Intel Content Marketing Softech Factory

Content Marketing
& Corp Affairs

Target Audience Target Audience Target Audience

“Content marketing is
the only marketing left”
Seth Godin

What is Content Marketing?
“ Content marke,ng is a strategic marke,ng approach focused on
crea,ng and distribu,ng valuable, relevant, and consistent content to
a:ract and retain a clearly-defined audience — and, ul,mately, to drive
profitable customer ac,on”
Source: Content Marke/ng Ins/tute

Why we need it?
• To connect emotionally with Intel target audience
• To deliver Intel key audiences relevant, useful and valuable
content based on their interests. (What´s in it for me?)
• To drive traffic to Intel communication channels
• To achieve a greater reach, frequency and yield of corporate
affairs efforts

What´s in it for me?
Audience perspective

If you wish to persuade me,
you must think my thoughts,
feel my feelings, and speak
my words.
Cicero
Roman Statesman

Making it Reality

Content Marketing Formats