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1-888-NCB-FIRST | www.jncb.com<br />

<strong>Congratulations</strong><br />

...to the RJR Group<br />

on 65 years of<br />

innovation.<br />

Celebrating a culture dedicated to<br />

uncovering the truth with accuracy and<br />

equity. Always.<br />

Let’s continue to help Jamaicans put their best lives forward.<br />

NCB Capital Markets Limited | NCB Insurance Company Limited | NCB (Cayman) Limited<br />

Advantage General Insurance Company Limited | NCB Global Finance Limited | N.C.B. Foundation


MILESTONES<br />

November 17, 1939 — VP5PZ makes its first official broadcast<br />

from Seaview Avenue, Kingston 10.<br />

1940 — VP5PZ is rechristened ZQI and taken over by the<br />

British Colonial Government.<br />

July 9, 1950 — The Jamaica Broadcasting Company takes<br />

over ZQI from the government and renames it Radio Jamaica.<br />

1951 — Radio Jamaica adds its redefussion service and<br />

becomes known as RJR (Radio Jamaica and Re-defussion).<br />

August 1951 — RJR moves to Broadcasting House on<br />

Lyndhurst Road, Kingston 5.<br />

1953 — RJR begins FM transmissions at Coleyville and<br />

Tinson Pen.<br />

The official ceremony marking the opening of Rediffusion<br />

service in Jamaica, on June 25, 1951. Photo shows Dennis Gick<br />

(right), making the inaugural broadcast.<br />

1959 — In response to the founding of the Jamaica<br />

Broadcasting Corporation by the Government, Radio Jamaica<br />

officially changes its name to Radio Jamaica Limited.<br />

1971 — Alan Magnus takes over the hosting of the “Good<br />

Morning Man” Show.<br />

1972 — RJR establishes the first FM station in the British<br />

Commonwealth (outside Britain) RJR The Supreme Sound.<br />

1977 — The Government divests RJR to a wide-ranging<br />

Jamaican ownership group. Douglas Judah (first chairman<br />

of RJR) resigns after almost 28 years at the helm. He is<br />

replaced by Peter Abrahams.<br />

1997 — RJR acquires most of JBC in Government divestment.<br />

Former Prime Minister P.J. Patterson and RJR Chairman J.A.<br />

Lester Spaulding sign agreement for JBC media entities.<br />

1999 — JBC TV rechristened as Television Jamaica (TVJ)<br />

1999 — RJR and its subsidiary entities become the RJR<br />

Communications Group<br />

2004 — The RJR Communications Group opens its new<br />

state-of-the-art facility at Broadcasting House to host<br />

Television, News, Sports and Engineering<br />

2005 — The RJR Sports Foundation takes over the staging of<br />

the annual National Sportsman and Sportswoman Awards.<br />

2015 — RJR Communications Group creates “1SpotMedia”<br />

an integrated phone app and online subscriber service for<br />

all group media content.<br />

Dr. Peter Phillips participates in the ground-breaking<br />

ceremony for the Television, News, Sports and Engineering<br />

buildings in 2003.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 1


2 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


CONTENTS<br />

26<br />

ICONIC RJR PROGRAMMES<br />

Veteran Broadcaster Barrington “Barry G “Gordon (2nd left)<br />

10 BORN IN THE FIRES<br />

THE RJR STORY<br />

Without the tragedy and horrors of the Second World War in the late<br />

1930s, Radio Jamaica might not have existed today.<br />

41<br />

THE DEAN OF MORNING RADIO<br />

Alan Magnus on-air...every morning...five days a week; he is<br />

seated next to Dorraine Samuels and Simon Crosskill.<br />

32<br />

FAMILY STALWARTS<br />

15<br />

J.A. LESTER SPAULDING<br />

A half century of experience for the<br />

‘Man at the Helm.’<br />

RJR has been fortunate to have a<br />

determined cadre of media professionals<br />

who have remained steadfast over the<br />

years.<br />

21<br />

GARY ALLEN<br />

Working in Media was always the Managing<br />

Director’s dream career.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 3


4 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


CONTENTS<br />

01<br />

29<br />

36<br />

48<br />

53<br />

MILESTONES<br />

Historic moments in the RJR’s story.<br />

LEADERSHIP SETS THE<br />

TONE<br />

It is the steady stream of new ideas brought on mainly by<br />

staffers promoted from within.<br />

RJR AND THE NEWS<br />

RJR 94FM is Jamaica’s first and primary source of news.<br />

INSIDE LOOK AT OUTSIDE<br />

BROADCASTING<br />

RJR is the innovator in Outside Broadcasting.<br />

NORMA BROWN BELL<br />

Managing the Magic as RJR’s Road Traffic Angel.<br />

56<br />

HOLFORD PLUMMER: ALL THE RUNGS<br />

Hol Plummer with 53 years of service stands tall as the<br />

man with the longest service record to the company, to<br />

date.<br />

59 WHERE ARE THEY NOW?<br />

Editor's Note<br />

Welcome to the Radio Jamaica<br />

Pioneers magazine produced in<br />

recognition of the radio station’s 65<br />

years of broadcasting. It has been<br />

an amazing journey!<br />

Iconic programmes and<br />

personalities have underpinned its<br />

exceptional performance spanning<br />

over six decades, as the station<br />

continues to occupy its rightful<br />

position as part of the country’s<br />

national heritage. Six generations<br />

have grown up listening to RJR, and<br />

so it’s not surprising that over the<br />

period it has helped to shape and<br />

disseminate content that reinforces<br />

national pride.<br />

Without a doubt the “Boss Radio”<br />

remains the soundtrack of our<br />

lives, broadcasting consistently<br />

credible news, authentic Jamaican<br />

music, backed by current affairs<br />

programmes.<br />

There are not many institutions<br />

that can celebrate 65 years of solid<br />

performance. RJR, in celebrating this<br />

milestone, reflects on the station’s<br />

ability to re-engineer, and reinvent<br />

itself as the tastes and expectations<br />

of its diverse audiences transform<br />

and modernise.<br />

In this RJR’s 65th year, the RJR<br />

Communications Group reaffirms<br />

its commitment to safeguarding the<br />

core values which make the station<br />

very special – integrity, accuracy,<br />

truth and credibility.<br />

This celebration also offers us the<br />

opportunity to reminisce and reflect<br />

while we enjoy the living legacy.<br />

Radio Jamaica Pioneers is an<br />

expression of the station’s journey<br />

of excellence. We have tried to touch<br />

on as many key points as possible<br />

in the knowledge that you will enjoy<br />

reading and celebrating with us the<br />

65th birthday of RJR 94FM.<br />

Happy Birthday Boss Radio!<br />

Yvonne Wilks-O’Grady<br />

Editor-in-Chief<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 5


LIMITED EDITION 2015<br />

Editor-in-Chief<br />

Managing Editor<br />

Copy Editor<br />

Contributors<br />

Creative Director<br />

Graphic Designers<br />

Photographs<br />

Publishing Assistant<br />

Sales Executives<br />

Finance<br />

Printer<br />

Distributor<br />

Yvonne Wilks-O’Grady<br />

Alvin Campbell<br />

R. Christene King<br />

Mark Thompson<br />

Gabrielle McDowell<br />

Alvin Campbell<br />

Ruth Chisholm<br />

Joni Wedderburn<br />

Kori Solomon<br />

Kamal Hines<br />

Dwanne Francis<br />

RJR Archives<br />

Ashia Campbell<br />

Susie Bentley<br />

Gresela Nadine Brown<br />

Andrea Messam<br />

Marcha Christie<br />

Xpress Litho Limited<br />

RJR Gift Shop<br />

Publisher<br />

Multi-Media Jamaica Limited<br />

A member of the<br />

RJR Communications Group<br />

Broadcasting House<br />

32 Lyndhurst Road, Kingston 5<br />

http://rjrgroup.com<br />

http://www.multimediajamaica.com<br />

http://www.1spotmedia.com/<br />

ISSN 0799-4338<br />

All rights reserved Radio Jamaica Limited 2015<br />

6 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


CONTRIBUTORS<br />

Gabrielle McDowell<br />

Gabrielle McDowell is a graduate<br />

from The Immaculate Conception<br />

Preparatory and High Schools.<br />

Currently, she is pursuing a<br />

Bachelor of Science in Economics<br />

at the University of the West<br />

Indies, Mona Campus. She has<br />

been a writer for the past five<br />

years. Her interests include<br />

Entrepreneurship, Foreign<br />

Exchange Trading, Interior Design<br />

and Fashion.<br />

Alvin Campbell<br />

Alvin Campbell is a successful<br />

writer/songwriter, editor stage<br />

manager, producer, logistical expert<br />

and audio-visual consultant. He has<br />

writing credits for LIVE televised<br />

events and an LTM pantomime<br />

script, Jangah Rock. Campbell has<br />

lectured in “Sports and Health<br />

Journalism”, “Event Planning” and<br />

“Feature Writing” at the University<br />

of the West Indies, Mona Campus<br />

and CARIMAC. Among his<br />

achievements is co-writing the<br />

biography of Jamaican sprinting<br />

great Merlene Ottey – Unyielding<br />

Spirit.<br />

Mark Thompson<br />

Mark Thompson is an<br />

award-winning journalist,<br />

editor and communications<br />

consultant with over a decade<br />

of experience. A first-class<br />

honours graduate of the<br />

University of the West Indies<br />

(UWI), he is actively engaged<br />

in content development<br />

across various traditional<br />

and new media platforms<br />

and is passionate about<br />

photography.<br />

Ruth Chisholm<br />

Ruth Chisholm is a writer and<br />

communication specialist with<br />

experience in strategic planning,<br />

speechwriting, communication<br />

campaign design and crisis<br />

communication. She has been<br />

published in Kuya Magazine,<br />

Frontlines publication, and the<br />

International Federation of Red<br />

Cross and Red Crescent World<br />

Disaster Report. She contributes<br />

to Let’s Eat Out Magazine,<br />

CaribLit.org and is co-editor of the<br />

Do Good Jamaica blog.<br />

Writer and public<br />

relations consultant, Joni<br />

Wedderburn, has enjoyed<br />

a long-standing affair with<br />

creative and engaging<br />

communication having<br />

lived in cosmopolitan Miami,<br />

historic London and bustling<br />

Kingston. She is currently the<br />

“Buzz Director” of her new,<br />

dynamic publicity agency,<br />

PR Muse.<br />

Joni Wedderburn<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 7


THE RJR STORY<br />

8 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


THE RJR STORY<br />

RJR STAFF at the newly opened Broadcasting House, 32 Lyndhurst Road, Kingston 5.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 9


