Final Portfolio booklet

L I A M A U S T I N D E S I G N . W I X . C O M / M Y S I T E
L I A M A U S T I N
P R O F E S S I O N A L S T U D I E S
D 5 . 6 R E P O R T

Introduction
I am a creative and motivated designer with a wealth of knowledge of the current technology industry, as well as other interest and hobbies. I have
completed a wide range of different projects over the last few years, ranging from high school through my current degree.
My recent approach to design has been relatively minimalist. My recent projects have had a similar theme of a very simple form, while being perfectly
functional. I believe that if a design is not functional, it is a failure. Form is equally as important, but should not be prioritised over basic function.
My recent Ucas stand project was heavily influenced by Ludwig Mies van der Rohe—he was a German­American architect. I strongly agree with his
quote ’Less is more’. Sometimes over­complicating a design can ruin it. Why change something if it works?
Mies is widely regarded as one of the pioneers of modern architecture. His more recent modernist designs served as large influences for my Ucas
stand: The Farnsworth house, and The Barcelona Pavilion. He also designed various items of furniture, as well as serving as the last director at Berlin’s
Bauhaus school of design. I really admire his design philosophy and his work.
Ludwig Mies van der
Rohe ­ 1886­1969 A
famous German­
American architect and
designer.
The Barcelona Pavilion ­ The
German pavilion used for the 1929
international exposition in
Barcelona.
Farnsworth house
­ a one room
weekend retreat
in a once rural
setting, 60 miles
south of
downtown
Chicago.

Contents
Cover ­ 1
Introduction ­ 2
Contents ­ 3
Practitioner Reflection One ­ 4
Practitioner Reflection Two ­ 5
Practitioner Reflection Three ­ 6
Practitioner Review ­ 7
Employment Research ­ 8
Reflection and Skills Audit ­ 9
Curriculum Vitae ­ 10
Digital Mailshot ­ 11
Portfolio Presentation Sheet ­ 12
Portfolio Presentation Sheet ­ 13
Portfolio Presentation Sheet ­ 14
Portfolio Presentation Sheet ­ 14
CNC Manufacture Review ­15
Production Processes Schematic ­16/17
Materials Cutting List/Product Costing ­ 18
Project Costing ­ 19
Design Brief / Fee Letter ­ 20
Personal Contribution to Group Project ­21
Bibliography ­ 22

Practitioner Reflection ­ Paul Crofts
Paul Crofts owns a studworks io based in London, set up in 2003. He studied in Leeds for his degree
in furniture design. The studio across a wide variety of disciplines such as interior design,
furniture, product and exhibition design. Paul crofts studio has a good understanding of
manufacturing processes which it uses to create innovative and bespoke design solutions. Each
project is tackled elementally, exploiting the opportunities for creating a solution that is unique to
the client, helping to enforce the companies brand.
Paul began by discussing his previous work and the success he has had. He has had various
furniture design projects, as well as inflate, bio mega, the polystyrene exhibition, and lighting. All
of his designs seemed very interesting. I liked how they were all specific to the clients they were
designed for, yet he spoke about how you can ‘be smart’ as a designer in order to make more profit.
These are the series of lights that Paul designs for Creperie in west
London. They are now in production due to very positive feedback
on his design.
The main thing which caught my attention in Paul’s presentation
was how he seemed to be orientated to make money from design.
He would design a product (lighting/furniture) for one client, who
would fund it’s development, then sell it to a different client
afterwards, as he owns the rights to it!! He said one phrase which
really stood out to me: ‘Be smart to make money’. He also
emphasised that it is not easy to make money as a designer, so you
have to make profit where you can.
The Cornerstone café is designed by Paul Crofts, and set inside a warehouse
in east London. His design leaves the original features of the building intact
while the design is an insertion of newer elements which contrast nicely
with the existing fabric of the building. I like how the original concrete
render is exposed, and the upholstery of the seats is military green ­ further
linking to the building’s history. Yet the design as a whole looks warm, and
inviting to customers.

