University Graphic Systems
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Individual Final Evaluation<br />
Kylie Everitt<br />
I have worked with my partner Emily Detweiler on multiple public relations projects in<br />
the past. Without fail, we have managed to get the job done with efficiency and understanding for<br />
one another’s busy schedules. We are able to confidently work with each other and the clients we<br />
are assigned each quarter. We especially were enthusiastic to work within the <strong>Graphic</strong> Communications<br />
Department on this campaign because we share a common interest in design.<br />
Aside from our team dynamic, the overall campaign for this winter quarter went well.<br />
Although some of the implementation aspects were not able to be accomplished due to quarterly<br />
time constraints, we successfully laid the groundwork for UGS to network in the future and<br />
maintain long lasting clients. Lauren Klammer, the marketing Manager of UGS was our main<br />
point of contact for this campaign. She was very open to our suggestions which made it easy for<br />
us to generate ideas with her and receive helpful feedback. We wanted to start connecting UGS<br />
with the potential clients on campus so we suggested that they begin to network with on campus<br />
organizations such as ASI to leverage the possibility of solidifying long term clients would use<br />
printing services frequently. After meeting with the assistant coordinator of ASI, we were able to<br />
get UGS a foot in the door for future collaboration on print projects.<br />
We also wanted to start initiating departmental networking by researching and connecting<br />
with departments who would utilize the facility the most. We were able to get press releases<br />
written and sent to 10 departments, but the swag bags were not ready by UGS marking to promote<br />
until this last week. However, I would still count our email department interaction as an<br />
overall success because it introduced UGS to influential people who are able to help get students<br />
and faculty involved.<br />
The ideation of promotional opportunities and the establishment of a loyalty program<br />
were also huge accomplishments. We talked with Lauren to start researching ways to fit promo-
Change language