Innovations - Ihrsa
Innovations - Ihrsa
Innovations - Ihrsa
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July 2010<br />
Club business<br />
InternatIonal<br />
Jill Kinney’s<br />
Encore<br />
Industry vEtEran<br />
scorEs In<br />
sEcond carEEr<br />
33 IHRSA Global 25<br />
40 The Future is you!<br />
45 Equipment Benchmark<br />
48 Feel Right at Home<br />
61 Treadmill Triumphs<br />
®
T7xe 2009 IDEA Winner<br />
S t r o n g • S m a r t • B e a u t i f u l<br />
Innovation is a beautiful thing<br />
For the second consecutive year, Matrix is honored to<br />
receive the renowned International Design Excellence<br />
Award by Industrial Design Society of America<br />
matrixfitness.com | 866.693.4863 ©2010 Matrix Fitness
Join the 2 nd<br />
AnnuAl PinK RiBBon Run<br />
Let your members make their workout work for breast cancer research.<br />
When you purchase a pink treadmill,<br />
CYBeX will donate 10c/mile logged<br />
during the month of october (Breast<br />
Cancer Awareness Month) to the<br />
Breast Cancer Research Foundation.<br />
®<br />
The Breast Cancer Research Foundation is dedicated to preventing breast<br />
cancer and finding a cure in our lifetime by funding clinical and translational<br />
research worldwide. For more information about BCRF, visit www.bcrfcure.org.<br />
®<br />
Why your facility should buy a pink<br />
750T Treadmill<br />
do Well BY doing good!<br />
Women are 54% of health club members and<br />
the fastest growing member group.<br />
Breast Cancer Research: A Great Cause<br />
The American Cancer Society estimates one out of every eight women will develop breast cancer.<br />
40,170 died in 2009. One out of 208 breast cancer cases occur in women under the age of 40.<br />
Exercise: A Great Benefit For Women’s Health<br />
Vigorous exercise may cut risk of breast cancer by 30 percent in normal-weight women.<br />
November 2008 – Journal of Breast Cancer Research.<br />
Girls and young women who exercise regularly between the ages of 12 and 35 have a substantially<br />
lower risk of breast cancer before menopause compared to those less active.<br />
May 2008 – Journal of the National Cancer Institute.<br />
Pink Ribbon Run: A Great Opportunity To Show Your Club Cares<br />
Your purchase of the pink 750T comes with a pre-packaged breast cancer awareness campaign promoting<br />
your facility’s participation (including a press release template, web imagery, poster, hang tag and table-top):<br />
•<br />
•<br />
•<br />
Generate enthusiasm by giving your members the opportunity to do more with their exercise time.<br />
Every mile earns money for breast cancer research!<br />
Promote your participation in the community. The Pink Ribbon Run can attract new members with<br />
an exercise-related cause your club can get behind.<br />
Join the national press coverage, receive local media recognition and put your club on the map!<br />
CYBEX: A Great Treadmill For Your Members<br />
The CYBEX 750T is a powerful workhorse treadmill that stands up to heavy commercial use. The 6.0HP<br />
motor and built-to-last running deck are indicators of the durability of CYBEX design and manufacturing.<br />
Long after the official pink ribbon run is over, the pink treadmill will still be working for you.<br />
CYBeX also offers great financing packages on our 750t Pink treadmills!<br />
* Financing available for North America only<br />
to join the Pink Ribbon Run call us at +1.774.324.8000 or visit www.cybexintl.com<br />
www.cybexintl.com
| Editor’s Welcome |<br />
Kerry brett<br />
Flipping through the pages of a rough draft of this<br />
issue of CBI. Noting names, noticing themes. Roger<br />
Ralph, Jill Kinney, the iconic club companies in the<br />
IHRSA Global 25. Searching for a topic for this<br />
installment of the “Editor’s Welcome.” Hmmm…<br />
staying power?<br />
Ralph, now the founder, president, and co-owner of the Hockessin<br />
Athletic Club in Hockessin, Delaware, and Kinney, now the<br />
cofounder and managing director of Clubsource Development<br />
Partners, LLC, in San Rafael, California, were two of the first<br />
people that I met after I got involved in this industry years ago.<br />
Good people! Intelligent, imaginative, sophisticated, thoroughly<br />
professional, and eagerly, effortlessly, and endlessly entrepreneurial.<br />
Just as impressive today as they were back then!<br />
Similarly, the companies—Fitness First, 24 Hour Fitness, Konami,<br />
ClubCorp, Virgin Active—which have dominated the Global 25 lists<br />
year after year.<br />
Staying power, right?<br />
But then, as is often the case, someone says<br />
something, and, in an instant, one’s game plan<br />
changes completely.<br />
Jennifer H. McInerney, the editor of CBI, told me<br />
that she was about to cancel her membership in<br />
one club in order to join a different one. When<br />
it comes to fitness, Jen isn’t your ordinary, off-thestreet<br />
consumer; she’s demanding, discriminating,<br />
and uniquely well-informed. Her old club, she felt,<br />
had become a bit blasé about business, a fact<br />
attested to most egregiously by the age and<br />
condition of its equipment. The new club, which,<br />
admittedly, had been open for only a few months,<br />
was filled with state-of-the-art pieces by companies<br />
such as Hoist, Precor, and Concept2.<br />
Jen was blown away. And Jen was sold.<br />
Now, it’s conventional wisdom that clubs that invest, and reinvest,<br />
in their facilities in a wise and ongoing way perform better, over time,<br />
than those that don’t. But that’s a dusty dictum that’s easy to dismiss.<br />
Jen’s experience, and switch, reminded me that it shouldn’t be: that,<br />
each day, it’s responsible for thousands of cancelled memberships<br />
and, conversely, thousands of new-membership sales.<br />
It’s one of the major factors that power membership churn.<br />
So, back to the pages of the July issue, but, this time, focusing<br />
not on the editorial content, but, rather, on the ads. These, after<br />
all, are the companies that, in a very real sense, form the bedrock<br />
of this business; serve as the foundation on which all else is built;<br />
and provide the fresh ideas, innovative products, and important<br />
services that inspire, facilitate, and ensure the industry’s future.<br />
Perform a little experiment: Do what I did. Review and think<br />
about these ads.<br />
As Jen would tell you, if you want to have staying power, you<br />
have to stay new. —|<br />
– Craig R. Waters, c.waters@fit-etc.com<br />
4 C l u b B u s i n e s s I n t e r n a t i o n a l | J u L y 2 0 1 0 | w w w . i h r s a . o r g<br />
The mission of IHRSA is to grow, protect,<br />
and promote the industry, and to provide its<br />
members with benefits that will help them<br />
be more successful.<br />
Publishing<br />
Editor-In-Chief: Craig R. Waters<br />
Publisher: Jay M. Ablondi<br />
Managing Editor: Rebecca K. Maverick<br />
Editor: Jennifer H. McInerney<br />
Associate Editor: Patricia Glynn<br />
Editorial Assistant: Mia Coen<br />
Contributing Editors:<br />
Dawn Allcot, Patricia Amend, Phoebe Anderson,<br />
Jon Feld, Julie M. King, Catherine Larner,<br />
Lesley Mahoney, Jean Suffin, Stephen Wallenfels,<br />
Kristen A. Walsh<br />
Advertising, www.cbimediakit.com<br />
Vice President of Advertising & Membership Sales:<br />
Michele Eynon<br />
Senior Account Manager:<br />
Jessica Gutstein<br />
Advertising Sales Executive:<br />
Donna Garrity<br />
Business Development Publications:<br />
Will Finn<br />
Publications & Associate Coordinator:<br />
Meghan Burnham<br />
Art Direction, Design, Production:<br />
Holland-Mark, Boston, MA<br />
internAtiOnAl heAlth, rACQuet<br />
& sPOrtsClub AssOCiAtiOn<br />
President & CEO: Joe Moore<br />
Chief Operating Officer: Anita Lawlor<br />
Executive Vice President of Public Policy:<br />
Helen Durkin<br />
Executive Vice President of Global Products:<br />
Jay Ablondi<br />
Club business internAtiOnAl<br />
editOriAl & Advertising OffiCes:<br />
c/o ihrsA<br />
seaport Center<br />
70 fargo street, boston, MA 02210 usA<br />
800-228-4772 usA & Canada<br />
617-951-0055 | 617-951-0056 fAX<br />
e-mail: cbi@ihrsa.org<br />
www.ihrsa.org<br />
to order reprints of articles,<br />
call 800-228-4772 ext. 192 or<br />
visit www.ihrsa.org/cbi<br />
Club business international (issn 1043-9692,<br />
usPs 766-570) is published monthly ©2010<br />
by the international health, racquet & sportsclub<br />
Association, seaport Center 70 fargo street,<br />
boston, MA 02210. All rights reserved. Periodicals<br />
postage paid at boston, Massachusetts, and<br />
additional mailing offices. Canadian sales<br />
Agreement #40767601.<br />
subscription rate for members is $48 per year,<br />
which is included in the dues. Additional subscriptions<br />
$24.95 per year (usA) and $75 (international).<br />
POstMAster: Please send change of address<br />
to Club business international, c/o ihrsA,<br />
seaport Center 70 fargo street, boston,<br />
Massachusetts 02210<br />
Volume 30, Issue 7<br />
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InspIratIon strength Chest press<br />
© 2010 Star Trac. All rights reserved. Star Trac, the Star Trac logo and Expect<br />
Different are registered trademarks of Unisen, Inc. Inspiration Strength is a<br />
trademark of Unisen, Inc. Lock N Load ® is a registered trademark of Innovative<br />
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The Inspiration Strength line provides the ultimate user<br />
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Star Trac offers world class products in every strength<br />
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• Selectorized Strength<br />
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Also available on most Star Trac strength products is the<br />
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For more information, contact Star Trac at 800 228 6635 or<br />
visit www.startrac.com.
CluB BuSInESS<br />
InTERnATIOnAL<br />
26<br />
Features<br />
26 Kinney’s Encore<br />
Industry veterans Jill Kinney and her husband,<br />
John, transformed Club One from a simple idea<br />
into a multifaceted club company overseeing<br />
some 89 fitness facilities. Then, in 2006, they<br />
stepped aside and embarked on second<br />
careers: she as the cofounder of Clubsource<br />
Development Partners, LLC, which is now<br />
exploring the possibilities inherent in a new<br />
concept—bringing for-profit skills and funding<br />
to bear on public community centers.<br />
Cover & Above: www.johnbensonphoto.com<br />
6 C l u b B u s i n e s s I n t e r n a t i o n a l | J u L y 2 0 1 0 | w w w . i h r s a . o r g<br />
COnTEnTS | July 2010<br />
Industry veteran Jill Kinney<br />
is proud of her for-profit<br />
community centers<br />
33 IHRSA Global 25<br />
As the Great Recession retreats, analysts<br />
see opportunities lying in wait ahead<br />
40 The Future is You!<br />
IHRSA 2010 reflected the industry’s<br />
excitement, optimism, and future promise<br />
45 Equipment Benchmark<br />
IHRSA’s new Equipment Benchmarking<br />
Reports benefit both sellers and buyers<br />
48 Feel Right at Home<br />
The big new trend in locker-room design<br />
delivers a homier, high-touch ambience
It’s like adding cardio to your health club. Fiserv offers the most comprehensive club management software and<br />
services in the health and fi tness industry. We’re helping clubs of all sizes grow and retain membership with the only<br />
single-source solution that maximizes revenue while minimizing day-to-day costs. For a total approach to growth, Fiserv<br />
also offers easily integrated EFT and POS payment processing as well as outsourced billing. With Fiserv, you have the<br />
unrivaled power to perform. The power within. www.clubs.fi serv.com<br />
Pay ments ■<br />
© 2010 Fiserv, Inc. or its affi liates.<br />
Processing<br />
Ser vices ■<br />
Risk<br />
& Compliance ■<br />
Cus<br />
tomer & Channel Management ■<br />
Insights<br />
& Optimization
CluB BuSInESS<br />
InTERnATIOnAL<br />
Barcelona hosts<br />
European Congress<br />
17<br />
Departments<br />
News & Know How<br />
15 news<br />
Asia’s ‘Kings of Fitness’; 10th European<br />
Congress books Barcelona; Big Ass Fans’<br />
new R&F facility a LEEDer<br />
21 First Person<br />
Industry pioneer Roger Ralph reflects on,<br />
among other things, his recent sit-down<br />
with John McCarthy, IHRSA’s executive<br />
director emeritus<br />
23 On the Move<br />
ultimate Fitness Xtreme Taekwondo Gets<br />
Active; One2One Bodyscapes opens no. 1<br />
in new Jersey; Anytime Fitness makes<br />
impression with tattoos<br />
<strong>Innovations</strong><br />
57 What’s new<br />
The newest, latest, and greatest from Keiser,<br />
Life Fitness, Human Kinetics, Fitness<br />
Anywhere, and more<br />
61 F.I.T. Extra<br />
Recent innovations have demonstrated<br />
that treadmills can provide much more<br />
than a simple walk on a deck<br />
8 C l u b B u s i n e s s I n t e r n a t i o n a l | J u L y 2 0 1 0 | w w w . i h r s a . o r g<br />
COnTEnTS | July 2010<br />
Fitness Anywhere<br />
learns new TRX 57 99<br />
IHRSA Report<br />
89 First Set<br />
The industry is well-prepared to play the<br />
game before it, says IHRSA Chairperson<br />
Art Curtis<br />
90 In Brief<br />
Oregon club operators ‘collaborate’<br />
to defeat restrictions on automatic<br />
membership renewal<br />
93 Board Profiles<br />
CBI is pleased to introduce new IHRSA<br />
board members Carol nalevanko and<br />
Brent Darden<br />
94 Ask the Entrepreneurs<br />
These three entrepreneurs know that “connections”<br />
are critical to member retention<br />
96 Member news<br />
‘Full Disclosure’ on Matrix Fitness<br />
Systems; plus developments at Cybex,<br />
Iron Grip, Vitabot, Life Fitness, Function<br />
First, CSI Software, and more<br />
103 Calendar<br />
Peter Taunton<br />
prefers high-Octane<br />
Reps<br />
4 Editor’s<br />
Welcome<br />
10 <strong>Ihrsa</strong>.org<br />
12 letters<br />
105 Marketplace<br />
107 Ad Index<br />
108 last Rep<br />
your ownership of<br />
IHRSA is responsible<br />
for its future success,<br />
suggests IHRSA<br />
President and<br />
CEO Joe Moore
YOU HELP YOUR MEMBERS<br />
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©2010 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness and Hammer Strength<br />
are registered trademarks of Brunswick Corporation. (USC-032-10)
ihrsa.org<br />
Save on 2010 Convention Recordings<br />
> www.ihrsastore.com<br />
A PREVIEW OF WHAT’S nEW THIS MOnTH On WWW.IHRSA.ORG<br />
Did you miss IHRSA 2010? Or did you attend, but found it impossible to get<br />
to every session on your wish list? Perhaps some of the sessions you attended<br />
were so riveting that you want to share them with your entire staff. IHRSA 2010<br />
session recordings are now available for purchase as downloadable MP3s<br />
at www.ihrsastore.com. Buy the full set of 65 recordings for just $399 ($499<br />
non-members). This great value represents a huge savings over the cost of<br />
purchasing each session individually: IHRSA members are saving $576 and<br />
non-members are saving $801! Individual sessions are available for $15 each<br />
($20 non-members).<br />
Best-selling titles to date<br />
include: Grow Your Retail Sales &<br />
Ancillary Revenues; Using Social<br />
Media to Build Your Business; Using<br />
Grant Money to Support Your Fitness<br />
Operation; Exit Strategy: How to<br />
Maximize the Value of Your Club(s);<br />
Recruitment Secrets for the Health &<br />
Fitness Industry; Group Training: How to Do it Right the First Time; and Proven<br />
Programs that Profit Your Club. —|<br />
use promo code SuMMER to save 20% on any IHRSA 2010 convention session<br />
recording purchase, through August 31.<br />
10 C l u b B u s i n e s s I n t e r n a t i o n a l | J u L y 2 0 1 0 | w w w . i h r s a . o r g<br />
Now Playing: IHRSA TV<br />
> www.IHRSA.tv<br />
In IHRSA’s never-ending quest to supply fitness professionals<br />
with the highest-quality information, the next logical step<br />
was a TV network. Well, sort of.<br />
IHRSA.tv is the new home for IHRSA’s online video<br />
content. While it’s not actually a TV network, IHRSA.tv does<br />
feature product spotlights from some of the industry’s top<br />
suppliers, interviews with industry experts, and informative<br />
clips on fitness industry topics.<br />
It also has some of the best fitness-related videos from all<br />
over the Web. IHRSA.tv will be the one-stop shop for the<br />
video-hungry health club professional. —|<br />
Visit IHRSA.tv today, and enjoy the show!<br />
Summer Travel Plans?<br />
Don’t Miss a Workout!<br />
> www.healthclubs.com/passport<br />
The IHRSA Passport Program provides<br />
guest privileges worldwide to you and<br />
your club members who travel. Administered<br />
entirely online, the program offers<br />
a superior value: a minimum of a 50%<br />
savings on guest fees at participating<br />
clubs! Passport guest fees at clubs are<br />
listed at www.healthclubs.com/passport.<br />
This new area of IHRSA’s consumer<br />
Website makes it possible to conduct an<br />
exclusive search of clubs that participate<br />
in the program. —|<br />
To enroll your club, visit www.ihrsa.org/<br />
passport.
| letters |<br />
Pro Shops’ Promise<br />
Thank you for Patricia Glynn’s article<br />
about pro shops in the May issue of<br />
CBI (see “Riding Out the Recession,”<br />
pg. 38)! At our 25-club chain, we’re<br />
constantly asking the internal question:<br />
“Do we or don’t we?” Patricia’s<br />
article gives more credibility to my<br />
position of, “If we’re going to do this,<br />
Branding: Gold’s Gym<br />
let’s do it right!”<br />
Over the past two years, we’ve<br />
been able to keep our retail revenues<br />
flat and our net profit in the<br />
Spa-cial: Sports club La<br />
25%-30% range; this year we’ve<br />
seen about a 5%-10% overall growth<br />
in the apparel and accessories arena. Hopefully<br />
we’re going to see an upswing in the<br />
retail sector in the D.C. area and I can justify<br />
Forging Global Connections<br />
> Taking part in IHRSA’s 2010 International Convention and<br />
Trade Show was an excellent opportunity for me to make international<br />
contacts with people I would normally only contact by<br />
e-mail, due to the distance. It’s important to visit such events<br />
to look beyond your own business and market. The fitness<br />
sector is also confronted with global challenges that we can<br />
only conquer together, with a global federation. I’m already<br />
planning to attend next year’s convention in San Francisco! —|<br />
Matthias Baessler | Managing Director | Inferno Bikes International |<br />
Stuttgart, Germany<br />
IHRSA’s Increasing Innovation<br />
> On behalf of all of us at nASM, I want to congratulate the<br />
IHRSA team on a successful 29th Annual Trade Show and<br />
Convention! Each year, the event’s offerings continue to expand<br />
as the energy in the forum and breakout sessions continues<br />
to grow. The innovation the health and fitness industry has<br />
undergone in just a few short years is incredible, and it was<br />
great seeing all of the new technologies showcased. Looking<br />
forward to next year! —|<br />
Dr. Micheal Clark | Chief Executive Officer | NASM | Mesa, AZ<br />
12 C l u b B u s i n e s s I n t e r n a t i o n a l | J u L y 2 0 1 0 | w w w . i h r s a . o r g<br />
Sporty: Midtown<br />
tennis club<br />
Wellness: cooper<br />
Fitness center<br />
Luxurious: the atlantic club<br />
38 C l u b B u s i n e s s I n t e r n a t i o n a l | M a y 2 0 1 0 | w w w . i h r s a . o r g w w w . i h r s a . o r g | M a y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 39<br />
(a club and Spa Synergy Group client)<br />
more resources toward this great member<br />
value and revenue stream. —|<br />
Bryan Gauch | Director of Business Development | Sport&Health |<br />
Serenity Day Spas | McLean, VA<br />
Powerful Kick-Start!<br />
> IHRSA 2010 was a great experience! The convention had a<br />
vibrant and professional atmosphere. I met many interesting<br />
people, and it really helped to kick-start my business. The<br />
keynote speakers and networking groups were of the highest<br />
quality and I really enjoyed sharing experiences and learning<br />
new insights. —|<br />
Rob Does | Sales Director, Clubs | GlobalGym.com | Amsterdam,<br />
The Netherlands<br />
GAA! Actively Promoted<br />
RIDING OUT THE<br />
Recession<br />
By Patricia Glynn<br />
> I just want to share an update from our very successful<br />
Get Active America! promotion. During the open house week<br />
in May, we had over 1,000 participants at our seven clubs, and<br />
we signed up over 100 new members because of the event.<br />
Our northbrook club had Pete Thomas, a contestant from The<br />
Biggest Loser, participate in a Fitness Day. Our Indianapolis<br />
club had a racecar and three professional drivers participate in<br />
a “Start your Engines” theme to tie into the Indianapolis 500.—|<br />
Joseph Pinnell | Vice President of Club Performance | Five Seasons<br />
Family Sports Club | Covington, KY<br />
F<br />
Five pro shop experts share<br />
the secrets that ensure success<br />
inally, a bright spot: This past February, the U.S. Commerce Department announced that<br />
retail sales had risen by 0.5%, overall, from January to December. The increase was<br />
slight—but, considering that the sector had experienced a consistent downward shift<br />
during the recent recession, it was a welcome upswing.<br />
While the slowdown clearly left an indelible mark on profit margins, some club pro shops<br />
managed to break even; still others actually saw sales increase. as the retail sector moves into<br />
a period of recovery, many pivotal questions arise: how will the downturn influence financial<br />
performance going forward? How are profits being kept in line, as more consumers turn to<br />
online shopping? and what does it really take to establish a thriving profit center?<br />
To gain some insight into successful pro shop operations, CBI consulted five experts: Lara<br />
Price, retail buyer for The Coop, the 800-square-foot shop within the Cooper Fitness Center at<br />
Craig Ranch in McKinney, Texas, which has annual profits of about $150,000; Bonnie Patrick<br />
Mattalian, president of The Club and Spa Synergy Group, in River Edge, New Jersey, a consultancy<br />
that offers clubs a range of services to help improve performance; Eric Ricard, national director<br />
of spas at five Sports Club/La locations which, combined, are expected to see a $1-million profit in<br />
2010 and are under the direction of Boston-based Millennium Partners Sports Club Management<br />
LLC; Lynda Reis, manager of the 800-square-foot pro shop at Chicago’s Midtown Tennis Club,<br />
which experienced a 5% increase in sales over last year (she’s also the national director of pro<br />
shops for all TCa clubs); and William Banos, vice president/COO of Gold’s Gym Los angeles, part<br />
of the international chain of coed clubs.<br />
CBI: How has the recession affected sales, staffing, I’d recommend keeping a limited amount of product<br />
pricing, etc.? In hindsight, what sort of prepara- on shelves; increasing marketing efforts; and also<br />
tions would have helped you prepare for the recent offering some discounts. I’d also suggest training<br />
financially challenging period?<br />
staff even more.<br />
Lara Price: The economy definitely affected us,<br />
but we saw profits almost every month by making<br />
minor adjustments, including reducing purchases<br />
and cutting staff hours. In the future, we’ll continue<br />
with a lower purchasing budget.<br />
Bonnie Patrick MattaLian: Most centers saw a<br />
dip but, by January this year, there’d already been<br />
a marked increase. Henceforth, during slowdowns,<br />
eric ricard: Just at it did for other retailers, the<br />
economy has affected our sales. But, as a result,<br />
we’ve become savvier, more strategic. During tough<br />
times, inventory is a luxury. If you have too much,<br />
and are forced to discount, it’s costly. You also want<br />
to ensure that you have suitable staffing, without<br />
cutting. We’ll definitely be tighter with inventory in<br />
the coming years. The way we buy and what we<br />
buy have changed. >
self service<br />
is the new<br />
full service<br />
Motionsoft<br />
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News & Know How<br />
news 15 | First Person 21 | On the Move 23<br />
Billing themselves as “The Kings of Fitness in Asia,” John Caraccio,<br />
l., and Michael Sanciprian, r., are, respectively, the president and<br />
CEO of World Gym Taiwan, which currently operates 15 facilities with<br />
more than 150,000 members. Its newest club, which opened in May,<br />
occupies the 6th floor of Taipei 101 (rear), the second-tallest building<br />
in the world.—|<br />
w w w . i h r s a . o r g | J u L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 15
WHIP YOUR<br />
FIGURES<br />
INTO SHAPE<br />
CLUBCOUNT is the group fitness management software that runs the numbers for you.<br />
How do your figures measure up? When you have all the right information at your fingertips<br />
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- Publish reports about your classes, instructors, timeslots and programs<br />
- Make informed timetabling decisions effortlessly with solid data<br />
- Measure and improve the success of group fitness at your club<br />
- Create and publish world-class group fitness timetables in minutes<br />
Developed by Les Mills, creators of the world’s best group fitness programs, CLUBCOUNT<br />
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CLUBCOUNT Group Fitness Management Software<br />
Visit www.lesmills.com/clubcount to find out more
ihrsA Plans a Knowledge-Filled Fall!<br />
European Congress Heads to Barcelona<br />
This October, IHRSA will mark the 10th anniversary of its European Congress,<br />
welcoming more than 400 club leaders, representing approximately 3,000 clubs<br />
and suppliers to Barcelona, Spain.<br />
The European Congress, which takes place October 18-21, features keynote<br />
presentations delivered by executives from both inside and outside the health club<br />
industry, providing thought-provoking commentary on trends shaping business<br />
and the fitness industry.<br />
“We have some nice surprises planned to celebrate the 10th anniversary,” adds<br />
Hans Muench, IHRSA’s Director of Europe. “Our aim is not only to educate through<br />
speaker presentations, but, as importantly, to create the conditions that will help<br />
clubs interact with and learn from one another, as well as industry suppliers.”<br />
Networking icebreakers, special activities for first-time attendees, focus group discussions,<br />
and other offerings will provide club operators, executives, and industry suppliers<br />
with the opportunity to build relationships with colleagues from across Europe.<br />
Additional highlights include:<br />
• Seminars targeting opportunities to help operators sustain and grow a profitable<br />
fitness business<br />
• The opportunity to meet one-on-one with leading suppliers to the fitness industry<br />
in the Congress Showcase<br />
• Networking with some of the foremost club operators from across Europe<br />
• Presentation of the annual European Club Leadership Award<br />
• A tour of some of Barcelona’s leading health clubs<br />
• Select presentations translated simultaneously into multiple languages<br />
Register by July 31 and pay just 495i ($625), members; 595i ($750), nonmembers)—a<br />
savings of 155i ($195) off the onsite rate. To register, visit www.ihrsa.org/congress. —|<br />
| News & Know How | news<br />
Barcelona beckons<br />
10th European Congress<br />
Sagrada Familia temple,<br />
by Antoni Gaudi<br />
w w w . i h r s a . o r g | J u L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 17
| News & Know How | news<br />
Mumbai to host Asia-Pacific Forum<br />
Taj Mahal Hotel and<br />
Gate of India, Mumbai<br />
By Jennifer H. McInerney<br />
| Green Scene |<br />
Huge Fans of the environment<br />
Big Ass Fans. From its name alone, it’s obvious what this<br />
IHRSA associate company manufactures: fans that are… ahem,<br />
extremely large. But what may not be quite so evident—and<br />
yet is also extremely large—is the company’s commitment<br />
to environmental sustainability.<br />
Let’s start with the fans themselves: every single model, from<br />
the high-performance Powerfoil X to the new Isis, is considered<br />
green. “They all provide a cooling effect over large areas in the<br />
summer, and bring hot air down from the ceiling in the winter,<br />
while using very little energy,” explains Applications Engineer<br />
Christian Taber, LEED AP, HBDP, CEM. Big Ass Fans use only<br />
one-tenth the amount of energy consumed by traditional air-conditioning<br />
systems. When used in conjunction with an AC system,<br />
the fans can help reduce energy costs by 10%-20%.<br />
“Overall, the fans can lower heating and cooling energy usage<br />
and costs, increase occupant comfort, and pay for themselves<br />
within two to four years,” he adds.<br />
To underscore its dedication to green practices, Big Ass Fans<br />
(BAF) recently completed the construction of a new $4-million,<br />
40,000-square-foot research and development building, which<br />
earned LEED Gold certification for green building and development<br />
practices. During construction, BAF reduced its level of<br />
landfill waste by 51% and used 9% fewer building materials.<br />
By incorporating its own fans into the design, the company now<br />
uses 35% less energy than a standard building; it’s also reduced<br />
its water consumption by 58%. Some of its other eco-friendly<br />
endeavors include:<br />
• Waste-reduction program: the production staff reuses 15,000<br />
pounds of shipping materials per year by returning wooden<br />
slats to the parts supplier.<br />
18 C l u b B u s i n e s s I n t e r n a t i o n a l | J u L y 2 0 1 0 | w w w . i h r s a . o r g<br />
> More than 200 industry leaders, representing over 2,000 clubs in<br />
the Asia-Pacific region, will come together in Mumbai, India, for the<br />
9th Annual IHRSA Asia-Pacific Forum, november 14-17.<br />
“India boasts a vibrant and growing market for the health club industry,<br />
which is why we’ve selected Mumbai as the site of this year’s event,”<br />
observes John Holsinger, IHRSA’s director of Asia-Pacific. “We expect<br />
a strong turnout from Indian club owners and managers, as well as<br />
leaders from other areas in the region.”<br />
Similar to the European Congress, the Forum will offer seminars<br />
focused on helping attendees sustain and grow a profitable fitness<br />
business; the opportunity to meet one-on-one with leading suppliers<br />
to the fitness industry in the Forum Showcase; networking activities;<br />
and tours of some of India’s leading health clubs.<br />
Register by July 31 and pay just $400 (members)/$500 (nonmembers)—a<br />
savings of $100 off the onsite rate. To register, visit www.ihrsa.org/forum. —|<br />
Firm’s new lEED-certified<br />
R&D complex<br />
• Kentucky Green Energy Leader: the company is among local<br />
businesses that support the development of a renewable<br />
energy economy in its native Kentucky and surrounding states.<br />
• Use of soy-based ink: approximately 90% of BAF’s marketing<br />
materials are printed with soy-based ink, a renewable, sustainable<br />
alternative to petroleum-based solvents, which emit<br />
high levels of volatile organic compounds (VOCs).<br />
All of these benefits add up to Big Ass Fans being named one of<br />
the best places to work in Lexington, Kentucky, by the Kentucky<br />
Chamber of Commerce. “We use our products to increase<br />
employee comfort and to demonstrate that we’re committed<br />
to our employees and the environment—not just to making<br />
money,” Taber notes. —|<br />
To be considered for Green Scene coverage, e-mail j.mcinerney@fit-etc.com.