George spoke in detail about working for his current company,
OKM design. Again, they are based in London. He discussed
about contributing towards the design of airport seating;
seemingly unremarkable, but there is a demand for it, so profit
can be made.
Practitioner Reflection ­ George Braham
George Braham is a furniture and product designer who also studied for his degree at Leeds Beckett, and
graduated in 2012. His presentation was slightly less orientated to what work he has done in the past, and more
towards what he has done in order to become successful as a designer, and what we must do in order to obtain
employment in the design industry.
George did a lot of travelling in the years after he graduated. He travelled to Gambia and worked on sustainable
technology, as well as Finland. He also did an internship in Madrid for 1 year at a small design consultancy.
He was very honest about his experiences and opinions. He stated that if his internship was paid, he would have
loved to have lived in Milan to continue working for the consultancy. However, this was not the case. To live
there for a year, he has to work a year in a restaurant , which George said he hated. You have to make sacrifices
in order to be noticed as a designer.
I really like his simple desk idea. It is
designed as a high end personal piece
of furniture. I can see the frame being
useful to create an effective focal area
for the user.
It doesn’t seem like George has used his
personal website since he was at university,
which I think is unprofessional. However, it
does display some of the work he did at
university, which he briefly discussed.
These are pieces of furniture, which can be
sawed to meet the user’s need. I like the
concept.

What caught my attention the most about Jenna’s
presentation was the Gatorade project she worked on ­
as an American football player I know how popular
Gatorade is in the sport, and she was able to work
alongside athletes to develop products I use regularly.
This really opened my eyes to the vast range of job
opportunities for designers, even when not directly
linked to design.
Practitioner Reflection ­ Jenna Cusworth­Bolger
Jenna’s presentation appealed to me, because she spoke about her career which had been
developed outside of design ­ as there is not a huge amount of design jobs readily available.
Jenna was honest, and stated that she has never been good at sketching. Frustrated with the
difficulty of finding a more traditional design job, she found employment in market and
design research.
Jenna showed an advert I have previously seen ­ which caught my attention. It was for
Tanqueray Gin. She explained how they wanted an advert to create exclusivity feel for the
brand as a high­end drink. I thought the advert was successful in doing this.
She also spoke about professionalism when dealing with clients, budgets and expectations
from employers. We were advised to be brave early on in our careers and take risks, to think
broadly about where our skills may be useful, that there is more to design than sketching, and
to learn digital skills as much as possible while at university.
Jenna showed an advert I have
previously seen ­ which caught my
attention. It was for Tanqueray Gin.
She explained how they wanted an
advert to create exclusivity feel for the
brand as a high­end drink. I thought
the advert was successful in doing this.
I had never really considered how the
skills of a product designer could be
very useful in the career or market
research.

Paul, George and Jenna also stated that it is crucial to take risks in your
career, and advised to take risks early, while you are still young. Apparently
it is a lot easier to be flexible and work around things, even failures, when
you are young. Jenna in particular emphasised that it is very difficult to
create a career in design when you are married with children, as many job
opportunities will require long hours, in specific parts of the country; mainly
London.
Practitioner Review
A recurring theme in all of the presentations was the importance of CAD skills in design. Specifically George Braham
stated that he had to pay over £1000 and spend a year learning Solidworks, which effectively get him a job after he
finished the course. All of the designers emphasised that we should take full advantage of the software available at
university while we can, as it is very expensive to buy for personal use.
This is a project I did in my first year of university. It is a responsible outdoor seating design, using Lilac housing in
Leeds as a client. I was just starting to learn how to use the solidworks software, and didn’t have much experience.
The design consists of basic straight parallel lines, and extrusions. There are no complicated parts or multiple planes, as
I was not very confident with using the CAD software at the time. This held back my creative thinking and consideration
throughout the design process.
This is my solidworks model for my second year module: Illuminate. It is far more complex
and realistic than any model I produced in first year. I added multiple planes, twisted
extrusions, extruded cut and properly rendered the model using multiple lights to get the
most realistic output possible. Although a large improvement on the skills I had in first year, I
would like to become even more proficient with using software such as solidworks, keyshot
and Adobe programs.
All of my chosen practitioners also emphasised that making money is difficult in design, and
you should try to make as much profit as possible wherever you can. While this may seem
like a bad priority at first, I agree with them. With many designs being very hard to patent,
and it being virtually impossible to stop Chinese companies making copies, the designer is
often left out of pocket, when it is their hard work which has produced the product in the first
place.