THE RJR STORY<br />

Born in the fires of World War II<br />

The RJR Story<br />

Without the tragedy and horrors of the Second World War in the<br />

late 1930s, Radio Jamaica might not have existed today.<br />

The first radio transmissions in Jamaica<br />

were via a shortwave “ham radio” system<br />

operated from the Seaview Avenue,<br />

Kingston home of the “ham” operator,<br />

John Grinan. A “ham radio” is one<br />

operated by an amateur with a licence<br />

to use radio frequencies normally used<br />

by a citizen, such as citizens’ bank or<br />

CB radio.<br />

Back in 1939 Grinan moved from<br />

his amateur radio operation and<br />

negotiated with the colonial government<br />

to set up a broadcast station with<br />

call-sign VP5PZ and began weekly<br />

broadcasts. Ten weeks after Germany’s<br />

September 1, 1939 invasion of Poland,<br />

which then led France and the United<br />

Kingdom to declare war on Germany,<br />

Grinan started offering about 30 minutes<br />

of wartime news and information.<br />

Seventy-eight days later on November<br />

17, 1939 official broadcasting started in<br />

Jamaica, as on that day Governor Sir<br />

Arthur Richards made the first radio<br />

broadcast over station VP5PZ.<br />

The colonial government, then in<br />

wartime mode, wanted firm control of<br />

radio and Grinan acceded to Governor<br />

Richards’ request to hand over station<br />

VP5PZ. The station, now re-christened,<br />

ZQI (1940) increased its air-time<br />

and regularity of broadcasts, though<br />

listenership never totalled more than<br />

100,000 given the relatively high cost<br />

of radio sets at that time<br />

Six years later as the war ended, the<br />

government lost its imperative to hang<br />

on to ZQI and its drain on government<br />

resources led them to sell the station. On<br />

July 9, 1950, the Jamaica Broadcasting<br />

Company (not Corporation) took over<br />

the station under the new name “Radio<br />

Jamaica”. The station started Amplitude<br />

Modulation (AM) transmission.<br />

By 1951 the company started its<br />

rediffusion service (distributing radio<br />

by wire) and the new entity became<br />

known as RJR (Radio Jamaica and Rediffusion).<br />

Rediffusion carried RJR’s<br />

programming to subscribers throughout<br />

the nineteen and a quarter (19 ¼) hours<br />

of planned radio broadcasts each day,<br />

and continued throughout the night after<br />

radio “signed off’ at midnight carrying<br />

uninterrupted recorded music. The<br />

Rediffusion service was discontinued in<br />

1968. Throughout this period and into<br />

the 1970s, RJR was owned by the British<br />

Rediffusion group.<br />

August 1951 also saw the station’s<br />

move from Seaview Avenue to its current<br />

location, the iconic “Broadcasting<br />

House” at Lyndhurst Road. By 1953<br />

Frequency Modulated (FM) transmitters<br />

were installed at Manchester and St.<br />

Catherine, making Radio Jamaica<br />

the first radio station in the British<br />

Commonwealth to broadcast regular<br />

scheduled programmes on the FM band.<br />

RJR was mandated to cover the entire<br />

island with radio broadcasting. Initially,<br />

about 200 wireless receiving sets were<br />

set up in designated listening posts<br />

around the island, at schools, police<br />

stations and village stores. Jamaican<br />

radio became a social phenomenon.<br />

Radio Jamaica’s licence was also the<br />

first commercial radio licence in Jamaica<br />

allowing, for the first time, for the station<br />

to sell advertising time.<br />

An early studio newscast presented by a<br />

young Dorothy “Dotty Dean” La Croix<br />

Winston “The Whip“ Williams interviews<br />

a member of the public during an RJR<br />

outside broadcast.<br />

Primary source<br />

RJR became the nation’s primary<br />

source of communication through<br />

programmed music, regular newscasts,<br />

radio dramas, discussions, concerts<br />

and other forms of entertainment,<br />

challenging the entrenched position of<br />

the local newspapers. Eventually, when<br />

the government decided to operate its<br />

own public broadcasting station named<br />

Jamaica Broadcasting Corporation,<br />

Radio Jamaica’s name was formally<br />

changed from the Jamaica Broadcasting<br />

Company to Radio Jamaica Limited.<br />

RJR became, not just a radio station,<br />

but the radio station. It served as a<br />

recording studio for music producers<br />

and advertisers. It became a hub for<br />

radio drama production and kept its<br />

name at the forefront as the most<br />

trusted and reliable source for up-todate<br />

and accurate news.<br />

10 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


THE RJR STORY<br />

Its programming included “The Good<br />

Morning Man Show”, The Midday<br />

News and BBC World News at 8<br />

with its accurate time check to the<br />

second in London each morning.<br />

RJR is a pioneer in local dramas such<br />

as “Dulcimina”, “Wrong Move” and<br />

foreign radio series —“The Continuing<br />

Story of Dr Paul” and “Portia Faces<br />

Life” as well as its sportscasts, LIVE<br />

outside broadcasts, parliamentary<br />

reports, discussion programmes and<br />

hugely popular music programmes.<br />

All of this innovation saw the station<br />

remaining ahead of its competition<br />

well into the 21st century. It established<br />

the tone for Sunday radio and made<br />

Saturdays “race day” for the entire<br />

island.<br />

The nation woke up to RJR, housewives<br />

and those at home in the morning were<br />

glued to the soaps, the afternoon was<br />

dedicated to music and youth with<br />

deejays such as Charlie Babcock,<br />

Winston “The Whip” Williams, Don<br />

Topping, and the ladies of radio<br />

including Marie Garth.<br />

In September 1972, RJR began for the<br />

first time transmitting an FM service<br />

under the name CAPITOL STEREO<br />

(subsequently relaunched under the<br />

name FAME FM). The new station<br />

attracted a slew of youthful listeners<br />

and its leading lights, including Norma<br />

Brown Bell, Patrick Lafayette, Jeanie<br />

Hastings, Alwyn Scott, Francois St<br />

Juste, Narda Manderson and Paula-Ann<br />

Porter-Jones became celebrities in their<br />

own right.<br />

Setting the standard<br />

In the mid 1970s another change came<br />

to RJR as the government under the<br />

late Prime Minister, Michael Manley<br />

acquired ownership of the station from<br />

Pioneering RJR presenter/producer, Tony Verity<br />

the British Rediffusion Group and in<br />

1980 divested RJR to a range of “people<br />

based organisations” including trade<br />

unions, credit unions, farmers’ groups,<br />

professional associations and staff.<br />

RJR became fully Jamaican owned<br />

and continued setting the standard for<br />

Jamaican owned broadcast media. The<br />

diversity in shareholding remains intact,<br />

despite movement in the ownership of<br />

