesn’t get their attention, nothing’s going to settle.”<br />
They try, he said, to “pay attention to the least of these,” as Jesus<br />
directed. Some people have approached Daniel Snow because of<br />
the cross tattooed on his arm. “If I can help one person today I’ve<br />
done something good for the day,” he said, adding that “It’s not<br />
just about making money.”<br />
Phyllis Snow remembers on a haul in Las Cruces, New Mexico,<br />
that a truck driver saw the cross on the couple’s truck and told<br />
them he just needed someone to talk to. They prayed with the<br />
man and he went on his way with a little more peace and a little<br />
less loneliness in his heart.<br />
A trucker’s focus, said Daniel, can be on rushing around making<br />
money or saying a kind word and showing a smile. It’s when you’re<br />
stressed, yourself, added his wife, that you’re really stretched to<br />
offer a helping hand to someone else.<br />
Daniel raised Jayme and his brother, Eric, by himself, until he<br />
met Phyllis, who had her own children, James, Diane and Tony.<br />
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FEATURE<br />
She was a city girl, born and bred, and Daniel and Jayme may<br />
have had their doubts but they both helped teach her how to drive<br />
a loaded cattle truck.<br />
“When my brother quit there was no hired help. She [Phyllis]<br />
said, ‘I can do that,’” recalled Jayme.<br />
It used to be that the couple and Jayme all ran together but now<br />
Jayme has a dedicated run for another company.<br />
Phyllis said Daniel was the answer to her prayer that God would<br />
send her a man she could go to church with.<br />
They had had a large trucking operation until the economic<br />
downturn and Daniel said that prompted them to re-evaluate their<br />
business and their priorities.<br />
“When we went back to trucking full time we wanted to give<br />
[to people],” Daniel said, so they approached their home town<br />
congregation and their church gave them some Bibles to give out<br />
and “see what happens.”<br />
Then, Daniel said, they were like “the Brady Bunch,” the seventies<br />
TV show that featured a big blended family.<br />
From the second date on, both sets of children were involved.<br />
Jayme Snow even asked Phyllis to “marry us” and all the children<br />
were in the ceremony, which took place on Dec. 22, 1991, because<br />
they wanted to spend Christmas together as a family.<br />
An abusive previous marriage almost kept Phyllis from going out<br />
with Daniel, however.<br />
She worked in a deli that he frequented and “I was tired of men,”<br />
she related.<br />
When he asked her out to dinner she said, “I’m not cooking for<br />
you.” Daniel explained that he had intended to take her to dinner<br />
to which she replied. “I’m not buying you something.”<br />
When he finally got her to understand he was actually going to<br />
buy her dinner she was taken aback, but agreed to go.<br />
She eventually became a trucker, too.<br />
When Eric quit the family business about 10 years ago, Phyllis<br />
told Daniel she wanted to take Eric’s place and help work the 1,000<br />
head of cattle and drive a cattle hauler.<br />
“It’s worked out well,” Daniel Snow said. “We don’t just hand<br />
out Bibles; when people ask for help we give out cash or buy them<br />
a burger if they’re hungry. We feed them and ask them to take<br />
a Bible and at least look through it. We want to make the Bibles<br />
available to them if they make their hearts available.”<br />
And God draws people to them. Sometimes someone in the fuel<br />
aisle will approach them. Other times people will comment on the<br />
couple saying a blessing in a restaurant.<br />
One trucker tried to sell Daniel his coat on a cold winter day. He<br />
struck the couple as sincere so they invited him to eat with them<br />
and bought him a shower ticket as well as the meal and gave him<br />
$40 to tide him over.<br />
The trucker explained he didn’t want anything for free: He had<br />
spent his money on a lumper who stiffed him.<br />
Another time the couple had been waiting to get a load for 24<br />
hours with no luck and ended up giving a woman with car problems<br />
$50 — all the cash they had on them at the time — for car repairs.<br />
Within two hours they had three loads booked.<br />
“You never know what the outcome will be but if you do nothing<br />
you get nothing,” said Jayme. $$$<br />
24<br />
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FEATURE<br />
FACTORING CAN HELP KEEP THE CASH FLOW GOING BUT<br />
BE CAREFUL WITH TYPE OF AGREEMENT ENTERED<br />
BY CLIFF ABBOTT<br />
The trucking industry is a prime<br />
attractor for entrepreneurs,<br />
mostly due to the ease of<br />
starting up a business. Opening a<br />
McDonald’s franchise, according to<br />
that company’s website, requires<br />
at least a half-million dollars in<br />
available personal resources to<br />
cover the $45,000 franchise fee<br />
and minimum 25 percent down<br />
payment on an existing restaurant.<br />
That kind of cash buys a small<br />
fleet of trucks with operating<br />
money for the first year or more.<br />
Most owners, however, start<br />
their trucking businesses with a<br />
much smaller investment — often<br />
not much more than a down<br />
payment on a used tractor and enough cash on hand for a few<br />
tanks of fuel. That’s a scenario that can work when the tractor<br />
is leased to a carrier that supplies regular settlements and cash<br />
advances for fuel. Owners<br />
who are truly independent,<br />
who build their business by<br />
acquiring and servicing their<br />
own list of customers, won’t<br />
last long without a consistent<br />
cash flow.<br />
Running under their own<br />
FMCSA authority, owners are<br />
responsible for collecting from<br />
their customers, including<br />
invoicing, tracking, and<br />
collecting unpaid funds. When<br />
customers are slow to pay<br />
or don’t pay at all, the bank<br />
account that funds the next tank of fuel or a needed repair can<br />
get dangerously low.<br />
To avoid this scenario, many owners turn to factoring.<br />
Factors handle the billing and collection duties for the<br />
Most owners start their trucking<br />
businesses with a smaller<br />
investment — often not much<br />
more than a down payment on a<br />