Employment Research
This is a job advertised I my Linkedin. It is for a Design researcher and strategist at Samsung design Europe. The
primary task of SDE is to provide design support to Samsung electronics’ related business divisions covering a
wide range of product categories and design disciplines. SDE is responsible for conducting a range of design
tasks from future envisioning assignments to collaborating with their HQ partners in Korea on market ready
solutions. Located in central London, SDE is also compromised of two smaller studios in Paris and Milan.
This job appeals to me as it offers a very diverse range of tasks and briefs ­ it involves user, design, social,
innovation and technology research to provide relevant information and insights. Jenna, one of the designers
who I wrote my practitioner reflection on, influenced me to consider some research jobs in design.
I like the idea of my research being important to the development and design of many different products. The
SDE is also included in the whole of each project, so you can see the outcome of each product, directly influenced
and based on your research. Indesign experience is essential, which I am confident in using.
This job is again, working for a larger company as opposed to being freelance. At Sapient, the job entail on me
focusing on the visual development of a given product, working closely with the producers, creative director and
leads group to ensure the quality and integrity of the product meets/exceed product vision, and pushes the
boundaries of competitive visual quality.
Paraphrasing, the job means you must make sure the quality and performance in the design project reaches the
maximum. .
This job has high requirements ­ 4+ years portfolio work, and 6­7 years industry experience. However, I would love
to be able to have a job like this in the future. It has a very unrestricted description, and lets you be free as a
designer while recruiting others for their specialties as well.
This job is advertised on the website: Dezeen. Benhamou Designs is a busy, London based, highly regarded
interior design and architecture practice providing services to discerning clientele in the luxury residential
market. This job requires creative and auto CAD skills, as well as hand sketching. I liked the elements of the
Ucas project which involved interior design, and this job would allow me to expand on that. However this job
requires a degree in interior design, it does specify that candidates with similar degrees may be considered.

Skills Audit and
Employment Reflection
I do not have the necessary requirements for the majority of the jobs I have expressed
interest in, as I am only in the second year of my degree currently. There are also a few
aspects and skills I need to improve on before applying for postgraduate jobs, if I want a
good chance of employment straight out of university. All of my reviewed practitioners
have stated how difficult it is to find employment in the design industry for graduates,
so I need to be as prepared as possible when leaving university.
At my current stage of the course, I seem very under qualified for the jobs I have expressed interest in. One in particular requires
multiple years experience. I feel that if I achieve a good degree (2:1 or a 1st) and produce a very impressive and professional
portfolio, I think I could be considered for most design jobs, regardless of experience or age.
I realise the importance of furthering my CAD skills, in particular Solidworks skills. There is a plethora of jobs available just for
applicants with good Solidworks skills. As stated by practitioner George Braham, it is very difficult to learn the software outside of
university, as the software and tutorials cost thousands. I feel that my CAD skills are sufficient for this level in the course, but they
need greatly improving for post graduate employment. I plan to work on this over summer and in my third and final year at
university.
I will need to produce work of a very high, professional standard in my third year at university. Currently, I do not think a lot of
my work would impress employers, and therefore cannot be included in my portfolio. As stated in most of the job adverts I
viewed, a solid portfolio is vital to have a change of employment.
Finally, I plan to enquire about unpaid/paid work experience in the design industry. Any experience is better than no experience.
Some of the jobs I have expressed interest in require as much industry experience as possible, so I think that even a small amount
of unpaid work will look very good on my application to any design job.