Your members’ personal goals are<br />
as important to you as your own.<br />
You provide them with the best facility<br />
and services for optimum results. Providing<br />
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.com<br />
To purchase IHRSA’s new<br />
Healthy Learning DVD,<br />
John McCarthy: Insights and<br />
Perspectives on the Health/<br />
Fitness Club Industry, go to<br />
www.ihrsastore.com.<br />
CBI Spends 10 Minutes on the Line with<br />
Roger Ralph<br />
What was the most revealing insight that emerged<br />
from your recent interview with John McCarthy,<br />
IHRSA’s executive director emeritus? How can the<br />
industry align itself with national initiatives, such as<br />
Michelle Obama’s Let’s Move! campaign? What do<br />
you regard as the industry’s greatest challenge and<br />
most promising opportunity?<br />
Roger Ralph is the<br />
founder, president,<br />
and co-owner, along<br />
with Bob Carpenter, of<br />
the Hockessin Athletic<br />
Club, a 105,000-squarefoot,<br />
family-oriented<br />
facility in Hockessin,<br />
Delaware, which sits on<br />
11.6 acres of property<br />
and has more than<br />
11,500 members.<br />
“The kinds of things John talked about in the<br />
interview were, on one level, simple and basic,<br />
yet critically important. From his standpoint and<br />
mine, it’s important to understand that a club is<br />
a place of community. In today’s modern era,<br />
people are frequently distracted by technology<br />
and greatly underestimate the importance of<br />
human contact. Over the long term, these kinds<br />
of direct connections between people and staff<br />
will continue to become more important.<br />
In recessionary times, clubs that embrace the<br />
community spirit have lower attrition rates. People<br />
are less willing to give up their memberships<br />
if they’re provided with a means of exercise, fun,<br />
and a sense of belonging to a place that offers<br />
everything from childcare, to kids’ programs, to<br />
senior group classes. John also talked about how<br />
clubs give back to the community and become an<br />
integral part of society. It’s important for clubs to<br />
try something new by perhaps launching a program<br />
that’s fun, interactive, and involves the staff<br />
and community in a positive way.<br />
On a grander scale, and in light of Michelle<br />
Obama’s “Let’s Move!” campaign, the national<br />
obesity crisis, and engaging people in the community<br />
to get fit, I would stress to current industry<br />
leaders the question: How does IHRSA position<br />
the industry so that it’s perceived as significant<br />
enough to make an impact on this issue? As an<br />
industry, we’re creating awareness of the obesity<br />
problem, but our influence will not have an impact<br />
in terms of dollar volume in comparison to other<br />
industries. Part of IHRSA’s plan is to get government<br />
agencies to create a framework that<br />
encourages local jurisdictions and organizations<br />
to partner with health clubs to promote exercise<br />
in the community, but nothing will change<br />
| News & Know How | First Person<br />
unless there are personal interactions between<br />
fitness leaders and the community populations<br />
that need fitness the most.<br />
In the words of Augie nieto, the founder of Life<br />
Fitness: Success is not about being wealthy; it’s<br />
about being significant. If we look back 30 years<br />
from now, and we measure IHRSA’s success, the<br />
question is: How successful were we at shaping<br />
public policy in America? How significant were we<br />
in dealing with the major problem of the time?<br />
IHRSA creates a foundation for health and fitness<br />
professionals to unleash their talent. I encourage<br />
IHRSA and its board of directors to focus attention<br />
on what we do—but we need to realize that we’re<br />
tied into the national need. If we use the talent that<br />
we have, we can change the landscape of America.<br />
I think the idea is worth pursuing and I would<br />
like to see it become a campaign that aims to<br />
make our industry significant. It’s the greatest<br />
concern and most promising opportunity.<br />
I encourage IHRSA to think about something that<br />
would represent a major departure: to fund a<br />
number of private projects to get into the school<br />
systems and inner-city programs. I would contend<br />
that, out of that effort, many developing entrepreneurial<br />
trends will come forward that will likely<br />
have an impact on families and communities.<br />
Opportunity lies in initiatives, like the ones Obama<br />
and others are concerned about, and a process<br />
that goes way beyond the surface, where we can<br />
determine what outcomes we want, and then, be<br />
able to measure them. This can only become possible<br />
with tremendous leadership, and IHRSA has<br />
the potential to be the “go-to” association leading<br />
these changes. —| ” – Mia Coen, mia@fit-etc.com<br />
w w w . i h r s a . o r g | J u L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 21
Programming<br />
ultima Fitness Xtreme<br />
Taekwondo hosts<br />
Get Active America!<br />
ultima Fitness Xtreme Taekwondo, the<br />
family-owned 29,000-square-foot facility<br />
in Wellington, Florida, hosted IHRSA’s<br />
Get Active America! program for the first<br />
time during the first week of May. In<br />
conjunction with Michelle Obama’s “Let’s<br />
Move!” campaign, the club attests that<br />
their mission is one in the same: “to<br />
improve the overall fitness and health<br />
of Americans, especially children,” says<br />
Jill Merrell, co-owner of ultima Fitness.<br />
In addition to daily program offerings<br />
for families and individuals, as well as free<br />
information and screenings, the club also<br />
hosted a Mother’s Day celebration, and, as an<br />
extension of the program, held a video contest, where winners could<br />
receive a free one-year membership for the family.<br />
“We were able to utilize the national media attention that<br />
Michelle Obama created to create a larger awareness of<br />
Expansion<br />
Planet Fitness Expands Into Oregon<br />
ultima Fitness staff display their<br />
Get Active America! spirit<br />
Planet Fitness, one of the fastest-growing fitness franchises in<br />
the country, is continuing its expansion westward to the Portland,<br />
Oregon, area.<br />
In March, the company hosted a franchise Discovery Day in<br />
Portland, where interested participants and potential franchisees<br />
gathered to learn about financing options, landlord incentives,<br />
and informational services from corporate staff, current franchisees,<br />
and real estate brokers.<br />
“This is one-stop shopping for an entrepreneur who can seize<br />
a great opportunity and run with it,” says Mark Christie, Planet<br />
Fitness’ vice president of development. “Our membership base<br />
is exploding because we provide a top-notch product at an<br />
unbeatable price.”<br />
The company now has more than 325 clubs in 36 states and was<br />
ranked no. 471 on Inc. magazine’s Franchise 500 list in 2009. —|<br />
Club Openings<br />
Fitness First Celebrates Another First<br />
Fitness First, one of the largest privately owned health club companies<br />
in the world, reopened its first-ever club in Bournemouth,<br />
England, following a $300,000 refurbishment. The club now boasts<br />
| News & Know How | On The Move<br />
what we all are working to achieve,” said Merrell. “Overall, the<br />
event was a tremendous success. We feel confident that, with<br />
the help of our members, staff, and professional associates, we<br />
are on the right course to continue in this effort.”—|<br />
Fitness First Medical<br />
Director Dr. Hilary Jones, l.,<br />
with Gamble<br />
new cardiovascular stations; a dedicated spin studio; a large<br />
sauna and steam room; monsoon showers; hot food service;<br />
free Internet stations, and a members’ bar.<br />
“This is a landmark refurbishment for us with the history<br />
that surrounds the Bournemouth club,” said John Gamble,<br />
Fitness First’s uK managing director. “By making clubs an<br />
inviting place to work out, as well as offering a host of other<br />
benefits and services to members, we hope people will visit<br />
more regularly and see the positive effects on their health.” —|<br />
w w w . i h r s a . o r g | J u L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 23
| News & Know How | On The Move<br />
Marketing<br />
Anytime Fitness Makes a lasting Impression<br />
Anytime Fitness, the world’s<br />
largest coed fitness club franchise,<br />
is embracing a new and unexpected<br />
marketing trend: more than 200 of<br />
its franchisees and corporate employees,<br />
plus nearly 100 club members,<br />
have branded themselves—by sporting<br />
permanent tattoos of the Anytime<br />
Fitness “running man” logo.<br />
“Our commitment to the brand is<br />
unparalleled, and we like to do things<br />
a little differently. Having fun is<br />
important,” says Chuck Runyon, the<br />
company’s CEO and cofounder, who<br />
has his own Anytime Fitness tattoo.<br />
The first person in line for a tattoo<br />
was Mike Gelfgot, a personal trainer<br />
from Indiana. After immigrating to<br />
America from uzbekistan when he<br />
was a child, he developed a tireless<br />
work ethic. “I’ve gone from living off bread, sugar, and tea to living the dream<br />
here in America. Anytime Fitness changed my life and my family’s life for the<br />
better,” Gelfgot explains. “All I want to do is educate, inspire, and motivate<br />
people to do just a little bit better than they did yesterday.”<br />
Others inked with the Anytime logo include Tressa Gustafson, franchise<br />
asset specialist, Katie Edmeirer, paralegal, and Cail Morrison, vice president<br />
of franchise support, among many others. In fact, the company makes it easy<br />
for its devotees to get an Anytime Fitness tattoo by having a tattoo artist in<br />
residence at its monthly training sessions and annual conferences.<br />
“I’m so proud to be part of the culture here,” adds Gustafson. “This is a<br />
perfect way to show it.” —|<br />
Award-winning<br />
Orchard Hills Athletic Club<br />
Named 2010 Business of the year<br />
Award<br />
recipient<br />
Richards, r.<br />
24 C l u b B u s i n e s s I n t e r n a t i o n a l | J u L y 2 0 1 0 | w w w . i h r s a . o r g<br />
Anytime Fitness paralegal<br />
Katie Edmeier<br />
The Orchard Hills Athletic Club in<br />
Lancaster, Massachusetts, is the<br />
2010 recipient of the Wachusett<br />
Chamber of Commerce Business<br />
of the year Award. The honor recognizes<br />
chamber members who<br />
have demonstrated leadership,<br />
innovation, and a strong presence<br />
within the business community.<br />
Over 300 businesses were considered<br />
for this prestigious award.<br />
“Being named Business of the<br />
year acknowledges the hard work<br />
of our many long-term employees,<br />
and also our many business<br />
partners,” said Tim Richards, founder and owner<br />
of the Orchard Hills Athletic Club, and a founding<br />
director of IHRSA. “The award reinforces, we<br />
believe, the importance of health and fitness in<br />
our communities. We are blessed to be in the<br />
business of helping children and adults of all<br />
ages—and shapes—to lead healthier lives.” —|<br />
Fitness First Crowns<br />
Personal Trainer of the year<br />
Fitness First, one of<br />
the largest privately<br />
owned health club<br />
companies in the<br />
world, recently honored<br />
Kevin Hubble,<br />
who works at its<br />
Bournemouth location,<br />
as its Personal<br />
Trainer of the year<br />
2010 at the Annual<br />
Fitness First uK<br />
Personal Trainer<br />
Conference.<br />
“I am so pleased and excited to have won the<br />
Personal Trainer of the year award,” commented<br />
Hubble. “I’m thrilled to be recognized for my effort<br />
and commitment. If I won the lottery, I would still<br />
be a personal trainer. It’s my life and I love doing<br />
it with Fitness First.” —|<br />
Gold’s Gym Trainer undergoes<br />
Title-Winning Transformation<br />
PT of the<br />
Year Kevin<br />
Hubble, l.<br />
Sue Daigle from Enfield, Connecticut, a Gold’s<br />
Gym trainer and bodybuilder, recently won her<br />
first overall title at the Organization of Competitive<br />
Bodybuilders (OCB) Constitution State Tournament—<br />
at the age of 50.<br />
Having previously<br />
struggled with body image<br />
issues and anorexia<br />
nervosa, Daigle took an<br />
unconventional route<br />
and sought the help of a<br />
professional body builder,<br />
John yopst. “I hope to<br />
inspire women of all ages<br />
to become healthy,<br />
strong, and proud of their<br />
bodies,” Daigle said.<br />
Daigle works as a certified<br />
personal trainer at<br />
Sue Daigle<br />
the Gold’s Gym in Windsor,<br />
Connecticut. —|
our Zumba classes are so popular<br />
that they are outgrowing our group<br />
exercise rooms!<br />
- Ingrid Owen<br />
Vp of Group Fitness, 24 Hour Fitness<br />
75 Countries<br />
50,000 LoCations<br />
6 miLLion partiCipants a week<br />
BRING DOWN<br />
THEHOUSE.<br />
BUILD UP YOUR<br />
COMMUNITY.<br />
The Zumba Fitness-Party gets people moving,<br />
laughing, shouting and grooving with each other<br />
like no other group ex class. It’s more than a<br />
workout, it’s a social event.<br />
IT BRINGs PEOPlE TOGETHER.<br />
According to The IHRsA Guide to Membership<br />
Retention, “Members who socialize with friends<br />
(both new and old) at clubs have higher retention<br />
rates.” The extremely socialized Zumba Fitness-<br />
Parties are proven to maximize such member-tomember<br />
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GET THE PARTY STARTED.<br />
WATCH YOUR COMMUNITY GROW.<br />
SEE MEMBER RETENTION GO THROUGH THE ROOF.<br />
zumba.com<br />
Copyright © 2010 Zumba Fitness, LLC | Zumba ® , Zumba Fitness ® and the Zumba Fitness logos are registered trademarks of Zumba Fitness, LLC
Community organizer:<br />
Jill Kinney
www.johnbensonphoto.com<br />
Jill Kinney<br />
By Patricia Amend<br />
CBI: Most people think of you as being synonymous with Club One, but<br />
you’ve stepped away from that business. When did that happen?<br />
JIll KInney: In 2006. My husband, John, and I founded Club One in 1991, and we<br />
grew it to a $70-million business that owned or managed nearly 100 clubs in 10 states.<br />
He was the CEO, and I was the COO. At one point, we began to look for someone who<br />
could take over, and we found Jim Mizes, who became COO in 2002. Before then,<br />
he’d held positions with Jamba Juice, Noah’s Bagels, and Pepsico. After a transition<br />
period, we left the company in his capable hands. He’s now president and CEO.<br />
CBI: Since then, you’ve embarked on what, essentially, is a second career.<br />
What are you doing now?<br />
JK: I’m now the managing director of Clubsource Development Partners, LLC, based<br />
in San Rafael, California, which I launched in 2007 with a partner, Kirk Wampler,<br />
who has extensive real estate development experience. We design and build large,<br />
multipurpose family clubs in partnership with local communities.<br />
Utilizing the Club One brand, we provide a private, for-profit fitness alternative for<br />
cities and towns—facilities that can take the place of publicly funded centers, which, in<br />
many cases, have been shut down as budgets have been cut. Each project is a private,<br />
for-profit LLC. Our clubs not only fill a community’s needs, but they also produce<br />
higher participation and user-satisfaction levels than most community-run centers.<br />
These cities regard us as an answer to their budgetary problems and as a way<br />
to expand community services. We’re able to replace, or augment, their community<br />
fitness and wellness programs by bringing private capital and professional management<br />
to bear.<br />
CBI: Are you and John still involved with Club One? And what’s he doing now?<br />
JK: We remain shareholders, but neither of us is involved in the business.<br />
John’s the CEO of Clean Fund, a San Francisco-based firm he launched that<br />
does clean-energy financing.<br />
CBI: Why did you decide to make such a significant change, and what role<br />
did John play in the process?<br />
JK: I wanted the flexibility to do more things with my children, who are now 18, 16, and<br />
14. I’m also fascinated with the development side of a new business, and, because this<br />
one is project-oriented, I can work as much, or as little, as I want. My goal is to build<br />
five to six of these clubs over the next seven to 10 years, or one every 18-24 months.<br />
John and I have been business and personal partners for 20 years and have a great<br />
deal of respect for one another. When I examine the downside of a situation, he offers ><br />
| CBI Interview |<br />
The cofounder and former COO of Club One has embarked on a second<br />
career developing for-profit community centers for towns in need<br />
Highlights<br />
» A career change<br />
» A new business model<br />
» A nonprofit substitute<br />
» A 10-year 23% IRR<br />
Jill Kinney and her husband,<br />
John, founded Club One in 1991,<br />
initially opening two locations<br />
in downtown San Francisco.<br />
Today, Club One has 19<br />
commercial health clubs,<br />
10 managed community<br />
centers, and 60 managed<br />
corporate fitness centers,<br />
which serve more than 140,000<br />
members. After leaving Club<br />
One in 2006, Jill launched<br />
Clubsource Development<br />
Partners, LLC, which develops<br />
private family clubs in partnership<br />
with local communities.<br />
The facilities are managed by<br />
Club One and operate under<br />
the Club One brand. A veteran<br />
fitness industry leader, Kinney<br />
has served on numerous<br />
boards, including those of<br />
IHRSA and the American<br />
Council on Exercise (ACE).<br />
She received IHRSA’s<br />
Distinguished Service Award<br />
in 1999, and, in 2006, was<br />
inducted into the Wellness<br />
Revolution Hall of Fame. Her<br />
first Clubsource venture was<br />
recognized by the North Bay<br />
Business Times as one of<br />
the Bay Area’s “Top 10 New<br />
Projects in 2009.” —|<br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 27
| CBI Interview |<br />
feedback on the opportunity; when I<br />
focus on the opportunity, he reminds me<br />
of the risk. He knows my strengths and<br />
weaknesses better than anyone, and his<br />
feedback has been very valuable.<br />
CBI: How do you structure<br />
these deals?<br />
JK: The partnerships vary, but, in<br />
general, the city provides low-cost<br />
land, in the form of a ground lease<br />
or sale; support in the entitlement<br />
process; and, often, fee and tax breaks<br />
in return for obtaining the new facility<br />
and programs. So Clubsource owns<br />
the land, the buildings, and the business.<br />
Our team handles all of the design and<br />
development work, employing standards<br />
that I created for the Club One brand. We<br />
fund each LLC privately, utilizing equity<br />
and construction debt, just like any other<br />
club. Club One operates the club for<br />
us under a management contract, and,<br />
each year, we review the program mix<br />
and member participation with the city.<br />
The city gets a new community<br />
center, which generates additional<br />
jobs, without having to make any<br />
capital investment. It also enjoys<br />
political kudos for having provided<br />
a state-of-the-art wellness facility<br />
and programming. Depending upon<br />
the location, the club’s member traffic<br />
can also help attract businesses, along<br />
with the associated tax revenues, to<br />
the area.<br />
CBI: How do these operations differ<br />
from private clubs?<br />
JK: On the facility side, the biggest<br />
difference is that about 10,000 square<br />
feet of the space is dedicated to social<br />
activities. We have bigger lobbies,<br />
which flow out to outdoor aquatic areas,<br />
where we hold community and other<br />
events. We also have large meeting<br />
rooms and a game room with a big<br />
TV and some Internet stations.<br />
Our first site, Club One at Petaluma,<br />
which opened in February 2009, is a<br />
41,000-square-foot family-oriented<br />
club, on four acres, with three outdoor<br />
pools and a waterslide. The project<br />
costs were approximately $20 million,<br />
which includes land, development<br />
costs, and operating capital. The LLC<br />
pays all applicable taxes.<br />
We offer a traditional club membership<br />
structure, along with nonmember<br />
“These cities regard us as an answer to<br />
their budgetary problems… We’re able<br />
to replace, or augment, their community<br />
fitness and wellness programs by bringing<br />
private capital and professional management<br />
to bear.”<br />
28 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
fees for access to the facility and/or<br />
its programs. Due to our higher<br />
nonmember traffic, we generate more<br />
from those fees than traditional clubs.<br />
Renting the facility out to community<br />
groups also yields extra income.<br />
Because we aggressively market<br />
nonmember access and encourage<br />
the public to use our resources,<br />
people don’t find us intimidating.<br />
Recently, we held an art show and did<br />
a fundraiser for the Boys and Girls<br />
Clubs. Kids sign up for soccer and<br />
Little League at the club, and a bridge<br />
group, which used to meet at a nowclosed<br />
senior center, meets there,<br />
as well.<br />
CBI: Many IHRSA club owners<br />
regard community centers as<br />
competition or “the enemy.” How<br />
do you respond to their concerns?<br />
JK: Our clubs are for-profit operations—<br />
replacements for nonprofit community<br />
centers—which provide a way to successfully<br />
meet a town’s health and<br />
wellness needs. While many IHRSA<br />
clubs already have a strong connection<br />
with their communities, I’d hope that, in<br />
the future, more of them would position<br />
themselves this way.<br />
CBI: Do you look for projects or do<br />
they “find” you? And how do you<br />
work with communities?<br />
JK: Both. To get the word out, I spoke<br />
at a mayor’s convention three years<br />
ago about the role of a local health club<br />
in economic development… We often<br />
sit down with the mayor, the head of<br />
economic development, and, perhaps,<br />
the park and recreation staff, and, then,<br />
come up with a design. We discuss<br />
the community’s historical usage and<br />
its current needs, and explain how<br />
our facility design and programs will<br />
address them. It’s a very local, peopleoriented<br />
process.<br />
CBI: Your business model sounds<br />
very attractive, especially in<br />
California, with its monumental<br />
budget woes. Is this an upside<br />
to the down economy?<br />
JK: yes, it is. Today, some towns are so<br />
financially strapped that they have little<br />
money to build or operate new community<br />
centers. But many do have land, and<br />
we’re able to negotiate deals that make<br />
sense for both parties. For example, in<br />
the case of the project we’re completing<br />
now, the community is providing a<br />
50-year, $1-per-year, long-term ground<br />
lease on city-owned land, a fully entitled<br />
project, and tax incentives. The city will<br />
review and approve our design, and,<br />
in turn, we’ll provide it with a modern,<br />
attractive, fully equipped club, along with<br />
community aquatics and a place to conduct<br />
after-school and seniors’ programs.<br />
CBI: What’s your approach in<br />
terms of financing?
