Pink and Dude Chefs

Evaluation
believe once this program is established locally; the national contact will be a great resource
for expanding the program in the future.
3. Planning Understanding
We believe that we adequately planned our campaign. It took us longer than desired to
come up with a concrete plan that the client agreed would be helpful. The client was open
to any help we could provide, leaving it up to us to determine the direction of the campaign.
It took our group time to think about the most effective and manageable plan. Having a full
spectrum of possibilities, without client preference, required additional strategic planning for
optimal results.
4. Effectiveness
The program strategy could have been more effective if we were aware from the beginning
that the curriculum had already been used at a Boys & Girls Club in Santa Maria. We did not
find this information out until we had a phone conference with the Executive Director. This
would have changed our process from the beginning and would have allowed us to develop
survey questions and analyze the results earlier. This would have allowed us time to develop
more ideas on how to change the program to make it more successful or pitch the program
to the national contact.
5. Audience Reach
Our campaign was “pre-message.” We focused on making connections and interacting with
our target audiences to receive feedback, in order to improve the program, so that future
messaging could be successful.
All of our target audiences were reached in our survey. We narrowed it down to three audiences
with the help of the Executive Director at the Boys & Girls Club of Santa Maria. It was
helpful that we were able to send a survey that would allow us to receive feedback from all of
our audiences: staff, volunteers, and students who have participated in the program.
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