Liam Austin design
I am an enthusiastic University
design student currently studying
BA (Hons) Product Design at Leeds
Beckett University. I have undertook
many various projects assigned at
university, as well as personal
projects in my own time ­ these can
be found on this website. My other
interests involve fitness, American
Football, and playing the guitar in
my spare time. I am skilled in using
various software in design, including
Solidworks and various Adobe
programs.
+447794710177
liamaustindesign.wix.com/mysite

I was given the phrases 'Mies van der Rohe' and
'Bauhaus' at the begining of the Ucas project, which
influenced my final design. This is the Farnsworth
house, a large inspiration to me in the project.
I researched the Bauhaus school of design, and many of Van Der Rohe's
designs and work, then proceeded to make quick sketch models based
on my findings and inspirations.
With similar characteristics to the Farnsworth house
the Barcelona Pavilion was also designed by famour
architect Van der Rohe. Again, this design has greatly
influenced my final stand design, thanks to it's linear
minimalist, grid­like characteristics.
The Bauhaus school and design movement focuses
on futuristic trends, practicality and design for mass
production. Similar to Van der Rohe's designs, most
of the Bauhaus design outputs are considered
'timeless' and have somewhat minimalist features.

This is my initial sketch model for my
chosen design proposal. It features a canopy,
vinyl wall, desk and minimalist design,
similar to the Barcelona Pavilion. The vinyl
mimic the expensive materials used in Van
der Rhoe's design.
This is my third development model ­ I included a
centrepiece desk with seating, an extended 'L shaped'
rood, and slightly altered dimensions. It also has an
etched grid in which everything lies. It has better
circulation for prospective students and staff.
This is my second development model, it is at a 1:10 scale,
and features multiple screens and tablets, a more open
design to provide more space, 2 desks and various display
surfaces for graphics.

This is my final 1:20 scale model for both the 6x6m stand
for Manchester, and the 3x6m stand for London. I have
annotated where the work displays and screens will go. I
have change the desk designs from the previous iteration.
Both designs feature the etched grid I have used
throughout this project. The main walls, desks and roof
are both the same dimensions on each design, saving on
storage and production costs.
Both designs have good, planned circulation for visitors, 6
stations for the staff to converse and discuss prospective
courses. The desks are A3 sized, as we decided there is no
need for them to be much bigger than this

Render of my 6x6 design, with a graphics display on the large presentation
wall.
Final Solidworks renders for my 3x6 design, with photo shopped people in.
Final Solidworks renders for my 6x6 design, with photo shopped people in.
Arial views of both designs, showing space and circulation.

CNC Manufacture Review
After our 2 demonstrations/tutorials of the CNC router, I have decided
that it would not be realistic to use for my Ucas stand design. The CNC
process best works with more complicated designs ­ like clocks, and
things with more intricate details.
The size of the bed for the CNC machine at university is
1150mmx800mm. My main parts for my Ucas stand design measure
5200mmx2400mm, 4600mmx2500mm and 3800mmx2500mm. They
would need to be machined in separate parts, which would make them
easier to transport, however the time to do this would not be practical. I
would have to create the separate parts digitally, run a few test renders
to see if they worked properly, install the material, then wait a few
hours for the machine to complete the job.
The router is generally limited to cutters of sizes 3,4,6,8 and 10mm also.
The edge finish fro each of these cutters vary, and some extra sanding
or finishing may be required after completion. 15mm is the absolute
max. Using too long of a cutter will result in 'chatter', giving a bad cut.
My MDF would be 18mm, so this would not work well.
Both my 6x6 and 3x6 designs use the same pieces to be constructed.
They would be made from 18mm MDF filled with cardboard or
expanded foam, and pained matte white on a softwood frame. They are
made from 2 main walls, and a roof piece ­ all of which are rectangular
in shape. The roof would have a cut­out in the middle of it. It would be
much cheaper and efficient to used traditional machine saws to cut
these pieces to size, most likely a circular or band saw. A CNC machine
would reduce human error chance, and would possible be able to be
used for mass or batch production, where continuity is needed; for one
off production, it isn't necessary.
The desks are also made from smaller rectangular pieces, measuring
900mmx300mm and 500mmx300mm. Although they would fit on the
CNC bed it would still be more proctical to cut them by hand on a more
traditional saw.