JK: Typically, we obtain bank debt<br />
for construction financing, and we<br />
have equity investors—high-net-worth<br />
individuals who really trust me. For<br />
Petaluma, our planned internal rate of<br />
return (IRR) is 23% over 10 years, and<br />
most of the deals that we’re doing are<br />
projected to be in this range… We’ve<br />
worked with several community banks,<br />
but it’s been a challenge. They’re<br />
confident in our business, but, given the<br />
economy, many of them simply haven’t<br />
been doing new deals. However, I’ve<br />
noticed a positive change recently.<br />
CBI: What’s your new life as a<br />
developer been like?<br />
JK: While I’ve designed and built<br />
many clubs in the past, most of them<br />
were leaseholds. So I’ve had to learn<br />
about developing land, building new<br />
projects from the ground up, and<br />
entitlements—getting proper use<br />
and design approvals from the city.<br />
That often requires environmental<br />
impact reports, traffic studies, soils<br />
analysis, and other assessments and<br />
reports that support the development<br />
of the club in a particular location.<br />
| CBI Interview |<br />
PRO FORMA: CLUBSOURCE DEVELOPMENT PARTNERS, LLC<br />
• Revenues for 2009: $800,000<br />
• Projected revenues for 2010: $2 million; for 2011, $3.5 million<br />
• Revenues include development fees, design/development consulting fees, and<br />
income from cash distributions from the clubs. The clubs are separate LLCs, and<br />
their revenue includes all operating income from dues, programs, and facility<br />
rental. Their operating expenses are similar to those of traditional clubs.<br />
Current facilities: Club One at Petaluma, California, a 41,000-square-foot, multipurpose<br />
family sports club, on four acres, with three outdoor pools and a waterslide; 3,000<br />
members; 110 employees; registration fees, $75-$150; monthly dues, $68-$98.<br />
• Current annual revenues: $4 million; $7 million projected for 2014<br />
• Profit margin: 3% in 2010; 18% projected by 2014<br />
Planned facilities: A 40,000-square-foot full-service sports club with a large,<br />
outdoor aquatics area to open near Oakland, California, in early 2011; and a 60,000square-foot<br />
family-oriented sports club, with a large outdoor aquatics area, to open in<br />
Sonoma County in early 2012. —|<br />
I enjoy having a new career that leverages<br />
my experience in order to develop<br />
these $20-$25-million projects. What’s<br />
also new is that I took last summer off,<br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 29
| CBI Interview |<br />
which felt odd at first. John and I spent<br />
more time at our beach house in<br />
Monterey. I work hard, but I do have<br />
some downtime.<br />
CBI: What’s the principal difference<br />
between the traditional<br />
approach to developing clubs<br />
and what you’re doing now?<br />
What types of markets are most<br />
appropriate for these projects?<br />
JK: These projects require more<br />
patience. you have to find the right<br />
management partner, and you have to<br />
understand that working with smaller<br />
communities can be a slow process.<br />
The ideal markets are communities that<br />
can comfortably accommodate a new<br />
for-profit club (12,000-15,000 available<br />
buyers beyond current capacity); that<br />
don’t already have a contemporary or<br />
successful community center; and that<br />
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30 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
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are having financial problems. That<br />
probably describes about 50% of the<br />
cities in the U.S. today.<br />
CBI: What other promising opportunities<br />
do you think our industry<br />
enjoys right now?<br />
JK: It’s arguable that the public and<br />
political commitment to health has never<br />
been greater, and we’re beginning to see<br />
real breakthroughs in terms of public<br />
policy, funding, and new technology. Our<br />
most promising opportunity lies in our<br />
ability to grow through affiliations and<br />
new partnerships, which can expand<br />
our reach in the market. We can, for<br />
instance, work with public schools to<br />
provide an outsourced solution to PE;<br />
with health insurance companies to<br />
reduce costs; or with the banking<br />
industry to fill foreclosed buildings<br />
with programs that benefit the community.<br />
If we can get ourselves to think<br />
a little more broadly… The possibilities<br />
are endless. —|<br />
– Patricia Amend, pamend@aol.com<br />
DisCover<br />
WHo’s WHo<br />
in tHe inDustry<br />
THE IHRSA<br />
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siGns of reAl HoPe As the recession slowly retreats,<br />
analysts see opportunities lying in wait ahead ><br />
The IHRSA<br />
By Patricia Amend<br />
GloBAl<br />
25w<br />
w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 33
The IHRSA Global 25<br />
If you’ve been listening carefully this year, you may have detected the sound<br />
of a collective sigh of relief throughout the fitness industry.<br />
The Great Recession is ending, albeit slowly and unevenly. The Conference<br />
Board’s Consumer Confidence Index, a bellwether for consumer spending and<br />
for the economy as a whole, showed improvements in March and April; corporate<br />
earnings have been respectable in some industries; and even Ford and GM have<br />
been posting impressive sales gains.<br />
“The overall environment is better,” attests Dave Remick, a senior vice president<br />
at Imperial Capital, a full-service investment bank in Minneapolis, Minnesota.<br />
“While the employment picture still isn’t good, it seems that the U.S. economy has<br />
stabilized and may have even turned a corner. Consumers are feeling somewhat<br />
better simply because they don’t expect things to get worse. Since a health club<br />
membership is a discretionary item, I think the environment will improve slowly<br />
from this point forward.”<br />
COMPANIES AND COUNTRIES<br />
Company Country<br />
24 Hour Fitness Worldwide, Inc. U.S.A.<br />
A! Body Tech Brazil<br />
Anytime Fitness U.S.A.<br />
Bally Total Fitness Corporation U.S.A.<br />
Bannatyne Fitness, Ltd. U.K.<br />
Brick Bodies U.S.A.<br />
Central Sports Co., Ltd. Japan<br />
Club One, Inc. U.S.A.<br />
ClubCorp U.S.A.<br />
Contours Express International, LLC U.S.A.<br />
Curves International, Inc. U.S.A.<br />
David Lloyd Leisure, Ltd. U.K.<br />
elements diet | fitness | lifestyle U.S.A.<br />
ELIXIA Nordic AS Norway<br />
Equinox Fitness Clubs U.S.A.<br />
Esporta Group, Ltd. U.K.<br />
Fitness First Group Ltd. U.K.<br />
Fitness Together Holdings, Inc. U.S.A.<br />
Gold’s Gym International U.S.A.<br />
GoodLife Fitness Canada<br />
Health City Netherlands<br />
Holmes Place Germany<br />
Injoy Quality Corporation GMBH Germany<br />
Jazzercise, Inc. U.S.A.<br />
Kieser Training AG Switzerland<br />
Konami Sports & Life Co., Ltd. Japan<br />
LA Boxing Franchise U.S.A.<br />
L.A. Fitness International, LLC U.S.A.<br />
LA Fitness, Plc. U.K.<br />
Lady of America Franchise Corporation U.S.A.<br />
34 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
Company Country<br />
Leisure Sports, Inc. U.S.A.<br />
Life Time Fitness, Inc. U.S.A.<br />
Lifestyle Family Fitness U.S.A.<br />
Lucille Roberts Health Clubs U.S.A.<br />
McFit GmbH Germany<br />
MediFit Corporate Services, Inc. U.S.A.<br />
Mrs. Sporty Germany<br />
Nubody’s Fitness Centres Canada<br />
Nuffield Health Fitness &<br />
Wellbeing Centres (Cannons Health Clubs) U.K.<br />
Optisport BV Netherlands<br />
Ozone Fitness China<br />
Planet Fitness U.S.A.<br />
Plus One Health Management, Inc. U.S.A.<br />
Powerhouse Gyms International U.S.A.<br />
Renaissance, Inc. Japan<br />
Rush Fitness Complex U.S.A.<br />
Russian Fitness Group<br />
(World Class & Fizkult chains) Russia<br />
SATS Sports Club Sweden AB Sweden<br />
Shenzhen Catic Wellness Co. Ltd. China<br />
Snap Fitness U.S.A.<br />
Sport City/Grupo Marti Mexico<br />
Sportlife Fitness Clubs U.S.A.<br />
Stroller Strides, LLC U.S.A.<br />
Town Sports International Holdings, Inc. U.S.A.<br />
Virgin Active U.K.<br />
Vivafit Portugal<br />
Western Athletic Clubs U.S.A.<br />
World Health Club Canada
NUMBER OF FACILITIES OWNED—yEAR 2009<br />
Rank & Company number Owned Other Units Total Units<br />
1 Fitness First Group, Ltd. 531 Franchised: 17 548<br />
2 24 Hour Fitness Worldwide, Inc. 440+ N/A 440<br />
3 Mrs. Sporty 338 N/A 338<br />
4 L.A. Fitness International, LLC 324 N/A 324<br />
5 Bally Total Fitness Corporation 270 N/A 270<br />
6 Konami Sports & Life Co., Ltd. 212 Managed: 115 327<br />
7 GoodLife Fitness 207 Franchised: 45 252<br />
8 Virgin Active 187 N/A 187<br />
9 Town Sports International Holdings, Inc. 159 2 partly owned 161<br />
10 McFit GmbH 125 N/A 125<br />
11 ClubCorp 113 Franchised: 40 153<br />
12 Central Sports Co., Ltd. 111 Franchised: 43 154<br />
13 Health City 107 Franchised: 7 114<br />
14 Renaissance, Inc. 97 Managed: 6; Franchised: 1 104<br />
15 David Lloyd Leisure, Ltd. 88 N/A 88<br />
16 Life Time Fitness, Inc. 86 N/A 86<br />
17 LA Fitness, Plc. 81 N/A 81<br />
18 Gold’s Gym International 61 N/A 61<br />
19 Bannatyne Fitness, Ltd. 60 N/A 60<br />
20a Lifestyle Family Fitness 55 N/A 55<br />
20b Esporta Group, Ltd. 55 N/A 55<br />
21 SATS Sports Club Sweden AB 54 Franchised: 3 57<br />
22 Nuffield Health Fitness & Wellbeing Centres 51 Managed: 106 157<br />
23 Lucille Roberts Health Clubs 50 N/A 50<br />
24a Holmes Place 48 Licensed: 26; Managed: 2 76<br />
24b Equinox Fitness Clubs 48 N/A 48<br />
25 Russian Fitness Group (World Class & Fizkult chains) 45 N/A 45<br />
Rick Caro, the president of Management Vision, Inc.,<br />
an industry consulting firm based in New York City, concurs.<br />
“Up until now, 2010 has been much like 2009 for<br />
our industry, though there’s optimism that there may be<br />
change by the end of the year. Same-store sales, net<br />
memberships, and non-dues revenue have been down<br />
slightly. While EBITDA margins have been decreasing,<br />
they’re still attractive. Overall industry membership levels<br />
are flat, and the number of clubs is about the same.<br />
While the cost of construction is down, the U.S. debt<br />
market has been limited and hard to access.”<br />
“Despite the financing environment, there may still be<br />
a few large transactions in 2010,” suggests Pete Moore,<br />
a managing partner of Integrity Square, a New York City<br />
-based advisory firm focused on the sports, health, fitness,<br />
and active-lifestyle sectors. The refinancing of<br />
Equinox Holdings, Inc., in January of this year, and of<br />
24 Hour Fitness Worldwide, Inc., in March, prove that<br />
investors still understand the positive attributes of the<br />
health club business model and are rewarding strong<br />
operators with attractive financing terms.”<br />
As for the IHRSA Global 25, the franchised segment of<br />
the market showed continued growth in 2009, though<br />
the biggest player, Curves, lost units, which is understandable<br />
considering the economic conditions.<br />
Curves is still on top with 8,604 units, a slight drop from<br />
2008. Jazzercise, Inc., has maintained its hold on the second<br />
spot with 7,800 units, up 300 from 2008, a 4% increase.<br />
“While the employment picture<br />
still isn’t good, it seems that<br />
the U.S. economy has stabilized<br />
and may have even turned<br />
a corner.”<br />
Both Anytime Fitness and Snap Fitness had a better<br />
year, and remained in third and fourth place, respectively.<br />
Anytime had 1,250 units, a gain of 273 over 2008<br />
(a 28% increase); and Snap was close behind with 1,107,<br />
a gain of 244 units, (a 28% increase).<br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 35
The IHRSA Global 25<br />
“This is no longer like the script of Field of Dreams:<br />
‘If you build it, they will come.’ Identify your market<br />
and dominate it. If someone else is already dominant,<br />
then find a new market.”<br />
NUMBER OF FRANCHISES—yEAR 2009<br />
Rank & Company number of Units Other Units Total<br />
1 Curves International, Inc. 8,604 N/A 8,604<br />
2 Jazzercise, Inc. 7,800 N/A 7,800<br />
3 Anytime Fitness 1,240 Owned: 10 1,250<br />
4 Snap Fitness 1,084 Owned: 23 1,107<br />
5 Contours Express International, LLC 750+ N/A 750<br />
6 Gold’s Gym International 639 Owned: 61 700<br />
7 Fitness Together Holdings, Inc. 428 N/A 428<br />
8 Stroller Strides, LLC 304 Owned: 1 305<br />
9 Planet Fitness 282 Owned: 29; Licensed: 5 316<br />
10 Injoy Quality Corporation GMBH 233 N/A 233<br />
NUMBER OF MEMBERS—yEAR 2009<br />
Rank & Company Total<br />
1a 24 Hour Fitness Worldwide, Inc. 3,500,000+<br />
1b Gold’s Gym International 3,500,000<br />
1c Bally Total Fitness Corporation 3,500,000<br />
2 Curves International, Inc. 2,000,000<br />
3 Planet Fitness 1,900,000<br />
4 Fitness First Group, Ltd. 1,407,100<br />
5 Powerhouse Gyms International 1,167,500<br />
6 Konami Sports & Life Co., Ltd. 978,000 (2008)<br />
7 Virgin Active 919,000<br />
8 McFit GmbH 900,000<br />
9 Anytime Fitness 820,000<br />
10 GoodLife Fitness 630,702<br />
11 Snap Fitness 550,000<br />
12 Town Sports International Holdings, Inc. 486,000<br />
13 David Lloyd Leisure, Ltd. 460,000<br />
14 Central Sports Co., Ltd. 380,000<br />
15 Renaissance, Inc. 346,000<br />
16 ClubCorp 300,000+<br />
17 SATS Sports Club Sweden AB 259,000<br />
18a Health City 250,000+<br />
18b Club One, Inc. 250,000<br />
18c Injoy Quality Corporation GMBH 250,000<br />
19 Nuffield Health Fitness<br />
& Wellbeing Centres 230,000<br />
20 Lucille Roberts Health Clubs 227,000+<br />
21 LA Fitness, Plc. 215,000<br />
22 Lifestyle Family Fitness 213,000<br />
23 Contours Express International, LLC<br />
(2008)<br />
200,000<br />
24 Lady of America Franchise Corp. 207,000<br />
25 Bannatyne Fitness, Ltd. 180,000<br />
36 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
REVENUES—yEAR 2009<br />
Rank & Company Revenues $ Millions<br />
1 Fitness First Group, Ltd. 1,078<br />
2 24 Hour Fitness Worldwide, Inc. 1,000+<br />
3 Konami Sports 952<br />
4 ClubCorp 900<br />
5 Virgin Active 603<br />
6 David Lloyd Leisure, Ltd. 508<br />
7 Town Sports International Holdings, Inc. 485<br />
8 Bally Total Fitness Corporation 469 (2008)<br />
9 Central Sports Co., Ltd. 459<br />
10 Renaissance, Inc. 391<br />
11 Powerhouse Gyms International 288<br />
12 GoodLife Fitness 275<br />
13 Nuffield Health Fitness & Wellbeing Centres 223<br />
14 Injoy Quality Corporation GMBH 197<br />
15 McFit GmbH 182<br />
16 Holmes Place 171<br />
17 SATS Sports Club Sweden AB 158 (2008)<br />
18 Kieser Training AG 152 (projected)<br />
19 LA Fitness, Plc. 149<br />
20a Health City 135+<br />
20b ELIXIA Nordic AS 135<br />
21 Planet Fitness 130<br />
22 Sport City/Grupo Marti 118 (2008)<br />
23a Lifestyle Family Fitness 106<br />
23b Western Athletic Clubs 106<br />
24 Fitness Together Holdings, Inc. 100<br />
25a Optisport BV 94 (projected)<br />
25b Jazzercise, Inc. 94
REVENUE GROWTH<br />
2009 Revenues 2008 Revenues Change<br />
Rank & Company $ Millions $ Millions $ Millions % Change<br />
1 Virgin Active 603 526 77 15%<br />
2 GoodLife Fitness 275 230 45 20%<br />
3 Konami Sports & Life Co., Ltd. 952 915 37 4%<br />
4 Planet Fitness 130 99 31 31%<br />
5 A! Body Tech 60 (projected) 36 24 67%<br />
6 McFit GmbH 182 164 18 11%<br />
7 Injoy Quality Corporation GMBH 197 180 17 9%<br />
8 ELIXIA Nordic AS 121 (projected) 105 16 15%<br />
9 World Health Club 51 36 15 42%<br />
10 LA Boxing Franchise 33 21 12 57%<br />
11 Western Athletic Clubs 106 97 9 9%<br />
12 Renaissance, Inc. 391 382 9 2%<br />
13 Leisure Sports, Inc. 75 67 8 12%<br />
14 Holmes Place 171 163 8 5%<br />
15 Ozone Fitness 15 (projected) 8 7 88%<br />
16 Anytime Fitness 20 (projected) 13 7 54%<br />
17 Sportlife Fitness Clubs 21 14 7 50%<br />
18 Kieser Training AG 152 (projected) 145 7 5%<br />
19 Vivafit 26 20 6 30%<br />
20 Rush Fitness Complex 41 36 5 14%<br />
21 Plus One Health Management, Inc. 45 40 5 13%<br />
22 Mrs. Sporty 9 6 3 50%<br />
23 Brick Bodies 16 13 3 23%<br />
24 Nubody’s Fitness Centres 20 (projected) 17 3 18%<br />
25 Shenzhen Catic Wellness Co., Ltd. 21 (projected) 18 3 17%<br />
TOP 10 FIVE-yEAR REVENUE GROWTH<br />
2009 Revenues 2005 Revenues Increase<br />
Rank & Company $ Millions $ Millions $ Millions % Change<br />
1 Virgin Active 603 238 365 153%<br />
2 Fitness First Group, Ltd. 1,078 800 278 35%<br />
3 GoodLife Fitness 275 107 168 157%<br />
4 Injoy Quality Corporation GMBH 197 77 120 156%<br />
5 Konami Sports & Life Co., Ltd. 952 837 115 14%<br />
6 Holmes Place 171 57 114 200%<br />
7 Town Sports International Holdings, Inc. 485 389 96 25%<br />
8 David Lloyd Leisure, Ltd. 508 414 94 23%<br />
9 Renaissance, Inc. 391 305 86 28%<br />
10 Central Sports Co., Ltd. 486 420 66 16%<br />
In terms of revenues in the nonfranchised sector, the<br />
four largest club companies in the world switched places.<br />
Fitness First Group, Ltd, eclipsed 24 Hour Fitness Worldwide,<br />
Inc., taking the top spot with nearly $1.1 billion;<br />
24 Hour was second at $1 billion. Japan’s Konami Sports<br />
reported $952 million for third place, and ClubCorp was<br />
fourth with $900 million. The latter two rankings were<br />
reversed from 2008, as well.<br />
As for members, 24 Hour Fitness was No. 1 with more<br />
than 3.5 million, with Gold’s Gym International, Inc., and<br />
Bally Total Fitness a close second and third, respectively.<br />
Has the industry once more proven itself to be recession-resilient?<br />
Caro thinks it has.<br />
“Last year was the toughest year in the history of the<br />
fitness industry, and almost all of our clubs survived<br />
it,” he says. “It’s provided a lesson in efficiency and<br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 37
The IHRSA Global 25<br />
cost-cutting; and, in the long run, the focus on expense<br />
management will prove a boon to bottom lines as the<br />
economy begins to grow.”<br />
Still, challenges remain.<br />
“The average club owner is confronting new competitors<br />
entering the market and pricing pressures from<br />
express operators,” observes Pete Moore. “Although<br />
the membership population is stable, new and smaller<br />
operators are skimming the members and profits of<br />
established players. A ‘differentiation strategy’ appears<br />
to be proliferating across the nation, as Spinning-only,<br />
Pilates-only, and yoga studios pop up on many urban<br />
street corners. I’m concerned that we are ‘overbuilding<br />
our demand.’”<br />
CAVEATS & CONDITIONS<br />
IHRSA’s Global 25 listings are designed to provide basic information<br />
about some of the world’s largest and/or fastestgrowing<br />
club companies, but they are not definitive. Many of<br />
the firms that should appear on these charts do not because<br />
companies were unable or unwilling to provide all of the<br />
information required by CBI’s deadline. The figures reported<br />
UNIT GROWTH<br />
Rank & Company 2009 Units 2008 Units Unit Increase % Change<br />
1 Jazzercise, Inc. 7,800 7,500 300 4%<br />
2 Anytime Fitness 1,250 977 273 28%<br />
3 Snap Fitness 1,107 863 244 28%<br />
4 Mrs. Sporty 338 222 116 52%<br />
5 Nuffield Health Fitness & Wellbeing Centres 157 65 92 142%<br />
6 GoodLife Fitness 252 165 87 53%<br />
7 Gold’s Gym International 700 650 50 8%<br />
8 Planet Fitness 316 269 47 17%<br />
9 L.A. Fitness International, LLC 324 281 43 15%<br />
10 Holmes Place 76 41 35 85%<br />
11 LA Boxing Franchise 143 115 28 24%<br />
12 elements diet | fitness | lifestyle 45 20 25 125%<br />
13 Plus One Health Management, Inc. 112 88 24 27%<br />
14 McFit GmbH 125 101 24 24%<br />
15 Injoy Quality Corporation GMBH 233 213 20 9%<br />
16 Fitness Together Holdings, Inc. 428 409 19 5%<br />
17 ClubCorp 153 135 18 13%<br />
18 Health City 119 103 16 16%<br />
19 Stroller Strides, LLC 305 289 16 6%<br />
20 24 Hour Fitness Worldwide, Inc. 440 425+ 15 4%<br />
21 Vivafit 106 92 14 15%<br />
22 MediFit Corporate Services, Inc. 203 193 10 5%<br />
23 Fitness First Group, Ltd. 548 538 10 2%<br />
24 Sportlife Fitness Clubs 31 23 8 35%<br />
25 Virgin Active 187 179 8 4%<br />
Reflects unit that are owned; franchised; and managed<br />
38 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
“However, I do believe that growth opportunities<br />
remain in selected markets,” he continues. “But I’d<br />
strongly encourage new entrants, as well as established<br />
operators, to really understand the market they’re targeting.<br />
This is no longer like the script of Field of Dreams—‘If<br />
you build it, they will come.’ Identify your market and<br />
dominate it. If someone else is already dominant, then<br />
find a new market.”<br />
Data was compiled by CBI editors and from The 2010<br />
IHRSA Global Report: The State of the Health Club Industry,<br />
which contains profiles of more than 240 companies.<br />
It’s now available at www.ihrsastore.com for $29.95 for<br />
IHRSA members, and $69.95 for non-members. —|<br />
– Patricia Amend, pamend@aol.com<br />
were obtained either from the companies themselves or from<br />
public, published sources, and, in most cases involving major<br />
firms, represent the one-year period ending on December 31,<br />
2009; in a few isolated cases involving major firms, figures for<br />
calendar year 2008 were utilized. None of the figures, it<br />
should be noted, have been independently corroborated.
Attendees from 82 countries<br />
Future<br />
The<br />
IHRSA 2010 embodIed InduStRy’S excItement,<br />
40 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
By Patricia Amend<br />
Keynote clout: Kristina Ripatti Sizing up over 300 exhibitors
Keynote ‘professor’<br />
Chip Heath<br />
tHose WHo Are DrAWn to tHe fitness inDustry for their<br />
life’s work are, by nature, individuals who take real joy in educating,<br />
encouraging, and motivating others to pursue a healthy lifestyle.<br />
But sometimes, even they need a little inspiration.<br />
With the theme, “The Future is you,” IHRSA’s 29th Annual<br />
International Convention and Trade Show provided that and much<br />
more. The event, held March 10-13 at the San Diego Convention<br />
Center on the city’s magnificent waterfront, attracted more than<br />
10,000 club owners, operators, managers, personal trainers,<br />
Is you!<br />
optImISm, And tHRIllIng pRoSpectS}<br />
‘Best-selling’<br />
Malcolm Gladwell<br />
fitness staffers, nutritionists, consultants, investors, equipment<br />
manufacturers, salespeople, and vendors from a grand total of<br />
82 different countries.<br />
That so many came from so far, in such economically challenging<br />
times, testifies to the incredible value of the convention, observes<br />
Joe Moore, IHRSA’s president and CEO.<br />
“The presence and participation from the global fitness community<br />
was profound. We welcomed more than 100 attendees<br />
from Russia and the CIS region, 130 from Canada, and sizeable<br />
groups from Brazil, Spain, and Portugal,” he explains. “They<br />
came to exchange ideas, hear inspiring speakers, share their<br />
expertise, and see and test the most innovative new products and<br />
equipment. They built upon their knowledge so they could apply<br />
it to their businesses and communities.”<br />
No one, it seems, was disappointed. ><br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 41
The Future Is you!<br />
educational assets<br />
“My staff said they thought it was the<br />
best collection of keynote speakers<br />
we’ve had,” reports Victor Brick, CEO/<br />
owner of Brick Bodies Fitness Services,<br />
Inc., in Cockeysville, Maryland, who,<br />
with his wife, Lynne, brought 16 people<br />
to San Diego.<br />
Lynne, Brick Bodies’ cofounder/<br />
owner and a member of IHRSA’s Board<br />
of Directors, found that best-selling<br />
author Malcolm Gladwell’s presentation,<br />
sponsored by Precor International,<br />
resonated with her the most. He<br />
talked about the value of “reframing”—<br />
helping people to look at a product,<br />
idea, or service from a different perspective,<br />
so that they’d be more inclined<br />
to adopt it en masse. And he posed an<br />
intriguing question: How can the fitness<br />
industry reframe exercise?<br />
“His point was very timely, especially<br />
in light of healthcare reform and<br />
other important legislative initiatives,”<br />
she points out. “IHRSA and its members<br />
are perfectly positioned to help<br />
create a healthy public-awareness<br />
‘tipping point.’”<br />
ESPN SportsCenter anchor Chris<br />
“Boomer” Berman, sponsored by<br />
Matrix Fitness, reminded the audience<br />
that great things start small. As<br />
an example, he relived the early days<br />
of cable television and ESPN in the late<br />
1970s, when he and his colleagues<br />
broadcast men’s slow-pitch softball<br />
out of a small trailer. “It was the<br />
Milwaukee Schlitz vs. the Kentucky<br />
Bourbons,” he mused.<br />
Chip Heath, professor of organizational<br />
behavior at Stanford University,<br />
whose address was sponsored by<br />
Technogym, discussed how to cultivate<br />
change. He described how to balance<br />
“the elephant” (a person’s emotional<br />
side) and “the rider” (the analytical side<br />
that attempts to manage emotions).<br />
“Focus on the positive in tough times,”<br />
he suggested. “Ask people to analyze<br />
42 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
‘why did that work?’ and figure out<br />
‘why was that fun?’”<br />
Four-time Olympic rowing champion<br />
Silken Laumann, sponsored by<br />
SPRI, revisited the serious accident<br />
she suffered while training for the<br />
1992 Summer Olympics in Barcelona.<br />
After five operations and three months<br />
of recovery, she won a bronze medal.<br />
“Stay connected to your passions and<br />
create the positive environment from<br />
which creativity and excellence flow,”<br />
she told attendees.<br />
Perhaps the most moving talk was<br />
given by former LAPD officer Kristina<br />
Ripatti and her husband, LAPD officer<br />
Tim Pearce, which was sponsored by<br />
NuStep. They related the tale of how<br />
Ripatti, who’s paralyzed from the chest<br />
down, nearly died after being shot twice<br />
four years ago, and how she treasures<br />
her adaptive-fitness routine, which has<br />
helped her to raise two young children<br />
and maintain an active life. She urged<br />
clubs to become more inclusive in terms<br />
of the their physical plant, equipment,<br />
and personal training.<br />
Attendees also heard from the<br />
brightest minds in the global fitness<br />
industry during the 200 sessions,<br />
workshops, panels, and seminars,<br />
which encompassed club operations,<br />
small-group training, emerging trends,<br />
corporate wellness, leadership<br />
skills, debt financing, programming,<br />
social media,<br />
and dozens of other topics.<br />
What’s the current status<br />
of lending? That and<br />
o t h e r i s s u e s w e r e<br />
addressed during<br />
“An Updated<br />
Financial Perspective<br />
on the<br />
Club Industry.” A<br />
panel of investors<br />
from leading financial institutions,<br />
moderated by Rick Caro, the president<br />
of Management Vision, Inc., an industry<br />
consulting firm, acknowledged that<br />
they found the sector attractive. They<br />
noted that it had a loyal membership,<br />
a steady EFT revenue stream, and<br />
high margins. But they also conceded<br />
that cash-based lending hasn’t<br />
become available. “The debt isn’t<br />
attractive enough yet,” said Phil Collins,<br />
managing director of Orchard<br />
Holdings Group, of Cincinnati, Ohio.<br />
The power of social media was a hot<br />
topic at “The Future and Shape of the<br />
Fitness Industry,” moderated by Scott<br />
Goudeseune, president and CEO of<br />
the American Council on Exercise<br />
(ACE). Kathie Davis, executive director<br />
of IDEA Health & Fitness Association,<br />
took note of increasing consumer<br />
interest in specialty classes,<br />
sports-specific programming, and<br />
small-group training.<br />
Trade-show riches<br />
This year, IHRSA’s celebrated trade<br />
show featured 309 exhibitors, representing<br />
31 different product categories,<br />
whose booths filled 152,000 square<br />
“… tHe beSt collectIon of Keynote<br />
lIVeSTROnG<br />
Indoor Cycling<br />
feet of space. Manufacturers and vendors,<br />
both large and small, used<br />
the show to unveil their latest<br />
innovations.<br />
Cybex, for example,<br />
showcased its new Bravo<br />
unit, which provides functional<br />
training via hundreds of<br />
movements in a single, spaceefficient<br />
machine. The Bravo<br />
combines the best of selectorized<br />
and cable-based strength<br />
training, and adds two key features:<br />
the Progressive Stabilization<br />
Pad, which allows the<br />
user to modify stabilization<br />
incrementally; and the<br />
Cable Width Adjustment,<br />
which facili-
tates innumerable height and width<br />
configurations.<br />
Matrix Fitness Systems (see “Full<br />
Disclosure,” pg. 96) drew crowds<br />
with a number of exciting new<br />
offerings. Among them were<br />
LIVESTRONG Indoor Cycling, which<br />
encompasses two indoor groupcycling<br />
bikes, the CYCLEWELL<br />
system, and I.C.E. Education, a comprehensive<br />
education platform; and<br />
the LIVESTRONG cardio line, which<br />
includes its group-cycling bikes,<br />
but also boasts two treadmills, an<br />
elliptical trainer, and a standard<br />
upright and recumbent bike. The<br />
Johnny G KRANKcycle also kept<br />
the company’s booth busy.<br />
Technogym displayed two<br />
recent additions to its Excite+ Line.<br />
The Crossover engages the user<br />
in innovative, lateral, total-body<br />
movement that simultaneously<br />
works the legs, glutes, arms, and<br />
core-stabilizer muscles, challenging<br />
the body to move, rotate, and<br />
adapt continuously in three different<br />
planes. The company’s new<br />
Run Now and Jog Now treadmills,<br />
which feature cutting-edge ergonomics<br />
and entertainment technol-<br />
ogy, offer users the sensation of<br />
outdoor running.<br />
Octane Fitness’ “seated” elliptical<br />
trainers also garnered lots of<br />
attention, as did HydraGym’s XC<br />
cross-conditioning hydraulic circuit,<br />
which provides a 30-minute<br />
workout. Visitors also seemed<br />
mesmerized by the The Skywall, a<br />
motorized climbing wall that has<br />
10 speeds and 13 incline levels.<br />
Life Fitness introduced the first<br />
six pieces of its Signature Series<br />
Plate-Loaded line, whose elegance<br />
and superior industrial design complement<br />
its existing Signature Series<br />
of strength-training products. “The<br />
plate-loaded machines have the<br />
superior biomechanics and heritage<br />
for which our Hammer Strength<br />
plate-loaded machines have been<br />
recognized for over 20 years,” said<br />
Bob Quast, vice president of brand<br />
management.<br />
“What caught my attention was<br />
the NuStep T4 recumbent cross<br />
trainer,” reports Davide Venturi,<br />
editor of Il Club Nuovo magazine,<br />
SpeAKeRS we’ve HAd.”<br />
an IHRSA partner in Bologna,<br />
Italy. “It enables anyone, including<br />
disabled individuals, to go through<br />
a safe and effective total-body<br />
workout that includes cardio. I also<br />
appreciated the Woodway EcoMill,<br />
particularly the ‘Curve’ model,<br />
which is a totally self-powered<br />
treadmill. It’s innovative, good-looking,<br />
and environmentally friendly.”<br />
Stay tuned for more information<br />
about IHRSA 2011, the association’s<br />
30th Anniversary International<br />
Convention and Trade Show,<br />
which will take place March 16-19<br />
in San Francisco. —|<br />
– Patricia Amend, pamend@aol.com<br />
}<br />
6,600-plus buyers on<br />
the trade show floor<br />
AUGIE’S QUEST<br />
$1-MILLION FEST<br />
During this year’s convention, industry<br />
pioneer Augie Nieto and his wife, Lynne,<br />
witnessed, on two separate occasions, the<br />
IHRSA community’s continued support<br />
for MDA’s Augie’s Quest, the couple’s<br />
campaign to raise money for research<br />
into amyotrophic lateral sclerosis (ALS),<br />
or Lou Gehrig’s disease.<br />
On Thursday, March 11, Beto Perez,<br />
cofounder of Zumba, and his instructors<br />
led a group of 800 people in a 90-minute<br />
Zumbathon. Proceeds from the heartpumping<br />
event were donated to the MDA.<br />
Then, on Friday evening, March 12,<br />
more than 900 friends and colleagues<br />
gathered at the San Diego Convention<br />
Center for the 5th Annual B*A*S*H for<br />
MDA’s Augie’s Quest, raising $1,003,265<br />
for ALS research—an increase of $369,400<br />
over last year.<br />
“We were pleased with the number<br />
of people who participated,” reports<br />
John McCarthy, IHRSA’s executive director<br />
emeritus, who is chairman of the<br />
Bash. “Attendance was up 25%-30% over<br />
last year.”<br />
Augie’s Quest has raised nearly $23<br />
million since 2006. For more information,<br />
visit www.augiesquest.org. —|<br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 43
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Questions About<br />
Fitness<br />
Equipment?<br />
IHRSA’s new Health Club<br />
Equipment Benchmarking<br />
Report 2009: Club Operator<br />
Edition has all the answers<br />
By Jon feld<br />
B<br />
Alex Williamson/Ikon Images/Gettyimages & istock<br />
Benchmarking—comparing one’s own<br />
way of conducting business with that of<br />
others in the same industry—is one of<br />
the most critical roles performed by<br />
management.<br />
It’s a fact that IHRSA has always understood,<br />
and a lesson that club owners<br />
worldwide have learned… Which explains<br />
the existence of such seminal research<br />
publications as IHRSA’s Profiles of Success;<br />
IHRSA Consumer Report: Health<br />
Club Activity Usage, Trends & Analysis;<br />
and the IHRSA report, Employee Compensation<br />
& Benefits Report (Employee<br />
Compensation & Benefits Survey Results<br />
for the Health & Fitness Industry).<br />
Taken together, they benchmark nearly<br />
every business metric a club operator<br />
could conceivably find useful to know…<br />
With the glaring exception of information<br />
on equipment purchasing, utilization,<br />
performance, etc.<br />
…Well, that is, up until now.<br />
IHRSA, in conjunction with Sports<br />
Marketing Surveys (SMS), a U.K.-based<br />
research firm, has recently produced the<br />
IHRSA Health Club Equipment Benchmarking<br />
Report 2009: Club Operator<br />
Edition. Want to know how much and<br />
what type of fitness equipment other similar<br />
clubs have; how much space they<br />
allocate to it; how much they spend for it;<br />
how frequently they replace it; what they<br />
intend to buy next, etc.? ><br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 45
“We got many<br />
requests from<br />
our member<br />
clubs looking for<br />
exactly this type<br />
of information.”<br />
FAST FACTS<br />
• Equipment spending in 2009 was down 20%, on average,<br />
from 2008.<br />
TQuestions About Fitness equipment?<br />
This new publication answers all of those questions… And many more.<br />
The report utilizes material drawn from the IHRSA Health Club Equipment<br />
Benchmarking Report 2009, designed specifically for equipment manufacturers,<br />
as well as from other sources. “When we released the report for<br />
supplier companies last November, we got many requests from our member<br />
clubs looking for exactly this type of information,” explains Jay Ablondi,<br />
IHRSA’s executive vice president of global products. “The Club Operator<br />
Edition combines the top-line findings of our equipment benchmarking<br />
report with relevant data from IHRSA’s 2009 Profiles of Success and 2009<br />
Consumer Report to give readers a wealth of data, at a nominal cost, to help<br />
them better understand the fitness marketplace.”<br />
The Club Operator Edition is available to IHRSA members for $29.95<br />
and to nonmembers for $49.95. To order, go to www.ihrsastore.com or call<br />
888-229-5745 or +1 831-372-6077.<br />
The supplier edition, based on extensive interviews with 150 club operators<br />
representing more than 400 facilities, was developed to provide<br />
participating manufacturers with intelligence and insights about what<br />
qualities and features IHRSA operators value in equipment, in general, and<br />
how, specifically, they view a particular brand. They were asked to rate<br />
each company’s products on the basis of such criteria as overall quality,<br />
reliability, ease of use, biomechanics, consumer excitement, design appeal,<br />
and footprint.<br />
The report provides manufacturers with a “true baseline,” allowing them<br />
to monitor their performance more precisely, suggests Neil Schwartz, the<br />
business development director for SMS, which maintains a U.S. office in West<br />
Palm Beach, Florida. “It gives them the information they need to do ‘factbased<br />
decision-making,’” he says. “They can also share the data with their<br />
field salespeople to help them better understand the perceived strengths and<br />
weaknesses of their own products, as well as those of their competitors.”<br />
The brands benchmarked in the supplier survey include Cybex International,<br />
Inc., FreeMotion Fitness, Life Fitness, Matrix Fitness Systems,<br />
Nautilus, Inc., Precor, Star Trac, and Technogym. “It’s provided us with a<br />
useful perspective on club owners’ intentions about future equipment<br />
purchases,” attests Doug Johns, the global marketing director for Precor,<br />
based in Woodinville, Washington. “And we’ve matched that information<br />
with the conversations our sales team has had with customers to inform the<br />
company’s planning.” —|<br />
– Jon Feld, jfeld@inc.com<br />
Among the intriguing findings of the IHRSA Health Club Equipment<br />
Benchmarking Report 2009: Club Operator Edition are the following:<br />
• IHRSA member clubs and facilities spend at a much higher<br />
rate than non-IHRSA member clubs.<br />
• Non-IHRSA member clubs have a much higher tendency to<br />
purchase pre-owned equipment than their IHRSA-member<br />
counterparts.<br />
To order: visit www.ihrsastore.com or call 888-229-5745 or +1 831-372-6077.<br />
46 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
• Manufacturers’ sales reps are the leading source of information<br />
about equipment information, followed closely by manufacturers’<br />
Websites.<br />
• IHRSA’s annual convention and trade show is the No. 1 source of<br />
information about fitness industry products and services, overall.
