MKT 578 Week 6 Public Relations Plan

MKT 578 Week 6 Public Relations Plan
Prepare a plan of no more than 4,900 words based on the organizational scenario
described in the Learning Team's Weeks Two and Five assignments, as well as the
Individual assignment for Week Three. This assignment incorporates the prior three
project installments, while integrating new information relevant to developing and
implementing a public relations response or campaign for the selected scenario.
Entire Course All Weeks Discussion Questions MKT 578 Week 6 Problem Framing
Paper

Include the following in the plan:
The detail discussed in prior papers regarding organizational background, the
problem or opportunity facing the organization, the publics and target
audience(s), the objectives targeted by the campaign, the research
requirements, and the public relations tactics
Additional public relations messages delivered via web-based and social media
A thorough discussion regarding projected costs and how expense will be
managed to keep the effort within budgeted constraints
A discussion of the crisis management implications inherent to the scenario
Contingency plans for potential information that has yet to be disclosed
regarding the scenario or another potential event that could compound the
severity of the existing scenario
Include at least six references, at least two of which must come from
the University Library and two of which must be from the learning activities
citing
public relations theory
phoenix online courses MKT 578
Note. Local Campus students must present a 15- to 20-minute oral presentation
accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation discussing
their paper. Online students must submit a 15- to 20-slide
Microsoft® PowerPoint presentation that includes detailed speaker notes.

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This article covers the questions & answers of MKT 578 Complete Course from
University of Phoenix. Other topics in the class are as follows:
MKT 578 Final Exam (Latest)
MKT 578 Week 1 Video Reflection Assignment
MKT 578 Week 2 Problem Framing Paper
MKT 578 Week 3 Public Relations Stakeholders Paper
MKT 578 Week 4 Ethical and Legal Issues Paper
MKT 578 Week 5 Public Relations Planning Paper
MKT 578 Week 6 Public Relations Plan
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