Pink and Dude Chefs

1. Client Interview
Needs Assessment
Our client did not have a concrete idea of what they wanted to achieve during our campaign
this quarter. They expressed interest to sell curriculum kits to after-school programs. We
decided to include a public relations plan tailored to marketing their product to our target
audiences. Administration at Boys & Girls Clubs, as well as administration at middle schools
and PTAs might have financial concerns that come along with running certain after-school
programs. In order to help market and sell this product to our target audience, we have to
show that the kit can help satisfy some of the audience’s interests and values, in addition to
making it affordable.
Pink and Dude Chefs is a Cal Poly affiliated program, giving it well establish credibility. In
addition to having the university’s support, the curriculum is organized and complete with a
visually appealing design and brand.
The program was originally piloted at the Boys & Girls Club in Santa Maria. This gives us the
opportunity to survey previous participants and staff, allowing us to analyze the successes
and failures of the program. Because the sample size is based off of one Boys & Girls Club,
the results will not be as all encompassing, but will still serve as primary feedback.
If the survey yields positive results, the data can be used as a marketing opportunity to help
sell kits, and if the results are negative, it is an opportunity for the program to improve.
Another concern we have with our campaign is having a lasting impact. We want to ensure
that their is someone who will be able to continue what we have started. There needs to be
someone who is willing to update the website and social media outlets. The goal of the plan
is to increase awareness of the program, refine the flaws and ensure that the Pink and Dude
Chefs are well-equipped for expansion.
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