University Graphic Systems

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Individual Final Evaluation Emily Detweiler Overall I think our UGS campaign was very successful. Kylie and I were constantly working with Lauren Klammer, creating new ideas to benefit UGS and promote it on campus. UGS’s main problem was that not very many students know about the facility. Most students immediately resort to utilizing the library services because they have no idea UGS even exists. UGS needs to get the word out to faculty and students of the services they provide, and most importantly, inform Cal Poly that UGS is a student-run facility that will benefit graphic communication majors and their future careers, promoting the learn by doing motto. Kylie and I created material for UGS that will benefit them now, and in the future. We created four different press releases that can be used for future events like the Career Fair and when they create the loyalty program. By creating a survey and posting it on Cal Poly Facebook class pages, we were able to gather data that shows how little people know about the facility and how often students are using printing services. Most importantly, we came to the conclusion that students would utilize UGS if a loyalty program was implemented, as well as student discounts. Kylie and I were looking forward to delivering the Swag Bags to different departments on campus, but we were unable to because they weren’t ready yet. That was the only thing that didn’t go as planned in our campaign. Otherwise, Kylie and I were very good at updating our action plan as the quarter passed, and remaining in contact with future clients (departments and ASI). I think the reason our campaign was so successful was because of communication. Kylie and I were constantly working on the campaign, as well as with Lauren Klammer. Lauren was so easy to work with and made it very clear what she wanted from us each week, which allowed us to reach our goals and surpass them. Overall, working with UGS was one of the most beneficial public relations campaigns I have created so far. Kylie and I produced a lot of material for UGS, and it was so enjoyable
Individual Final Evaluation Emily Detweiler working with Lauren. She was always so open to all of our ideas, which allowed us a lot of room for creativity. Our main goal was to create contacts for UGS, and landing ASI was an amazing accomplishment. Having ASI as a client will generate a lot of work and income for UGS, as well as become a marketing tool for the facility. Having a “Printed by UGS” at the bottom of every huge poster ASI creates, will be a small way to promote their services, as well as showcase the professional work they are creating. As I have taken more and more public relations classes, I see myself developing into a more strategic and educated PR student. I see myself growing and understanding how the world of public relations works, and how important it is in society as a whole. I’m so excited that my last campaign at Cal Poly was so successful and that I gained so much individually from it. I see myself maturing from a public relations student, to a public relations professional, and it excites me more than ever for the real world!
Page 1 and 2: University Graphic Systems Public R
Page 3 and 4: EMILY DETWEILER EDUCATION BACHELORS
Page 5 and 6: Client Tracking Log 1/12/2016 Email
Page 7 and 8: Client Action Plan website to give
Page 9 and 10: Updated Client Action Plan Situatio
Page 11 and 12: Updated Client Action Plan be provi
Page 13 and 14: Updated Client Action Plan to solid
Page 15 and 16: Elevator Pitch The University Graph
Page 26 and 27: Work Samples: Instagram Examples of
Page 28 and 29: Work Samples: Emails
Page 34 and 35: Work Samples: Press Releases • Ba
Page 39 and 40: Work Samples: Timeline ASI Candidat
Page 41 and 42: Work Samples: Survey & Data
Page 47: Client Evaluation
Page 51: Individual Final Evaluation Kylie E

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