Pink and Dude Chefs

Identify Client
1. Introduction
Pink and Dude Chefs is either a 6 week (two times per week) or 12 week (once a week) after-school
program that was created through the STRIDE Center at Cal Poly San Luis Obispo
in 2008. The program includes a curriculum that teaches middle schoolers about nutrition and
exercise. The product they are selling is a kit that includes different cooking utensils, as well
as a curriculum guide and workbook.
Originally STRIDE Health Ambassadors from Cal Poly would go to middle schools twice a
week and follow the curriculum, but the program is trying to expand beyond the San Luis
Obispo community. They now have those in charge of the after-school programs, or whomever
is involved with the school, teaching the Pink and Dude Chefs curriculum. The online
training program was launched specifically for this purpose, so that anyone can become
qualified to teach the curriculum. The cost of the product and kit is around $1,200. When
purchasing the online training and kit, the after-school program is provided with all of the supplies
needed to run a successful program.
“Pink and Dude Chefs provides nutrition education and hands-on culinary skills
to middle-school students. Since its creation in 2008, the Pink and Dude Chefs
program has become one of STRIDE’s most popular community efforts.
Cal Poly students, including Health Ambassadors, teach participants healthy
and safe cooking skills in a fun environment. During each six-week after-school
program, participating students learn the basics of kitchen safety and how to
prepare nutritious snacks and meals for themselves and their families.”
The mission of the program is to make a difference in communities across the country, teaching
adolescents nutrition and health to prevent unhealthy habits and obesity. They want
to create a healthier foundation for middle schoolers, teaching the importance of a healthy
lifestyle now and in the future.
The goal is to get involved in wider known after-school programs so they can make an international
impact. They want to sell their kits to programs like the Boys & Girls Club, so eventually
they will buy out the program all together (the company is too small on Cal Poly’s campus
to mass produce these kits).
2. Foreseeable Complications
Without identifying themselves as their own company, they will not be as profitable. Pink and
Dude Chefs needs to separate themselves from STRIDE via media outlets in order to reach
3