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A<br />
Home<br />
TOUCH OF<br />
the most important area in your club?<br />
Would you believe the locker rooms!<br />
48 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
Homey touches at<br />
Telos Fitness Center
luxurious at<br />
Midtown Athletic Club<br />
By Jon feld<br />
The concept of “high-touch”—of providing a warm, welcoming, personal interaction—has<br />
always been a key component of a rewarding club experience.<br />
And nowhere is the element of touch more important than in the locker room.<br />
For the past few years, the emphasis, in terms of locker-room design, furnishings,<br />
and amenities, has tended to favor high-tech and “green” initiatives. But, more<br />
recently, as it inevitably does, the industry’s attention has returned to the topic of touch.<br />
Now, a new movement is emerging that sees architects, designers, and club operators<br />
working together to create “homier” locker rooms.<br />
“‘Home’ is the big trend right now,” confirms Rudy Fabiano, the founder of Fabiano<br />
Designs in Montclair, New Jersey. “Creating a homier atmosphere, in terms of tile, carpets,<br />
vanities, lighting fixtures, etc., enhances the appeal, satisfaction, and sophistication of this<br />
critical space. The club that succeeds in making its members ‘feel at home’ there has a<br />
distinct competitive advantage.”<br />
The locker room, Fabiano stresses, should be a showcase for every club. “In many cases,<br />
it’s a defining difference, an area that distinguishes a high-quality facility from an average<br />
or mediocre one,” he explains. “The things that members see, feel, and touch there—and<br />
that, as a result, touch them—should be of the finest quality a club can afford.”<br />
Creating that sort of an environment will not only keep current members coming<br />
back, he indicates, but will also help acquire new ones. “It’s the ideal place, during the<br />
club tour, to finalize the sale,” he suggests. “Let me put it this way: If a prospect can<br />
imagine themselves lounging in your locker room, the sale should be yours.”<br />
To get a better sense of what clubs are doing to make their premises even more<br />
inviting and comfortable, CBI surveyed four operators about the special ambience,<br />
touches, and services that their locker rooms provide.<br />
MiDtoWn AtHletiC CluBs<br />
Chicago, illinois<br />
10 facilities in Florida, Georgia, Illinois, Kansas, Montreal, and New York<br />
“We find that members are utilizing our locker rooms as something like a ‘master<br />
bathroom,’” notes Michael Schoenberg, a marketing specialist for the Midtown Athletic<br />
Clubs. “They often spend as much time in the locker room as they do working out. We<br />
cater to them by providing the best of everything—solid wood lockers; personal digital<br />
locks; steam room, sauna, and massage showers; and private grooming and dressing<br />
areas, with upgraded amenities. The result is a level of luxury that you might expect to<br />
find in a high-end spa.” ><br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 49
A Touch of Home<br />
“<br />
the club that succeeds in making its members<br />
‘feel at home’… has a distinct competitive advantage.<br />
”<br />
Plush plus at<br />
Pacific Athletic Club<br />
Ambience: Relaxing, clean, calm<br />
Homelike touches: Televisions; glass shower partitions;<br />
onyx counter tops; high-end Grohe and Duravit plumbing<br />
fixtures; solid wood lockers with personal digital locks (plus<br />
some private lockers); smaller, more intimate changing<br />
areas; and enhanced lighting throughout.<br />
locker room services: A relaxation room; multiple personal<br />
grooming stations; upgraded shower and bath amenities,<br />
including razors, shave cream, personal toiletries, wash<br />
clothes, hand towels, and more.<br />
PurA viDA fitness & sPA<br />
Denver, Colorado<br />
“Our goal, from the minute a member walks through the<br />
front door, is to help them to leave the outside world<br />
behind,” explains Keith Moore, the general manager of<br />
Pura Vida (see “Upbeat in a Downbeat Economy,” April<br />
CBI, pg. 30). “Our clients expect a great deal out of the<br />
time they spend at Pura Vida, and rightfully so. Their<br />
overall experience—both tangible and intangible—has to<br />
be exceptional, prompting them to return again and<br />
50 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
again… Locker rooms play a larger role in this regard<br />
than most people might suspect; and they also matter<br />
when it comes to closing a sale.<br />
“I learned an interesting and invaluable lesson, years<br />
ago, when I conducted a focus group for a chain of clubs in<br />
California,” Moore continues. “When the participants were<br />
questioned about locker rooms, they became physically<br />
animated, in both positive and negative ways. They considered<br />
a clean locker room, offering an element of surprise, a<br />
compelling reason to join a club. Conversely, a locker room<br />
that was untidy, unkempt, or boring was regarded as a very<br />
real reason not to join the club. The fitness equipment, the<br />
studios, the desk staff—all of them took a backseat to the<br />
locker rooms in terms of decision-making.”<br />
Ambience: Modern, clean, calming<br />
Homelike touches: Natural wood lockers; high-end carpets<br />
and textiles; robes and slippers upon request; large<br />
sheet bath towels in a heavy cotton thread count; highquality<br />
vanity/bath products; heavy-duty, salon-style<br />
hair dryers, curling irons, and flat irons; private showers<br />
with marble benches; a stainless-steel whirlpool with a<br />
hydrogen peroxide cleaning system; and large windows<br />
admitting natural sunlight.<br />
“The furniture is a true focal point—we found the<br />
designer through the Museum of Modern Art in New York<br />
City,” Moore points out. “It may seem a bit over the top,<br />
but my feeling is that we get a good number of people who<br />
find the aesthetic so unique and beautiful that it positively<br />
informs their choice to become a member.”<br />
locker room services: Fresh filtered water (the showers<br />
use a filtration device to remove impurities); fresh<br />
organic fruit; organic, nonchemical dry cleaning, as well<br />
as available daily laundry service.<br />
telos fitness Center<br />
Dallas, texas<br />
“Many clubs are working hard to enhance and foster a<br />
greater sense of community within their membership,<br />
knowing that member-to-member relationships improve<br />
loyalty and retention,” notes Brent Darden, the owner<br />
and general manager of the Telos Fitness Center. “And,<br />
increasingly, the locker room is becoming a central location<br />
for informal social gathering.<br />
“Providing social spaces to promote the natural flow of<br />
member interaction supports this philosophy,” he continues.<br />
“For most members, locker rooms are an integral<br />
part of their ‘cow path,’ or habitual path of travel, and<br />
offer an opportunity to interact with others. Their use of
the locker room transcends just taking a shower or<br />
changing clothes, and, for many, serves as a place—like<br />
home—for relaxation, rehabilitation, social interaction,<br />
entertainment, and, even, sleep.”<br />
Ambience: Warm, comfortable, luxurious<br />
Homelike touches: Bronze-colored plumbing fixtures; 8"<br />
diameter “rain” showerheads; stone sinks that sit atop<br />
the counters; countertops covered with travertine tile;<br />
mirrors custom-framed with stone tile; lockers made of<br />
“distressed” wood; home-quality lounge seating; crown<br />
molding atop the lockers, which hides the indirect lighting;<br />
Italian tile utilized throughout the wet areas; decorative<br />
art pieces adorning the walls and end tables; and a<br />
muted green, grey, and brown color scheme.<br />
locker room services: Features in the men’s locker room<br />
include “movie-style” recliner seating with three flat-screen<br />
televisions; a whirlpool with viewing of two flat-screen TVs;<br />
a steam room, dry sauna, and cold plunge; filtered lemon<br />
water; shoe shine service; and an ironing board. The women’s<br />
locker room offers a relaxation lounge with flat-screen<br />
TV; a steam room, dry sauna, and three private Victorian<br />
claw-foot whirlpool tubs (plus complimentary bath salts);<br />
filtered lemon water; and iced hand towels. Both locker<br />
rooms also offer an “executive/private” locker area for an<br />
additional fee.<br />
Relax at Pura Vida Fitness<br />
and Spa<br />
Western AtHletiC CluBs (WAC)<br />
san francisco, California<br />
Nine Clubs in San Francisco and<br />
San Diego, California<br />
“Members use the time they spend in our locker rooms<br />
to prepare for their workouts—both physically and<br />
mentally,” observes Alexis Santoro, the social media<br />
coordinator for the Western Athletic Clubs (WAC). Our<br />
locker rooms can be regarded as a meeting place where<br />
members can converse, reconnect with an old friend, or<br />
watch the final minutes of a baseball or football game.”<br />
Ambience: Clean, peaceful, comfortable<br />
Homelike touches: Fixtures and materials include woodlaminate<br />
lockers; soft carpeting; granite countertops;<br />
and marble walls in the wet areas. There’s also a separate<br />
lounge space with a flat-screen TV and leather<br />
benches, where members can sit, relax, and converse.<br />
locker room services: Half- and full-size storage lockers,<br />
with rental options available; free personal amenities (e.g.,<br />
shampoo, conditioner, body wash, body lotion, mouthwash,<br />
towels, cotton balls) and laundry. The club also offers<br />
an “Executive Locker” section, separate from the rest of the<br />
locker room, where members have full-sized rental lockers<br />
with personalized, engraved nameplates, and their own<br />
sink/mirror/vanity area. —|<br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 51
PROdUCT<br />
Feature Headline goes here no Continued<br />
SHOWCASE<br />
GoJo inDustries, inC.<br />
The rest of the club may be dedicated to workouts of one sort or another, but its locker rooms are specifically designed to<br />
take the work out of the members’ day—to provide a period either before or after exertion during which they can relax and,<br />
for a short while, pamper their bodies, psyches, and souls. It’s then that little locker-room touches—soaps, towels, lotions,<br />
body washes, massage beds, tanning booths, etc.—work their wonderful magic. Just check out the following options!<br />
GOJO, provider of professional skincare<br />
products and maker of America’s largestselling<br />
instant hand sanitizer, now offers new<br />
PURELL High-Capacity Sanitizing Wipes to<br />
help health clubs meet their members’<br />
hygiene needs. PURELL kills 99.99% of the<br />
most common germs that may make members<br />
or staff sick, and they work in as little<br />
as 15 seconds. These new wipes, delivered<br />
in a 1,200-count dispenser, offer all of the<br />
germ-killing benefits of PURELL in a lint-free,<br />
durable wipe that’s specifically designed for<br />
health clubs.<br />
Contact: 800-321-9647, www.gojo.com.<br />
See our ad on pg. 20. —|<br />
Hex tAnninG AnD MArketinG ConCePts<br />
52 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L y 2 0 1 0 | w w w . i h r s a . o r g<br />
A-1 textiles &<br />
HosPitAlity ProDuCts<br />
One of the biggest monthly replacement items in athletic clubs is towels. This item<br />
has a tendency to “walk” out the door or wear out quickly. The complete line of Golden<br />
Mills towels, available from A-1 Textiles, is manufactured to withstand constant washing,<br />
bleaching, and over-drying, yet remain soft, white, and absorbent for club members.<br />
Offering six shipping points nationwide and seven different levels of quality and price,<br />
A-1 Textiles has the perfect towel to cover the needs of every club.<br />
Contact: 800-351-1819, www.A1athletictowels.com. See our ad on pg. 68. —|<br />
iDeAl ProDuCts, inC.<br />
HEX Tanning and Marketing Concepts provides a range of amenities for upscale fitness<br />
centers. Vertical tanning systems, complete with a well-appointed attached dressing<br />
room, offer luxury and privacy for tanning clients. Equipped with SmartLamps that are<br />
made with a proprietary SolGlass, these tanning systems promote the body’s natural<br />
vitamin D production, while their three-in-one design tans the body evenly. The company<br />
also offers self-tanning options, including Spray Me Tan and Jo Al’s Tan, as well<br />
as Jo Al’s Miracle therapeutic moisturizer.<br />
Contact: 800-556-3201, www.hextanning.com. See our ad on pg. 74. —|<br />
Ideal Products’ custom-made, manufactured-to-order wood and plastic laminate<br />
lockers are certified 100% made in the USA, including all parts and materials. Its<br />
materials are obtained from forests in Oregon, Washington, South Carolina, and<br />
Georgia; hardware from Illinois and Indiana; and laminates from Texas. Its products<br />
are also certified and manufactured using the latest in environmentally friendly<br />
materials obtained from rapidly renewable, well and properly managed forests.<br />
Contact: 800-88-IDEAL, www.ideallockers.com. See our ad on pg. 67. —|<br />
JADe DistriBution, inC.<br />
Clubs will experience an instant facelift with beautiful<br />
new dispensers from Jade Distribution. Jade offers free<br />
vanity and shower dispensers as well as free full-color<br />
logo printing to beautify locker rooms and shower areas.<br />
The company specializes in bulk amenity products for<br />
high-end sports clubs, spas, and resort hotels. Call Jade<br />
to request free samples today.<br />
Contact: 800-785-JADE, www.jadedistribution.com.<br />
See our ad on pg. 64. —|
HyDroMAssAGe<br />
HydroMassage has been trusted for over 20 years to provide an outstanding<br />
massage that’s convenient and affordable enough to enjoy every day.<br />
Most importantly, members will pay an extra $10-$20 per month for<br />
a HydroMassage package. HydroMassage’s customers include Gold’s<br />
Gym, Mayo Clinic, Powerhouse Gym, U.S. Olympic Training Center, and<br />
Walter Reed Hospital.<br />
Contact: 800-699-1008, www.hydromassage.com. See our ad on pg. 70. —|<br />
PetrA HyGieniC internAtionAl<br />
systeMs, inC.<br />
Petra is proud to introduce, and be the<br />
exclusive North American distributor of,<br />
Green Cricket Personal Care Products.<br />
Green Cricket amenities are biodegradable,<br />
free of artificial colors and fragrances, and<br />
deliver a spa-quality experience for clubs and<br />
their members. Green Cricket natural shampoo,<br />
conditioner, body wash, and body lotion are<br />
made with essential oils and natural emollients,<br />
including shea butter and cocoa butter.<br />
Contact: 800-463-2516, www.petrasoap.com. See our ad on pg. 69. —|<br />
sPortsMitH, llC<br />
HollMAn, inC.<br />
SPORTSMITH, “your Fitness Parts & Products Superstore,”<br />
offers four distinct spa-product lines, ranging<br />
from basic to luxurious. Its Club Basic Aloe Formula<br />
line is made with aloe vera extracts and includes a<br />
variety of shower and vanity products. The Sports<br />
Images Aloe and Botanical line, designed to meet<br />
athletes’ specific needs, provides the ultimate skin<br />
and hair conditioning in refreshing outdoor scents,<br />
such as almond, ocean mist, and cucumber melon.<br />
Contact: 800-713-2880, www.sportsmith.net.<br />
See our ad on pg. 86. —|<br />
The Dallas Cowboys, along with leading club<br />
operators, such as Equinox, LA Fitness, and<br />
Spectrum Athletic Clubs, have turned to<br />
Hollman for superior locker craftsmanship<br />
and excellent service. Hollman lockers can<br />
be constructed of a wide variety of materials,<br />
such as solid wood, veneer, or plastic laminate—all<br />
of which meet the standards set by the Architectural Woodwork Institute.<br />
The veneer doors are manufactured with the finest veneer, which yields a consistent<br />
grain pattern and prevents the formation of mineral deposits.<br />
Contact: 800-433-3630, www.hollman.com. See our ad on pg. 65. —|<br />
For more information, or to contact<br />
any of these companies, log on to<br />
www.ihrsa.org/products<br />
suBHeAD<br />
CBI_AdSB_Text1A.<br />
CBI_AdSB_Text1B.<br />
Contact: CBI_AdSB_Contact_Text —|<br />
ZoGiCs, llC<br />
PROdUCT<br />
SHOWCASE<br />
A clean and safe club can generate tidy<br />
profits, and Zogics cleaning, personal care,<br />
and health products can help improve a club’s<br />
performance. Zogics’ lineup of pre-moistened<br />
gym wipes, hand sanitizers (alcohol-free or<br />
alcohol-based), green disinfectants, ecofriendly<br />
air fresheners, and Philips AEDs<br />
are easy to order and priced just right. The<br />
company offers 100% satisfaction, guaranteed<br />
pricing, and same-day shipping on all orders<br />
received by 3 p.m. (EST).<br />
Contact: 888-623-0088; www.zogics.com.<br />
See our ad on pg. 68. —|<br />
sAlsBury<br />
inDustries-<br />
loCkers.CoM<br />
Salsbury Industries’ double<br />
tier S-style designer lockers<br />
are constructed of industrial-grade<br />
particleboard<br />
and covered with plastic<br />
laminate. They include a 4" H<br />
x 17" D black laminated base<br />
and are 6' feet high (add 4"<br />
for base) and 18" deep. Each<br />
compartment is increased<br />
to 40-3/4" high on one side<br />
to accommodate garments.<br />
Designer lockers are<br />
available in a wide variety<br />
of colors and styles.<br />
Contact: 800-LOCKERS,<br />
www.lockers.com.<br />
See our ad on pg. 72. —|<br />
w w w . i h r s a . o r g | J U L y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 53
<strong>Innovations</strong>What’s New 57 | FIT Extra 61 | BuyersMart 81<br />
Motus USA, M990TL Motus Treadmill. —|<br />
Photo sponsored by Motus USA<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 55
SURFACE RAMFLEX:<br />
NON POROUS, WATERPROOF<br />
ANTIBACTERIAL & ANTIMICROBIAL<br />
MEETS ADA REQUIREMENTS FOR<br />
SLIP RESISTANCE (WET OR DRY)<br />
SURFACES<br />
MONDO<br />
HEALTHY BY NATURE<br />
Where the Games come to play<br />
S P O R T R U B B E R S U R F A C E S<br />
O F F I C I A L S P O N S O R<br />
8 0 0 3 6 1 3 7 4 7 m o n d o @ m o n d o u s a . c o m w w w . m o n d o w o r l d w i d e . c o m<br />
»
Keiser Corporation<br />
» Keiser Corporation and the Keiser Institute on<br />
Aging have developed a grant assistance guide to<br />
obtaining funding to support older adult fitness<br />
and wellness facilities. Finding Funds for Older<br />
Adult Wellness Programs includes information on<br />
how to find potential funds and write a request for<br />
funding that includes fitness equipment, such as<br />
resistance-training machines. A step-by-step<br />
plan shows how to identify needs, search for<br />
funds, and assemble a request. The guide can<br />
Keiser: funding<br />
senior fitness<br />
be accessed for free at www.keiser.com/ffoa/. For more information,<br />
contact the company at 800-888-7009; www.keiser.com. —|<br />
Fitness Anywhere, Inc.<br />
» Fitness Anywhere Inc., has created the TRX R4, a comprehensive,<br />
profit-enhancing solution for health clubs. This new offering enables<br />
club operators to successfully roll out TRX TEAM, a specialized, feebased,<br />
multi-week boot-camp-style program. Included in the R4 package<br />
are: a TRX Suspension Training Zone (which includes TRX Suspension<br />
Trainers and anchoring hardware); three days of hands-on staff training;<br />
an initial eight weeks of customized TRX TEAM programming, plus<br />
additional programming updates; a TRX TEAM Coaches Playbook,<br />
a 100-plus-page program implementation manual; extensive marketing<br />
resources; and ongoing support. For more information, contact the<br />
company at 888-878-5348; www.fitnessanywhere.com. —|<br />
| <strong>Innovations</strong> | What’s New<br />
Human Kinetics<br />
» The third edition of Strength<br />
Training Anatomy by French<br />
journalist and anatomical<br />
illustrator Frédéric Delavier<br />
is now available from Human<br />
Kinetics. The 192-page paperback<br />
includes 127 stretches<br />
for the arms, shoulders,<br />
chest, back, legs, buttocks,<br />
and abdominals, along with<br />
new drawings and annota-<br />
Human Kinetics:<br />
strength text<br />
tions on familiar exercises. Also new are 12 strength<br />
exercises, a discussion of injuries, and information<br />
on innovations in weight training and power lifting<br />
(using diagrams). More than 600 illustrations showcase<br />
muscles and delineate how they react with the<br />
surrounding joints, bones, and connective tissue.<br />
For more information, contact the company at<br />
800-747-4457; www.humankinetics.com. —|<br />
Life Fitness<br />
» Life Fitness has<br />
introduced the first<br />
six pieces of its new,<br />
elegant Signature<br />
Series Plate-Loaded<br />
line to complement<br />
its premium<br />
strength-training<br />
family, the Signa-<br />
Life Fitness’ Signature Strength<br />
ture Series. The<br />
machines offer<br />
independent, converging, and diverging movements;<br />
are designed for a wide variety of users; boast ergonomically<br />
sound positioning; and include pictorial<br />
placards to enhance ease of use. The line features<br />
commercial-grade, flat oval, and D-shape tubing<br />
consistent with the existing Signature Series products;<br />
is available in nine different frame colors; and<br />
can be customized, including a two-tone accent.<br />
Upholstery comes in 30 different colors. For more<br />
information, contact the company at 800-634-8637;<br />
www.lifefitness.com. —|<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 57
| <strong>Innovations</strong> | What’s New<br />
»Matrix Fitness Systems<br />
» To enhance exercisers’ experiences, cardiovascular<br />
equipment from Matrix Fitness Systems utilizes the unique<br />
Exerscape and SyncStep Technology from Virtual Active.<br />
These products help transport exercisers to beautiful, iconic<br />
destinations around the world during workouts. Exerscape<br />
enhances a virtual reality feel, as it automatically speeds up<br />
and slows down interactive video displays to simulate how fast<br />
a user is walking, running, or cycling; the resistance or incline<br />
also automatically changes to mimic on-screen terrain. With<br />
SyncStep, exercisers can hear their own footfalls over various<br />
types of terrain as they walk or run. For more information,<br />
contact the company at 866-693-4863; www.matrixfitness.com. —|<br />
National Federation of<br />
Professional Trainers<br />
» National Federation of Professional Trainers<br />
(NFPT) has re-launched PersonalTrainerToday.com,<br />
a popular online resource for personal trainers and<br />
fitness enthusiasts to help enhance their knowledge,<br />
outreach, and career and business goals. PersonalTrainerToday.com is a collaboration of continuing<br />
education editorial, industry news, and fitness research, and includes promotions and<br />
discounts through partnerships with industry professionals and companies. The site also features<br />
reader-driven content, contributions, and networking opportunities. “PersonalTrainerToday.com<br />
encourages fitness professionals’ effectiveness with their clients and/or in their business,” says<br />
Angie Pattengale, the director of certification at NFPT. For more information, contact the<br />
company at 800-729-6378; www.nfpt.com. —|<br />
United States Professional<br />
Tennis Association, Inc.<br />
» The United States Professional Tennis Association (USPTA), Inc.,<br />
has redesigned www.tennishealth.com, to better communicate<br />
the fun and health benefits of tennis for people of all ages and<br />
fitness levels. The site, which supports the “Tennis – for the<br />
health of it!” initiative, now features articles and videos, along<br />
with the ability for registered users to track their tennis activity, connect with other players or<br />
teaching professionals, and share stories on how tennis has improved their lives. Also, an<br />
upgraded search capability helps locate local tennis events, programs, and teaching professionals.<br />
For more information, contact the company at 800-877-8248; www.uspta.org. —|<br />
58 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
Fitness thrills<br />
from Matrix and<br />
Virtual Active<br />
YogaFit Training<br />
Systems Worldwide<br />
» Distributed exclusively by<br />
YogaFit Training Systems<br />
Worldwide, Karma bracelets<br />
offer a striking expression of one’s<br />
goals. Handcrafted in California,<br />
and blessed in the Himalayas,<br />
Karma bracelets offer 10 unique<br />
designs, inspirational words, and<br />
a 14-karat gold fill. They keep<br />
wearers mindful of their desires,<br />
and use specific gemstones to<br />
help foster intended transformations.<br />
A portion of the proceeds<br />
from Karma bracelets benefits<br />
the Khusi Charitable Society in<br />
India, which serves local impoverished<br />
children by transporting<br />
them to after-school programs<br />
where they can access a library,<br />
computer, language lab, and<br />
recreational space. For more<br />
information, contact the company<br />
at 888-786-3111;<br />
www.yogafit.com. —|
The Transformers:<br />
Fitness<br />
Like one of the creatures from The Transformers: The<br />
Movie, treadmills are morphing in endless, intriguing ways<br />
Who says treadmills have to be predictable and…well,<br />
pedestrian? Recent innovations prove that this club staple<br />
can offer more than just a walk on a deck.<br />
WOODWAY, in Waukesha, Wisconsin, offers among the most unique<br />
and innovative products currently on the market: the Desk Treadmill.<br />
As the name implies, it’s a treadmill integrated with a desk. “We<br />
know that not everyone has time to make it to the gym,” says Eric<br />
Weber, the company’s director of sales and marketing. “The Desk<br />
Treadmill leverages the benefits of walking for those with time<br />
constraints who need to multitask. We see it as a way to reduce stress<br />
in the workplace and, ultimately, get deconditioned individuals back<br />
on the path to an improved lifestyle—and maybe even transition them<br />
into the club environment.”<br />
Taiwan-based H2Ogym, which has an office in Austin, Texas, offers<br />
underwater treadmills and steppers. Kevin Tucker, a representative<br />
for the company, acknowledges that H2Ogym’s underwater treadmills<br />
are not new and have been commonly used in rehab and therapeutic<br />
environments for years. But lately, these products are experiencing a<br />
renaissance of sorts: they’re increasingly being used for aquatic circuit<br />
training and personal training programs. “People are beginning to<br />
realize the breadth of applications, from club use and pro athletics, to<br />
severe injury and chronic disease,” he says. “We’re beginning to see<br />
underwater treadmills in more diverse settings, including health clubs.”<br />
As for innovations, the company recently introduced its Model 609,<br />
which, says Tucker, differs from its other models via “the addition<br />
of an upper-body workout. We have models that exercise the core<br />
and legs, but the addition of upper-body exercise and an increased<br />
focus on the core constitute a great addition to our line of aquatic<br />
exercise equipment.”<br />
Similarly, Thorotread, a division of Fitness Tools, LLC, in Ocala,<br />
Florida, has brought strength training to its treadmill line. “Here’s<br />
how it works,” explains Joe Ellis, Fitness Tools’ managing partner. “In<br />
our PushMill machine, for example, you can walk or run, but, at any<br />
time during the workout, you can push the console forward against the<br />
resistance system. It will slide on a bearing system attached to the<br />
frame. You can also change the amount of resistance on the fly while<br />
you’re pushing. Anytime you get fatigued, you can simply stop pushing<br />
and continue walking or running. The console will automatically return<br />
to the neutral position and perform like a conventional treadmill.”<br />
It seems that the “conventional” treadmill’s days are numbered… —|<br />
– Jon Feld, jfeld@inc.com<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
TREADMILLS<br />
BH NoRTH AMERIcA<br />
BH Fitness SK6900<br />
The BH Fitness SK6900 is an uncompromising<br />
commercial treadmill that balances<br />
both style and function. It features a<br />
powerful 4-HP AC motor, 12 mph top<br />
speed, 15% elevation, a 22" x 63" running<br />
surface, five Alpha-Numeric LED displays<br />
for statistical information, and a large red<br />
LED matrix window.<br />
Manufacturer’s list price: $6,699.00<br />
BH Fitness T11<br />
The BH Fitness T11 offers an affordable<br />
full commercial treadmill capable of<br />
withstanding the harshest club environments.<br />
It features a powerful 4-HP AC<br />
motor, 12 mph top speed, 15% elevation,<br />
a 22" x 63" running surface, five alphanumeric<br />
LED displays for statistical information,<br />
and a blue backlit LCD matrix<br />
window for speed and elevation profiles.<br />
It’s backed by a 10-year warranty on the<br />
motor, three years on parts, and one<br />
year on labor.<br />
Manufacturer’s list price: $5,499.00<br />
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| <strong>Innovations</strong> | FIT Extra Treadmills<br />
BH Fitness T6 Sport<br />
NEW<br />
Comfort and style are standard features<br />
on the T6 Sport treadmill. The T6 Sport<br />
boasts a sleek sensory console with five<br />
red alpha-numeric LED window displays<br />
that provide feedback on speed, distance,<br />
time, and calories burned. The T6 Sport<br />
makes use of an Ortho Cushion running<br />
belt and active-flex suspension, providing<br />
a more comfortable workout, and a<br />
whisper-quiet, 3.25HP DC-drive motor<br />
that ensures maximum treadmill performance.<br />
The T6 Sport is the perfect<br />
machine for delivering the results members<br />
want with style, comfort, and ease.<br />
Manufacturer’s list price: $2,299.00<br />
BH FITNESS T8-PRO<br />
The BH Fitness T8 PRO is a high-power<br />
solution for light commercial facilities<br />
that need quality, affordable fitness<br />
equipment. It features advanced<br />
electronics, a powerful 3.5-HP motor,<br />
12 mph top speed, 15% elevation, a<br />
22" x 60" running surface, and five red<br />
alphanumeric LED displays, with a blue<br />
backlit LCD program profile display. Its<br />
warranty is lifetime on the frame, 10<br />
years on the motor, five years on parts,<br />
and one year on labor.<br />
Manufacturer’s list price: $3,299.99<br />
BH Fitness T8 Sport<br />
NEW<br />
The T8 Sport has everything users need<br />
to track their workouts effectively—from<br />
heart-rate contact sensors, to a quartermile<br />
display, to five red LED windows that<br />
provide feedback of such workout stats<br />
as distance run, calories burned, etc. The<br />
T8 Sport is an ideal treadmill for the user<br />
who wants to enjoy all of the benefits of<br />
a commercial-grade treadmill.<br />
Manufacturer’s list price: $2,999.00<br />
BH Fitness T9<br />
62 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
The BH Fitness T9 offers a motivational<br />
entertainment solution for light commercial<br />
facilities that need quality fitness<br />
equipment, with an embedded cable-ready<br />
monitor and MP3 capabilities, at affordable<br />
prices. It features a powerful 3.5-HP motor,<br />
12 mph top speed, 15% elevation, a 22" x 60"<br />
running surface, and a 15" touch-screen<br />
LCD television with built-in speakers and<br />
headphone jack. Its warranty is 10 years<br />
on the motor, five years on parts, and<br />
one year on labor.<br />
Manufacturer’s list price: $4,599.00<br />
BoDy-SoLID, INc.<br />
T10HRC Commercial Treadmill<br />
by Endurance<br />
With its all-steel frame, generous 20" x<br />
60" running surface, and high-torque<br />
3-HP motor, the T10HRC treadmill by<br />
Endurance can hold its own in any<br />
commercial setting. It offers 25 user<br />
programs, heart-rate control, and an<br />
elevation range of 0%-15% to help the<br />
most determined fitness enthusiasts<br />
achieve their goals. The easy-to-read<br />
panel and push-button speed controls<br />
provide ease of operation and instant<br />
feedback information on a long list<br />
of features.<br />
Manufacturer’s list price: $2,999.00<br />
BRuDDEN TEcHNoLogy<br />
E750 Treadmill<br />
E750 is controlled by a 15" LCD touch<br />
screen with an interactive, user-friendly<br />
interface that facilitates a quick, easy<br />
workout setup. Equipped with an intelligent<br />
system of shock-absorption control<br />
(SAC), E750 controls the impact caused<br />
by running or walking. The unique World<br />
Courses feature simulates more than<br />
30 different worldwide well-known<br />
running circuits, from Central Park<br />
to the Paris Marathon.
