University Graphic Systems

Updated Client Action Plan
customer base. We also hope to get involved with campus organizations such as ASI and Career
services who appeal to a wide range of the students at Cal Poly.
Website/Social Media Development
UGS already has an established social media presence on facebook, instagram and twitter in
addition to a current website. However, one of our objectives includes helping them update their
website, formulate potential posts for the future and focus on the aesthetic. Because the facility is
predominately focused on creative projects, it is important to emphasize some of the creative student
projects that are printed through UGS. We want to post some of these featured projects on
social media outlets to not only showcase students and their work but to engage a broader public
through aesthetically pleasing photo posts. These work samples could also find a great spot on the
website to give a creative component in addition to informational content.
Implementation of Marketing Promotions
We are teaming up with the UGS Marketing team on helping them with their “Swag Bag” campaign.
We are aiming to build their network with the University’s clubs and departments. If we
connect with departments and determine what internal projects would need a printing facility
like UGS, we could provide promotional opportunities to the faculty, staff and students involved.
Additionally, we hope to reach out to career services and Associated Student Inc. to see if there
are any events that could potentially make use of UGS services.
Target Publics:
For our campaign, we are looking to appeal to department chairs who are able to make the decisions
on where their printed materials are produced. Once we reach out to different departments,
we are opening the doors to our next target audience; the students. We also are aiming to acquire
ASI and Career services as other long term UGS clients. These on campus organizations could
establish a customer loyalty for the years to come and also continue to spread awareness among
the student body.
Key Messages and Themes:
One of the messages we would like to emphasise when reaching out to our publics is the fact that
the University Graphic Systems facility is run by students for the students. This is the paradigm of
Cal Poly’s learn by doing model. This student run operation is not only an educational experience
for the employees of the business, but should also appeal to its customers because enthusiastic
students are looking for ways to utilize their skills and produce quality work. Another message
we would like to highlight within our campaign is the fact that design assistance and advising can