Pink and Dude Chefs
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5. Key Messages / Themes:<br />
Messages:<br />
• To promote healthy living to adolescents<br />
• To teach nutrition to adolescents<br />
• To increase community awareness of childhood obesity<br />
• To prevent childhood obesity<br />
Themes:<br />
• Healthy eating<br />
• Food <strong>and</strong> nutrition<br />
• Learning culinary skills<br />
• Obesity prevention<br />
• Engaging adolescents in food <strong>and</strong> nutrition<br />
Program Plan<br />
6/7. Strategies / Tactics<br />
1. Create a website aside from STRIDE to allow parents, <strong>and</strong> administration access to program<br />
information. Allow for <strong>Pink</strong> <strong>and</strong> <strong>Dude</strong> <strong>Chefs</strong> to st<strong>and</strong> as its own business entity.<br />
2. Gain a national contact through networking so the program can be implemented at a national<br />
level <strong>and</strong> influence more local Boys & Girls Clubs of America.<br />
3. Hire interns through STRIDE, the Kinesiology department or other Cal Poly departments<br />
who are looking for experience. They can volunteer their time to manage the website, media<br />
outreach <strong>and</strong> client relations.<br />
4. Create a business pitch to appeal to local schools looking to team up with Boys & Girls<br />
Club after-school programs. This way the cost of running the program can be covered<br />
through the schools budget.<br />
5. Implement a survey on the piloted program participants to gain feedback in order to adjust<br />
curriculum before pitching to national executives.<br />
6. Set up a farmers market booth with student interns to interact with the community. Parents<br />
<strong>and</strong> children can participate in activities allowing them to learn about the program’s mission<br />
<strong>and</strong> how they can be involved.<br />
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