the shares.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 11


THE RJR STORY<br />

Its ownership has been reflected in its corporate policy, as<br />

RJR has consistently been concerned with being a good<br />

corporate citizen, initiating numerous programmes to<br />

support charities, needy institutions and adopting a number<br />

of community groups and institutions as special targets<br />

for assistance.<br />

In 1997, RJR acquired most of the assets of the Jamaica<br />

Broadcasting Corporation in a deal with the P.J. Patterson led<br />

government. In what was a shrewd move to preserve all that<br />

was good in the JBC, while providing RJR shareholders with<br />

an outstanding opportunity in media growth and expansion,<br />

the JBC acquisition has proven in time to have been one<br />

of the wisest decisions by RJR Chairman Lester Spaulding<br />

and former Prime Minister P.J. Patterson.<br />

RJR renamed JBC-TV as Television Jamaica (TVJ) and JBC<br />

Radio 2 as HITZ 92 FM. A remaining Rediffusion department<br />

called REDITECH, which provided background music to<br />

offices, was expanded and developed into a new media<br />

company, now called Multi Media Jamaica Limited (MMJ).<br />

It shepherded RJR into the age of website developments,<br />

web-streaming activities and several other new media<br />

innovations, always being first in the media.<br />

With Radio Jamaica (RJR), sister station Capitol Stereo (now<br />

FAME), MMJ and then TVJ and Radio 2 (now HITZ 92FM),<br />

the growth of the family was substantial. It was therefore<br />

fitting in 1999 to organise<br />

and remarket the entities<br />

under the umbrella of the RJR<br />

Communications Group.<br />

Beloved radio host Marie Garth<br />

Growth never stops and<br />

after 55 years of constantly<br />

reinventing and re-energising<br />

itself in 2006 RJR ventured<br />

into the cable television<br />

industry. It launched its own<br />

sports channel and acquired<br />

two existing channels:<br />

Reggae Entertainment<br />

Television, (RE-TV) and<br />

Jamaica News Network, (JNN.)<br />

Now parent company Radio<br />

Jamaica has in the family<br />

eight entities; Television<br />

Jamaica (TVJ), Jamaica News Network (JNN), Reggae<br />

Entertainment Television (RE-TV), TVJ Sports Network<br />

(TVJ-SN), RJR 94, FAME 95, HITZ 92 FM and Multi-Media<br />

Jamaica Limited (MMJ).<br />

In 2004, RJR moved all its operations, based at the former<br />

South Odeon Avenue home of JBC, to Broadcasting<br />

House at 32 Lyndhurst Road. In 2012 it moved its<br />

cable operations from Premier Plaza, to Broadcasting<br />

House where all eight entities in the group are currently<br />

based.<br />

12 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 13


14 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


J.A.<br />

Lester<br />

Spaulding<br />

RJR Board Chairman<br />

A half century of experience<br />

for the “Man at the Helm”<br />

Q: RJR is celebrating its 65th anniversary in 2015, when<br />

did you join the company and what have been your major<br />

personal milestones?<br />

A: Radio Jamaica Limited was a subsidiary of the foreign<br />

publicly owned British Electric Traction when I joined<br />

in February 1965 as accounting clerk (fresh from<br />

PriceWaterhouseCoopers). I rose to chief clerk (the British<br />

equivalent of chief accountant) in 1968. The Jamaican<br />

Government bought the company from the British in 1976 and<br />

I was promoted to managing director on April 1, 1978. I became<br />

chairman of the Board of Directors in addition to being MD<br />

in 1994 after the company was listed on the Jamaica Stock<br />

Exchange. I retired as managing director in 2008. I continue<br />

as non-executive chairman to date.<br />

Q: Looking back over the life of the company, what would you<br />

choose as the most significant media developments?<br />

Former Prime Minister, P.J. Patterson and RJR Board Chairman<br />

J.A. Lester Spaulding signed agreement for the purchase of<br />

JBC assets.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 15


A: I would group them as:<br />

1. Technical advances<br />

The creation of a mass media<br />

station from ZQI in 1950 to an<br />

AM radio service and Re-diffusion<br />

wired service; 2) the expansion<br />

of our FM carrier signal for our<br />

AM broadcasting, creating the<br />

first full FM broadcasting system,<br />

giving the public higher fidelity;<br />

and 3) launching a second FMonly<br />

channel, Capitol Stereo, in the<br />

early 1960s.<br />

2. Licencing and identity<br />

In the year of independence, the<br />

Government of Jamaica (GOJ)<br />

established competitive radio<br />

broadcasting with an AM radio<br />

station and a black and white<br />

television service called the<br />

Jamaica Broadcasting Corporation<br />

(JBC). This first competitive<br />

move led us to change our Jamaica<br />

Broadcasting Company (JBC), name to<br />

Radio Jamaica Limited as in Radio and<br />

Rediffusion service, hence RJR closed<br />

the outmoded Re-diffusion wired service<br />

in 1968.<br />

Resulting from the GOJ’s demand that<br />

media be owned by local investors<br />

and public based institutions, the GOJ<br />

bought the British owned company,<br />

Radio Jamaica Limited in 1976.<br />

3. Becoming a public company<br />

In 1980, in keeping with the social<br />

thinking of the era, RJR was converted<br />

into a company owned by mass<br />

representative organisations such as<br />

cooperatives, workers’ unions, staff, and<br />

the GOJ. Organisations acquired shares<br />

on special credit terms to facilitate<br />

purchase over time.<br />

The public listing of the company Radio<br />

Jamaica on the Jamaica Stock Exchange<br />

occurred in 1991 through the sale of the<br />

GOJ’s 25.1% holding.<br />

4. Political/social roles and a crowded<br />

field<br />

There was the GOJ’s deliberate policy<br />

to diversify media ownership, which led<br />

to a rapid change in the market share<br />

for RJR. The GOJ did not grant Rediffusion’s<br />

application for the creation<br />

of a television service in the late 1950s,<br />

nor did it grant RJR in the 1980s.<br />

Proud of our Chairman: A group of managers and directors celebrate with Chairman J.A.<br />

Lester Spaulding after he received a “Peer Award” for his outstanding contribution to media<br />

in the Caribbean September 2006. Back row from left: Stephen Legister (former director<br />

of technology strategy), Alan Wright (former director of marketing). Hol Plummer (former<br />

manager and board member), Gary Allen (managing director), Carl Domville (director) and<br />

Hector Dietrich (former deputy chairman) Front row from left: Andrea White (former marketing<br />

executive), Kay Osborne (former general manager – TVJ), the late Dorothy “Dotty Dean”<br />

LaCroix (former programmes manager/announcer and board director), Patricia Robinson<br />

(retired board director), J. A. Lester Spaulding, chairman and Judith Bodley (former station<br />