cyBEX INTERNATIoNAL, INc.<br />
SEE OUR AD ON THE INSIDE FRONT<br />
COVER AND PAgE 1<br />
750T<br />
The CYBEX Legacy 750T is a premium<br />
treadmill that’s fully equipped to deliver<br />
an exceptional user experience. It has a<br />
new high-contrast display and enhanced<br />
easy-to-use technologies, as well as a<br />
high-performance AC drive capable of<br />
delivering 6 HP. The Legacy 750T also<br />
offers a compact design with a running<br />
surface of 22" x 62" and an ultra-lowprofile<br />
hood for a spacious feel.<br />
Manufacturer’s list price: $7,495.00<br />
CX-445T<br />
The CYBEX CX-445T treadmill is<br />
compact and durable, making it ideal<br />
for club operators, and offers comfort<br />
and convenience, making it ideal for<br />
exercisers. Its unique design provides<br />
a wide-open running area with an ultralow<br />
hood cover to maximize the workout<br />
space and provide an unobstructed path<br />
for the user’s stride. The intuitive access<br />
of the nine available programs and Quick<br />
Start make the treadmill easy to use<br />
and understand, particularly for<br />
first-time users.<br />
Manufacturer’s list price: $5,495.00<br />
LCX-425T<br />
The LCX-425T treadmill is designed to<br />
provide light-commercial facilities with<br />
the functionality and running area of<br />
larger commercial treadmills in a<br />
space-saving package. Featuring a full<br />
20" x 60" running surface, this treadmill<br />
boasts an ultra-low-profile hood to<br />
maximize the entire running area and<br />
minimize the footprint to just 72" long.<br />
Equipped with a 3-HP motor, the LCX-<br />
425T incorporates a fully featured console<br />
that employs a simplified approach<br />
to make it extremely user-friendly.<br />
Manufacturer’s list price: $4,495.00<br />
Pro3<br />
The durable Pro3 Treadmill features<br />
a clean style that complements any<br />
décor and a low step-up height that’s<br />
less intimidating for new exercisers.<br />
With plenty of programs to satisfy<br />
serious runners, the CYBEX Pro3<br />
treadmill is simple to operate for even<br />
the occasional user. Programs can be<br />
changed on the fly so that exercisers<br />
can raise or lower intensity. Users will<br />
also appreciate the convenience of dual<br />
water bottle holders, utility tray, and<br />
Quick Start.<br />
Manufacturer’s list price: $6,795.00<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
FREEMoTIoN FITNESS<br />
FreeMotion Incline Trainer<br />
The FreeMotion Incline Trainer provides<br />
a comfortable, yet challenging, exercise<br />
experience. It’s powered by the Direct<br />
Rear Velocity System (DRVS), a reardrive<br />
motor system that, combined with<br />
urethane deck isolators, provides additional<br />
cushioning to minimize impact.<br />
The Incline Trainer boasts a 22" x 60"<br />
running surface; incline capabilities of<br />
-3%-30%; QuickTouch functions for easy<br />
incline adjustments; and Workout TV.<br />
The LED console reports on time,<br />
incline, pace, distance, calories,<br />
heart rate, speed, and more.<br />
FreeMotion Treadmill<br />
The FreeMotion Treadmill, powered<br />
by the innovative Direct Rear Velocity<br />
System (DRVS), provides a smooth,<br />
consistent workout and a long, efficient<br />
motor life. This unique motor system<br />
pulls, rather than pushes, the tread belt,<br />
which provides direct, consistent belt<br />
tension and alleviates stress on the<br />
bearings and rollers. The treadmill<br />
features a 22" x 60" walking surface<br />
and an optional 12.1" LCD television<br />
with the Workout TV console.<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 63
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
H/p/coSMoS SpoRTS &<br />
MEDIcAL gMBH<br />
h/p/cosmos mercury<br />
Incorporating a shock-absorbing<br />
running surface that measures 59" x<br />
19.7", this premier treadmill can elevate<br />
to a maximum 25% grade, and generate<br />
a speed range of 0-14 mph. The mercury<br />
offers smooth, quiet operation, and a<br />
comprehensive programmable control<br />
panel with safety components. It features:<br />
a maintenance-free, 3-HP, continuous-duty<br />
drive motor backed by a<br />
20-year warranty; a three-year warranty<br />
on all parts; and an RS 232 interface for<br />
a PC, printer, ECg machine, etc.<br />
h/p/cosmos pulsar 3p<br />
The larger, more versatile pulsar<br />
treadmill offers a 25.6" x 74.8" running<br />
surface, a maximum speed of 25 mph,<br />
and an elevation range of 0%-25%. It has<br />
a 4.5-HP motor, a programmable control<br />
panel with an emergency stop switch and<br />
additional safety components; an RS 232<br />
interface for a PC, printer, and medical<br />
equipment, such as an ECg machine;<br />
a 20-year warranty on the drive motor<br />
and frame; and a three-year warranty<br />
on all parts.<br />
h/p/cosmos quasar<br />
The quasar boasts a 25.6" x 66.9" track<br />
size and a 0-15.5 mph speed range, and<br />
can incline to a maximum 28% grade.<br />
The treadmill has a 4.5-HP motor, a<br />
programmable control panel with an<br />
emergency stop switch and additional<br />
safety components; an RS 232 interface<br />
for a PC, printer, and medical equipment,<br />
such as an ECg machine; a 20-year<br />
warranty on the drive motor and frame;<br />
and a three-year warranty on all parts.<br />
Jade has the LOCKER ROOM AMENITIES you need<br />
FREE DISPENSERS<br />
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$3.09 PER GALLON DELIVERED<br />
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64 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
call Jade today
h/p/cosmos saturn 300-100<br />
Approximately twice as long and twice<br />
as wide as a standard commercial treadmill,<br />
the saturn 300-100 incorporates a<br />
robust 10-HP motor, a spacious 39.4" x<br />
118" running area, speeds of up to 25<br />
mph, and a maximum incline of 27%.<br />
It’s equipped with heart-rate control<br />
capability and an RS 232 interface for a<br />
PC, printer, or medical equipment. It’s<br />
supported by a 20-year warranty on the<br />
drive motor and frame, and a three-year<br />
warranty on parts.<br />
h/p/cosmos venus 200-75<br />
The venus 200-75 treadmill is powered<br />
by a 7-HP motor, and offers a 29.5" x<br />
78.7" running surface, a 0-25 mph speed<br />
range, and a 0%-35% elevation range.<br />
Supported by a 20-year warranty on the<br />
drive motor and frame, and a three-year<br />
warranty on all parts, the venus 200-75<br />
comes equipped with heart-rate control<br />
capability and an RS 232 interface for a<br />
PC, printer, or medical equipment.<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
h/p/cosmos, saturn rs 450/300<br />
Developed for the Olympic Training<br />
Center in Ruhpolding, germany, the<br />
oversized saturn rs 450/300 treadmill,<br />
from h/p/cosmos, has a running surface<br />
of 4.5 x 3 meters, and a maximum speed<br />
of 60 kph. Athletes can use the unique<br />
treadmill to train year-round in almost<br />
real conditions for the Olympics and<br />
for the biathlon World Cup in 2012 in<br />
Ruhpolding.<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 65
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
LANDIcE TREADMILLS<br />
Club Series Treadmills<br />
Landice Treadmills has 40 years of field<br />
experience in health clubs, and its Club<br />
Series treadmills reflect this expertise.<br />
Made in the U.S., they’re often rated<br />
No.1 by magazines. With 4-HP, continuous-duty<br />
drive motors and rust-free<br />
aluminum frames, the treadmills have<br />
state-of-the-art computer graphics<br />
and an optional 12" TV with an integrated<br />
DVD player. The L9-CLUB’s running<br />
surface is 22" x 63"; on the L7-CLUB,<br />
it measures 20" x 58".<br />
Manufacturer’s list price: $2,995.00<br />
L7 Club Treadmill<br />
66 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
The L7 is a fully featured, cost- and<br />
space-efficient club treadmill. Exercisers<br />
can enjoy the 20" x 58" running<br />
surface, atop a cushioned reversible<br />
deck, as well as a speed range of .5<br />
mph-11 mph and an incline of up to 15%.<br />
The unit’s Accutrack contact heart-rate<br />
system measures heart rate precisely,<br />
and the treadmill’s controls are easy to<br />
use. Built with a rustproof aluminum<br />
frame, the L7 comes with a five-year<br />
parts warranty.<br />
Manufacturer’s list price: $3,395.00<br />
L8 LTD<br />
Well-suited for vertical markets, the<br />
Landice L8 LTD features a 20" x 63"<br />
running surface that rides on top of a<br />
cushioned, reversible deck. Exercisers<br />
can choose from speeds ranging from<br />
0.5 mph to 11 mph, and elevations up to<br />
15%, while the Accutrack contact heartrate<br />
system makes heart-rate monitoring<br />
convenient and precise. Three different<br />
display choices are available. With a<br />
rustproof aluminum frame, the L8 LTD<br />
boasts a five-year parts warranty.<br />
Manufacturer’s list price: $4,195.00<br />
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Rehabilitation and<br />
Wellness Treadmill<br />
Landice’s commercial-grade RTM treadmill<br />
is designed for the senior and rehabilitation<br />
markets. It offers a low step-up<br />
height for easy access; a minimum start<br />
speed of 0.1 mph; a decline feature and<br />
15% incline; a reverse capability to work<br />
opposing muscle groups and to challenge<br />
balance; full dual side handrails<br />
for support; and a handheld pause/stop<br />
switch. It’s available with either a 58" or<br />
63" walking surface. The control panel<br />
displays time, speed, elevation, etc.<br />
Manufacturer’s list price: $3,595.00<br />
LIFE FITNESS<br />
SEE OUR AD ON PAgE 9<br />
97Ti Treadmill<br />
The 97Ti treadmill offers 28 workouts,<br />
a speed of 16 mph, and a 3% decline to<br />
a 15% incline. The patented FlexDeck<br />
shock-absorption system reduces<br />
knee and joint stress, and the DX3 Belt<br />
and Deck System provides durability.<br />
Exercisers can select from five Zone<br />
Training+ workouts, military PRT/PFT,<br />
gerkin, and Fit Test protocols, and use<br />
the Lifepulse digital hand sensors and<br />
Polar telemetry for heart-rate monitoring.<br />
Personal entertainment is available<br />
with a 17" attachable TV.<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
Classic Series Treadmill<br />
The Life Fitness Classic Series Treadmill<br />
is ideal for a basic, comfortable, and<br />
reliable walking/running experience. It<br />
features the patented FlexDeck Shock<br />
Absorption System and 28 workouts,<br />
including two ZoneTraining+ workouts.<br />
It delivers speeds ranging from 0.5 mph<br />
to 14 mph, and features heart-rate monitoring<br />
via Lifepulse digital hand sensors<br />
and Polar telemetry. Club owners can<br />
also add personal entertainment with the<br />
Attachable LCD Entertainment System.<br />
Space Saving Solutions<br />
Ideal Helps Clubs Accomodate More Members In Their Existing Space<br />
• Custom Ordered Lockers Built Daily<br />
• 25 Models of Lockers to Choose From<br />
• Grow Memberships, Not Construction Costs<br />
• Engineered Locker Room Floorplans<br />
• High Quality Wood & Laminate Lockers<br />
• 25 Years of Manufacturing Excellence<br />
800-88-IDEAL<br />
idealockers.com<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 67
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
Elevation Achieve Treadmill<br />
The 95T Achieve treadmill from Life<br />
Fitness sets health clubs apart with its<br />
sophisticated design and intuitive interface.<br />
Everything about the 95T Achieve—<br />
from the DX3 Belt and Deck System and<br />
Flexdeck technology, to the open sightlines,<br />
to the Activity Zone that places the<br />
most-often-used controls at the user’s<br />
fingertips—is designed to deliver the<br />
ultimate cardio experience.<br />
Elevation Series 95T<br />
Engage Treadmill<br />
68 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
The Elevation Series 95T Engage Treadmill<br />
delivers seamless iPod audio and video<br />
integration; a Virtual Trainer for workout<br />
motivation and education; USB connectivity;<br />
and Workout Landscape Perspectives.<br />
The treadmill includes a 15" integrated<br />
LCD touch screen to control workouts<br />
and watch video and iPod-delivered video<br />
content. A 22" x 60" running surface, 10"<br />
step-up height, and 26" x 5" soft-grip<br />
handrails enhance user comfort. Exercisers<br />
can choose from 36 workout programs<br />
and six goal types.<br />
Elevation Series 95T Inspire<br />
Treadmill With Optional<br />
Attachable TV<br />
The Life Fitness 95T Inspire Treadmill<br />
includes seamless iPod audio integration,<br />
a Virtual Trainer, USB connectivity, and<br />
Workout Landscape Perspectives. Its 7"<br />
integrated LCD screen allows users to<br />
make workout selections and manage<br />
their iPod music lists; 36 workout programs<br />
and six goal types offer variety.<br />
For premium personal entertainment,<br />
a 17" attachable HD-ready wide-screen<br />
TV is optional. The Elevation Series 95T<br />
Inspire Treadmill with Attachable TV<br />
features an HD-ready 17" diagonal<br />
wide-screen television.<br />
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MATRIX FITNESS SySTEMS<br />
SEE OUR AD ON THE FRENCH COVER<br />
NEW<br />
7-Series Treadmills<br />
The Matrix T7xe features an integrated<br />
15" touch-screen display with FitTouch<br />
Technology, iPod compatibility, a wireless<br />
data transmitter, crossbar speed<br />
and controls, secondary data display<br />
window, and a personal fan. The 22"<br />
wide belt provides security and freedom<br />
while running, and the Ultimate Deck<br />
System holds up under the most extreme<br />
conditions. The T7x shares many of the<br />
same features as the T7xe, but comes<br />
with an integrated 7" LCD.<br />
NEW<br />
T1x<br />
Appealing to users of all experience levels,<br />
the T1x features a large LED display for<br />
easy viewing with simple controls. The<br />
Ultimate Deck System and 3.2-HP<br />
Dynamic Response Drive System provide<br />
years of worry-free superior performance<br />
and durability. The low 7.5" step-up height<br />
allows for easy accessibility. The T1x is<br />
also designed to accommodate the optional<br />
Matrix FITCONNEXION integrated<br />
entertainment system.<br />
NEW<br />
T1xe<br />
The T1xe offers Vista Clear Television<br />
Technology—one of the most vibrant<br />
picture qualities in the industry—on its<br />
integrated 7" LCD, which is loaded with<br />
workout options. From the 3.2-HP<br />
Dynamic Response Drive System, to the<br />
Ultimate reversible, maintenance-free<br />
deck, this treadmill comes equipped with<br />
features that are typically available only<br />
on higher-priced models.<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
T3x<br />
Sharing the same platform as the T3xe,<br />
the Matrix T3x is designed with simplicity<br />
in mind. Users of all experience levels will<br />
easily navigate the controls of its intuitive<br />
console. Featuring several training programs,<br />
including manual, rolling hills,<br />
fat burn, 5k, target heart rate, gerkin<br />
protocol, and Army, Navy, Air Force,<br />
Marine PFT and PRT tests, the T3x has<br />
plenty of options for user motivation.<br />
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w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 69
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
NEW<br />
T3xe<br />
The T3xe blends ease-of-use and entertainment<br />
to deliver a superior workout<br />
experience. Complete with an engaging<br />
graphical user interface and Vista Clear<br />
Television Technology, the T3xe provides<br />
a greater variety of workout options. The<br />
4.2-HP AC drive and Ultimate Deck system<br />
provide years of superior performance<br />
and durability. The user-friendly console<br />
offers multiple training programs to<br />
keep users motivated to reach their<br />
fitness goals.<br />
Profit Center Made Simple.<br />
HydroMassage® is an unattended<br />
profit center that offers your members<br />
a powerful massage that is convenient and<br />
affordable enough to enjoy every day.<br />
Most importantly, your members will pay<br />
an extra $10-20 per month for a<br />
HydroMassage® package.<br />
1.800.786.1930<br />
www.hydromassage.com/clearance<br />
Trusted for over 20 years by doctors, athletes and trainers.<br />
70 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
“We’ve made an additional<br />
$6,300 in annual revenue…<br />
in the first 24 hours!”<br />
- Dave Yaldo, Powerhouse Gym<br />
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •<br />
“It provides a true ‘wow’ factor<br />
for us... It has also been an effective<br />
closing tool for selling memberships.”<br />
- Jay Bryan, Anytime Fitness<br />
2010 Model Clearance<br />
The 2011 HydroMassage Models are<br />
coming soon and to make room, we will<br />
be clearing our inventory of 2010 Models<br />
at incredibly discounted rates.<br />
For details on 2010 Model discounts, visit:<br />
www.hydromassage.com/clearance<br />
T5x<br />
The Matrix T5x features an intuitive LED<br />
console designed to minimize intimidation<br />
for new users, while providing a complete<br />
workout selection to challenge advanced<br />
exercisers. A 22" wide belt enhances<br />
security while running, and the Ultimate<br />
Deck and Dynamic Response Drive Systems<br />
offer maintenance-free performance and<br />
durability. The T5x features an integrated<br />
personal fan and a wireless data transmitter<br />
for product-performance monitoring.<br />
The treadmill also accommodates the<br />
optional FITXCONNEXION integrated<br />
entertainment system.<br />
MILoN INDuSTRIES gMBH<br />
Clubrunner<br />
The Clubrunner treadmill features an<br />
exceptional design, a special shockabsorption<br />
system that has been scientifically<br />
validated, and 13 programs to<br />
keep exercisers motivated and deliver<br />
results. The Clubrunner uses milon’s<br />
proven Smart Card system. Boasting<br />
central lubrication, the treadmill is<br />
almost maintenance-free. milon is a<br />
german manufacturer and complete<br />
supplier of electronic fitness and medical<br />
training equipment. milon produces all<br />
of its own products and has a dedicated<br />
distribution and service network.
MoTuS uSA<br />
M900T Advanced Interactive<br />
Interface Treadmill<br />
The sophisticated M900T Series treadmill<br />
incorporates soft-touch consoles and<br />
touch-sensitive buttons with blue LEDs<br />
for easy scrolling of statistics. A variety<br />
of custom and pre-programmed courses<br />
are at the user’s fingertips. Features<br />
include antimicrobial handlebars; spacious<br />
accessory trays; Quick Start functions;<br />
heart-rate monitoring; and the company’s<br />
innovative OneTouch buttons for instant<br />
speed and incline adjustments. Smooth,<br />
minimal-impact workouts are delivered<br />
via Hyundai precision electronics and a<br />
5.7-HP Mitsubishi AC drive motor.<br />
NEW<br />
M90T Advanced Interactive<br />
Interface Treadmill<br />
The M90T Series treadmill is a newly<br />
redesigned model of the 995T, featuring<br />
an advanced interactive interface. Units<br />
incorporate touch-sensitive buttons with<br />
blue LEDs for easy scrolling of statistics.<br />
Features include antimicrobial handlebars;<br />
spacious accessory trays; Quick Start<br />
functions; heart-rate monitoring; and the<br />
company’s innovative OneTouch buttons<br />
for instant speed and incline adjustments.<br />
Hyundai precision electronics and a<br />
5.7-HP Mitsubishi AC drive motor,<br />
combined with a patented triple shockabsorption<br />
system, ensure smooth,<br />
minimal-impact workouts.<br />
M990T Advanced Interactive<br />
Interface Treadmill<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
May be covered by one or more of the following U.S. Patents: 6,244,821;<br />
6,589,016; 6,817,835; 6,939,108; 7,252,478; 7,284,960; D587,799;<br />
D607,988 and other patents pending.<br />
©2010 Delta T Corporation dba The Big Ass Fans Company.<br />
All rights reserved.<br />
The M990T Series features advanced,<br />
interactive consoles with touch-sensitive<br />
buttons with blue LEDs for easy scrolling<br />
of statistics. These treadmills include<br />
custom and pre-programmed workouts<br />
and standardized military fitness tests,<br />
and are FitLinxx- and CSAFE-ready.<br />
Additional features include heart-rate<br />
monitoring via telemetry or contact sensors;<br />
OneTouch buttons for instant speed<br />
and incline adjustments; wax-less belt<br />
and deck; Hyundai electronics; a 5.7-HP<br />
Performance<br />
Enhancer<br />
How does an 8-10 ft diameter<br />
Isis ®<br />
enhance a fitness club?<br />
• Lowers energy bills by reducing the use of A/C<br />
• Boosts retention rates by improving member comfort<br />
• Covers NINE times the area of a 52" ceiling fan for pennies-per-hour*<br />
Learn more about Big Ass Fans’ performance enhancers at<br />
www.BigAssFans.com<br />
* Pennies-per-hour calculation based on 0.27 kWh x 0.10 $/kWh.<br />
The result is 0.027 dollars-per-hour to operate.<br />
BAF_ClubBusInternat043010.indd 1 w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n5/3/10 a t i o n a3:09 l 71 PM
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72 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
Products Include:<br />
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| <strong>Innovations</strong> |<br />
FIT Extra<br />
Mitsubishi AC drive motor; and a patented<br />
triple-shock-absorption system for<br />
minimal-impact workouts.<br />
M990TL Integrated Embedded<br />
15.1" Samsung LCD TV Treadmill<br />
Salsbury Industries<br />
Contact us for a Free Quote or Catalog!<br />
The M990TL Series features a fully integrated,<br />
embedded 15.1" Samsung LCD<br />
TV screen compatible with MP3, DVD,<br />
satellite TV, and 125 cable TV channels.<br />
These treadmills offer pre-programmed<br />
and custom workouts and all military<br />
testing protocols, and are FitLinxx- and<br />
CSAFE-ready. Features include touchsensitive<br />
buttons with blue LEDs; heart-rate<br />
monitoring via touch or telemetry; One-<br />
Touch speed and incline; wax-less belt<br />
and deck; Hyundai electronics; 5.7-HP<br />
Mitsubishi AC drive motor; and a patented<br />
triple-shock-absorption system.<br />
M995T Advanced<br />
Interactive Treadmill<br />
The M995T Series treadmills feature<br />
user-friendly interactive consoles and<br />
attractive touch-sensitive buttons with<br />
blue LEDs. These sleek units incorporate<br />
a 5.7-HP Mitsubishi AC motor, Hyundai<br />
electronics, and a patented triple-shockabsorption<br />
system for an ultra-quiet,<br />
minimal-impact workout. Treadmills<br />
include a variety of custom and pre-programmed<br />
courses; OneTouch for instant<br />
speed and incline adjustments; heartrate<br />
monitoring via touch or telemetry;<br />
antimicrobial handlebars; spacious<br />
accessory trays; and a strong commercialgrade<br />
warranty.
