Pink and Dude Chefs
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Identify Client<br />
out to a broader audience. If this problem is not solved, the company will suffer because the<br />
publics cannot be reached.<br />
3. Discussion<br />
Requirements: In order for <strong>Pink</strong> <strong>and</strong> <strong>Dude</strong> <strong>Chefs</strong> to be more successful, they must<br />
underst<strong>and</strong> what is going well <strong>and</strong> what needs to be improved within the curriculum.<br />
They need to know the process of how to implement a program like on both a local<br />
level <strong>and</strong> a national scale.<br />
Detailed Analysis: Our target audiences include parents who send their children to<br />
after-school programs, PTA members <strong>and</strong> administration of both local middle<br />
schools <strong>and</strong> Boys & Girls Clubs. The key messages directed towards our target<br />
audiences will be focused on sharing the nutritional <strong>and</strong> educational benefits the pro<br />
gram has to offer for adolescents. By providing them acquired qualitative <strong>and</strong><br />
quantitative research, they can take the necessary steps to improve the program <strong>and</strong><br />
exp<strong>and</strong> both locally <strong>and</strong> nationally.<br />
Approach: <strong>Pink</strong> <strong>and</strong> <strong>Dude</strong> <strong>Chefs</strong> needs to establish themselves as their own entity<br />
from STRIDE. This can be accomplished through creating their own website,<br />
establishing their own presence on social media outlets <strong>and</strong> building their public relations<br />
team in order to maintain these sites successfully. In addition, by implementing<br />
a survey that is designed to give them feedback on their piloted program, they can<br />
assess their strengthes <strong>and</strong> weaknesses before expansion.<br />
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