Pink and Dude Chefs

More documents

Recommendations

Info

Table of Contents Identify Client 3-4 Needs Assesment 5-15 Program Plan 16-19 Implementation 20-22 Evaluation 23-26 Appendix 27-38 Works Cited 49
Identify Client 1. Introduction Pink and Dude Chefs is either a 6 week (two times per week) or 12 week (once a week) after-school program that was created through the STRIDE Center at Cal Poly San Luis Obispo in 2008. The program includes a curriculum that teaches middle schoolers about nutrition and exercise. The product they are selling is a kit that includes different cooking utensils, as well as a curriculum guide and workbook. Originally STRIDE Health Ambassadors from Cal Poly would go to middle schools twice a week and follow the curriculum, but the program is trying to expand beyond the San Luis Obispo community. They now have those in charge of the after-school programs, or whomever is involved with the school, teaching the Pink and Dude Chefs curriculum. The online training program was launched specifically for this purpose, so that anyone can become qualified to teach the curriculum. The cost of the product and kit is around $1,200. When purchasing the online training and kit, the after-school program is provided with all of the supplies needed to run a successful program. “Pink and Dude Chefs provides nutrition education and hands-on culinary skills to middle-school students. Since its creation in 2008, the Pink and Dude Chefs program has become one of STRIDE’s most popular community efforts. Cal Poly students, including Health Ambassadors, teach participants healthy and safe cooking skills in a fun environment. During each six-week after-school program, participating students learn the basics of kitchen safety and how to prepare nutritious snacks and meals for themselves and their families.” The mission of the program is to make a difference in communities across the country, teaching adolescents nutrition and health to prevent unhealthy habits and obesity. They want to create a healthier foundation for middle schoolers, teaching the importance of a healthy lifestyle now and in the future. The goal is to get involved in wider known after-school programs so they can make an international impact. They want to sell their kits to programs like the Boys & Girls Club, so eventually they will buy out the program all together (the company is too small on Cal Poly’s campus to mass produce these kits). 2. Foreseeable Complications Without identifying themselves as their own company, they will not be as profitable. Pink and Dude Chefs needs to separate themselves from STRIDE via media outlets in order to reach 3
Page 1: PINK & DUDE CHEFS PUBLIC RELATIONS
Page 5 and 6: 1. Client Interview Needs Assessmen
Page 7 and 8: Needs Assessment 3. Mass Media Sour
Page 9 and 10: Needs Assessment 7. Quantitative Re
Page 11 and 12: 11
Page 13 and 14: 13
Page 15 and 16: 15
Page 17 and 18: 5. Key Messages / Themes: Messages:
Page 19 and 20: Program Plan 9. Budget 10. Evaluati
Page 21 and 22: Implementation 3. Press Kit Please
Page 23 and 24: 1. Ongoing Evaluation Evaluation Th
Page 25 and 26: 6. Goal Achievement Evaluation The
Page 27 and 28: Website Mock-up Appendix: Press Kit
Page 29 and 30: Website Host Cost Comparison 1 eHos
Page 31 and 32: Facebook Mock-up 31
Page 33 and 34: Appendix: Media Tracking The Sun Ar
Page 35 and 36: Mustang News Article 35
Page 37 and 38: Santa Maria Times Article 37
Page 39: Works Cited Bobbitt, R., & Sullivan

Pink and Dude Chefs

Create successful ePaper yourself

Delete template?

Save as template?