manager RJR 94FM).<br />

RJR finally entered television with the<br />

purchase of JBC Television and its Radio<br />

2FM licences in 1997, with the stipulation<br />

that we keep broadcasting during the<br />

construction of new facilities. We<br />

moved into our state of the art facilities<br />

in 2004 after building the country’s first<br />

Standard Digital Television facility.<br />

5. Expansion and modernisation<br />

Constantly expanding into additional<br />

media delivery forms, since the turn<br />

of this century, we purchased cable<br />

channels RETV and JNN, created TVJ-<br />

SN and now the ubiquitous 1Spot Media,<br />

to arrive where we are today.<br />

6. News highlights<br />

Our audiences would recall us covering<br />

big moments in history – the extensive<br />

coverage of visits of Royal personages,<br />

Heads of State, political campaigns and<br />

elections, high profile deaths including<br />

Bob Marley’s, and some of the great<br />

sports triumphs we enjoyed. We have<br />

always been Jamaica’s key source for<br />

world events such as the release of<br />

Nelson Mandela from prison, the fall of<br />

the Soviet Union, the election of the first<br />

black US President and others.<br />

Q: The biggest of Jamaican media<br />

personalities have come through RJR –<br />

who are some of the people you would<br />

say have had a significant impact on the<br />

course of broadcasting through their<br />

employment with RJR?<br />

A: Those that come to mind are<br />

our Good Morning men Desmond<br />

Chambers and Alan Magnus; our call-in<br />

show hosts Barbara Gloudon and Mutty<br />

Perkins; Charlie Babcock, Barry G and<br />

Don Topping revolutionised afternoon<br />

radio. Noteworthy also were Dorothy<br />

La Croix and Marie Garth in morning<br />

radio, Leachim Semaj as Night Doctor,<br />

and Phillip Jackson with “The Verdict is<br />

Yours” in nighttime radio. Peter Walker<br />

as Man in the Street and Brim Brimble,<br />

both sports presenters also stand out.<br />

Q: Most times people do not hear about<br />

the true heroes in industries; who would<br />

be some of the main unsung heroes in<br />

RJR?<br />

A: The true unsung heroes, to my<br />

mind, were the engineers led by Walter<br />

Matthews, Desmond Wilkinson, and<br />

Carroll Lawrence, assisted by Earl<br />

Toyloy and of more recent vintage<br />

Lloyd Bolageer, all of whom travelled<br />

out night and day, assisted by others<br />

such as Errol Dobney (Rock Hall) to<br />

keep the transmitters on air through<br />

fair and bad weather. Also to be<br />

admired were the studio and outside<br />

broadcast operators such as Lloyd<br />

(Sticky) Parkes and Leighton Anderson,<br />

who stopped at nothing and with<br />

great pride to accomplish broadcasts<br />

in difficult circumstances often with<br />

unsophisticated equipment.<br />

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RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 17


MAN AT THE HELM<br />

Of more recent vintage are Leon<br />

Lyons (Flato), now retired; and Melvis<br />

Cummings, still on the job, to name a<br />

few. One can’t forget marketing whizzes<br />

Peggy Samuels, Phyllis Weller, and<br />

Maurice Fernandes; news directors JC<br />

Proute and Janette Mowatt; editors and<br />

reporters Clifton Segree, David Ebanks,<br />

and Moya Thomas, and PR specialist<br />

journalist Terry Smith.<br />

Other heroes are administrators<br />

Geoffrey Morrison and Fred Richards<br />

of Re-diffusion, Reditech managers in<br />

charge of the momentous Re-diffusion’s<br />

wire service expansion outside<br />

the corporate area into Highgate;<br />

administrative managers Lloyd DePass,<br />

Gloria Matthews, and the exacting<br />

Rupert Hartley.<br />

Finally, programme directors such as<br />

John Colley, Howard Clarke, and Hugh<br />

Wong set the format for RJR on which<br />

we still build today. We had top drawer<br />

chairmen and directors such as Douglas<br />

Judah, Peter Abrahams, and Rev. C.<br />

Evans Bailey. We should recognise that<br />

Radio Jamaica has had over 65 directors<br />

since 1977; people like Charles DaCosta,<br />

K. H. Ivan Levy, Pat Robinson, Karl Lewin,<br />

and Hector Dietrich come to mind, in<br />

addition to those who are still serving.<br />

Q: How would you describe your<br />

relationship with your shareholders and<br />

the shareholder meeting experience?<br />

A: Fair. I see them and they see us,<br />

by and large, as an extension of their<br />

families. We are fortunate to have<br />

shareholders who will even forgive<br />

a lesser return on their investment<br />

than from say, a financial institution,<br />

because they want to be part of our<br />

important public service. If I had to do<br />

it over again, I would seek the effort to<br />

embrace stockholders as people and<br />

partners, even when it was difficult to<br />

pay a satisfying return financially.<br />

Q: What do you see as RJR’s biggest<br />

challenge(s) for the next 25 years?<br />

A: We must expand into new media<br />

platforms for content delivery, but this<br />

has to happen while we stay afloat in a<br />

stagnant economy of little growth.<br />

Q: What would be your charge to the<br />

board, the management and the staff of<br />

RJR at this time?<br />

A: Stay committed to our tradition of<br />

responsibility for truth, integrity, and<br />

quality, and don’t take a successful<br />

tradition for granted. Experiment with<br />

new things, while maintaining a true<br />

moral compass. Be creative, don’t<br />

depend only on what people/audiences<br />

say they want but be innovative and<br />

nimble, doing something new and<br />

different every six months or shorter,<br />

and make a lot of noise about it;<br />

otherwise your efforts and deeds will<br />

be lost in the increasing cacophony<br />

of noise in the market and society. Be<br />

creative leaders!<br />

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RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 19


