University Graphic Systems

Updated Client Action Plan
to solidify client connections that will have a long lasting connection with UGS, our campaign
will be considered a success. We want to leverage the networking opportunities UGS has here
on campus with on campus organizations. If we obtain Career Services and ASI as a partner, we
will be able to measure our success by obtaining these long term accounts for UGS. Additionally,
we recommend the implementation of another awareness survey like the first one we created, in
order to measure how many students know about the facility after the course of a year.
Timeline:
1. Research departments who will utilize UGS the most. 1/30-2/5
2. Reach out to these departments. 2/10
3. Take part in SWAG BAG delivery if done in time (need to work with Lauren Klammer). Date
TBD
4. Implement awareness survey on Google Forms. 2/12
5. Develop social media suggestions. 2/15
6. Write general information press release and send to one to CLA (to be incorporated in
monthly newsletter). 2/17
7. Promotional and discount ideation for events and target audiences. 2/20
8. Set up meeting with ASI to gain their loyalty. 2/22
9. Create and excel list of departmental and organizational contacts for emails to be sent out.
2/23
10. Initiate department meetings and UGS networking via email. 2/24
11. Create a Loyalty Program Suggestions 2/25
12. Make additional press releases for UGS to utilize after our campaign for promotional events,
loyalty program and swag bag release. 2/27
13. Begin meeting with Departments throughout the rest of the quarter.
14. Meet with ASI. 3/3
Budget:
Currently, the University Graphic System has $500-$600 to spend each quarter. This money was
already being used for the Swag Bag Campaign already set in place before our involvement this
quarter.
Total cost in Public Relations Service: $500
The fee has been waived as a pro bono service.
Open House Booth: $10.00
Total Cost: $10