Stage 1: Research
Stage 2: Development

Stage 3: Production
Stage 4: Delivery

Materials Cutting List/Product Costing
I have listed the materials theoretically required to make my Ucas stand design. These will be able to construct both the 6x6
design and 3x6 variations. I used various websites to source materials, such as B&Q and Wicks. I had to inquire about specialist
materials, such as the large blind for the back wall, and the wall filling.
I have included costing for the technology featured on my stand, including 2 large LED screens, a HD projector, and all of the
mild steel needed to construct the fittings for these I have also included more quantities of mild steel, needed to make the
supporting feet and dowels for the walls to be supported. The total cost for the project, without my hourly wage and profit
margins/overheads is £1,043.13.

Project Costing
Personal overheads: University Cost = £9,000 a year inc workshop access, materials to a certain degree, heating/water and computer access
House rent = £75 a week not including bills, I do not pay council tax as a student
Bills = £20 a week approx, including internet. Tv licence = £6 a month
Contents insurance = £120 a year. Necessary for laptop and mobile phone used for producing work
Materials (sketchbooks, pens, pencils, paper etc) approx £100 a year
Food/drink/social events budget = £60 a week
Mobile phone bill = £10 a month
I walk everywhere ­ no car op public transport required
Gym membership (personal well­being and fitness) = £25.99 a month
Yearly overhead total = £17.711.88
55­4 weeks holiday = £368.99 a week
40 hours a week x 50% physically making = £18.45 an hour
Desired income = £25,00 a year. 48 weeks x 40hours x 50% = 960 hours
Total desired hourly gross profit = £26.41
Hourly desired wage = overhead expenses = £44.86 hourly rate
*see papers for full rough working out and further calculations
Calculated hourly wage, including personal overheads = £44.86
Ucas project length was approximately 8 weeks
Stage 1: Research. Visiting Ucas fayres and researching existing designs. Producing mood boards and research on given phrases, developing initial
design proposals and producing sketch models, producing 3 final initial design proposals for presentation. Approx 40hours = £1794.40
Stage 2: Development. Develop selected design from stage 1, producing multiple physical and CAD models using solidworks. Develop various
iterations of chosen design, receiving feedback at multiple stages, and developing/problem solving accordingly. Produce a final, high standard
scaled model for design proposal. Approx 80hours = £3588.80
Stage 3: Production (theoretical). Source, cut and finish necessary materials needed to construct basic stand frame, walls, desk and roof. Purchase
and mount/fit appropriate technology including screens and projector. Approx 80hours including development = £3588.80
Stage 4: Delivery. Prepare presentation material including large sheets, models, CAD images and images using photoshop and illustrator. Deliver
final stand to client and relieve payment, feedback and debrief. Approx 20 hours = £897.20
Total cost based on hourly rate, including personal overheads = £9869.20
Total material cost = £1043.13

Storage system
My contribution to the group Ucas project is
implementing a way to create storage for the staff
running the stand. It needed to be secure, and large
enough to fit essential items such as laptops,
backpacks, jackets and other everyday items inside.
The storage needs to be able to be locked, as these
items are personal and valuable.
Heavy duty butt hinges should be strong enough to hold
the faces on the boxes which need to open ­ the full
scale design will be made form Plywood, which is
durable but lightweight. Butt hinges are available from
most DIY retailers at very little cost, and will be secured
with 8 small screws per hinge ­ which wont protrude
into the interior of the box.
Each lock on every box has a small hook where
a simple padlock can be used, provided by the
staff running the stand. This will ensure
security of their possessions. With every box
featuring a hinged face, they can be arranged
in any way, and still be used as storage. The
staff can use the most easy boxes to access
primarily.