20 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


The<br />

Kindness<br />

Of Others<br />

The MD’s Journey<br />

Someone had<br />

laughed at me,<br />

when at age 15,<br />

I said I wanted<br />

to work at RJR<br />

one day! Getting there is<br />

a little about me, but a lot<br />

about those who opened<br />

my consciousness and<br />

helped me along the way.<br />

My career actually started<br />

writing for the Gleaner as a<br />

correspondent in St. Mary<br />

– an opportunity opened<br />

by Franklyn McKnight, then<br />

deputy news editor for rural<br />

news.<br />

My St. Mary High School<br />

principal, Phillip Hamilton,<br />

introduced me to Franklyn<br />

explaining that I wrote for<br />

the school’s newsletter.<br />

And so right after high<br />

school Franklyn agreed to<br />

coach me in the basics of<br />

journalism. Off went my<br />

career – earning me $14.80<br />

for my first month’s pay in<br />

October 1985.<br />

I covered meetings of the<br />

St. Mary Parish Council<br />

for the Gleaner and there<br />

I met RJR correspondent,<br />

Harold Bailey. After about<br />

a year writing for print and<br />

as I listened to Harold do<br />

his radio stories, I became<br />

even more interested. I<br />

tried to understand radio<br />

from the outside, practicing<br />

to read a newscast on every<br />

newspaper I could find.<br />

Then, a classmate of mine,<br />

Andrea Williams, invited me<br />

to work with her at Radio<br />

North East in Ocho Rios,<br />

where since we left school,<br />

she had been allowed by<br />

Connie Witter to be a trainee<br />

announcer. The day I went<br />

to RNE I became possessed<br />

about working in a radio<br />

studio.<br />

Working in media was always my<br />

dream career!<br />

Gary Allen<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 21


Collect call<br />

At a parish council meeting in<br />

Port Maria later, a former mayor,<br />

Noel “Bishie” Walker led a walkout<br />

protesting the poor roads and when<br />

the police took him into custody I<br />

knew it was big news. When I looked<br />

around Harold was not there for RJR.<br />

I ran to a pay phone and placed a call<br />

to RJR. “Collect call from Gary Allen<br />

in Port Maria” announced the<br />

operator.<br />

“I don’t know a Gary Allen,” the<br />

stern female voice declared from<br />

the other end. The charges were<br />

accepted and the lady immediately<br />

asked, “Who are you? “What is the<br />

story” “Did you write it?” Luckily I did.<br />

The story would make the midday<br />

news and my radio journalism<br />

career started on a chance meeting<br />

of News Editor Janette Mowatt who<br />

introduced herself at the end of the<br />

call. I was later paid $40 for my first<br />

radio story.<br />

Not long after, Harold migrated<br />

and I became both the Gleaner and<br />

RJR’s correspondent for St. Mary.<br />

A few months later Ms.<br />

Mowatt told me about a<br />

trainee rewrite editor position.<br />

I grabbed the opportunity,<br />

packed my bags and came<br />

to Kingston as a boarder and<br />

“a frighten country boy that<br />

come to town,” as one of my<br />

peers joked. I started full time<br />

work on October 20, 1987 with<br />

journalists such as Jennifer<br />

Grant, David Ebanks, Bobby<br />

Fray, Stafford Perkins, Gillian<br />

Haughton, Patrick Harley,<br />

Michael Sharpe, Michael<br />

Bryce and others already<br />

there. As sharp as they were,<br />

they were all under the rule of<br />

News Editor Mowatt.<br />

The doyen of the newsroom was a<br />

man who, on my first morning, called<br />

me over to his desk, stacked high with<br />

newsprint and just enough space for<br />

his green typewriter in between. He<br />

introduced himself as Terry Smith.<br />

“They call me T-rome,” he said, with<br />

his mostly white hair sticking up<br />

towards the roof. He had his trademark<br />

toothpick in his mouth and a pencil<br />

behind his right ear. “Welcome to the<br />

university of life,” he said.<br />

I didn’t understand then, but I was<br />

to learn many life lessons from Terry<br />

on industrial relations, union unrests,<br />

the history of the labour movement<br />

Rookie reporter Gary Allen on location<br />

Gary Allen in the recording studio<br />

and the political facts and factors of<br />

the day. From him I learnt as well,<br />

the harsh reality that your story is not<br />

fit for the bulletin, until it is properly<br />

written.<br />

I cried that day when Terry edited my<br />

first story. It took me more than five<br />

tries to get it right. I eventually got it<br />

into the next day’s midday newscast.<br />

That night when he was heading for<br />

the watering hole at the RJR Sports<br />

Club, I noticed he had a limp and<br />

walked with a cane. As I looked on, he<br />

turned and caught me staring. “What<br />

you drink?” he asked. “I don’t drink,” I<br />

replied. “Come, a goin’ have to teach<br />

you that too,” he said.<br />

Enlightening<br />

Ms. Mowatt got me enrolled into<br />

a USAID fellowship that took<br />

me to the University of North<br />

Carolina’s Journalism School, The<br />

Management Training Institute in<br />

Washington DC and on a visit to the<br />

IMF in early 1988. This seemed like<br />

another big dream but I absorbed<br />

everything I possibly could.<br />

Back in Jamaica, between Ms.<br />

Mowatt, Terry and Jennifer Grant I<br />

started reporting, did news features,<br />

co-hosted the Sunday afternoon<br />

programme, “Exposure”, worked<br />

on a monthly programme called<br />

FlashBack, walked the streets<br />

asking people questions for “Road<br />

Beat” and eventually<br />

worked as a duty<br />

editor. I remember<br />

after reading my first<br />

newscast, Ms. Mowatt<br />

called and said,<br />

“Thank you for not<br />

butchering the news,<br />

but you need a lot<br />

more work!”<br />

She sent me off<br />

to cover my first<br />

overseas assignment<br />

– the impact of<br />

Hurricane Andrew on<br />

the Bahamas, then on<br />

South Florida.<br />

Later, as Ms. Mowatt<br />

retired and after a brief<br />

stint by David Ebanks as executive<br />

editor, Jennifer Grant became news<br />

editor. Michael Sharpe and I were her<br />

assistants.<br />

During this time news commentators<br />

such as Peter Abrahams, Omar<br />

Davies, Delroy Lindsay, Ted Dwyer<br />

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RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 23


THE MD’s JOURNEY<br />

managers already mentioned. However, in reflecting on<br />

almost three decades in the media, one other person<br />

has been there. At RJR, CBU, CANA, CMC and now<br />

back at RJR, Lester Spaulding has always been in the<br />

leadership of all the companies for which I have worked<br />

(except for the three years I spent at CVM).<br />

His stable hand and his shrewd business approaches<br />

have been reassuring in all these organisations. And,<br />

although it was not until my role in CMC that I worked<br />

closely with him, the respect I have developed and<br />

which others share, make him an exceptional media<br />

management professional for which he has been<br />

formally acknowledged in the Caribbean Broadcasting<br />

Hall of Fame.<br />

The late Hugh Crosskill (left) with Olivia Grange, Former Prime Ministers Edward<br />

Seaga and P.J. Patterson<br />

and Omri Evans would come to the newsroom to debate<br />

and proof read their news commentary scripts and they<br />

engaged in discourse that always enlightened me. They<br />

all shared, willingly and insightfully, helping us in the<br />

newsroom to critically think about what we were reporting.<br />

I am indebted to them.<br />

It has been a rewarding journey so far. It is my prayer<br />

that Radio Jamaica remains steadfast on this upright<br />

path of building media, media professionals and our<br />

country for more than another 65 years to come.<br />

I was also guided by the professionalism of news readers<br />

such as Erica Allen and the late Megan Thomas who<br />

demonstrated a poise and skill in news reading that few<br />

others had. They maintained the credibility for which RJR<br />

News is lauded.<br />

Rewarding journey<br />

As Jennifer Grant proceeded on leave one summer, she<br />

recommended to Hugh Crosskill (then at the Caribbean<br />

News Agency) that I could fill in for her as Kingston<br />

correspondent for CANA. This opened my eyes to<br />

regionalism. Crosskill guided me in the art of writing for<br />

regional and international audiences.<br />

Barbara Gloudon and Gary Allen in dialogue<br />

It was an honour for me therefore, when Hugh left<br />

CANA for the BBC Caribbean Service in London, that I<br />

was successful in being the Kingston correspondent for<br />

the BBC. I followed Hugh’s earlier path to Barbados and<br />

worked for the Caribbean Broadcasting Union, CANA and<br />

the Caribbean Media Corporation. One high point of that<br />

nine-year stint was working with Hugo on the first US/<br />

CARICOM Summit in Barbados when President Bill Clinton<br />

met the region’s leaders.<br />

Looking back through the years, it is clear that I owe any<br />

success I have to these many mentors, colleagues and<br />

J.A. Lester Spaulding, Michael Sharpe, Edward Seaga and Janette Mowatt<br />

24 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 25


ICONIC RJR<br />

PROGRAMMES<br />

Dulcimina<br />

‘Dulcimina’ – a sensation when it was inaugurated as<br />

the first radio drama serial (“soap opera”) using the<br />

Jamaican language, all Jamaican actors and Jamaican<br />

characters. At its height of success, the Elaine Perkins<br />

penned programme surpassed all others as the top<br />

soap on radio in Jamaica and Cyclops (who passed<br />

away earlier this year) and Presser Foot became family<br />

members of virtually all Jamaican households.<br />

The Continuing Story of Dr<br />

Paul and Portia Faces Life<br />

‘The Continuing Story of Dr Paul’ and ‘Portia Faces<br />

Life’ both ran for decades on RJR as the most popular<br />

foreign ‘soaps’.<br />

Pipeline<br />

‘Pipeline’ Neville Willoughby’s influential evening<br />

entertainment programme featured in-depth interviews<br />

and an informed look at Jamaican music and culture.<br />

Interestingly, many of these interviews have been<br />

released on albums, including interviews with Bob<br />

Marley, Peter Tosh, Jacob Miller, Stevie Wonder and<br />

Third World,<br />

BBC News At 8<br />

‘The World at 8’ RJR’s major evening newscast<br />

Alan Magnus interviewing former police commissioner<br />

Herman Ricketts<br />

The Good Morning Man Show<br />

‘The Good Morning Man Show’ first hosted by Desmond<br />

Chambers and then Neville Willoughby before current<br />

host Alan Magnus has outlasted all other non-news<br />

programmes.<br />

Sunday Contact<br />

‘Sunday Contact’ brings Jamaicans from home and<br />

abroad intouch with lost family members and love ones.<br />

Tune in to reconnect or reunite.<br />

The Colgate Cavity Fighters<br />

Club<br />

‘The Colgate Cavity Fighters Club’ became the model<br />

for the involvement of children in radio. It was hosted<br />

at different times by Marie Garth, Neville Willoughby<br />

and Pat Gooden.<br />

26 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Barry G (front left)<br />

