Heart of Lapland, summer 2016

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Be enchanted by eastern Swedish Lapland w e lcom e to east e r n sw e d i s h lapland. Enjoy the hospitality. It is said that each place has its own charm, and no one would disagree when we say that eastern Swedish Lapland is a very charming place indeed, with plenty of small picturesque islands in the archipelago with magnificent scenery as well as a fascinating history. Locals inviting guests for a dance on a balmy summer evening and children playing outdoors making friends for life, are not rare sights. That truly is holiday at its best - uncomplicated, peaceful and absolutely wonderful. The main attraction in this area is in fact nature itself. In the summertime you’ll experience the famous Midnight Sun. The sun won’t stop shining and darkness is banished. It may mess up your sleeping pattern, spending nights in daylight, but believe us when we say - you don’t want to miss out on this experience! Why not make the most of it by heading to the river for some midnight fishing? This is a place of rich culture and vibrant minority languages: Finnish, Meänkieli and Sami are all spoken alongside Swedish. The five main destinations in the region are: Kalix, Haparanda, Övertorneå, Pajala and Överkalix, all located at a convenient distance from each other. In other words - you have time to explore the whole region while you’re here. Read Swedish actor Rafael Edholm’s story of how he fell in love with Överkalix. How come an actor who’s travelled all over the world prefers eastern Swedish Lapland above all other places he’s visited? Let the locals’ warm hearts remind us that everybody matters - we’re all important and equal. Let the culinary flavours guide you between the different destinations. You’ll find traditional dishes on the menu such as reindeer, moose, grouse and capercaillie served with freshly picked berries. The local cuisine is diverse with natural ingredients of highest quality, straight from the forest. Local produced at its finest... Why not let cranberries, blueberries, cloudberries or perhaps arctic raspberries wrap up the perfect meal? You can’t leave Kalix without having tried Kalix bleak roe (Kalix löjrom), an exclusive local delicacy that simply can’t be missed! Good tips and ideas! You’ll find contact details for local entrepreneurs in the index at the back. Page 23-27. Welcome to eastern Swedish Lapland. Make yourself at home. For more information and inspiration: www.heartoflapland.com Photo: Fredrik Broman 2 DESTINATIONS OF SWEDISH LAPLAND KALIX PAJALA ÖVERKALIX ÖVERTORNEÅ HAPARANDATORNIO 3

Be enchanted by eastern<br />

Swedish <strong>Lapland</strong><br />

w e lcom e to east e r n sw e d i s h lapland. Enjoy the hospitality.<br />

It is said that each place has its own charm, and no one would<br />

disagree when we say that eastern Swedish <strong>Lapland</strong> is a very<br />

charming place indeed, with plenty <strong>of</strong> small picturesque islands<br />

in the archipelago with magnificent scenery as well as a fascinating<br />

history. Locals inviting guests for a dance on a balmy <strong>summer</strong><br />

evening and children playing outdoors making friends for<br />

life, are not rare sights. That truly is holiday at its best - uncomplicated,<br />

peaceful and absolutely wonderful.<br />

The main attraction in this area is in fact nature itself. In the<br />

<strong>summer</strong>time you’ll experience the famous Midnight Sun. The<br />

sun won’t stop shining and darkness is banished. It may mess up<br />

your sleeping pattern, spending nights in daylight, but believe<br />

us when we say - you don’t want to miss out on this experience!<br />

Why not make the most <strong>of</strong> it by heading to the river for some<br />

midnight fishing?<br />

This is a place <strong>of</strong> rich culture and vibrant minority languages:<br />

Finnish, Meänkieli and Sami are all spoken alongside Swedish.<br />

The five main destinations in the region are: Kalix, Haparanda,<br />

Övertorneå, Pajala and Överkalix, all located at a convenient distance<br />

from each other. In other words - you have time to explore<br />

the whole region while you’re here.<br />

Read Swedish actor Rafael Edholm’s story <strong>of</strong> how he fell in<br />

love with Överkalix. How come an actor who’s travelled all over<br />

the world prefers eastern Swedish <strong>Lapland</strong> above all other places<br />

he’s visited? Let the locals’ warm hearts remind us that everybody<br />

matters - we’re all important and equal.<br />

Let the culinary flavours guide you between the different<br />

destinations. You’ll find traditional dishes on the menu such<br />

as reindeer, moose, grouse and capercaillie served with freshly<br />

picked berries. The local cuisine is diverse with natural ingredients<br />

<strong>of</strong> highest quality, straight from the forest. Local produced<br />

at its finest... Why not let cranberries, blueberries, cloudberries<br />

or perhaps arctic raspberries wrap up the perfect meal? You<br />

can’t leave Kalix without having tried Kalix bleak roe (Kalix löjrom),<br />

an exclusive local delicacy that simply can’t be missed!<br />

Good tips<br />

and ideas!<br />

You’ll find contact details for local<br />

entrepreneurs in the index<br />

at the back. Page 23-27.<br />

Welcome to eastern Swedish <strong>Lapland</strong>. Make yourself at home.<br />

For more information and inspiration: www.heart<strong>of</strong>lapland.com<br />

Photo: Fredrik Broman<br />

2 DESTINATIONS OF SWEDISH LAPLAND KALIX PAJALA ÖVERKALIX ÖVERTORNEÅ HAPARANDATORNIO 3

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