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INNOVATION<br />
Foodies Set To Connect<br />
Chinese Customers With<br />
Local Hospitality Businesses<br />
A new online platform called Foodies has just launched out of New Zealand. The<br />
new product allows visitors to view food and beverage menus, prices and deals<br />
in both Chinese’s and English languages.<br />
The new venture which has been live for just two weeks has already secured 6<br />
major customers and is a spinoff of parent company Infosite.co.nz, a multilingual<br />
‘deals’ site. Info Site, which has over 70,000 hits per day, will direct some of its<br />
traffic to the new Foodies website.<br />
Foodies gives local hospitality businesses the opportunity to tap into the over<br />
170,000 Chinese-speaking residents in New Zealand and the ever growing<br />
number of Chinese’s tourist visitors.<br />
Mavis & Co, a major café and catering chain in the Waikato were one of the first<br />
companies to take advantage of the new Foodies platform.<br />
“Mavis joined Foodies as it’s a great opportunity to interact with a growing<br />
multicultural customer base and to communicate in a more direct and relevant<br />
way.” Fin Irwin Owner Manager of Mavis & Co.<br />
For local food businesses the site offers a subscription model at only $89per<br />
month, which includes the translation and display of your menu as well as<br />
automated reports which detail the success of your menu. Foodies also offer<br />
fully translated advertising spots starting at $450 for single ad and $1,000 for<br />
up to 6 ads.<br />
Being Chinese themselves, Foodies founders Fang Fang and Luke Lee know that<br />
many Chinese people in New Zealand can experience difficulties with activities<br />
such as ordering a meal or navigating deal sites with traditional retailers. They<br />
noticed a problem and endeavored to solve it. The result is a unique online<br />
product, which is the only one of its kind in New Zealand.<br />
“We recognize that New Zealand is now multicultural, and this platform helps<br />
to bridge the gap between those multicultural groups and traditional retailers.<br />
Foodies have already helped businesses such as Mizzoni Pizza increase sales by<br />
more than $900 in just three weeks.” Luke Lee, Foodies Co-Founder.<br />
Future developments of this platform will aim to see a streamline customer<br />
experience where visitors can not only view the menus in Chinese but also order<br />
meals directly from the website.<br />
Foodies are also looking to expand their team and are on the hunt for savvy<br />
sales representatives in Auckland, Wellington, Christchurch and Queenstown. If<br />
you are interested in helping grow this exciting new venture then touch base<br />
with the team at foodies.infosite.co.nz.