Afternoon Radio<br />

‘Afternoon Radio’ with Winston ‘The Whip’ Williams, Don ‘El<br />

Numero Uno’ Topping, Barry ‘G’ Gordon and Richard ‘Richie<br />

B’ Burgess ruled the airwaves with current music, interviews,<br />

games and entertainment features.<br />

Thelma Porter, former RJR news reader<br />

News Commentary<br />

‘News Commentary’ featuring analysis from luminaries<br />

including Peter Abrahams, Omar Davies, Bobby Fray, David<br />

Ebanks, Delroy Lindsay and others was an incisive look at<br />

stories in the news from different perspectives.<br />

Beyond The Headlines<br />

‘Beyond The Headlines’ is a no-holds barred discussion show,<br />

which looks at current events and their effects on Jamaica.<br />

Sports Call<br />

‘Sports Call’ inaugurated sports talk radio with host Ed Barnes<br />

and has won multiple journalism awards for RJR.<br />

Nominees for the 2009 Sports Awards<br />

The RJR Sports Foundation’s National<br />

Sportsman and Sportswoman Of The Year<br />

Awards<br />

‘The RJR Sports Foundation’s National Sportsman and<br />

Sportswoman of the Year Awards’ has allowed for the continuation<br />

and growth of this seminal sports event which began in 1962 (for<br />

1961).<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 27


28 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Leadership<br />

Sets The Tone<br />

One of the notable<br />

features of the RJR<br />

Communications<br />

Group and a strong<br />

indication of why<br />

the RJR name<br />

remains respected<br />

and envied 65 years on, is its strong<br />

belief in continuity and promoting<br />

from within its own organisation.<br />

The list of managers and executives<br />

employed to the group who started as<br />

lowly employees is legion.<br />

In 65 years, there have been only four<br />

chairmen in charge at RJR. They are<br />

Douglas Judah (1950—1977), Peter<br />

Abrahams (1977—1979), the Reverend<br />

C. Evans-Bailey (1979—1994), and<br />

J. Lester Spaulding (1994—1997) as<br />

RJR Limited chairman, and again<br />

(1997 to the present) as RJR<br />

Communications Group chairman.<br />

Not many corporate entities<br />

can say the same, and certainly<br />

not many whose ownership is<br />

constitutionally required to have<br />

a mix of private sector groupings,<br />

including the church and trade<br />

unions.<br />

each served RJR for over two decades.<br />

Others at the managerial level<br />

including Paula-Ann Porter-Jones,<br />

Melvis Cummings and Norma Brown<br />

Bell have been at RJR for decades and<br />

announcer Alan Magnus has 44 years<br />

of service to the station.<br />

That’s the main reason why RJR<br />

continues to make seamless<br />

transitions through major changes<br />

and comes out better on the other<br />

end, while others flounder to keep<br />

up. The knowledge, experience and<br />

network of colleagues and contacts<br />

inside the media, the private sector<br />

and the public sector mean that<br />

RJR management is ready for any<br />

eventuality. However, that does<br />

not indicate that they are lacking<br />

Vision and ideas<br />

In 1997 when RJR acquired most of<br />

the holdings of JBC, Yvonne Wilks<br />

half-jokingly said to Chairman Lester<br />

Spaulding, “We have so many entities<br />

now that we really should be known<br />

as a group.” Spaulding’s response<br />

was immediate, “Okay, let’s do that.”<br />

Hence the RJR Communications<br />

Group! That’s the same kind of<br />

leadership that saw FM broadcasting<br />

as the future, long before it had<br />

become popular globally.<br />

That same leadership saw JBC-TV as<br />

an entity to be returned to its number<br />

one spot in Jamaica even while it<br />

was struggling in the mid 90s and<br />

transformed it into TVJ, the clear leader<br />

in Jamaican broadcast television.<br />

It is that leadership which is still<br />

active today, making sure that<br />

the RJR Communications Group’s<br />

presence on the internet and<br />

across all social media is strong,<br />

relevant and up-to-date and just<br />

recently launching 1SpotMedia,<br />

the first Caribbean internet and<br />

phone app online subscription<br />

service.<br />

It is the quality of the leadership<br />

which has allowed for such a<br />

unique situation at RJR and all<br />

the chairmen, excepting the Rev.<br />

Evans-Bailey have been media people.<br />

Even at the managerial level the trend<br />

remains the same. Senior managers<br />

Gary Cole, Francois St Juste, Yvonne<br />

Wilks-O’Grady, Stephen Greig, Patrick<br />

Anderson and Trevor Johnson have<br />

Governor General Sir Clifford Campbell officially signs a new RJR<br />

licence in the late 1960s as General Manager Graham Binns looks on.<br />

innovation or creativity. They are<br />

prepared to change with the times and<br />

act when required. Some decisions<br />

come from board or staff meetings,<br />

others arise out of necessity.<br />

It is that same vision and<br />

commitment to national<br />

development that led the group to<br />

take up the hosting of the National<br />

Sportsman and Sportswoman of the<br />

Year Awards in 2006, even though it<br />

would mean a financial loss for the<br />

company. They have since turned that<br />

around, re-energising the event<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 29


LEADERSHIP SETS THE TONE<br />

successful shows on local television<br />

and a main reason why boxing here at<br />

home has suddenly become a major<br />

point of interest and investment after<br />

years of being ignored and neglected.<br />

TVJ led the entertainment revolution<br />

with “E.R.” (Entertainment Report) and<br />

made talent shows the talk of the<br />

nation with Digicel’s “Rising Stars”.<br />

The group under the leadership of<br />

managing director, Gary Allen is back<br />

in the black and defying the economic<br />

doldrums, which have beset the nation<br />

for the last decade. Young fresh talent<br />

is at work at RE-TV and at HITZ 92 FM<br />

and FAME continues to maintain its<br />

market relevance.<br />

Peter Abrahams<br />

and making it relevant to a global<br />

television audience.<br />

The same foresight created<br />

“Contender” as one of the most<br />

In the end it is not the trickle-down<br />

effect of leadership that has been the<br />

crucial factor. It is the steady stream<br />

of new ideas brought on mainly<br />

by staffers promoted from within<br />

who view themselves not only as<br />

Rev. C. Evans Bailey<br />

employees but also as part of the RJR<br />

family; a very hard family to leave and<br />

a family which once acquired is yours<br />

for life.<br />

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RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 31


Family<br />

Of Stalwarts<br />

By Gabrielle McDowell<br />

Every successful establishment needs a firm and resolute team. The RJR Communications Group (RJR)<br />

has been fortunate to have a determined cadre of media professionals who have remained steadfast<br />

over the years. Through innumerable trials, the organisation has remained a pioneer for 65 years by<br />

“reaching you in every way.”<br />

The following are comments from a few members of the “Family Of Stalwarts.” Dictated as they say<br />

by extremely busy schedules, other distinguished stalwarts include Donovan Dacres, Derrick Wilks,<br />

