University Graphic Systems
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Updated Client Action Plan<br />
to solidify client connections that will have a long lasting connection with UGS, our campaign<br />
will be considered a success. We want to leverage the networking opportunities UGS has here<br />
on campus with on campus organizations. If we obtain Career Services and ASI as a partner, we<br />
will be able to measure our success by obtaining these long term accounts for UGS. Additionally,<br />
we recommend the implementation of another awareness survey like the first one we created, in<br />
order to measure how many students know about the facility after the course of a year.<br />
Timeline:<br />
1. Research departments who will utilize UGS the most. 1/30-2/5<br />
2. Reach out to these departments. 2/10<br />
3. Take part in SWAG BAG delivery if done in time (need to work with Lauren Klammer). Date<br />
TBD<br />
4. Implement awareness survey on Google Forms. 2/12<br />
5. Develop social media suggestions. 2/15<br />
6. Write general information press release and send to one to CLA (to be incorporated in<br />
monthly newsletter). 2/17<br />
7. Promotional and discount ideation for events and target audiences. 2/20<br />
8. Set up meeting with ASI to gain their loyalty. 2/22<br />
9. Create and excel list of departmental and organizational contacts for emails to be sent out.<br />
2/23<br />
10. Initiate department meetings and UGS networking via email. 2/24<br />
11. Create a Loyalty Program Suggestions 2/25<br />
12. Make additional press releases for UGS to utilize after our campaign for promotional events,<br />
loyalty program and swag bag release. 2/27<br />
13. Begin meeting with Departments throughout the rest of the quarter.<br />
14. Meet with ASI. 3/3<br />
Budget:<br />
Currently, the <strong>University</strong> <strong>Graphic</strong> System has $500-$600 to spend each quarter. This money was<br />
already being used for the Swag Bag Campaign already set in place before our involvement this<br />
quarter.<br />
Total cost in Public Relations Service: $500<br />
The fee has been waived as a pro bono service.<br />
Open House Booth: $10.00<br />
Total Cost: $10