MKT 578 Week 3 Public Relations Stakeholders Paper

MKT 578 Week 3 Public Relations Stakeholders Paper
MKT 578 Week 3 Public Relations Stakeholders Paper
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Use the public relations campaign which is the subject of the Learning Team project
introduced in Week Two as a reference.
Write a paper of no more than 1,400 words describing in detail the full array of internal and
external stakeholders (publics) affected by the campaign.
Evaluate the perceived needs of each of the stakeholder categories and critique how well
your selected organization addressed the needs of each of those internal and external publics.
Using the critique, provide and support recommendations based on how the organization
could have been more effective in addressing the needs of each of the internal and external
publics.
Create and include a concept map that illustrates the internal and external stakeholders
(publics) affected.

Include at least three references, at least one of which must come from
the University Library and one of which must be from the learning activities citing
public relations theory.
Cite your research and format your paper consistent with APA guidelines.
MKT 578 complete paper here MKT 578
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MKT 578 Week 3 Public Relations Stakeholders Paper
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