Pink and Dude Chefs
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Implementation<br />
3. Press Kit<br />
Please see appendix.<br />
4. Media Tracking<br />
Attached are copies of articles written about <strong>Pink</strong> <strong>and</strong> <strong>Dude</strong> <strong>Chefs</strong>. Please see appendix.<br />
5. Press Release/PSA<br />
Please see appendix.<br />
6. Marketing Activities<br />
Printed Posters <strong>and</strong> Flyers: We created mock-up flyers for program awareness <strong>and</strong> recruitment<br />
opportunities. They can be distributed at the Farmer’s Market booth, Cal Poly career<br />
fair booths <strong>and</strong> included in weekly PTA meetings <strong>and</strong> school packets. Please see appendix.<br />
Web Media: Please see appendix for mock-up website design <strong>and</strong> website host cost comparison.<br />
Facebook: See appendix for mock-up Facebook page.<br />
Community Outreach: By implementing a booth at Farmer’s Market, with activities for parents<br />
<strong>and</strong> children, it will provide information about the program <strong>and</strong> how to get involved.<br />
Campus Outreach: By implementing a booth at a Cal Poly Career Fair, it will encourage<br />
students to participate as interns for the <strong>Pink</strong> <strong>and</strong> <strong>Dude</strong> <strong>Chefs</strong> program. With the recruitment<br />
of student employees, it will serve as an alternative to hiring full-time, paid employees.<br />
7. Event Activities<br />
There are no events currently planned, but in the future we hope the client will consider putting<br />
on a fundraiser or some type of event involving the community.<br />
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