University Graphic Systems

Individual Final Evaluation
Emily Detweiler
Overall I think our UGS campaign was very successful. Kylie and I were constantly working
with Lauren Klammer, creating new ideas to benefit UGS and promote it on campus.
UGS’s main problem was that not very many students know about the facility. Most
students immediately resort to utilizing the library services because they have no idea UGS even
exists. UGS needs to get the word out to faculty and students of the services they provide, and
most importantly, inform Cal Poly that UGS is a student-run facility that will benefit graphic
communication majors and their future careers, promoting the learn by doing motto.
Kylie and I created material for UGS that will benefit them now, and in the future. We
created four different press releases that can be used for future events like the Career Fair and
when they create the loyalty program. By creating a survey and posting it on Cal Poly Facebook
class pages, we were able to gather data that shows how little people know about the facility and
how often students are using printing services. Most importantly, we came to the conclusion that
students would utilize UGS if a loyalty program was implemented, as well as student discounts.
Kylie and I were looking forward to delivering the Swag Bags to different departments on
campus, but we were unable to because they weren’t ready yet. That was the only thing that didn’t
go as planned in our campaign. Otherwise, Kylie and I were very good at updating our action
plan as the quarter passed, and remaining in contact with future clients (departments and ASI).
I think the reason our campaign was so successful was because of communication. Kylie
and I were constantly working on the campaign, as well as with Lauren Klammer. Lauren was so
easy to work with and made it very clear what she wanted from us each week, which allowed us
to reach our goals and surpass them.
Overall, working with UGS was one of the most beneficial public relations campaigns I
have created so far. Kylie and I produced a lot of material for UGS, and it was so enjoyable