Pink and Dude Chefs

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Evaluation 10. Budget Since Pink and Dude Chefs does not have a budget, the free implementation of the survey was ideal. It ended up being a great and inexpensive way to improve the program. Creating and maintaining a website is also inexpensive and simple, and we were able to provide our client with suggestions regarding building a website inexpensively. 11. Formative Evaluation There are many opportunities for future campaigns involved with Pink and Dude Chefs. After receiving feedback from students, staff, and volunteers who have previously experienced or are currently experiencing the program, our client has the opportunity to use this feedback to make the necessary improvements to the program. To improve the success of similar future activities, our client could sample a larger group involved with the program. The group we surveyed ended up not being very large, and is not representative of all participants past and present. However, the program had no feedback at all, and the feedback we received from the surveys was very helpful in evaluating what needs to be changed. 12. Group Evaluation The group dynamic was really successful for this campaign. We all worked together and split up all the work evenly. We each had our own strengthes and weaknesses, and divided the work based on that. It was a good balance of design, writing skills and website knowledge. 26
Website Mock-up Appendix: Press Kit 27
Page 1 and 2: PINK & DUDE CHEFS PUBLIC RELATIONS
Page 3 and 4: Identify Client 1. Introduction Pin
Page 5 and 6: 1. Client Interview Needs Assessmen
Page 7 and 8: Needs Assessment 3. Mass Media Sour
Page 9 and 10: Needs Assessment 7. Quantitative Re
Page 11 and 12: 11
Page 13 and 14: 13
Page 15 and 16: 15
Page 17 and 18: 5. Key Messages / Themes: Messages:
Page 19 and 20: Program Plan 9. Budget 10. Evaluati
Page 21 and 22: Implementation 3. Press Kit Please
Page 23 and 24: 1. Ongoing Evaluation Evaluation Th
Page 25: 6. Goal Achievement Evaluation The
Page 29 and 30: Website Host Cost Comparison 1 eHos
Page 31 and 32: Facebook Mock-up 31
Page 33 and 34: Appendix: Media Tracking The Sun Ar
Page 35 and 36: Mustang News Article 35
Page 37 and 38: Santa Maria Times Article 37
Page 39: Works Cited Bobbitt, R., & Sullivan

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