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University Graphic Systems

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Individual Final Evaluation<br />

Kylie Everitt<br />

tional discounts and promotions in the marketing budget. These two suggestions are critical to<br />

engaging the students and getting them to come into the facility. We provided UGS with press<br />

releases to use in the future when events like the Career Fair come up, so that students can be notified<br />

and informed about these deals. We also created a survey in which provided insight on the<br />

lack of awareness across majors on campus and how we could help get them involved with UGS<br />

for their future project needs.<br />

All in all, I would say our campaign was a success because it helped initiate lasting relationships<br />

between ASI and departments on campus. We left UGS with public relations materials<br />

and suggestions for the future to enhance their business. Hopefully, next quarter students working<br />

with GrC will follow through with deparment networking, begin marketing the swag bags<br />

and use our advisements on the use of a loyalty program and promotional events.

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