and Michael Bryce.<br />

Dionne Jackson-Miller<br />

Senior Producer/Presenter of Beyond<br />

The Headlines, RJR 94 FM and<br />

Presenter of All Angles, TVJ<br />

Dionne Jackson-Miller<br />

Dionne Jackson-Miller feels ecstatic<br />

about her endeavours through<br />

RJR. She recalled, “I started over<br />

20 years ago at RJR as a freelance<br />

correspondent, working out of the<br />

Western Bureau in Montego Bay. After<br />

a few months, I was named Bureau<br />

Chief and remained in Montego Bay<br />

until I moved to Kingston about 12<br />

years ago. “<br />

“In Montego Bay, I had been part of a<br />

group of people from the newsroom<br />

who began to work on Beyond The<br />

Headlines which, when it started, used<br />

to air from 10.30 p.m. to 1 a.m. We had<br />

to schedule all our LIVE interviews<br />

for the 10.30 to 11 p.m. slot and even<br />

then, a lot of times, our guests would<br />

fall asleep on us and not answer the<br />

phone. Or someone would answer<br />

and refuse to wake the person.”<br />

“I remember one wife saying very<br />

sternly, “he’s sleeping, and I’m not<br />

waking him!” the late Hugh Crosskill<br />

encouraged the newsroom to create<br />

Beyond The Headlines, and he was a<br />

wonderful mentor to us.”<br />

Jackson-Miller shared that it was<br />

a relief to her that Crosskill moved<br />

the programme to drive time at 5.30<br />

p.m. She said, “My first co-host was<br />

Judith McLaughlin, who is still a good<br />

friend. Once we moved to Kingston, I<br />

was working exclusively on Beyond<br />

The Headlines. After a few years,<br />

Moya Thomas, our then Head of<br />

News, asked me if I was interested<br />

in hosting a TV current affairs<br />

programme that she was developing,<br />

called All Angles. I believe in seizing<br />

opportunity (the motto of my old high<br />

school is Carpe Diem, meaning, ‘Seize<br />

the Opportunity’, so I went for it, and I<br />

really enjoy it.”<br />

Jackson-Miller, who is president of the<br />

Press Association of Jamaica, stated:<br />

“I’ve had a good relationship with RJR<br />

and I like it here. I’ve spent almost my<br />

entire professional life so far at RJR.<br />

What I really appreciate is that the RJR<br />

Communications Group has so many<br />

possibilities for continued growth. I’ve<br />

certainly been able to take advantage<br />

of those, and I’m always looking for<br />

new possibilities for personal and<br />

professional growth.”<br />

“The most important thing is not to<br />

be afraid of exploring opportunities<br />

in areas outside of your comfort zone,<br />

otherwise you stagnate, and that can<br />

get boring. I can tell you I’m never<br />

bored!” She said, next year, all things<br />

being equal, will make 20 years since<br />

the start of Beyond The Headlines and<br />

10 years since All Angles was created.<br />

32 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


FAMILY OF STALWARTS<br />

I can’t believe it! It’s been great so<br />

far, and I hope there’s even better to<br />

come.”<br />

Paula-Ann Porter-Jones<br />

Broadcaster, RJR 94FM and Co-host,<br />

Jamaican Morning show<br />

Paula-Ann Porter-Jones<br />

Paula-Ann Porter-Jones believes<br />

that RJR has impacted her life. She<br />

declared that “The majority of my<br />

broadcasting career has been spent<br />

with the RJR Group first with FAME<br />

FM for 13 years and now with RJR<br />

94FM for the past 8 ½ years. I have<br />

‘grown up’ as a broadcaster with the<br />

station and through the assistance<br />

of many past and present employees<br />

who have provided guidance and<br />

training through the years.<br />

Some<br />

include Rosamond Brown, Francois St<br />

Juste, Roger Hamilton, Norma Brown<br />

Bell and Derrick Wilks.”<br />

Michael Sharpe<br />

Operations Manager, JNN<br />

Michael Sharpe<br />

Operations manager of Jamaica News<br />

Network (JNN), Michael Sharpe says<br />

he has contributed significantly to<br />

RJR for over 31 years. He started his<br />

journalistic career in 1984. A manager<br />

at the time, Lester Spaulding, had<br />

offered him the “lucky chance,” he<br />

said. However, it took a little more<br />

spiritual stimulation from a few others<br />

before Sharpe decided to take on the<br />

task at hand. His journey took him<br />

from radio to television.<br />

Sharpe states, “I started out in the<br />

newsroom. I was deputy news<br />

editor and I have done many radio<br />

programmes and many overseas<br />

assignments.” He mentions that<br />

RJR has definitely awarded him<br />

with an abundance of favourable<br />

circumstances during his years of<br />

service. He proudly comments, “31<br />

years is nothing to scoff at.”<br />

Francois St. Juste<br />

General Manager – Radio Services<br />

Francois St Juste<br />

“Currently, I am general manager –<br />

Radio Services, with responsibility<br />

for the radio stations: RJR, FAME<br />

and HITZ, the Broadcast Technicians<br />

department (this runs the technical<br />

side of outside broadcasts and all the<br />

recording studios) and finally, I am in<br />

charge of the record library.<br />

“I joined RJR through FAME FM in 1984<br />

as an announcer. I was just completing<br />

my Bachelor of Science Degree in<br />

Physics at the University of the West<br />

Indies. In 1987, I became supervisor<br />

of the FAME staff. In 1991, I was<br />

promoted to assistant programmes<br />

manager. In 1996, I was programmes<br />

manager/executive producer of FAME<br />

FM. In 2007, I was general manager<br />

of Radio (RJR, FAME and HITZ). Since<br />

2012, I have been hosting the Saturday<br />

morning programme on RJR.<br />

“My journey at RJR has greatly<br />

impacted my life experience. I was<br />

allowed to grow in a profession where<br />

I focused on my hobby and passion,<br />

music and entertainment. This has<br />

allowed me to immerse myself in all<br />

aspects of this industry, locally and<br />

internationally, as well as participate<br />

in the growth and transformation of<br />

the industry through radio.”<br />

Patrick Anderson<br />

Group Head of Sports, RJR<br />

Patrick Anderson<br />

Patrick Anderson is currently the<br />

Group Head of Sports at RJR. He says,<br />

“My journey through RJR began on<br />

Monday December 7, 1987. I was hired<br />

by programmes director, Don Topping,<br />

after being recruited by Ed Barnes.<br />

It was a crucial time in my fledgling<br />

career. I sought advice about the<br />

move from the then JBC to RJR, and the<br />

overwhelming advice was not to leave<br />

television for radio because television<br />

has more scope and offered greater<br />

opportunities. However, maybe I did<br />

not get that memo, because I was<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 33


FAMILY OF STALWARTS<br />

not interested in television per se, to<br />

appear on television, but to engage<br />

television and media in general, to<br />

bring sports to the people…a lot of<br />

sports.<br />

“While JBC did obviously air sports, in<br />

my mind it was not enough. Outside<br />

of the major events such as World Cup<br />

Football finals and the Olympic Games<br />

– which each occurred every four years<br />

– there was a drought in between and<br />

it didn’t appear to me there was a plan<br />

to cover Jamaica’s basketball leagues,<br />

the premier league, the major league,<br />

netball, swimming or the extensive<br />

portfolio of sports covered LIVE on<br />

radio by RJR.<br />

“Remember in 1987, there was one<br />

television station in Jamaica. So my<br />

move was to get into the trenches to<br />

cover sports, and I have no regrets. I<br />

have thoroughly and still enjoy highly,<br />

the LIVE coverage of sporting events.<br />

And when our job is done, I wish that<br />

the public will say ‘yes,’ they enjoyed<br />

the coverage and we made them feel<br />

like they were there. That is what<br />

drove me then, and still drives me<br />

today.”<br />

Patrick Anderson says that “RJR is<br />

like a university. You meet folks from<br />

every background and all kinds and<br />

different types of experiences and<br />

skills sets. My advice for any young<br />

journalist is to come and work at RJR,<br />

soak up all the experience you can,<br />

because it will prepare you fully for a<br />

successful ride in life.”<br />

Earl Moxam<br />

Special Assignments Editor<br />

“My formal position is Special<br />

Assignments Editor. In practical terms,<br />

I perform a range of functions which<br />

do not necessarily fall under that job<br />

description. Much of my working day<br />

(and night) is currently spent providing<br />

oversight for the news website: www.<br />

rjrnewsonline.com<br />

“I host the weekly news review show,<br />

Earl Moxam<br />

That’s a Rap, which airs on RJR 94 FM<br />

on Sundays, at 12:15 p.m.<br />

“On Monday mornings (on Smile<br />

Jamaica), I do The International Week<br />

that Was an analysis of some of<br />

the major international stories that<br />

made the news the previous week. In<br />

addition, I do various news stories and<br />

features for both radio and television<br />

and share in the hosting of our coverage<br />

of special events. My availability to<br />

do these stories/features has been<br />

significantly constrained over the last<br />

two years, however, because of my<br />

online commitments.”<br />

Gerry McDaniel,<br />

Host of Palav<br />

As a broadcaster, Gerry McDaniel<br />

is the charming voice behind<br />

Palav, the delightful Sunday<br />

afternoon programme focused<br />

on a casual conversation with<br />

intriguing personalities.<br />

A career in broadcasting was<br />

also fed by his various interests,<br />

including the performing arts.<br />

McDaniel credits Marguerite<br />

Newland and other members<br />

of the JBC Radio Central family<br />

for his growth as a broadcaster<br />

and for his general professional<br />

development.<br />

McDaniel took night programmes<br />

on radio while he had his full time<br />

day jobs. He even redefined<br />

one nightly programme, By<br />

Candlelight due to the easy listening it<br />

offered and the ambiance he created.<br />

A few words from Jamaica’s national<br />

anthem inspired the creation of Palav.<br />

“Teach us true respect for all.”<br />

McDaniel sought to promote respect<br />

through knowledge. This became the<br />

basis of the show. Palav, now in its 11th<br />

year, has had what McDaniel refers<br />

to as “intriguing” guests. He credits<br />

interviews with Jah Cure, Yvonne<br />

McCalla Sobers and Edward Seaga<br />

as just some of the personalities that<br />

joined him for the Sunday afternoon<br />

conversations.<br />

“On Palav you get to see multiple<br />

dimensions of these people. We see<br />

them portrayed one way in the news<br />

for example, but in having this casual<br />

conversation you get to hear about a<br />

whole person; the likes, dislikes, goals,<br />

challenges and the life lessons that<br />

each has experienced. People can’t be<br />

reduced to soundbytes. Palav allows<br />

listeners and me included, to see a<br />

variety of people through a different<br />

lens and to understand difference.”<br />

Gerry McDaniel<br />

34 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


His positive influencers in his broadcasting career<br />

include Dorraine Samuels, who he referred to with great<br />

fondness. “Ralston Mckenzie was also remarkable. He<br />

was calm and gave his heart to the job at all times.”<br />

In addition to his role of leading development support<br />

communication at the World Bank, McDaniel has<br />

added teaching to his list of accomplishments as he<br />

inspires young minds at the University of the West<br />

Indies through the Caribbean Institute of Media and<br />

Communication. He spearheaded communication and<br />

outreach at Jamaica Foundation for Life-long Learning<br />

and has added his media and communication acumen<br />

to the tourism and health sectors.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 35


