University Graphic Systems

Updated Client Action Plan
release about UGS in order to establish meetings.
Create press releases that can be sent to the email contact list we create. Press releases will cover
career fair promotions, swag bag release, loyalty programs and general information about University
Graphic Systems.
Strategy 3: Update Social Media With Suggestions
Tactics
We have created a document with suggestions of posts that would highlight the work of the students
that use UGS. The facility itself is not exciting, but the projects it produces are one of a kind.
Everything ranging from design projects created in graphic communications classes to labels for
industrial technology courses, should be showcased regularly. The aesthetic of the projects should
be featured to propell the growth of UGS’s social media platforms with modern, artistic, content
curation.
Strategy 4: Obtain Data Through Awareness Survey
Tactics
We created a survey to assess how many students have a general knowledge of UGS. We used
google forms to upload and track our survey questions and results. To get people to initially
participate, we posted the survey on the Cal Poly class walls. The survey allowed us to track what
majors were aware or have used UGS in the past, as well as what ways would drive them to use
the facility in the future. This general information could be used by UGS to create promotional
and discount opportunities in the future.
Strategy 5: Promotional Suggestions
Tactics
We advised to implement a promotional discount during the week leading up to the career fair
and team up with career services to help spread the word through sending out email blast to the
all students and faculty with calpoly.edu emails. The email would advertise the the promotional
package that would include a certain number of professional business cards, resumes and cover
letters all for a discounted price. Students would need to show their Cal Poly I.D. and come into
University Graphic Systems before the career fair begins. This would help spread the word about
the facility, get different departments involved by appealing to all majors at the university and
equip the students with quality professional print materials.
Have a booth at Open House to promote UGS at the resource fair to offer promotional discounts
and opportunities to incoming students.
Methods for Evaluation:
Our methods of evaluation include analyzing the number of new clients that UGS has acquired
after the implementation of our PR campaign. We hope to see an increase in the awareness of the
business in addition to growth in the overall revenue generated over the next year. If we are able