used tractor and enough cash on<br />
hand for a few tanks of fuel.<br />
trucking business, allowing the owner to focus on obtaining<br />
new customers and managing the day-to-day tasks of operating<br />
the business. This is accomplished when the factor “buys” the<br />
invoice from the business<br />
owner, paying now for what<br />
the owner would have to wait<br />
for. For their part, the factor<br />
keeps a percentage of the<br />
amount billed. Some factors<br />
pay the owner at least a<br />
percentage of the amount to<br />
be invoiced immediately after<br />
delivery and before a bill is<br />
even sent. This practice can<br />
help keep the cash flowing,<br />
enabling the truck owner to<br />
continue operating, but there<br />
are some things to watch out<br />
for. In some cases, if the customer doesn’t pay within a specified<br />
period of time, the factor can demand repayment from the truck<br />
owner.<br />
The amount paid to the factor depends on a number of items,<br />
including whether the agreement with the trucking business<br />
28<br />
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FEATURE<br />
is a “recourse” or “non-recourse” agreement. In a “recourse”<br />
agreement, the factor retains the right to demand that the<br />
trucking company pay them back for any invoices they paid<br />
but were unsuccessful in collecting from the customer. “Nonrecourse”<br />
or “modified recourse” agreements generally mean<br />
that if the customer doesn’t pay them, they can’t demand the<br />
trucking company return the money.<br />
Payment methods vary<br />
among factoring businesses,<br />
with most offering direct<br />
deposit of funds and some<br />
offering fuel cards and other<br />
benefits, including fuel<br />
discounts obtained through<br />
the volume of their customers.<br />
Since there is more risk<br />
for the factor in a nonrecourse<br />
deal, the percentage<br />
deducted for the factoring<br />
service is generally higher. Truckers may also find that a factor<br />
is much more selective about which invoices it will pay in a nonrecourse<br />
agreement.<br />
One huge benefit offered by many factors is the ability to check<br />
a customer’s payment record before accepting a load for that<br />
One huge benefit offered by<br />
many factors is the ability to<br />
check a customer’s payment<br />
record before accepting a load<br />
for that customer.<br />
customer. Some report whether they’ve had difficulty collecting<br />
from that customer in the past, even reporting average days<br />
waiting for payment if payment was received at all.<br />
Some factors will run credit checks on potential customers,<br />
including freight brokers. Often, this service is offered online or<br />
via a phone app, providing<br />
instant access to owners<br />
who need information in a<br />
hurry. That’s important when<br />
an offered load needs to be<br />
accepted before someone<br />
else gets it.<br />
Another thing to check<br />
when considering factors is<br />
how paperwork is submitted.<br />
Factoring businesses that<br />
require paperwork to be mailed or send via overnight delivery<br />
service are behind the times. Even faxing is old technology. Most<br />
now accept paperwork that is scanned and e-mailed or sent<br />
through a data sharing service on the Internet. Many will accept<br />
a photo of the document taken with<br />
a smartphone, making the exchange<br />
possible before leaving the delivery<br />
location.<br />
Some factors even offer training for<br />
running a trucking business and other<br />
benefits that are unrelated to collection<br />
of funds.<br />
While some owners of small<br />
carriers prefer to handle all aspects<br />
of the business themselves, many<br />
are comfortable turning billing and<br />
collection duties over to a factor while<br />
benefiting from other services that may<br />
be offered. $$$<br />
30<br />
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Boyle Transport.................................................23<br />
Central Marketing Transport..........................13<br />
Dot Line..........................................................6, 29<br />
East West Express..................................4-5,26-27<br />
Hirschbach.........................................................36<br />
JK Hackl................................................................9<br />
K&B Transportation....................................<strong>16</strong>-17<br />
Marten Transport...........................................2,31<br />
Melton Truck Lines...........................................10<br />
Mercer........................................................... 20-21<br />
New Waverly Transportation...........................15<br />
P.I.&I. Motor Express........................................ 11<br />
Prime Inc......................................................... 7,32<br />
R&R Trucking....................................................35<br />
How to play: You must complete the Sudoku puzzle so that<br />
within each and every row, column and region the numbers<br />
one through nine are only written once.<br />
There are 9 rows in a traditional Sudoku puzzle. Every row<br />
must contain the numbers 1, 2, 3, 4, 5, 6, 7, 8, and 9. There may<br />
not be any duplicate numbers in any row. In other words, there<br />
can not be any rows that are identical<br />
There are 9 columns in a traditional Sudoku puzzle. Like the<br />
Sudoku rule for rows, every column must also contain the<br />
numbers 1, 2, 3, 4, 5, 6, 7, 8, and 9. Again, there may not be any<br />
duplicate numbers in any column. Each column will be unique<br />
as a result.<br />
A region is a 3x3 box like the one shown to the left. There are 9<br />
regions in a traditional Sudoku puzzle.<br />
Like the Sudoku requirements for rows and columns, every<br />
region must also contain the numbers 1, 2, 3, 4, 5, 6, 7, 8, and<br />
9. Duplicate numbers are not permitted in any region. Each<br />
region will differ from the other regions.<br />
Trans AM...........................................................19<br />
Transport Design...........................................8, 25<br />
Tri-National........................................................33<br />
34<br />
Big Money Trucking<br />
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