Bibliography
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Edited, H.B., Gropius, W., Gropius, I., York, N., Art, M. of M. and Bayer, H. (1972) Bauhaus; 1919­1928. New York: Published for the Museum of Modern Art by Arno Press.
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Tanquerayusa (2013) Experience Tanqueray. Available at: http://www.tanqueray.com/en­gb/?gclid=CKL90PShxcwCFUgq0wodel4CvA&gclsrc=aw.ds (Accessed: 6 May 2016).
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(No Date) Available at: http://blog­assets.dotandbo.com/wp­content/uploads/2015/03/238­1­mies­van­der­rohe.jpg (Accessed: 6 May 2016).
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Citations, Quotes & Annotations
2012, G.B. (2012) George Braham design. Available at: https://georgebrahamdesign.wordpress.com/ (Accessed: 6 May 2016).
(2012, 2012)
3605, C.R. (2016) CNC Router ­ Google+. Available at: https://plus.google.com/116230225007075339660 (Accessed: 5 May 2016).
(3605, 2016)
Album ­ Google+ (no date) Available at: https://plus.google.com/photos/116230225007075339660/album/6253003544653881073/6253003546075846098?authkey=CJWz7su374mbkQE (Accessed: 5 May 2016).
Crofts, P. (2016) Modular solid Surface® reception desk MONO configuration 3 by Isomi design Paul Crofts. Available at: http://www.archiproducts.com/en/products/157746/mono­modular­solid­surface­reception­deskmono­configuration­3­isomi.html
(Accessed: 5 May 2016).
(Crofts, 2016)
Droste, M. and Archiv, B. (1998) Bauhaus, 1919­1933. Germany: Taschen GmbH.
(Droste and Archiv, 1998)
Edited, H.B., Gropius, W., Gropius, I., York, N., Art, M. of M. and Bayer, H. (1972) Bauhaus; 1919­1928. New York: Published for the Museum of Modern Art by Arno Press.
(Edited et al., 1972)
Gatorade (2015) Sports fuel for performance athletes. Available at: http://www.gatorade.co.uk/ (Accessed: 6 May 2016).
(Gatorade, 2015)
Mies van der Rohe society (2012) Available at: http://www.miessociety.org/legacy/ (Accessed: 6 May 2016).
(Mies van der Rohe society, 2012)
Paul Crofts studio (no date) Available at: http://www.paulcrofts.com/ (Accessed: 6 May 2016).
(Paul Crofts studio, no date)
Paul Crofts studio news and interiors (2016) Available at: http://www.dezeen.com/tag/paul­crofts­studio/ (Accessed: 6 May 2016).
(Paul Crofts studio news and interiors, 2016)
Pawley, M., Futagawa, Y., Ludwig Mies van der Rohe, Ludwig Mies Van Der Rohe and Ludwig Mies van der Rohe (1970) Mies van der Rohe. New York: Simon and Schuster.
(Pawley et al., 1970)
presnation (2016) Farnsworth house in Plano, Illinois. Available at: http://farnsworthhouse.org/ (Accessed: 6 May 2016).
(presnation, 2016)
Segura, P. (2015) The pavilion ­ Fundació Mies van der Rohe. Available at: http://miesbcn.com/the­pavilion/ (Accessed: 6 May 2016).
(Segura, 2015)
Tanquerayusa (2013) Experience Tanqueray. Available at: http://www.tanqueray.com/en­gb/?gclid=CKL90PShxcwCFUgq0wodel4CvA&gclsrc=aw.ds
(Tanquerayusa, 2013)
World’s largest professional network (2016) Available at: https://www.linkedin.com/ (Accessed: 6 May 2016).
(World’s largest professional network, 2016)
Zimmerman, C. (2006) Mies Van Der Rohe: Less is more ­ finding perfection in purity. Edited by Peter Gossel. Germany: Taschen America.
(Zimmerman, 2006)
(No Date) Available at: http://blog­assets.dotandbo.com/wp­content/uploads/2015/03/238­1­mies­van­der­rohe.jpg (Accessed: 6 May 2016).
(No Date) Available at: http://www.designacademia.com/wp­content/uploads/2014/05/SEASON2.jpg (Accessed: 6 May 2016).