Pink and Dude Chefs

I. Situation
Program Plan
Since Pink and Dude Chefs was created in 2008, they have not had enough employees to
implement the updates needed to progress the program. Without a website, social media
outlets and a plan to expand, it has hindered the program’s ability to grow.
2. Goal
To bring awareness of the Pink and Dude Chefs program and expand to more Boys & Girls
Clubs.
3. Objectives
Informational:
Motivational:
1) To increase awareness in the San Luis Obispo community via community
channels by the end of December
2) To create and then update a Facebook page weekly before the first of January
3) To create a webpage specific for Pink and Dude Chefs by December 31, 2015 to
create an information and purchasing outlet for parents and school programs
4) To send out a monthly press release to local PTAs starting by the first of January
1) To increase the number of PTA, administrators, and after school coordinators
interested in purchasing the product, and further implementing the program into their
schools and community centers by 10% at the end of 2015.
2) To increase the number of parents who are aware of childhood obesity rates and
the importance of having nutritional education programs in their children’s’ schools.
3) To increase the amount of contacts Pink and Dude Chefs networks with by the end
of 2015.
4. Audience
Our target audiences include parents utilizing after-school programs, administrators of Boys
of Boys & Girls Clubs, school administration and PTA members.
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