M995TL Integrated Embedded<br />
15.1" Samsung LCD TV Treadmill<br />
The M995TL Series offers a fully integrated,<br />
embedded 15.1" Samsung LCD TV screen,<br />
compatible with DVD, satellite TV, and<br />
125 cable TV channels. These treadmills<br />
feature touch-sensitive buttons with blue<br />
LEDs; antimicrobial handlebars; a variety<br />
of workout programs; touch or telemetry<br />
heart rate; OneTouch speed and incline<br />
functions; Hyundai electronics; 5.7-HP<br />
Mitsubishi AC drive motor; a patented<br />
triple-shock-absorption system; a speed<br />
range of 0.2 mph-13 mph; and an incline<br />
range of 0-15%.<br />
M995TLG Integrated Embedded<br />
15.1" Samsung LCD TV<br />
Rehabilitation Treadmill<br />
The M995TLg treadmill excels in terms<br />
of performance, aesthetics, and accommodating<br />
the specific medical and rehabilitative<br />
needs of users. It’s equipped<br />
with fully extended medical handrails;<br />
two types of stop switches; and antimicrobial<br />
handlebars. Hyundai precision<br />
electronics, a 5.7-HP Mitsubishi motor,<br />
and a patented triple-shock-absorption<br />
system deliver ultra-quiet operation and<br />
minimize joint impact. The M995TLg also<br />
features an integrated 15" Samsung LCD<br />
TV screen for viewing DVDs, satellite TV,<br />
or 120-plus cable TV channels.<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
pARAMouNT FITNESS<br />
coRpoRATIoN<br />
7.85T and 7.55T Treadmills<br />
The Paramount 7.85T and 7.55T treadmills<br />
offer health clubs a progressive design;<br />
durable performance; a wide 22" x 64"<br />
running surface with cushioned footfall<br />
and firm push-off; and up to 21 training<br />
programs with a motivational color LCD<br />
screen. A USB port allows facilities to<br />
upgrade software easily and insert their<br />
personalized messages into the display.<br />
User-centric features include a backlit<br />
Touch Sensor console, numeric keypad,<br />
heart-rate monitor, exercise data-tracking<br />
software, and state-of-the-art entertainment<br />
options.<br />
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w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 73
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
pREcoR, INc.<br />
954i Premium<br />
Commercial Treadmill<br />
The Precor 954i treadmill boasts a sleek<br />
wrap-around console and user-friendly<br />
display that integrate with optional Cardio<br />
Theater Personal Viewing Screens (PVS).<br />
Durable dome switches regulate speed<br />
and incline, and exercisers can take<br />
advantage of heart-rate telemetry, Smart-<br />
Rate, QuickStart, speeds of 0.5-12 mph,<br />
and inclines of 0-15 degrees. The IFT<br />
Drive system creates a smooth feel,<br />
increases durability, and reduces power<br />
consumption by up to 30%. ground<br />
Effects and Integrated Footplant<br />
technologies minimize impact.<br />
Manufacturer’s list price: $6,895.00<br />
HEX consultants personally<br />
create systems just for you,<br />
with limitless design options<br />
© 2010 HEX Tanning and Marketing Concepts<br />
956i Premium<br />
Commercial Treadmill<br />
Precor’s redesigned 956i treadmill<br />
features cantilevered handrails and a<br />
wrap-around console, with an optional<br />
Cardio Theater Personal Viewing Screen<br />
(PVS). A keypad controls entertainment<br />
selections and 26 cardio programs. The<br />
unit features touch heart rate, Smart-<br />
Rate, QuickStart, and the IFT Drive<br />
system, which creates a smooth feel,<br />
increases durability, and reduces power<br />
consumption. ground Effects and Integrated<br />
Footplant technologies minimize<br />
impact and deliver responsiveness at<br />
speeds of 0.5-16 mph and inclines of<br />
0-15 degrees.<br />
Manufacturer’s list price: $7,795.00<br />
966i Premium<br />
Commercial Treadmill<br />
Every aspect of Precor’s fitness equipment<br />
is made to mirror human movement—<br />
as fluid, natural, and familiar. Intuitive<br />
engineering and thoughtful designs offer<br />
invigorating workouts that help users<br />
keep moving. The Precor 966i is the ultimate<br />
treadmill for commercial health<br />
clubs, with premium styling; an advanced<br />
display; and a smooth, natural feel. Precor<br />
fitness equipment is designed to satisfy<br />
all exercisers with varying personal goals.<br />
Manufacturer’s list price: $8,295.00<br />
We’ve been helping fitness centers boost<br />
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74 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
281-cbi
pRoMAXIMA FITNESS<br />
STEX 8025T, 8025TL, 8025TX<br />
The STEX 8025T treadmill represents<br />
superior commercial treadmill design,<br />
and is engineered to support the<br />
demanding workload that a full health<br />
club can place on it. Combined with<br />
heavy-duty construction, the STEX 8025T<br />
treadmill also incorporates stunning<br />
industrial design that boasts fluid lines<br />
and contemporary coloring to attract<br />
users and provide visual appeal. It’s<br />
available with an attachable LCD TV<br />
(model 8025TL) or with a built-in LCD TV<br />
(model 8025TX).<br />
STEX 8025TW<br />
The STEX Cardio line is a technological<br />
breakthrough designed for comfort and<br />
results, along with durability, to withstand<br />
heavy commercial use. Users will<br />
appreciate its easy operation, sturdy,<br />
stunning design, and dependable engineering<br />
to ensure high performance. The<br />
STEX 8025TW series has a wide 22" x<br />
64", four-ply, self-lubricating belt. All the<br />
treadmills in this series are pre-wired<br />
for optional TV entertainment systems,<br />
and are iPod-compatible.<br />
STEX XS 400<br />
The STEX XS 400 treadmill represents<br />
superior commercial treadmill design, and<br />
is engineered to support the demanding<br />
workload that a full health club or similar<br />
commercial fitness facility can place on<br />
it. Combined with extremely heavy-duty<br />
construction, the STEX XS 400 treadmill<br />
also incorporates stunning industrial<br />
design that boasts fluid lines and contemporary<br />
coloring to attract users and<br />
provide visual appeal in either a workout<br />
facility or one’s home.<br />
ScIFIT<br />
AC5000 Treadmill<br />
SCIFIT’s AC5000 treadmill uses a 3-HP<br />
motor to provide durability and a smooth,<br />
comfortable feel. It offers a slow starting<br />
speed of 0.3 mph; an incline up to 15%;<br />
an oversized walking/running surface;<br />
and a 450-pound user-weight capacity<br />
to accommodate all exercisers. Side<br />
handrail switches for speed and elevation<br />
make it easy to adjust the workout<br />
without breaking stride, and optional<br />
side handrails are available.<br />
Manufacturer’s list price: $5,795.00.<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
AC5000M Treadmill<br />
SCIFIT’s AC5000M treadmill features a<br />
low starting speed of 0.1 mph, a wide<br />
belt, and whisper-quiet function. With its<br />
optional extended handrails for added<br />
comfort and security, 3% decline, and<br />
reverse speed to 4 mph, the AC5000M is<br />
the perfect choice for rehabilitation. An<br />
oversized walking/running surface and a<br />
450-pound user-weight capacity accommodate<br />
all exercisers. Side handrail<br />
switches make it easy to adjust elevation<br />
and speed while exercising.<br />
Manufacturer’s list price: $6,290.00<br />
SpoRTSART FITNESS<br />
T680 Treadmill<br />
The T680 treadmill is equipped with the<br />
ECO-POWR (Extreme Conservation and<br />
Output) System, a maintenance-free,<br />
self-regulating, brushless drive system<br />
that delivers long-term savings by using<br />
up to 32% less electricity. It also boasts<br />
the comfortable, joint-friendly My-Flex<br />
cushioning system, as well as the proprietary<br />
CardioAdvisor heart-rate-training<br />
system. The unit’s entertainment-ready<br />
15.4" LCD screen can display full-screen<br />
workout data, full-screen video, or a<br />
split-screen combination.<br />
Manufacturer’s list price: $7,799.00<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 75
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
STAR TRAc<br />
SEE OUR AD ON PAgE 5<br />
E-TR Treadmill<br />
The E-TR is loaded with options for<br />
maximum entertainment, with such features<br />
as Made for iPod, a USB charging<br />
station, an integrated 900 MHz wireless<br />
controller, and a 15" HD personal viewing<br />
screen all available as upgrades.<br />
E-TRe Treadmill<br />
The E-TRe comes with a 15" embedded<br />
HD touch screen. The treadmills are<br />
equipped with the wrap-around Aero<br />
Bar, personal cooling fans, a safety lockout<br />
control, iPulse heart-rate display,<br />
wireless telemetry, and contact heartrate<br />
monitoring.<br />
E-TRi Treadmill<br />
The E-TRi is loaded with entertainment<br />
features, including a 15" HD LCD screen;<br />
a NTSC/ATSC digital tuner or PAL/SECAM<br />
tuner; Made for iPod integrated connector;<br />
USB power port; and a coaxial cable<br />
connector at the base. The treadmill is<br />
equipped with the wrap-around Aero<br />
Bar, personal cooling fans, and a safety<br />
lockout control, along with 12 programs,<br />
the iPulse dedicated heart-rate display,<br />
wireless telemetry, contact heart-rate<br />
monitoring, and a quarter-mile motivational<br />
track display.<br />
E-TRx Treadmill<br />
The E-TRx has been built with the benefit<br />
of Star Trac’s 20-plus years of treadmill<br />
innovation. The E-TRx offers optional<br />
upgrades, including: Made for iPod, USB<br />
charging station, integrated 900 MHz<br />
wireless controller, and 15" HD personal<br />
viewing screen. The treadmill comes<br />
with dual-adjustable personal fans; a Hot<br />
Bar with one-finger speed and elevation<br />
controls; contact heart-rate grips; and<br />
20% maximum elevation.<br />
E-TRxe Treadmill<br />
The E-TRxe features Made for iPod<br />
technology, a USB charging station, an<br />
integrated 900 MHz wireless controller,<br />
and a 15" HD personal viewing screen.<br />
The treadmill also comes with dualadjustable<br />
personal fans; a Hot Bar with<br />
one-finger speed and elevation controls;<br />
contact heart-rate grips; and 20% maximum<br />
elevation.<br />
E-TRxi Treadmill<br />
76 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
The E-TRxi treadmill is built on the culmination<br />
of Star Trac’s 20-plus years of<br />
treadmill innovation and the company’s<br />
flexible E Series entertainment offering.<br />
It features an integrated 15" HD personal<br />
viewing screen with intuitively placed<br />
channel and volume controls; Made for<br />
iPod technology; a USB charging station;<br />
centered, dual-adjustable personal fans;<br />
an easily accessible Hot Bar with onefinger<br />
speed and elevation controls; an<br />
integrated stop button; contact heartrate<br />
grips; and 20% maximum elevation.<br />
P-TR Treadmill<br />
The high-performance P-TR features a<br />
5-HP motor, a 60" x 20" running surface,<br />
a speed range of 0.5-12.5 mph, and an<br />
incline of up to 15%. Integrated fans, an<br />
Aero Bar, and entertainment-ready<br />
capabilities increase comfort and motivation.<br />
Thirteen programs, wireless<br />
telemetry, and contact heart-rate monitoring,<br />
and a motivational quarter-mile<br />
track offer variety and feedback. It also<br />
has a custom aluminum uniframe and a<br />
suspension system made from Soft Trac<br />
triple-cell neoprene rubber.<br />
Star Trac Coach<br />
The Star Trac Coach is a personalized<br />
treadmill workout led by a professional<br />
Coach. Over 1 million possible running<br />
and walking workouts ensure users’<br />
workout will be different every time. This<br />
patent-pending technology is exclusively<br />
available on Star Trac’s E series embedded-screen<br />
treadmills.
S-TR Treadmill<br />
The S-TR treadmill is designed for lightcommercial<br />
facilities seeking a commercialquality<br />
treadmill without a commercial<br />
price. The treadmill is equipped with<br />
user-focused features, such as hourglass-shaped<br />
handrails; a 5" step-up<br />
height; a stop clip; larger buttons and<br />
fewer scrolling letters for easier viewing;<br />
13 programs; personal cooling fans; and<br />
multiple cup holders. An integrated 15"<br />
HD personal viewing screen is optional.<br />
S-TRc Treadmill<br />
The STRc is a customized model for use<br />
in unsupervised facilities. The treadmill<br />
is equipped with user-focused features,<br />
such as hourglass-shaped handrails; a<br />
5" step-up height; a stop clip; larger<br />
buttons and fewer scrolling letters for<br />
easier viewing; 13 programs; personal<br />
cooling fans; and multiple cup holders.<br />
An integrated 15" HD personal viewing<br />
screen is optional.<br />
S-TRx Treadmill<br />
The S-TRx treadmill is designed for light<br />
commercial facilities seeking a commercialquality<br />
treadmill without a commercial<br />
price. The treadmill is equipped with<br />
user-focused features, such as hourglass-shaped<br />
handrails; a 5" step-up<br />
height; a stop clip; larger buttons and<br />
fewer scrolling letters for easier viewing;<br />
13 programs; personal cooling fans; and<br />
multiple cup holders. An integrated 15"<br />
HD personal viewing screen is optional.<br />
TEcHNogyM<br />
SEE OUR AD ON THE BACK COVER<br />
Excite Med Run<br />
Excite Med Run combines cardiovascular<br />
wellness with performance training, testing,<br />
medical treatment, and rehabilitation<br />
applications. Med Run is UL, CE and TUV<br />
Medical Certified and incorporates Submaximal,<br />
Maximal and Military testing<br />
features. Excite Med’s Cardio Memory<br />
software enables real-time acquisition,<br />
visualization, and storage of all relevant<br />
training and test data. Med Run safety<br />
accessory options include a 6" rear<br />
safety step; a minimum speed of 0.25<br />
mph; height-adjustable underarm<br />
supports, and adjustable handrails.<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
NEW<br />
Excite+ Jog Now 700<br />
Technogym’s new Excite Jog combines<br />
space efficiency and style with enhanced<br />
usability, safety, and entertainment features.<br />
Jog offers numerous accessibility<br />
features, such as the patent-pending In<br />
Motion light, a low 0.25 mph minimum<br />
speed, a step-up height of 8", and heartrate<br />
program access through the hand<br />
sensors. Jog features a high-contrast<br />
LED display or the Visio display, an<br />
interactive cardiovascular interface that<br />
offers touch-screen entertainment, marketing<br />
capacity, and intuitive navigation.<br />
NEW<br />
Excite+ Run Now 900<br />
Technogym’s Run Now treadmill offers<br />
exceptional energy savings, along with<br />
engaging new workout interfaces and<br />
enhanced safety features. An independent<br />
TUV study found Run Now uses 40%<br />
less energy than other treadmills. Run<br />
Now also incorporates a high-contrast<br />
LED interface or the Visio display, an<br />
entertainment, marketing, and education<br />
digital platform. Safety features include<br />
the new In Motion light that indicates<br />
when the belt is in motion, Runner<br />
Detection Function, and laser-etched<br />
belt markings.<br />
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| <strong>Innovations</strong> | FIT Extra Treadmills<br />
TRuE FITNESS<br />
CS500 Treadmill<br />
The CS500 treadmill features a new<br />
console design that provides a sleek,<br />
cohesive look, along with versatile<br />
display options, such as the classic<br />
two-window LCD featuring basic iPod<br />
compatibility and the 15" LCD with Touch<br />
Screen Technology featuring advanced<br />
iPod compatibility. With a space-efficient<br />
design, a low-profile frame, and an<br />
accessible 7" step-up height, the CS500<br />
is equipped with a 4-HP Endura-Drive<br />
motor for smooth operation. It also<br />
includes one-touch HRC Cruise Control.<br />
Manufacturer’s list price: $5,999.00<br />
CS550 Treadmill<br />
The CS550 treadmill features a new<br />
console design that provides a sleek,<br />
cohesive look, along with versatile display<br />
options, with the 11" LCD featuring<br />
basic iPod compatibility, and the 15"<br />
LCD with Touch Screen Technology<br />
featuring advanced iPod compatibility.<br />
With a space-efficient design, a lowprofile<br />
frame, and an accessible 7"<br />
step-up height, the CS550 is equipped<br />
with a 5-HP Max-Drive motor with a<br />
self-cooling system. It also includes<br />
one-touch HRC Cruise Control.<br />
Manufacturer’s list price: $7,099.00<br />
CS800 Treadmill<br />
The CS800 treadmill features a new<br />
console design that provides a sleek,<br />
cohesive look, along with versatile display<br />
options, with the 11" LCD featuring<br />
basic iPod compatibility, and the 15" LCD<br />
with Touch Screen Technology featuring<br />
advanced iPod compatibility. The CS800<br />
is built on a commercial, 11-gauge,<br />
robotically welded steel frame that<br />
provides uncompromising stability. It<br />
utilizes the patented SOFT system and<br />
is equipped with a 5-HP Max-Drive<br />
motor with a self-cooling system.<br />
Manufacturer’s list price: $7,799.00<br />
PS100 Treadmill<br />
78 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
The TRUE PS Series treadmill was<br />
engineered to be a real workhorse, but<br />
designed to look like a thoroughbred.<br />
Built on a commercial-grade frame<br />
and outfitted with the most sturdy and<br />
durable components in its class, the PS<br />
Series treadmill will be attractive and<br />
reliable for years to come.<br />
Manufacturer’s list price: $2,699.00<br />
PS1100 Treadmill<br />
The TRUE PS1100 light commercial<br />
treadmill is engineered for performance<br />
and durability. This workhorse is driven<br />
by a powerful 5-HP AC Endura-Drive<br />
motor that delivers TRUE’s signature<br />
smooth and quiet acceleration, and<br />
proven reliability.<br />
Manufacturer’s list price: $4,499.00<br />
PS900 Treadmill<br />
The TRUE PS900 light commercial<br />
treadmill is engineered for performance<br />
and durability. This workhorse is driven<br />
by a powerful 4-HP DC self-cooling<br />
motor that delivers TRUE’s signature<br />
smooth and quiet acceleration, and<br />
proven reliability.<br />
Manufacturer’s list price: $3,699.00
VISIoN FITNESS<br />
T9700HRT, T9700S<br />
The T9700 Series features heavy-gauge,<br />
welded steel frames; 3-HP continuousduty<br />
motors; low-maintenance Seigling<br />
Cool-Weave belts; club-rated PWM<br />
motor controllers with fuseless currentlimit<br />
and dynamic short-circuit protection;<br />
and 2.5" rollers that allow the belts<br />
to operate under low tension, generating<br />
minimal friction and heat. The T9700HRT<br />
offers motivational programming with<br />
heart-rate training. The T9700S doesn’t<br />
include programming—just touch the<br />
Start button and get going. All are<br />
assembled in an ISO 9001-certified<br />
manufacturing facility.<br />
T9800HRT, T9800S<br />
Vision Fitness’ robust T9800 Series<br />
treadmills will withstand hours of use<br />
in commercial settings. Large 3" rollers,<br />
a powerful AC drive system, and a spacious<br />
22" x 60" running surface make these<br />
treadmills comfortable for exercisers<br />
and require very little maintenance. The<br />
T9800HRT offers 16 programs, including<br />
the exclusive SPRINT 8, four heart-ratetraining,<br />
and five user programs. The<br />
T9800S, a simpler model, does not<br />
include programming; exercisers<br />
simply touch the Start button to begin.<br />
WooDWAy uSA<br />
CURVE<br />
The CURVE allows any size user to<br />
instantly achieve the speed desired<br />
without the use of elevation or a motor,<br />
thanks to WOODWAY’s patented running<br />
surface and near-frictionless drive<br />
system, which allow the running belt to<br />
move freely. Exercisers position their<br />
body along the curved running surface;<br />
stepping forward initiates movement,<br />
and, as users propel themselves up the<br />
curve, the speed increases. To slow<br />
down, they simply drift back toward<br />
the rear curve.<br />
Desmo<br />
WOODWAY’s flagship model, the Desmo,<br />
offers uncompromising durability and<br />
performance, and a patented running<br />
surface that members will appreciate.<br />
The Desmo utilizes WOODWAY’s slatand-ball<br />
bearing surface to provide a<br />
nearly frictionless environment. With the<br />
Desmo, health clubs experience fewer<br />
repairs, less maintenance, and lower<br />
electrical costs. WOODWAY provides a<br />
generous seven-year wear warranty,<br />
with a life expectancy of 200,000 miles<br />
on a single running surface.<br />
| <strong>Innovations</strong> | FIT Extra Treadmills<br />
Desmo Elite<br />
The Desmo Elite combines an embedded<br />
17" LCD touch screen with WOODWAY’s<br />
legendary 35-year Desmo history. WOOD-<br />
WAY’s patented running surface is now<br />
complemented with innovative entertainment<br />
options, including a Made for iPod<br />
docking station, Internet connectivity,<br />
USB workout tracking, and streaming<br />
music and video options.<br />
EcoMill<br />
The WOODWAY EcoMill uses zero electricity,<br />
and actually creates power utilizing<br />
the user’s energy output. The display<br />
board is powered by exercisers walking,<br />
and has a USB outlet that charges a<br />
phone or iPod during workouts. WOOD-<br />
WAY’s electromagnetic braking system<br />
effectively controls and maintains a<br />
consistent speed throughout, and the<br />
EcoMill has an initial maximum speed<br />
setting of 1.0 mph to prevent over-acceleration.<br />
A battery back-up system ensures<br />
uninterrupted display functions during<br />
exercise sessions.<br />
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| <strong>Innovations</strong> | FIT Extra Treadmills<br />
ELG<br />
Ideal for performance training or sports<br />
research facilities, the ELg offers unmatched<br />
speeds up to 25 mph and an elevation<br />
range of -5% to 35%. It utilizes Woodway’s<br />
patented slat-and-ball bearing surface<br />
with a steel, reinforced, toothed belt and<br />
toothed drive wheels that result in zero<br />
slippage, accurate speeds, and smooth<br />
speed transitions. For athletes, the ELg<br />
helps eliminate the harsh conditions and<br />
impact that the body experiences when<br />
working at high intensities.<br />
Force<br />
Based on Woodway’s patented slat-andball<br />
bearing design, the Force utilizes a<br />
magnetic braking system (0-150 pounds)<br />
that turns the user into “the force” that<br />
drives the belt. Exercisers are tethered<br />
to the rear of the treadmill and actually<br />
spin the belt as they run; adding resistance<br />
increases the force needed. Available<br />
data includes speed, power, time, heart<br />
rate, and distance, as well as horizontal<br />
and vertical forces that are shown in<br />
graph form.<br />
Mercury<br />
The Mercury provides the same quality,<br />
reliability, and cost savings that Woodway’s<br />
classic design is known for, and is ideal<br />
for health clubs that have financial or<br />
space constraints. The treadmill includes<br />
Woodway’s patented slat-and-ball bearing<br />
surface to provide a nearly frictionless<br />
environment, so that clubs experience<br />
fewer repairs, less maintenance, and<br />
lower electrical costs. WOODWAY provides<br />
a seven-year wear warranty, with a life<br />
expectancy of 200,000 miles on a single<br />
running surface.<br />
Path<br />
80 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
The Path provides the same Woodway<br />
quality, reliability, and cost in a more<br />
compact package for health clubs that<br />
require supreme space-efficiency. The<br />
Path utilizes Woodway’s patented slatand-ball<br />
bearing surface to provide a<br />
nearly frictionless environment, so that<br />
clubs experience fewer repairs, less<br />
maintenance, and lower electrical costs.<br />
Woodway provides a generous seven-year<br />
wear warranty, with a life expectancy of<br />
200,000 miles on a single running surface.<br />
Pro<br />
The Pro is ideal for training large athletes.<br />
It features a wide running surface, high<br />
speeds, and elevation ranges from -3% to<br />
22% or 0 to 25%. The Pro utilizes Woodway’s<br />
patented slat-and-ball bearing surface<br />
to provide a nearly frictionless environment,<br />
resulting in fewer repairs, less<br />
maintenance, and approximately half of<br />
the electrical costs. Woodway provides<br />
a seven-year wear warranty, with a life<br />
expectancy of 200,000 miles on a single<br />
running surface.<br />
Pro XL<br />
Designed to accommodate athletes, the<br />
ProXL has a running surface that is more<br />
than 7' long and 27" wide, along with speeds<br />
up to 15 mph and elevation from -3% to<br />
22% or 0 to 25%. Woodway’s patented<br />
slat-and-ball bearing surface provides a<br />
nearly frictionless environment, resulting<br />
in fewer repairs and less maintenance.<br />
The ProXL has a seven-year wear warranty,<br />
with a life expectancy of 200,000<br />
miles on a single running surface.
»<br />
Product Profiles<br />
Special Advertising Section<br />
The BuyersMart is an effective shopping tool—one<br />
that allows you to find out about a wide range of<br />
products and services without leaving the comfort<br />
of your club. The following companies are also listed<br />
on www.ihrsa.org/buyersmart, where an advanced<br />
search function enables you to find the companies<br />
and products you are looking for easily. For detailed<br />
contact information, please refer to the advertiser<br />
index at the end of this section.<br />
SPOTLIGHT<br />
Sports & Fitness Insurance Corporation<br />
Since 1985, Sports & Fitness Insurance (SFIC) has been in the business of<br />
insuring health clubs and fitness centers. For the past eight years SFIC has<br />
been IHRSA’s only business partner providing general Liability Insurance<br />
for our industry. As a member of IHRSA’s group Purchasing Program, SFIC<br />
offers general Liability Insurance, Property Insurance, Professional Liability<br />
Insurance, Umbrellas, Worker’s Compensation Insurance and Surety Bonds<br />
for facilities in all 50 states.<br />
» At Sports & Fitness Insurance our service and commitment ensure you<br />
a perfect fit. Contact us at Post Office Box 1967, Madision, MS 39130–1967<br />
800-844-0536, Ext 2222 or 2252; 601-898-8464; 601-707-1037 (FAX)<br />
contactus@sportsfitness.com<br />
| <strong>Innovations</strong> | BuyersMart<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 81<br />
®
| <strong>Innovations</strong> | BuyersMart<br />
A-1 Textiles<br />
82 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
Special Advertising Section<br />
Aeromat/EcoWise Fitness Products<br />
ASF International Aspen Information Systems<br />
CI Solutions<br />
Aspen Software offers<br />
state-of-the-art modular<br />
solutions designed to improve<br />
membership sales, retention<br />
and cash flow. From prospect<br />
and member management to<br />
check-in, video imaging, incentive points, credit book, paperless<br />
contracts, A/R, touch screen POS, inventory, EFT, fitness assessments,<br />
activity logging, exercise prescriptions, and scheduling,<br />
Aspen provides the ideal management system for managing<br />
the needs of today’s member-based facilities.<br />
» 281-320-0343<br />
800-414-0343<br />
Sales@aspensoftware.com<br />
www.aspensoftware.com<br />
Aeromat/EcoWise<br />
2070 Zanker Road<br />
San Jose, CA 95131<br />
Toll-Free: 877-278-6158<br />
Fax: 707-221-4040<br />
info@aeromats.com<br />
www.aeromats.com<br />
www.ecowisefitness.com<br />
Aeromat/EcoWise Fitness Products specializes in supplying<br />
high quality mats and related fitness products to the fitness,<br />
sporting and rehabilitation industries, and offers the market<br />
both product innovations and brand name recognition.<br />
» For a dealer near you, call today!<br />
Call toll-free: 877-278-6158 or visit www.aeromats.com<br />
or www.ecowisefitness.com.<br />
CYBEX International, Inc.<br />
CYBEX Bravo functional trainer<br />
CYBEX Bravo combines the best of<br />
selectorized and cable-based strength training.<br />
The unique patent-pending design adds<br />
two key features to revolutionize training<br />
applications—the Progressive Stabilization<br />
Pad, which allows the user to incrementally<br />
modify the stabilization provided, and the<br />
Cable Width Adjustment, which results<br />
in innumerable height and width configurations, giving the most<br />
creative trainers unlimited exercise possibilities. The Bravo is a<br />
total training solution, offering more training options and versatility<br />
than any product in its class. Whether upper body, lower body,<br />
isolated, or fully integrated, the only limitation to the Bravo is the<br />
user’s imagination.<br />
» www.cybexintl.com
Fit Interactive<br />
games for life!<br />
724.941.6453<br />
fitinteractive.com<br />
Competitive Spirit<br />
Inspired Motivation<br />
Serious Training<br />
infusING proven<br />
training principles<br />
with competitive games,<br />
enhancing speed,<br />
agility, cardio,<br />
strength...<br />
WITHOUT LIMITS<br />
Group Strength® by Iron Grip<br />
Iron grip’s group Strength ® equipment<br />
offers superior safety, utility<br />
and versatility for group strength<br />
training classes. The user-friendly<br />
urethane-encased weight plates can<br />
be loaded onto a bar, or comfortably<br />
handled by the grips and used in<br />
place of dumbbells. group Strength also includes a sturdy<br />
bar and durable commercial-grade collars.<br />
» For more information, visit www.irongrip.com,<br />
or call 800-664-4766.<br />
Special Advertising Section<br />
HEX Tanning<br />
Iron Grip Barbell Company SPORTSMITH, LLC<br />
Star Trac<br />
Designed to reflect human body<br />
mechanics, HumanSport ® is so<br />
intuitive and so natural that it feels<br />
as if it were custom-built for every<br />
user. Never before has the beauty of<br />
natural movement been translated<br />
so well into an exercise environment.<br />
» For more information on<br />
HumanSport ® , contact us at 800 228 6635 or visit<br />
www.startrac.com.<br />
SPORTSMITH UPHOLSTERED PADS<br />
505245_Buyersmart_July_09_FINAL.indd 1 5/19/09 2:35:07 PM<br />
Make Your CYBEX Equipment Look & Feel Like New!<br />
Extend the life of your Cybex Classic and VR2<br />
strength equipment and save money with our<br />
SPORTSMITH replacement upholstered pads.<br />
We use the same quality materials as leading<br />
equipment manufacturers:<br />
> Durable, stain-resistant covers<br />
> Top quality dense polyurethane foam<br />
> Sturdy 3/4-inch plywood bases<br />
> SPORTSMITH savings and value<br />
WWW.SPORTSMITH.NET/CYBEXPADS<br />
Your Fitness Parts & Products Superstore<br />
SupremeAudio.com<br />
| <strong>Innovations</strong> | BuyersMart<br />
Cybex Classic &<br />
VR2 Upholstered<br />
Pads Available<br />
The Leader in Sound and Entertainment<br />
Systems for Gyms<br />
Dedicated exclusively to Sound and<br />
Entertainment Systems for gyms since<br />
1975! Free “Professional Audio Buyer’s<br />
guide” featuring SupremeProAudio,<br />
Samson, Shure, Telex and Audio-Technica<br />
wireless microphones, variable speed CD<br />
players and tape desks, speakers and<br />
amplifiers Wireless entertainment systems, personal LCD screens<br />
and studio lighting. Free Lifetime Technical Support. 24-hour<br />
shipping…99% same day! Largest selection of components<br />
with 100% secure online shopping. Competitive prices!<br />
» For more information, please call Jane Plaugher at<br />
800-445-7398 or visit www.SupremeAudio.com<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 83<br />
245cbi
| <strong>Innovations</strong> | BuyersMart<br />
TrakFitness<br />
» www.trakfitnesscorp.com<br />
516-986-3359<br />
84 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
Special Advertising Section<br />
Tune Belt, Inc.<br />
YogaFit Zogics, LLC<br />
Page Advertiser<br />
TrakFitness—Ahead of the curve.<br />
TrakHandle ® Pro Series cable<br />
accessories from TrakFitness are<br />
engineered to increase the functionality<br />
of existing cable equipment through<br />
their patent pending design—bringing<br />
unprecedented natural movement<br />
to any exercise. Try it risk-free for<br />
30 days. See our ad on page 85<br />
YogaFit Club Series<br />
• Studio Quality Content with<br />
gym Quality Results<br />
• YogaFit Club series brings<br />
innovative, challenging and SAFE<br />
yoga techniques and sequencing<br />
to your gym or health club<br />
• Increase member retention through cutting edge yoga<br />
classes and drive revenue with exclusive fusion and<br />
specialty programs such as YogaCore, YogaStrength,<br />
PreNatal and Seniors.<br />
» 310-320-0110<br />
www.yogafit.com<br />
82 » A-1 Textiles<br />
800-351-1819 | www.a1athletictowels.com<br />
82 » Aeromat/EcoWise Fitness Products<br />
877-278-6158 | www.aeromats.com<br />
82 » ASF International<br />
800-227-3859 | www.asfinternational.com<br />
82 » Aspen Information Systems<br />
800-414-0343 | www.aspensoftware.com<br />
82 » CI Solutions<br />
800-599-7385 | www.cisolutions.biz<br />
82 » CYBEX International, Inc.<br />
508-533-4300 | www.cybexinternational.com<br />
83 » Fit Interactive<br />
724-941-6453 | www.fitinteractive.com<br />
83 » HEX Tanning<br />
800-556-3201 | www.hextanning.com<br />
83 » Iron Grip Barbell Company<br />
800-664-4766 | www.irongrip.com<br />
For free samples & pricing<br />
Call: 1-800-860-1175<br />
visit: www.tunebelt.com<br />
Page Advertiser<br />
Cardio Entertainment Accessories &<br />
Instructor Supplies<br />
• iPod Armbands<br />
• Microphone Belts & Batteries<br />
• Ten Quality Headphones<br />
Philips AEDs from Zogics<br />
The Philips OnSite automatic<br />
external defibrillator is the<br />
easiest-to-use, best selling<br />
AED on the market. No<br />
prescription required. Order<br />
yours today, along with a full<br />
range of accessories, from<br />
Zogics, the most trusted name in club safety and cleanliness.<br />
Lowest pricing guaranteed. Also from Zogics: pre-moistened<br />
gym wipes, hands sanitizers, green disinfectants/deodorizers<br />
and eco-friendly air fresheners.<br />
» 888-623-0088<br />
www.zogics.com<br />
81 » Sports & Fitness Insurance Corporation<br />
800-844-0536 | www.sportsfitness.com<br />
83 » SPORTSMITH, LLC<br />
800-713-2880 | www.sportsmith.net<br />
83 » Star Trac<br />
800-228-6635 | www.startrac.com<br />
83 » SupremeAudio.com<br />
800-445-7398 | www.supremeaudio.com<br />
84 » Trak Fitness<br />
516-986-3359 | www.trakfitnesscorp.com<br />
84 » Tune Belt, Inc.<br />
800-860-1175 | www.tunebelt.com<br />
84 » ZOGICS LLC<br />
888-623-0088 | www.zogics.com<br />
84 » YogaFit<br />
310-320-0110 | www.yogafit.com
www.trakfitnesscorp.com<br />
TrakFitness<br />
ahead of the curve<br />
TrakFitness ensures your<br />
satisfaction with our 30 day<br />
money back guarentee!<br />
TrakFitness Corp., the makers of TrakHandle® Pro cable accessories, enters the fitness market with a revolutionary line<br />
of cable attachments designed to increase the functionality of existing cable equipment. The TrakHandle® Pro Series,<br />
including the patent pending TrakHandle®, TrakRow and TrakBars, is engineered to provide unprecedented<br />
rotational movement through the shoulder, arm, wrist and hand – making them the most functionally advanced and<br />
ergonomically correct cable attachments ever created. Users can now perform a host of exclusive new exercises and<br />
improve performance, while reducing stress on joints and ligaments.<br />
Currently available through www.TrakFitnessCorp.com, TrakFitness is offering industry and volume discounts to<br />
IHRSA members. Visit TrakFitness on the web or call 516-986-3359 for more information.<br />
patent pending patent pending patent pending patent pending<br />
www.trakfitnesscorp.com<br />
Contact TrakFitness at 516-986-3359.<br />
TrakFitness Corp. 200A Albany Avenue, Freeport, NY
IHRSA Report<br />
Club One-Union Square, San Francisco<br />
First Set 89 | In Brief 90 | Board Profiles 93<br />
Ask the Entrepreneurs 94 | Member News 96 | Calendar 103 | Coming Soon 103<br />
Clubs that schedule activities out of doors took note<br />
of a new study produced by the University of Essex<br />
in England. Researchers Jo Barton and Jules Petty<br />
found that such green exercise quickly improved<br />
mood, self-esteem, and mental health. —|<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 87
For more information on #1 ranked fastest growing fitness club chain in the world,<br />
call today or visit anytimefitness.com.
