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Pink and Dude Chefs

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8. Calendar / Timetable<br />

Program Plan<br />

October 1<br />

October 2-15<br />

October 16<br />

October 17<br />

October 21<br />

October 24<br />

October 28<br />

October 29<br />

October 30<br />

November 12<br />

November 13-22<br />

November 23-30<br />

December 3<br />

Initial meeting with client.<br />

Conduct secondary/primary research, including website suggestions.<br />

Discuss with client objectives <strong>and</strong> goals for campaign.<br />

Plan survey questions: Write questions, determine method to reach<br />

audience that would produce the most significant results (staff of piloted<br />

program).<br />

Email Jeremy Deming, Executive Director of Santa Maria Boys & Girls<br />

Club.<br />

Develop another survey for different audience (participants of piloted<br />

program).<br />

Phone conference with Jeremy Deming about the process of<br />

after-school programs within the Boys & Girls Club, as well as<br />

discussing his contact with piloted school to distribute the two surveys.<br />

Send out survey questions to Jeremy Deming (he is going to send out<br />

two different surveys to the students involved in the program, as well as<br />

the staff members involved). Get the contact of the national<br />

director of healthy lifestyles of all Boys & Girls Clubs.<br />

Meeting with client to discuss phone conference. Make Facebook mockup.<br />

Deadline for the answers to the survey. Make website mock-up.<br />

Create press release for PTAs <strong>and</strong> administrators. Analyze survey<br />

results.<br />

Make mock-up flyers for career fair, school packets <strong>and</strong> Farmer’s Market<br />

booth.<br />

Work with evaluation.<br />

18

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