Optimization of the company's cash flow

Some Market highlights:
Majority stake in Maroc Telecom sold to Etisalat;
Commercial LTE services expected in late 2014 or early 2015;
New terabit international fiber optic cable lands;
Fixed-mobile convergence strengthens;
Mobile broadband accounting for 85% of all internet connections;
National Broadband Plan 2012-2022;
Mobile subscriptions continue to grow at 8%.
2. Suppliers: WANA Corporate
Initially founded by Karim Zaz, Maroc Connect started marketing its Internet services representing the
brand Wanadoo, using the name Wana for a few years. The company was later controlled by the Moroccan
conglomerate ONA, with the Zain of Kuwait holding about 32% of equity since 2009. Following an
agreement with the consortium Kuwaiti Zain / Ajial, 2.85 billion were invested in exchange for 32% of the
new company. On February 24, 2010, the former ONA WANA brand was given a face-lift, change of name,
corporate identity and strategy.
Internet:
Initially, in order to avoid the high cost of wiring and installations and to quickly serve the commercial
market, INWI used Last Mile Wireless Delivery Systems) to provide internet connection to the market.
Claims to have EDGE and 2G coverage in 45% of the country, with prepaid and contract After Sales 200DH
(18 €) 1MG.
Mobile phones:
The service was started on February 7, 2007 breaking a record of subscriptions to its services: 24000 in one
day. With about 2 million customers, is the third operator with 3G license. With an offer of "Tic Tac" INWI
introduced per second billing from the first second. Furthermore, the rate is only 0.07 cents per second for
all operators and at any time. The prepaid BlackBerry services in the SIM card to 20 dirhams, or access to
MSN Messenger 5 dirhams per hour are all exclusive INWI.
Branches:
More than 50.000 in all Morocco.
3. Clients
IWACO as a delegated distributor for INWI knows as WANA CORPORATE earlier, is fixing the eyes on the
typology of clients that INWI has studied. In first beginnings, the clients were the small customers and
particular clients, and by the time goes, the zone took a bigger size to gather Small and Big companies.
The segments of clients are divided into types; the small clients are represented in the grossest and the
franchise, that usually play the role of intermediate between the producer and the final clients, yet, they
also form a type of clients. But the final clients also represents themselves in the area of the company’s
environment from a side where the producer and the distributer has the possibility of doing the direct
selling as the indirect (through distributers). And then, there are the big and small companies, these clients
are considered as the most important clients since they represent the biggest part of the turnover.
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