The International Health, Racquet & Sportsclub<br />
Association is a not-for-profit trade association<br />
open to investor-owned and member-owned<br />
fitness, racquet and athletic facilities. Associate<br />
memberships are available to manufacturers<br />
or suppliers of products and services of use<br />
to IHRSA members.<br />
800-228-4772 USA & Canada<br />
617-951-0055 International<br />
617-951-0056 FAX<br />
www.ihrsa.org<br />
www.healthclubs.com<br />
E-mail: info@ihrsa.org<br />
IHRSA Board of Directors<br />
Art Curtis: Chairperson<br />
Millennium Partners<br />
Sports Club Management, LLC<br />
617-476-8910<br />
Mike Raymond: Curves International<br />
254-399-9285<br />
Susan Cooper: BodyBusiness Health Club & Spa<br />
512-459-9424<br />
Sandy Hoeffer: Western Athletic Clubs<br />
415-901-9243<br />
David Hardy: Franvest Capital Partners<br />
780-953-4273<br />
Kilian Fisher: ILAM<br />
+353 (0) 45 902235<br />
Chuck Runyon: Anytime Fitness<br />
651-438-5000<br />
Kay Yuspeh: Elite Fitness & Racquet Clubs<br />
262-786-0880<br />
Bill McBride: Club One<br />
415-477-3000<br />
Richard Bilton: Companhia Athletica<br />
+55 11-5181-2000<br />
Carol Nalevanko: DMB Sports Clubs<br />
480-609-6979<br />
Brent Darden: TELOS Fitness Center<br />
972-458-2582<br />
Scott Gillespie: Saco Sport & Fitness<br />
207-284-5953<br />
David Patchell-Evans: Ex-officio<br />
GoodLife Fitness Clubs<br />
519-661-0190 ext. 238<br />
SPECIAL ADVISOR<br />
EUROPE<br />
Christian Pierar: De Fitness Organisatie<br />
+32 9-232-5036<br />
® It’s<br />
Time!<br />
Game On!<br />
For the past three years, I’ve had the distinct<br />
privilege of serving on IHRSA’s board of directors.<br />
Now, as I embark on my role as chairperson,<br />
I find myself experiencing a wide, sometimes<br />
conflicting range of emotions—anticipation,<br />
pride, and, yes, anxiety, as well.<br />
Since I was elected chairperson three months ago, I’ve had the<br />
chance to give a great deal of thought to the coming year. During<br />
that time, I’ve been reminded of the pre-game ritual of my college<br />
football days some 40 years ago. Our team would arrive at the<br />
stadium about four hours before game time. We’d conduct a final<br />
review of the game plan, get taped, and then sit around the locker<br />
room, in silence, mentally preparing for the game.<br />
I’d go to a quiet place in the tunnel under the stadium that<br />
led to the field. There, I’d go over the game plan, visualizing<br />
situations that might occur, and fight off the demons that tried<br />
Art Curtis<br />
to plant seeds of doubt in my mind. I’d remind myself that my<br />
IHRSA Chairperson<br />
coaches had developed an outstanding plan; I’d trained hard<br />
and studied our opponent thoroughly; and I was surrounded<br />
by teammates who were working together toward one common<br />
goal—to win the game.<br />
These last few months have seemed a bit like that pre-game time in the<br />
tunnel. I’ve been reminding myself that I’ve been preparing for this opportunity<br />
for more than 30 years. I earned my Ph.D. in applied physiology from<br />
the University of Maryland; served as a researcher at its Sports Medicine<br />
Center; and became a Fellow in the American College of Sports Medicine<br />
(ACSM). As a practicing exercise physiologist, I worked both with the<br />
Washington Redskins and Fortune 100 companies. Recruited to work in the<br />
commercial fitness industry, I’ve become familiar with a broad spectrum of<br />
club operating models—from low-cost/low-service, to moderately-priced/<br />
high-value, to premium/high-service.<br />
During the year to come, I intend to tackle some of the most critical issues<br />
facing IHRSA and the industry. Among them: our role in combating the<br />
worldwide obesity epidemic; growing IHRSA’s membership; diversifying its<br />
revenue stream; ensuring adequate funding for our legislative efforts; and<br />
providing more and better services for IHRSA’s associate members.<br />
So it’s time to emerge from the tunnel under the stadium.<br />
Yes, we have some challenges to contend with, but there are lots of great<br />
opportunities awaiting, many important initiatives to launch, and we have<br />
thousands of dedicated and highly talented teammates. It’s time to take the<br />
field: “Game On!” —|<br />
– Art Curtis, acurtis@mp-sportsclub.com<br />
| IHRSA Report | First Set<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 8 9
| IHRSA Report | In Brief<br />
In Oregon, an<br />
Emblematic<br />
Tale of<br />
Collaboration<br />
9 0 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
Protect: 1. to cover or shield from exposure, injury, damage, or destruction;<br />
guard; defend; 2. to maintain the status or integrity of, especially<br />
through financial or legal guarantees; to save from contingent financial<br />
loss; to foster or shield from infringement or restriction.<br />
By its very definition, to protect something inherently requires vigilance<br />
and action. For club operators, regional associations, and IHRSA,<br />
protecting the business of health clubs and the industry is of critical<br />
importance, especially when it comes to stopping legislation that<br />
would be detrimental to the financial well-being of hundreds of<br />
clubs in a state.<br />
Though IHRSA works with fitness professionals in dozens of grassroots<br />
advocacy campaigns across the country each year, what happened this past<br />
February in Oregon is an emblematic tale of the power of working together to<br />
protect a common interest.<br />
The fight for Oregon club operators began well before legislation was even<br />
proposed. In October of 2009, a club owner and member of the FitLife Club<br />
Network, an association of clubs in the Pacific Northwest, discovered that the<br />
Senate Consumer Protection Committee was exploring the need to restrict the<br />
use of automatic renewal clauses in consumer contracts, including health club<br />
membership agreements.<br />
By the time the Oregon legislature convened in February 2010, IHRSA, along<br />
with members of FitLife, led by executive director Amanda Oborne, had already<br />
engaged in frequent conversations with clubs and legislators.<br />
The rumored proposal turned into reality in early February when Senate Bill<br />
1001 was filed. But IHRSA had anticipated its introduction and sprang into action,<br />
notifying IHRSA members, FitLife members, and many others in the<br />
Oregon fitness community.<br />
It soon became apparent that further grassroots support<br />
would be necessary. ClubSport stepped up to the plate with an<br />
effort led by Janine Williams, vice president of Leisure Sports, Inc.,<br />
ClubSport’s parent company. Williams authored a well-argued<br />
letter asserting that the bill would be detrimental to the fitness<br />
businesses of Oregon and impede Oregonians’ pursuit of a healthier<br />
lifestyle. IHRSA’s government relations team was able to identify<br />
the key decision-maker for the bill, who was the targeted recipient<br />
of the letter, which was co-signed by Williams, Oborne, and<br />
11 club owners. Outreach also came in the form of calls from<br />
fitness professionals, who responded to IHRSA’s grassroots advocacy<br />
campaign communications.<br />
By the end of Oregon’s short legislative session, the bill had failed to<br />
move forward—a victory for the clubs, the FitLife Network, and IHRSA.<br />
FitLife’s existing network of clubs allowed for word of the potentially harmful<br />
legislation to reach industry stakeholders before the threat even fully existed.<br />
The open avenues of communication with clubs inside and out of the immediate<br />
network, as well as nationally through IHRSA, facilitated even greater industry<br />
involvement, and ultimately bore a single, informed, and compelling voice of area<br />
health clubs.<br />
Oborne explains, “From my perspective, this was a great example of win-winwin<br />
collaboration at the national, state, and local level. IHRSA has the resources<br />
and expertise to research legislative issues as they arise. FitLife has the connections<br />
and relationships with independent operators to raise awareness and rally support<br />
or opposition quickly. And clubs like ClubSport can jump in on issues they have<br />
passion for and get the ball across the finish line.” —|<br />
.org For more information about state legislative issues, visit www.ihrsa.org/publicpolicy.
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Pursuit of bad debt beyond<br />
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Dedicated outbound call center<br />
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SOFTWARE • BILLING • COLLECTIONS
| IHRSA Report | Board Profiles<br />
Introducing:<br />
Carol Nalevanko and Brent Darden<br />
It’s that time of year again: the four newly<br />
elected members of IHRSA’s Board of Directors<br />
are taking their seats, and we’d like to<br />
introduce them to you. We begin with Carol<br />
Nalevanko, the president of DMB Sports<br />
Clubs, in Scottsdale, Arizona, and Brent<br />
Darden, owner and general manager of<br />
TELOS Fitness Center, in Dallas, Texas.<br />
u Carol NalevaNko<br />
DMB Sports Clubs/Village<br />
Health Clubs and Spas<br />
Carol Nalevanko is not,<br />
officially, new to IHRSA’s<br />
board. She initially served<br />
from 2001 to 2005, and<br />
enjoyed it so much that she<br />
decided to do it again! Only,<br />
this time, she has an agenda<br />
that’s very close to her heart.<br />
“[Former IHRSA President]<br />
Julie Main was a great friend<br />
of mine and, when she passed<br />
away from cancer last year,<br />
I wanted to do something to<br />
help promote and mentor<br />
more women into leadership<br />
positions in the health and<br />
fitness field.”<br />
To that end, Nalevanko<br />
was instrumental in staging<br />
IHRSA’s first-ever Women’s<br />
Leadership Summit at the<br />
association’s annual convention<br />
this past March. “It was<br />
a huge success,” she reports.<br />
“I would like to expand the<br />
Summit to help women who<br />
are interested in moving up<br />
the ladder in our business.”<br />
Nalevanko is unquestionably<br />
qualified for the task:<br />
she’s been involved in the<br />
fitness industry for more than<br />
30 years, first, as an activities<br />
director at a small, multipurpose<br />
club and, ultimately,<br />
advancing from general<br />
manager to vice president<br />
to president of The Village<br />
Health Clubs and Spas,<br />
where she has worked for<br />
20 years. The Village Health<br />
Clubs and Spas owns and<br />
operates four high-end multipurpose<br />
clubs and spas in<br />
Phoenix and Scottsdale; the<br />
company is owned and operated<br />
by DMB Sports Clubs.<br />
During her term on the<br />
board, “I would like to work<br />
with other organizations to<br />
position IHRSA clubs as the<br />
solution to the national obesity<br />
problem,” Nalevanko adds.<br />
Having worked for both an<br />
independent club and a multiclub<br />
operator, Nalevanko<br />
feels well suited to represent<br />
the interests of the overall<br />
IHRSA community. “Having<br />
already served on IHRSA’s<br />
board, I have experience<br />
into our industry’s past<br />
challenges, as well as the<br />
new ones we face.” —|<br />
Carol Nalevanko Brent Darden<br />
u BreNT DarDeN<br />
TELOS Fitness Center<br />
Brent Darden has been<br />
a familiar force in the<br />
fitness industry for more<br />
than 20 years. He received<br />
his master’s degree in<br />
exercise science from Baylor<br />
University and served as<br />
the assistant director of a<br />
nearby church’s recreation<br />
facility. He went on to<br />
manage corporate wellness<br />
programs for such major<br />
companies as Texas Instruments<br />
and Northern Telecom.<br />
Afterward, he worked for<br />
seven years as vice president<br />
of the famed Cooper<br />
Aerobics Center in Dallas.<br />
In 2003, he took over a<br />
failed club and transformed<br />
it into the TELOS Fitness<br />
Center, an upscale, full-<br />
service facility.<br />
“To have the opportunity<br />
to contribute to IHRSA and<br />
serve our industry is very<br />
rewarding on a personal<br />
level,” Darden says. “IHRSA<br />
has been instrumental in my<br />
professional development,<br />
and I simply believe in its<br />
purpose and vision for the<br />
fitness industry.”<br />
He’s also grateful for the<br />
association’s commitment<br />
to exchanging best practices<br />
for the good of the industryat-large,<br />
and he intends to<br />
help continue this tradition.<br />
“My involvement with IHRSA<br />
has allowed me to learn so<br />
much from other operators<br />
about club management<br />
because of their willingness<br />
to share information.”<br />
During his time on the<br />
board, Darden would like<br />
to extend and extol IHRSA’s<br />
influence. “Reaching more<br />
health professionals and sharing<br />
all that IHRSA has to offer<br />
is something I hope to help<br />
accomplish,” he explains.<br />
Similarly, he feels that<br />
IHRSA’s profile could be<br />
raised in the public arena.<br />
“Although we’ve made<br />
great strides to enhance<br />
our collective reputation<br />
and value to consumers,<br />
we remain challenged to<br />
play a more pivotal role in<br />
the general public’s view<br />
about healthcare,” Darden<br />
adds. —|<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 9 3
| IHRSA Report | Ask the Entrepreneurs<br />
9 4 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
Retention Rates! Customer<br />
Connection is the key<br />
What advice do you have for club owners who are losing<br />
members or having trouble growing their customer base?<br />
u GINa Deese, Co-owner<br />
A.C.T. By Deese, Inc., Greensboro, NC<br />
“The greatest danger to business during tough economic times is the loss of focus on customer<br />
relations. While budget cuts may be essential, it’s critical to keep a vigilant eye on your customers’<br />
level of satisfaction; their perception of value; and the degree to which they measure the importance<br />
of your product/service to their chosen lifestyle. It may be time to evaluate employee attitudes;<br />
to institute training programs that focus on employee-consumer interactions; and to be sure<br />
that feedback is continually monitored for customer satisfaction, especially during periods of<br />
budget-related changes. While economic conditions create new challenges, happy customers<br />
are still the best source of current business success for a solid future market.” —|<br />
u DaN sTrayToN, General Manager<br />
Health Unlimited Family Fitness and Aquatic Center, Mt. Airy, MD<br />
“spend more time with your members and staff at the front desk, on the fitness floor, in classes,<br />
etc. Interact with your membership on a daily basis so that they feel a greater connection to your<br />
facility and, while you’re out there, make sure your staff is doing the same. Your members must<br />
feel a strong social connection to your facility, your staff, and, most importantly, your other<br />
members. If their friends exercise there, they will, too. If they know the owner and are connected<br />
to the staff, it’s more difficult to leave. However, if they feel as though no one knows them or<br />
cares whether they’re there or not, your members can easily go elsewhere or simply stop going<br />
to your club. It’s the social connection they find in a club setting that motivates them.” —|<br />
u TIffaNy smITh, Owner/Manager<br />
Vibe Fitness, Emerald, Victoria, Australia<br />
“retention is the most important statistic to monitor. Focusing on great customer service and<br />
building relationships really works. Learn your guests’ names, their interests, and about their<br />
family. Make regular contact with all members, including personal phone calls. We call clients<br />
after one week, one month, and then six months to ensure that they have everything they need<br />
to reach their goals and to show them that we care. Send birthday cards, get-well cards, and<br />
membership anniversary gifts. Hold social functions, theme classes, and anything that gets<br />
people to walk in the door. Having fun and chatting with other members will improve their<br />
experience. When your members are happy, referrals will come naturally.” —|<br />
Editor’s note: If you’d like to be profiled in this column, please contact Kristen Walsh, IHRSA’s senior editor, at kwalsh@ihrsa.org.
| IHRSA Report | Member News<br />
Full Disclosure matrix fitness systems<br />
While some equipment companies are struggling, Matrix’s parent<br />
saw sales increase 28% worldwide in the first quarter of 2010<br />
Over the past 35 years, Matrix<br />
Fitness Systems/Johnson<br />
Health Tech North America<br />
Co., Ltd. (JHTNA), has<br />
evolved from a behind-thescenes<br />
supplier to a large, multifaceted<br />
fitness equipment force.<br />
The commercial equipment arm of<br />
the Cottage Grove, Wisconsin-based<br />
JHTNA traces its roots back to 1975, to<br />
a company called Johnson Metals. At the<br />
time, Johnson was an OEM manufacturer<br />
supplying IVANKO with dumbbells<br />
and barbells, and has been a manufacturing<br />
partner for such companies as<br />
Universal, Tunturi, Schwinn, True,<br />
Omron, Nautilus, and Mizuno.<br />
As a unique brand, Matrix got its start<br />
in 1993, when Johnson began working<br />
with Trek Bicycle to create Trek Fitness,<br />
featuring a range of exercise bikes<br />
aimed at the specialty fitness channel.<br />
Three years later, Johnson, along with<br />
key Trek Fitness personnel, re-launched<br />
the company as Vision Fitness. In 1998,<br />
Johnson established Horizon Fitness to<br />
target the sporting goods and mass<br />
markets; Matrix was formed in 2001<br />
with the goal of entering the premium<br />
commercial market.<br />
Today, Johnson Health Tech comprises<br />
seven retail and commercial<br />
equipment brands, including Tempo,<br />
Merit, Horizon Fitness, AFG, Vision Fitness,<br />
LIVESTRONG, and Matrix Fitness<br />
Systems. In 2008, Matrix, Horizon, which<br />
produces consumer fitness equipment,<br />
and specialty equipment manufacturer<br />
Vision were consolidated into what is<br />
now the JHTNA unified business unit.<br />
“Currently, Matrix serves customers<br />
in multiple channels of the commercial<br />
segment, including health clubs, YMCAs,<br />
9 6 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
recreation centers, universities, hospitals,<br />
and hotels, to name just a few,” states Chris<br />
Clawson, JHTNA’s president and CEO.<br />
Innovation and collaboration<br />
Ask Clawson what separates Matrix from<br />
the competition, and you’ll get a range of<br />
answers covering everything from manufacturing<br />
expertise and global product<br />
development capabilities, to technical<br />
support and industrial design excellence,<br />
to innovation and a diverse product portfolio.<br />
“Matrix has multiple trademarked<br />
technology features, including our<br />
impact-absorbing Ultimate Deck System;<br />
FitTouch intuitive touch-screen interface<br />
technology, an exclusive on our 7xe<br />
consoles; and our Dynamic Response<br />
Drive System, a patented feature available<br />
on all of our AC-powered treadmills,” he<br />
says. “Our new portfolio of products<br />
includes various innovations, such as our<br />
G7 Strength Line, the Johnny G Krankcycle<br />
by Matrix, Virtual Active by Matrix, and our<br />
LIVESTRONG by Matrix indoor cycles.”<br />
The product lines Clawson references<br />
clearly benefit users, and another recent<br />
development, Asset Management by<br />
Matrix, works to help facilities maximize<br />
the use of the company’s equipment.<br />
“Essentially, Asset Management keeps<br />
an eye on a facility’s products so that the<br />
staff doesn’t have to. Utilizing the internal<br />
wireless module that comes standard on<br />
many Matrix consoles, Asset Management<br />
communicates a comprehensive<br />
view of the performance statistics across<br />
our portfolio of cardio products to the<br />
facility’s service provider,” he says. “The<br />
result is that Asset Management enables<br />
a facility to develop comprehensive programs<br />
for preventive, predictive, routine,<br />
and unplanned maintenance. Together,<br />
Matrix’s Virtual Active system<br />
» “The<br />
sTaTe<br />
of The global<br />
economy,<br />
maTerial<br />
cosTs, fuel,<br />
and currency<br />
exchanges<br />
presenT our<br />
biggesT challenges<br />
ahead.<br />
buT maTrix is<br />
a young brand.<br />
We’re conTinuing<br />
To explore<br />
opporTuniTies<br />
WorldWide.”
