Pink and Dude Chefs

Needs Assessment
3. Mass Media Sources
There needs to be a press release sent out to PTA members in local school districts and
Boys & Girls Club administrators that summarizes the program’s benefits. By doing this, it will
not only engage community members but will also begin the networking process needed for
further expansion.
We plan to utilize Mustang News as a way to advertise for potential student interns looking
to gain work experience on campus. This way Pink and Dude Chefs does not have to spend
any excess money on a PR team.
Reaching out to local media is not the main focus of this plan. Instead, we are focusing on
energy on refining the flaws and analyzing the successes of the program. We plan to further
their brand by creating their own website and Facebook page, where the community, as well
as, the media can access information.
4. Demographic Groups
The target audiences include administrators at Boys & Girls Clubs, PTA members, the administration
of middle schools and parents who will utilize after-school programs.
The target audiences fall under one main demographic: mid-lifers.
5. Research Objectives
A. Consumer Habits and Purchasing Decisions:
Mid-lifers spend most of their money on their recently started families. Most of their
purchasing decisions are influenced by entertainment and news media.
B. Media Habits:
Mid-lifers are highly influenced by news media and entertainment media. They consume
the most amount of news media out of all of the demographic groups. The rise
of social media began when they were in their early teens, so they have had exposure
to it and utilize it.
C. Attitudes, Beliefs, and Opinions:
Mid-lifers are very family-oriented. Many of the people in this demographic just started
their own family and have established their careers.
D. Existing Knowledge:
They are tech-savvy, growing up with products like computers and iPhones. They
are the greatest entrepreneurial generation in U.S. history and their careers are a
huge focus of their lives.
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