these programs contribute to reducing<br />
costs and increasing product uptime.”<br />
The power of partnerships<br />
Among the products Clawson has mentioned,<br />
the Johnny G Krankcycle and<br />
LIVESTRONG cycles showcase another<br />
aspect of Matrix’s market approach:<br />
utilizing strategic partnerships to make<br />
the most of established brands.<br />
“We consider ourselves unique in the<br />
fact that we’re secure enough with our<br />
market position to accept ideas from<br />
outside of our organization and run with<br />
them,” he asserts. “We have been fortunate<br />
to secure strategic partnerships with<br />
Johnny G, Virtual Active, Indoor-<br />
cycling Group, LIVESTRONG Foundation,<br />
and multiple technological partnerships<br />
that have enabled our business to soar<br />
over the last couple of years. Strategic<br />
partnerships will continue to be one of<br />
our primary marketing strategies moving<br />
forward.”<br />
Matrix’s LIVESTRONG partnership is<br />
among the best-known in the industry.<br />
In 2009, Johnson Health Tech secured<br />
an exclusive licensing agreement with<br />
the LIVESTRONG Foundation for use of<br />
the brand in the fitness equipment category.<br />
The company introduced it in the<br />
sporting goods channel in 2009, and,<br />
working with Indoorcycling Group, its<br />
established partner for indoor cycles,<br />
recently extended the brand into the<br />
commercial market. Matrix unveiled the<br />
LIVESTRONG by Matrix cardio and<br />
strength series at the IHRSA convention<br />
this past March.<br />
“The message of the LIVESTRONG<br />
brand is powerful,” states Clawson.<br />
“Unfortunately, almost all of us have<br />
been touched by cancer in some way—<br />
Matrix Fitness President/CEO<br />
Chris Clawson<br />
through our own fight or through the<br />
fight of a loved one. Our partnership<br />
with the LIVESTRONG Foundation<br />
allows us to stand up and be part of this<br />
fight, while calling attention to the<br />
impact an active lifestyle can have on<br />
cancer prevention. Beyond the tie to this<br />
worthy cause, LIVESTRONG products<br />
are endorsed by Lance Armstrong,<br />
which makes them appealing to enthusiasts<br />
and beginners alike. In terms of<br />
what we can do to have a direct impact,<br />
our commitment—through the partnership<br />
with the LIVESTRONG Foundation—is<br />
to donate a minimum of $4 million to<br />
the fight against cancer.”<br />
Looking ahead, macroeconomic factors<br />
continue to be a concern for all industry<br />
manufacturers, adds Clawson. “The state<br />
of the global economy, material costs,<br />
fuel, and currency exchanges present our<br />
biggest challenges ahead,” he notes. “But<br />
Matrix is a young brand. We’re continuing<br />
to explore opportunities worldwide as<br />
we gain distribution in all segments of<br />
the commercial channel.” —|<br />
– Jon Feld, jfeld@inc.com<br />
| IHRSA Report | Member News<br />
Johnson health Tech:<br />
Pro forma<br />
Year Founded: 1975<br />
2009 Revenues: Na<br />
Q1 2010 Sales Increase vs.<br />
Q1 2009: 32% in North<br />
america; 28% worldwide;<br />
36% overall in the<br />
commercial channel<br />
Compound Annual Growth<br />
Rate, 2006-2009: 34.7%<br />
Subsidiaries:<br />
20 worldwide<br />
“Much of our domestic<br />
growth can be attributed<br />
to the overwhelmingly<br />
positive response to our<br />
new treadmill product line<br />
at sporting goods and<br />
mass retailers, which had<br />
great sell-through in the<br />
fourth quarter, producing<br />
continued growth in the<br />
first quarter.” —|<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 9 7
| IHRSA Report | Member News<br />
assoCIaTe ProfIles<br />
Dynamic Activity, Limited<br />
u Launched in the U.K. in 2009, Dynamic<br />
Activity offers bodycore functional training<br />
platforms for vibration training. These<br />
training platforms have helped enhance<br />
vibration training with pure vertical movement<br />
to provide the most effective transfer<br />
of energy; low-frequency vibration to minimize<br />
exposure to potentially dangerous<br />
G-force levels; and functional design with<br />
no control bar to impede dynamic movements.<br />
For more information, contact<br />
the company at +44 0-1256-316180;<br />
www.bodycore.com. —|<br />
Function First<br />
u The innovative Core-Tex from Function<br />
First is an advanced reaction, balance, and<br />
core-training device that offers a patented,<br />
multi-planar motion for hundreds of exercise<br />
variations. Developed by biomechanics<br />
expert Anthony Carey, the Core-Tex has a<br />
small footprint, multiple uses, and virtually<br />
no maintenance. Endorsed by leaders in<br />
the fitness and rehabilitation industries,<br />
the Core-Tex is suitable for everyone from<br />
seniors to Olympic athletes, and it comes<br />
with access to a free online video library. For<br />
more information, contact the company at<br />
619-285-9218; www.functionfirst.com. —|<br />
assoCIaTe News<br />
CSI Software<br />
9 8 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
u Five Seasons Family Sports Clubs has chosen<br />
Spectrum NG from CSI Software for its seven<br />
health clubs, which have 1,000 employees and<br />
36,000 members. The software consolidates<br />
multiple systems used in various departments;<br />
increases efficiency with Scheduler and Scheduler<br />
Billing; improves operations with Spa and Event<br />
Management Systems; and provides the corporate<br />
office with a centralized system to manage memberships, products, and pricing.<br />
“We’re pleased that Five Seasons selected Spectrum NG to streamline operations and<br />
enhance customer experiences,” notes Andy Wigderson, the vice president of sales<br />
and marketing at CSI. For more information, contact the company at 800-247-3431;<br />
www.csisoftwareusa.com. —|<br />
Cybex International, Inc.<br />
u Cybex International, Inc., has partnered<br />
with the Kay Yow/WBCA Cancer Fund on<br />
Miles4Kay, an initiative to raise funds for<br />
scientific research focused on women’s<br />
cancers. It was launched at the 2010<br />
NCAA Women’s Final Four and Women’s<br />
Basketball Coaches Association National<br />
Convention in April. Miles4Kay receives<br />
$500 from Cybex for each of its custommade<br />
pink treadmills that’s purchased by<br />
women’s basketball community members.<br />
In addition, Cybex will donate $0.10 for<br />
every mile logged on the equipment during<br />
February 2011, which coincides with the<br />
WBCA Pink Zone, a global effort to raise breast cancer awareness. For more information,<br />
contact the company at 888-462-9239; www.cybexintl.com. —|<br />
Iron Grip Barbell Company<br />
u Iron Grip has outfitted ESPN’s popular television<br />
show, Sport Science, with its signature urethane<br />
Olympic weight plates, urethane dumbbells, and<br />
Olympic bars. Sport Science brings together<br />
professional athletes with cutting-edge technology<br />
in state-of-the-art scientific facilities to test the<br />
limits of human athletic abilities, while challenging<br />
common assumptions about athletes and sports.<br />
ESPN makes Sport Science content available on<br />
ESPN.com, ESPN360.com, and ESPN Mobile. For more<br />
information, contact the company at 800-664-IRON;<br />
www.irongrip.com. —|
assoCIaTe ProfIles<br />
Hyper Wear<br />
u Hyper Wear offers two versatile fitness<br />
training product lines: SandBells and Hyper<br />
Vests. SandBells are safe, durable, and fun<br />
sandbag-type weights that perform like<br />
dumbbells, kettlebells, and medicine balls<br />
to enhance strength and conditioning<br />
programs, make fitness routines more<br />
functional, and help deliver results. Another<br />
way to optimize workouts is with a Hyper<br />
Vest. The Hyper Vest PRO is a thin, comfortable,<br />
weighted vest that adds intensity<br />
to sessions, and the Hyper Vest COOL is<br />
ideal for pre-workout cooling and postworkout<br />
recovery. For more information,<br />
contact the company at 888-460-0628;<br />
www.hyperwear.com. —|<br />
Interactive Fitness Holdings<br />
u Interactive<br />
Fitness Holdings<br />
(IFH) offers the<br />
advanced, interactive<br />
Expresso<br />
cardio system.<br />
Riders can select<br />
and ride one of<br />
30-plus tours or play a fantasy-world<br />
game using the handlebars to shift and<br />
steer along exciting terrain. To enhance<br />
motivation, exercisers are challenged by<br />
a customizable pacer, virtual riders, their<br />
own past performance, and even real<br />
people. The Expresso.net Website enables<br />
riders to see graphical representations of<br />
their achievements, and interact with fellow<br />
riders to form a community. Youth bikes<br />
are also available. For more information,<br />
contact the company at 888-528-8589;<br />
www.ifholdings.com. —|<br />
< assoCIaTe News<br />
Life Fitness<br />
| IHRSA Report | Member News<br />
u Congratulations to Life Fitness, which<br />
received a prestigious 2009 Good Design<br />
Award from the Chicago Athenaeum/Europe:<br />
Museum of Architecture and Design for its<br />
Elevation Series recumbent Lifecycle exercise<br />
bikes. This series was singled out for its<br />
breakthrough design and easy-to-use functionality,<br />
which include iPod compatibility, a<br />
step-through design for ease of entry and exit,<br />
and armrests for extra stability and comfort.<br />
The Museum received a record number of<br />
entries from 48 countries worldwide, and<br />
winners were selected for function, aesthetics,<br />
and innovative, quality design. For more information,<br />
contact the company at 847-288-3300; www.lifefitness.com. —|<br />
Octane Fitness<br />
u Snap Fitness has named Octane<br />
Fitness a preferred vendor and has<br />
selected the company’s elliptical cross<br />
trainer as its preferred elliptical, based<br />
on exceptional product quality and performance.<br />
“We’re particularly selective<br />
when choosing equipment, and Octane<br />
impressed us in terms of ergonomics,<br />
innovation, and quality,” notes Peter<br />
Taunton, the founder and CEO of Snap<br />
Fitness, a popular franchisor of 24/7<br />
express fitness centers. The preferred<br />
vendor status entitles all 1,000 Snap<br />
Fitness facilities worldwide to preferred<br />
pricing through Octane Fitness on all of<br />
its commercial elliptical cross trainers. For more information, contact the company at<br />
888-OCTANE4; www.octanefitness.com. —|<br />
Peter Taunton<br />
Vitabot Online Nutrition<br />
u Vitabot Online Nutrition was<br />
recently chosen as one of NASA’s<br />
top spin-off technologies for 2009.<br />
While working on the NASA Ranger<br />
project, Vitabot founder Joe Graves<br />
developed the company’s unique<br />
visual food rating system, which<br />
allows users to easily bridge the gap between complex nutrition data and their<br />
current needs. Vitabot’s adherence to established Institute of Medicine nutrition<br />
guidelines and the USDA’s food database information has helped Vitabot become<br />
a longtime fitness industry nutrition standard for organizations looking for a<br />
comprehensive, branded solution. For more information, contact the company<br />
at 301-220-4250; www.vitabot.com. —|<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 9 9
IHRSA Associate Members!<br />
URGENT: DEADLINE IMMINENT!<br />
Time is running out to make<br />
sure that your products and<br />
services are featured in<br />
F.I.T. 2011 – the world’s most<br />
comprehensive guide to<br />
commercial fitness products.<br />
ConTaCT your IHrSa adverTISIng aCCounT<br />
repreSenTaTIve Today for full deTaIlS!<br />
800-228-4772<br />
me@ihrsa.org<br />
F.I.T. 2011 will be distributed<br />
to club owners, operators, and<br />
other industry decision-makers<br />
worldwide with the September<br />
2010 issue of CBI.<br />
CritiCal<br />
DeaDlines:<br />
Product listings<br />
and photos:<br />
nOW DUe<br />
ad reservations due:<br />
July 16, 2010<br />
ad materials due:<br />
July 30, 2010
New memBers<br />
Arizona<br />
PerformaNCe<br />
exeCuTIve fITNess<br />
2951 N. Swan Road<br />
Ste. 101<br />
Tucson, AZ 85712<br />
520-325-5455<br />
Mr. Andrew Clark<br />
Colorado<br />
ColoraDo aThleTIC CluB<br />
1821 30th St.<br />
Boulder, CO 80301<br />
303-501-1700<br />
Mr. Greg Plavidal<br />
Connecticut<br />
aNyTIme fITNess<br />
340 N. Main St.<br />
West Hartford, CT 06117<br />
860-812-4311<br />
Mr. Andrew Breton<br />
Florida<br />
aNyTIme fITNess<br />
2402 James L. Redman Pkwy.<br />
Plant City, FL 33566<br />
813-567-1057<br />
Mr. Richard Ryan<br />
aNyTIme fITNess<br />
5741 E. Fowler Ave.<br />
Tampa, FL 33617<br />
813-425-5000<br />
Mr. Richard Roberts<br />
symBIo<br />
1815 Purdy Ave.<br />
Miami Beach, FL 33139<br />
786-228-5440<br />
Mr. Jeff Sheppard<br />
Georgia<br />
aNyTIme fITNess<br />
1727 Mars Hill Road<br />
Acworth, GA 30101<br />
770-421-6000<br />
Mr. Minton Charles Smith II<br />
aNyTIme fITNess<br />
122 Island Professional Park<br />
St. Simons Island, GA 31522<br />
912-634-0088<br />
Mr. Randy Galloway<br />
Indiana<br />
aNyTIme fITNess<br />
4112 Franklin St.<br />
Michigan City, IN 46360<br />
219-878-8400<br />
Mr. Steve St. Peter<br />
Massachusetts<br />
all aCCess fITNess<br />
aCaDemy<br />
904 C. Boston Turnpike<br />
Shrewsbury, MA 01545<br />
508-845-3974<br />
Mr. Steve Messineo<br />
healThworks<br />
fITNess CeNTer<br />
441 Stuart St.<br />
Boston, MA 02116<br />
617-859-7700<br />
Ms. Leslie Crossen<br />
Michigan<br />
aDveNTure IN fITNess<br />
16965 Hickory<br />
Spring Lake, MI 49456<br />
616-844-0016<br />
Ms. Suzanne Lonnee<br />
aNyTIme fITNess<br />
301 N. Maple Road<br />
Ann Arbor, MI 48103<br />
734-222-0955<br />
Mr. Mohan Paruchuri<br />
aNyTIme fITNess<br />
2119 Haslett Road<br />
Haslett, MI 48840<br />
517-977-1444<br />
Mr. Gino Baldino<br />
sNaP fITNess<br />
1337 E. M-36<br />
Pinckney, MI 48169<br />
Ms. Patti Shields<br />
Minnesota<br />
| IHRSA Report | Member News<br />
IHRSA Membership Eligibility Standards<br />
Members of the association must comply with IHRSA’s baseline health,<br />
safety, and ethical standards. To learn more, visit www.ihrsa.org/standards<br />
or contact IHRSA at 617-951-0055.<br />
aNyTIme fITNess<br />
552 & 554 Lilac St.<br />
Lino Lakes, MN 55014<br />
651-784-7033<br />
Ms. Kim McCalla<br />
Mississippi<br />
reD hIlls fITNess aND<br />
wellNess<br />
537 E. Main St.<br />
Louisville, MS 39339<br />
866-386-0412<br />
Mr. Jason Stewart<br />
New York<br />
New york sPorTs CluB<br />
1400 5th Ave.<br />
New York, NY 10026<br />
212-722-1185<br />
New york sPorTs CluB<br />
439 86th St.<br />
Brooklyn, NY 11209<br />
718-680-0094<br />
New york sPorTs CluB<br />
303 W. 145th St.<br />
New York, NY 10039<br />
212-234-0016<br />
New york sPorTs CluB<br />
885 Second Ave.<br />
New York, NY 10017<br />
212-371-2113<br />
North Carolina<br />
sNaP fITNess<br />
3350 Footbridge Lane<br />
Fayetteville, NC 28306<br />
Ismael and Sara Ocasio<br />
Ohio<br />
aNyTIme fITNess<br />
11517 Clifton Blvd.<br />
Cleveland, OH 44102<br />
216-221-1712<br />
Mr. Stephen Rising<br />
aNyTIme fITNess<br />
153 Broad St.<br />
Wadsworth, OH 44281<br />
330-336-0724<br />
Mr. David Frisby<br />
CluB 51 fITNess lTD<br />
51 E Spring Valley Road<br />
Centerville, OH 45458<br />
937-291-7990<br />
Mr. Ron Byrd<br />
sNaP fITNess<br />
2656 E. Main St.<br />
Bexley, OH 43209<br />
Mr. Matthew Davis<br />
Oklahoma<br />
aNyTIme fITNess<br />
1726 S. Division St.<br />
Guthrie, OK 73044<br />
405-293-9200<br />
Mr. Steve Thornhill<br />
BearskIN fITNess CeNTer<br />
1 Turtle Road<br />
Wyandotte, OK 74370<br />
918-678-2282<br />
Ms. Kelly Walker<br />
Oregon<br />
aNyTIme fITNess<br />
1252 23rd St. SE<br />
Salem, OR 97302<br />
503-584-1553<br />
Mr. Chad Vorse<br />
sNaP fITNess<br />
5246 Philomath Blvd.<br />
Corvallis, OR 97333<br />
Mr. Greg Vauters<br />
sNaP fITNess<br />
12264 S.W. Scholls Ferry Road<br />
Tigard, OR 97223<br />
David and Dawn Hillen —|<br />
* Indicates participation in<br />
IHRSA Passport program<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 0 1
IHRSA Webinars<br />
Cost-effective, time-efficient, quality education.<br />
Sponsored by<br />
IHRSA’s monthly webinars have quickly become one of the most popular educational opportunities we offer.<br />
And for good reason. You get timely topics delivered by industry experts. You enjoy the convenience of education<br />
delivered to you. And you can share that education with as many of your staff as you like, all for only $39.<br />
Plan now to participate in our upcoming webinars and enjoy great education, at your fingertips!<br />
WEDNESDAY, JULY 14, 2010<br />
■ Three Tools to Increase New Sales Revenue, Non-Dues Revenue and Retention<br />
Karen Woodard-Chavez, President, Premium Performance Training<br />
• Obtain new tools that will dramatically affect your sales and retention outcome for the year<br />
• Learn how to reach out into the community to generate more traffic and more new sales<br />
than you have in any previous promotion<br />
• Discuss how to integrate new members through a five (5) week program that results in<br />
success for the new member and sales for your club<br />
• Obtain two very simple ways to customize membership options for new members that<br />
will create marketing differentiation for your club and increase retention and club<br />
revenue immediately<br />
THURSDAY, AUGUST 12, 2010<br />
■ Social Media: Five Success Stories Worth Replicating<br />
Amanda Oborne, Executive Director, FitLife Club Network<br />
• Evaluate five social media success stories, each with a specific focus on marketing, sales<br />
or service<br />
• Define what key components made each a success<br />
• Determine whether the pieces are in place to duplicate the success at your own club,<br />
and if not, how to get them there<br />
• Receive a ‘how-to guide’ for replicating each success story at your own club<br />
Visit ihrsa.org/webinars or call 800-228-4772 (US/Canada) or +1 617-951-0055<br />
(International) for more information.<br />
www.parisischool.com<br />
International Health, Racquet & Sportsclub Association | Seaport Center, 70 Fargo Street, Boston, Massachusetts 02210 USA
.org<br />
To obtain complete details about, or to register for,<br />
all IHRSA events, log on to www.ihrsa.org/meetings.<br />
| IHRSA Report | Calendar<br />
Save the date | 2010-2011 IHRSA Events ComING sooN IN<br />
July 15-17<br />
WellnessRio<br />
Rio de Janeiro, Brazil<br />
www.fitnessbrasil.com.br<br />
sePTemBer 2-4<br />
11th Annual IHRSA Fitness Brasil Latin<br />
American Conference & Trade Show<br />
Transamerica Expo Center, São Paolo, Brazil<br />
www.ihrsa.org/meetings<br />
oCToBer 18-21<br />
10th Annual IHRSA European Congress<br />
Barcelona, Spain<br />
www.ihrsa.org/congress<br />
2010 Industry Events<br />
July 12-15<br />
Gold’s Gym Convention<br />
Las Vegas, Nevada<br />
www.goldsgym.com<br />
auGusT 4-8<br />
IDEA World Fitness<br />
Convention<br />
Los Angeles, California<br />
www.ideafit.com<br />
auGusT 11-15<br />
Can Fit Pro International<br />
Fitness & Club Business<br />
Conference & Trade Show<br />
Toronto, Canada<br />
www.canfitpro.net<br />
auGusT 19-21<br />
29th Annual National<br />
Fitness Trade Show<br />
Grand Sierra Resort,<br />
Reno, Nevada<br />
www.nationalfitness<br />
tradeshow.com<br />
sePTemBer 23-26<br />
SIBEC North America<br />
Braselton, Georgia<br />
www.mcleanevents<br />
international.com<br />
oCToBer 6-8<br />
Club Industry 2010<br />
McCormick Place,<br />
Chicago, Illinois<br />
www.clubindustry<br />
show.com<br />
NovemBer 3-6<br />
SIBEC Europe<br />
Albufeira, Portugal<br />
www.mcleanevents<br />
international.com<br />
DeCemBer 1-4<br />
16th Annual MFA Medical<br />
Fitness and Healthcare<br />
Conference<br />
San Diego Convention Center<br />
San Diego, California<br />
www.medicalfitness.org<br />
NovemBer 14-17<br />
9th Annual IHRSA Asia-Pacific Forum<br />
Mumbai, India<br />
www.ihrsa.org/forum<br />
marCh 16-19, 2011<br />
IHRSA 2011, 30th Anniversary<br />
International Convention & Trade Show<br />
San Francisco, California USA<br />
www.ihrsa.org/convention<br />
moNThly<br />
IHRSA Online Education<br />
Monthly Webinar Series<br />
For details and topics, visit:<br />
www.ihrsa.org/webinars —|<br />
DeCemBer 2-4<br />
2010 ICAA Active Aging<br />
Conference<br />
San Diego Convention Center<br />
San Diego, California<br />
www.icaa.cc/convention<br />
DeCemBer 2-4<br />
Athletic Business<br />
Conference & Expo<br />
San Diego, California<br />
www.athleticbusiness.com/<br />
events —|<br />
CluB BuSINESS<br />
INTERNATIONAL<br />
u results-oriented: Wellbridge’s<br />
“passion for improving” lives<br />
has driven its growth and ensured<br />
its success<br />
u Profit Posture: Yoga, Pilates, and<br />
other mind/body disciplines are paying<br />
big dividends, business-wise<br />
u PT Potential: When it comes to<br />
programming and personal training,<br />
Brick Bodies has a rock-solid act<br />
u Great outdoors: A growing number<br />
of clubs are offering fresh-air fitness<br />
outside of their four walls<br />
u Take the Plunge: Aquatics programs<br />
can help special populations wade into<br />
the club experience<br />
u Not kid’s stuff: F.I.T. Extra finds the<br />
new interactive fitness and gaming<br />
equipment also appeals to adults<br />
Out of Shape by Stan Tran<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 0 3
Meet IHRSA’s Newest Supplier<br />
Members at ihrsa.org/products<br />
For information on up-to-date products and services in the health club<br />
industry, go to ihrsa.org/products.<br />
Coral LLC<br />
775/883-9853<br />
www.coralcalcium.com<br />
Core Energy Fitness Systems<br />
310/866-3578<br />
www.coreenergyfitness.com<br />
e4Soft inc<br />
51 439 67247<br />
www.e4softinc.com/fr<br />
Fine All Corporation<br />
00 82 2 3426-0013<br />
www.fineallfortis.co.kr<br />
Fitter International, Inc.<br />
800/348-8371<br />
www.fitter1.com<br />
Green Guard First Aid and Safety<br />
800/869-6970<br />
www.greenguard.com<br />
Junckers Hardwood Inc.<br />
800/878-9663<br />
www.junckershardwood.com<br />
Member Solutions<br />
888/277-4409<br />
www.membersolutions.com<br />
Multi-Sport<br />
781/551-0590<br />
www.Multi-Sport.com<br />
MP Sales Pros, LLC<br />
410/596-7064<br />
mikepond@live.com<br />
Pavigym America Corp.<br />
619/550-2375<br />
www.pavigym.com<br />
PurMotion LLC<br />
888/702-2329<br />
www.purmotion.net<br />
Railyard Fitness<br />
303/871-9955<br />
www.railyardfitness.com<br />
Rubbermaid Commercial Products<br />
800/347-9800<br />
www.rubbermaidcommercial.com<br />
Sears<br />
847/286-8758<br />
www.sears.com<br />
Stairmaster, Inc.<br />
888/678-2476<br />
www.stairmaser.com<br />
Timex Group USA. Inc.<br />
203/346-5000<br />
www.timex.com<br />
Trak Fitness Corp.<br />
516/986-3359<br />
www.trakfitnesscorp.com<br />
International Health, Racquet & Sportsclub Association | Seaport Center, 70 Fargo Street, Boston, Massachusetts 02210 USA
Employment<br />
Lifestyle Family Fitness is one of the fastest-growing premier<br />
fitness clubs in the industry. Investing in our employees, creating<br />
a culture of teamwork, and building lasting relationships with<br />
our members is what gives Lifestyle Family Fitness the competitive<br />
edge to achieve great things!<br />
The Company is in an aggressive growth state with locations in<br />
Florida, Indiana, Ohio and North Carolina. Our target markets<br />
include the Southeast, Mid-West, and Mid-Atlantic.<br />
Give your career more strength and join the Lifestyle Family<br />
Fitness team!<br />
Lifestyle Family Fitness has immediate career opportunities for<br />
qualified candidates in the following areas:<br />
SALES / OPERATIONS MANAGEMENT<br />
• Regional Sales/Operations Managers<br />
• District Sales/Operations Managers<br />
• Club Sales/Operations Managers<br />
TRAINERS / INSTRUCTORS<br />
• District and Area Personal Training Managers<br />
• Personal Trainers<br />
• Group Fitness Instructors<br />
Experience the benefits of working with some of the most<br />
talented people in the fitness industry. Exercise your ability to<br />
have a fulfilling career with Lifestyle Family Fitness today!<br />
Lifestyle Family Fitness offers a Competitive Salary, Bonus, &<br />
Commission Programs; Robust Benefits Package; State-of-the-Art<br />
Fitness Facilities, Certification Reimbursement & Continuing Education,<br />
An Energetic, Enthusiastic, Team Oriented Work Environment.<br />
APPLY NOW at www.lff.com. EOE<br />
EXERCISE YOUR<br />
POTENTIAL!<br />
Continue your career path in<br />
the fitness industry with our<br />
team of highly motivated &<br />
well compensated industry<br />
professionals at one of our<br />
state-of-the-art athletic clubs<br />
and spas located in CO, FL,<br />
GA, MA, MD, MN, MO, & NM.<br />
Visit us at wellbridge.com<br />
or send your resume to<br />
resumes@wellbridge.com.<br />
Fitness | Wellness | Sports | Fun<br />
see your<br />
ad here!<br />
Rates start at just $245 per<br />
issue for IHRSA members.<br />
visit www.ihrsa.org/classifieds<br />
or e-mail classifieds@ihrsa.org<br />
for details.<br />
Consulting<br />
| Marketplace |<br />
We want DYNAMIC individuals who will build<br />
and develop teams, drive sales, implement<br />
and improve business tactics, foster member<br />
relationships and want to make $$$!<br />
&general manager Lead & drive club activities.<br />
5-10 years of health club sales & management<br />
experience, financial management is a must.<br />
&sales director Drive sales, build & train sales teams.<br />
Implement marketing plans. 3-5 years of<br />
industry sales & management experience.<br />
&fitness director Train & develop personal<br />
training teams. Create a fitness culture that continues to<br />
define Sport&Health. 3-5 years of personal training & industry<br />
management experience.<br />
&benefits Competitive salaries, aggressive bonus &<br />
commission plans, great benefits package, 401(k) plan,<br />
relocation assistance, ongoing training.<br />
&long term career opportunities.<br />
&bonus Ask about our signing bonus!<br />
Apply today at<br />
sportandhealth.com/careers<br />
MORE than $1,000<br />
• VIDEOS<br />
• POSTERS<br />
• GUIDELINES<br />
• DOWNLOADS<br />
Name:<br />
Email:<br />
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w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 0 5
| Marketplace |<br />
Business Opportunities<br />
DO YOU WANT TO SELL YOUR BUSINESS?<br />
Let me help! As a Business Broker, I will perform a valuation<br />
to determine what a qualified buyer would pay for your business.<br />
I will also list and market your business to thousands of<br />
potential health club buyers for only $497.<br />
USBB Certified Business Broker<br />
(and previous health club owner)<br />
Shane Massey<br />
(469) 288-6249 masseyshane@aol.com<br />
www.MEDFITBIZBROKER.com<br />
TraINING wheN you waNT IT<br />
IHRSA’s top-notch webinars,<br />
sponsored by Parisi Franchise Systems,<br />
are now only $39 for members!<br />
1 0 6 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
health Clubs are hiring!<br />
Health clubs and wellness companies located around the world are<br />
looking for their next stars. Log on to healthclubs.com/jobs today<br />
ihrsa.org/webinars<br />
and start shaping up your fitness career!<br />
research portal .5 page ad_B-0710CBI:research portal .5pg ad_B-0710CBI 5/28/10 11:37 AM Page 1<br />
"A wealth of useful data right at your fingertips."<br />
Bill McBride, Chief Operating Officer<br />
Club One – San Francisco, CA<br />
THE IHRSA RESEARCH PORTAL:<br />
The monthly updated IHRSA Research Portal offers data right at your<br />
fingertips. It's the same high-quality IHRSA Research the industry has come<br />
to rely on, only we've improved the way we deliver it to you.<br />
The IHRSA Research Portal offers:<br />
• More up-to-date data than traditional print publications<br />
• Universal PDF format for easy reading on your computer or e-reader<br />
• Downloadable files<br />
• 24/7 access to all of your data<br />
YOUR INFORMATION SOURCE: www.ihrsa.org/research<br />
International Health, Racquet & Sportsclub Association | Seaport Center, 70 Fargo Street, Boston, Massachusetts 02210 USA | 800-228-4772 (US/Canada) | +1 617-951-0055 (International)
Page Advertiser<br />
68 » a-1 Textiles<br />
www.a1athletictowels.com | 800-351-1819<br />
32 » aBC financial services, Inc.<br />
www.abcfinancial.com | 800-551-9733<br />
22 » aerobics & fitness association of america (afaa)<br />
www.afaa.com | 877-968-7263<br />
91 » affiliated acceptance Corporation<br />
www.affiliated.org | 800-233-8483<br />
88 » anytime fitness<br />
www.anytimefitness.com | 651-438-5000<br />
2 & 3 » asf International<br />
www.asfinternational.com | 800-227-3859<br />
71 » Big ass fans<br />
www.bigassfans.com | 877-244-3267<br />
Insert » Club Industry<br />
www.clubindustry.com | 610-238-9306<br />
Inside front » CyBex International, Inc.<br />
Cover & 1 www.cybexinternational.com | 508-533-4300<br />
30 » dotfIT, llC<br />
www.dotFITWorldwide.com | 877-436-8348<br />
7 » fiserv<br />
www.clubs.fiserv.com | 888-590-0026<br />
39 » Go figure<br />
www.igofigure.com | 877-GOFIGURE<br />
20 » GoJo Industries<br />
www.gojo.com | 800-321-9647<br />
72 » Gym wipes-2xl Corporation<br />
www.gymwipes.com | 888-977-3726<br />
31 » hampton fitness<br />
www.hamptonfit.com | 805-339-9733<br />
74 » hex Tanning<br />
www.hextanning.com | 800-556-3201<br />
65 » hollman, Inc.<br />
www.hollman.com | 800-433-3630<br />
70 » hydromassage<br />
www.hydromassage.com | 727-536-5566<br />
Inside Back » The INDoorCyClING GrouP, Gmbh<br />
Cover www.indoorcycling.com | +49 (0)911-54450<br />
67 » Ideal Products<br />
www.idealockers.com | 800-88-IDEAL<br />
11 » Iron Grip Barbell Company<br />
www.irongrip.com | 800-664-4766<br />
64 » Jade Distribution<br />
www.jadedistribution.com | 800-785-5233<br />
16 » les mills International<br />
www.lesmillsusa.com | 888-669-8876<br />
9 » life fitness<br />
www.lifefitness.com | 800-634-8637<br />
Page Advertiser<br />
47 » lIsT Industries, Inc.<br />
www.listindustries.com | 800-766-1342<br />
french » matrix fitness systems<br />
Cover www.matrix-fitness.com | 866-693-4863<br />
66 » mINDBoDy, Inc.<br />
www.mindbodyonline.com | 877-755-4279<br />
56 » mondo usa<br />
wwww.mondousa.com | 800-441-6645<br />
13 » motionsoft, Inc.<br />
www.motionsoft.net | 800-829-4321<br />
| Ad Index |<br />
29 » National federation of Professional Trainers (NfPT)<br />
www.nfpt.com | 800-729-6378<br />
14 » octane fitness<br />
www.octanefitness.com | 763-757-2662<br />
69 » Petra hygienic systems<br />
www.petrasoap.com | 800-463-2516<br />
73 » Philadelphia Insurance Companies<br />
www.phly.com | 800-873-4552<br />
60 » Polar electro, Inc.<br />
www.polarusa.com | 800-290-6330<br />
44 » Power Plate North america<br />
www.powerplate.com | 877-877-5283<br />
54 » ready Care Industries<br />
www.readycare.com | 800-477-4283<br />
72 » salsbury Industries<br />
www.lockers.com | 800-562-5377<br />
86 » sPorTsmITh, llC<br />
www.sportsmith.net | 800-713-2880<br />
5 » star Trac<br />
www.startrac.com | 800-228-6635<br />
Back Cover » TeChNoGym<br />
www.technogymusa.com | 303-875-0306<br />
85 » Trak fitness<br />
www.trakfitnesscorp.com | 516-986-3359<br />
19 » Twin oaks software<br />
www.tosd.com | 866-278-6750<br />
92 » ultra fitness equipment<br />
www.ultrafitnessequipment.com | 877-288-0285<br />
59 » vitabot<br />
www.vitabot.com | 301-220-4250<br />
68 » Zogics, llC<br />
www.zogics.com | 888-623-0088<br />
25 » Zumba fitness, llC<br />
www.zumba.com | 954-925-3755<br />
w w w . i h r s a . o r g | J U L Y 2 0 1 0 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 0 7
Tracy Powell<br />
| last Rep |<br />
Thanks for the<br />
Memories!<br />
I’d like to thank you for giving me the chance to attend your convention<br />
and trade show in March. I know, I know—the banners read<br />
IHRSA’s 29th Annual International Convention and Trade Show,<br />
but I know who really owns the event.<br />
IHRSA is, legally and in every other respect, a member-owned<br />
association. You’ve invested in it in a<br />
variety of ways, permitting its staff to create a wide<br />
range of valuable products and services, which, for<br />
years, have produced handsome dividends for the<br />
entire industry.<br />
You support it, in part, by attending its annual<br />
convention and other events, and, if my reading of<br />
the recent gala in San Diego is<br />
at all accurate, you appreciate,<br />
profit from, and delight in<br />
both the joys and responsibility<br />
of ownership. The post-performance<br />
surveys you filled<br />
out at the time tend to confirm<br />
that. (See “The Future Is<br />
You!” on pg. 40.)<br />
IHRSA is very much a datadriven<br />
organization and relies<br />
on such questionnaires to<br />
evaluate, upgrade, and other-<br />
Joe Moore<br />
wise improve upon all of its<br />
IHRSA President & CEO products. Recently, I’ve been<br />
carefully studying this year’s<br />
comments on the convention.<br />
It appears you agree with me that our lineup of<br />
keynote speakers was, perhaps, the best ever.<br />
Each of them was chosen not just because they’re<br />
dynamic, intelligent, accomplished, and inspiring,<br />
but also because they had valuable information to<br />
share to help you grow your business. Malcolm<br />
Gladwell, the best-selling author of Blink, Outliers,<br />
and The Tipping Point, and Chip Heath, a professor<br />
of organizational behavior at Stanford University,<br />
were IHRSA favorites. If you missed Gladwell or<br />
Heath—you missed a lot.<br />
Gladwell’s presentation was sponsored by<br />
1 0 8 C l u b B u s i n e s s I n t e r n a t i o n a l | J U L Y 2 0 1 0 | w w w . i h r s a . o r g<br />
Precor, and Heath’s, by Technogym, and it’s<br />
important to remember that it’s the generosity of<br />
associate members such as these that makes it possible<br />
for IHRSA to present world-class speakers.<br />
Educational and networking opportunities are<br />
also a critical component of the convention. In<br />
reviewing the surveys, I notice that the greatest<br />
number of attendees comes from three categories:<br />
club owners, club managers, and general managers.<br />
This is great for manufacturers and suppliers,<br />
who are eager to talk to decision-makers, but it’s<br />
equally propitious for the attendees, themselves.<br />
Many of the people roaming the halls and show<br />
floor have built some of the finest and most profitable<br />
clubs in the world. And I do mean the world—<br />
more than 10,000 individuals, from 82 different<br />
countries, were on hand in San Diego. For owners<br />
and managers who are eager to learn, fine-tune<br />
their operations, increase their club’s profitability,<br />
and/or advance their careers, there’s no better<br />
resource than these industry leaders.<br />
The trade show, your surveys indicate, remains<br />
the most popular part of the convention, and<br />
the early-morning workouts, which give attendees<br />
the opportunity to try out a wide variety of equipment,<br />
are, in turn, the most popular part of the<br />
trade show.<br />
The thoughtful feedback that you and other<br />
IHRSA club and associate members have provided<br />
in the past is responsible for many of the improvements<br />
that were introduced at IHRSA 2010, and<br />
your most recent comments and suggestions will<br />
generate even more for IHRSA 2011. I can’t wait to<br />
attend your 30th Anniversary Convention and<br />
Trade Show next March in San Francisco. —|<br />
– Joe Moore, jmoore@ihrsa.org<br />
One Hundred Twenty Million<br />
Members by 2010
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