RJR & THE NEWS<br />

RJR 94-FM is Jamaica’s first and primary source of<br />

news. Scientific surveys confirm this unmistakable<br />

fact. For six decades, RJR has covered every major<br />

news story at home and overseas keeping Jamaicans<br />

informed. Here is a taste of some of the major news<br />

stories which RJR has championed over the past<br />

60 years<br />

RJR Election Coverage 1972: Seated around the news room table in conversation,<br />

left to right are Paul Miller, Dwight Whylie, Peter Abrahams and Frank Hill.<br />

August 17, 1951: Hurricane Charlie roars across Jamaica,<br />

causing 132 deaths, leaving tens of thousands homeless<br />

and precipitating widespread devastation. Radio Jamaica’s<br />

transmitter at Tinson Pen is damaged. The engineering<br />

team works tirelessly to have the station back on air on<br />

the provisionally by the 19th, with full service restored the<br />

following day.<br />

September 19, 1961: A referendum on the issue of Jamaica<br />

remaining in or leaving the West Indian Federation results<br />

in a rejection of Federation. Then Premier, Norman Manley,<br />

calls a General Election, and is defeated by the JLP under<br />

Alexander Bustamante.<br />

August 6, 1962: Jamaica is declared Independent from<br />

Great Britain. A huge crowd gathered at the National<br />

Stadium to witness the lowering of the Union Jack and the<br />

raising of the Jamaican flag.<br />

Early 1963: A group of ‘Rastafarians and Black American<br />

militants’ engages the police in a shoot-out in the resort<br />

town of Montego Bay, after the lawmen discover an arms<br />

cache. Seven people are killed.<br />

October 1963: RJR provides coverage of Tropical Storm<br />

Flora, which damages much of Jamaica.<br />

February 1, 1964: Workers at the Jamaica Broadcasting<br />

Corporation JBC, go on strike, seeking better wage and<br />

fringe benefits . The strike, one of the longest in Jamaica’s<br />

history, lasts until May of that year.<br />

In 1966: Jamaica became the first and still the only<br />

Caribbean country to host the prestigious Commonwealth<br />

Games at the National Stadium in Kingston. RJR provided<br />

full coverage of the Games.<br />

October 1966: A report carried by RJR News of an arms<br />

find at the Chocomo Lawn Club, in the run-up to the 1967<br />

General Elections, earns the ire of the ruling JLP. A writ is<br />

filed in court to quash all further reports on the incident.<br />

October 1968: The barring of Guyanese lecturer and<br />

intellectual, Walter Rodney, from Jamaica touches off<br />

violent demonstrations. Also at this time, widespread<br />

strikes cripple the country, with workers at the Water<br />

Commission, Fire Brigade, The Railway, Telephone<br />

Company and elsewhere walking off their jobs. The<br />

situation inspired the hit song, “Everyt’ing Crash” by The<br />

Ethiopians.<br />

March 2, 1972: After sweeping to victory three days earlier<br />

in the General Election, the PNP’s Michael Manley is sworn<br />

in as Prime Minister.<br />

June 12, 1974: Radio Jamaica’s operating licence is extended<br />

for a period of 12 years. “Substantial national ownership by<br />

1977” is included among the conditions.<br />

December 1976: In a year of a State of Emergency, the PNP<br />

under Michael Manley is returned to power.<br />

September 1977: Radio Jamaica officially becomes a<br />

Government entity. The then Caribbean representative for<br />

Rediffusion Limited gathers members of the management<br />

team in the company’s boardroom to announce the deal.<br />

July 1980: Hurricane Allen skirts the northeast coast,<br />

causing significant damage to crops (particularly banana)<br />

and to facilities, such as the RJR transmitters at Galina in<br />

St. Mary, and Cooper’s Hill in St. Andrew.<br />

October 30, 1980: A violent, lengthy and bloody election<br />

campaign (over 800 dead) culminates in the General<br />

Election won by the Jamaica Labour Party with Edward<br />

Seaga being sworn in as Prime Minister. RJR reporters<br />

are, for the first time, forced to travel in unmarked vehicles<br />

because of threats and accusations pointed at the media<br />

house for its coverage.<br />

36 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


May 11, 1981: Montego Bay is declared a city. Also reggae<br />

king Bob Marley died in Florida and is buried in Jamaica.<br />

April 11, 1985: The former Eventide Home is destroyed by<br />

fire, re-opens later as the Golden Age Home. A fund-raising<br />

drive launched after the fire by RJR contributes $400,000<br />

towards the rebuilding and refurbishing of the home. RJR<br />

becomes the first private sector group to adopt a cluster at<br />

the new home.<br />

November 29, 1987: Planned Presidential Elections in<br />

Haiti are aborted, as a military junta tightens its grip on<br />

the country. Radio Jamaica provides daily updates leading<br />

up to the election date, as well as a special live edition of<br />

“Exposure” on the day. The coverage earns the Theodore<br />

Sealy Award for News Reporting in the Press Association<br />

of Jamaica Annual Journalism Awards.<br />

April 1988: In the continuing divestment of Government<br />

holdings in RJR, employees take up 279,000 “C” shares on<br />

offer. Under recently instituted changes in the company’s<br />

Articles of Association, individual staffers are allowed to<br />

hold up to 4% of the “C” stock.<br />

September 12, 1988: Hurricane Gilbert, one of the most<br />

devastating hurricanes (the first direct hit by a hurricane<br />

on the island since Charlie in 1951); it rips through Jamaica,<br />

destroying buildings and equipment, felling trees and<br />

agricultural crops, and leaving 43 Jamaicans dead in its<br />

wake.<br />

March 30, 1992: Michael Manley steps down as Prime<br />

Minister due to ill health and P.J. Patterson becomes<br />

Jamaica’s sixth Prime Minister. The following year,<br />

Patterson leads the PNP to electoral victory and follows<br />

that with election wins in 1997 and 2002, the best electionwinning<br />

record of any Jamaican Prime Minister.<br />

January 1993: On the eve of the anniversary of the 1907<br />

quake, a 5.1 (Richter scale) tremor hits parts of Kingston<br />

and St. Catherine. The news team, each headed to other<br />

assignments, hastily regroups to provide coverage of the<br />

quake and its aftermath.<br />

November 1997: A draw at home against Mexico caps a<br />

fairytale Qualification run for the Reggae Boyz World Cup<br />

football team, setting off national and worldwide euphoria<br />

among Jamaicans. The Reggae Boyz becomes the first<br />

English-speaking Caribbean team to play in the World<br />

Cup in France in 1998.<br />

December 1997: The PNP, under P.J. Patterson, wins its third<br />

term of office in General Elections marred by controversy<br />

over the voters’ list and concerns over electoral fraud.<br />

October 16, 2002: The PNP wins an historic fourth<br />

consecutive term in office in the General Election.<br />

September 2004: Hurricane Ivan results in widespread<br />

damage across Jamaica.<br />

March 2006: Portia Simpson Miller became the first<br />

female president of the People’s National Party and<br />

the first female Prime Minister of Jamaica following the<br />

retirement of P.J. Patterson. She is Jamaica’s 7th Prime<br />

Minister since independence.<br />

September 2007: Bruce Golding becomes Jamaica’s 8th<br />

Prime Minister since independence, leading the Jamaica<br />

Labour Party to its first victory in a General Election since<br />

1989.<br />

January 2010: A massive earthquake in Haiti leaves<br />

250,000 people dead and millions homeless.<br />

May 2010: Security forces storm Tivoli Gardens in West<br />

Kingston to execute an arrest warrant for Christopher<br />

“Dudus” Coke who is wanted in the United States on drug<br />

trafficking charges. The operation results in the death<br />

of over 74 civilians and several members of the security<br />

forces as Prime Minister Bruce Golding declares a limited<br />

state of emergency.<br />

RJR News team hard at work on General Election coverage<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 37


38 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Dorraine Samuels has<br />

always liked listening to<br />

the news, not so much for<br />

the content as the delivery,<br />

as she loved to hear the<br />

news being read: crisply,<br />

clearly and with a full understanding of its<br />

importance. She recalls that Erica Allen<br />

was a particular favourite<br />

because of her outstanding<br />

delivery. Radio in general was<br />

important to the St Hugh’s<br />

High School student, but not<br />

overly so. Mostly she enjoyed<br />

the music and listening to the<br />

newscasts.<br />

More important at that point<br />

in her life was the drama<br />

training she received at St<br />

Hugh’s, which she credits<br />

with developing her ability<br />

to interact with people<br />

and remaining calm and professional<br />

regardless of the circumstances. Samuels<br />

was also big into music being a very<br />

proficient singer, pianist, guitarist and<br />

violinist.<br />

In 1980, the multi-faceted Samuels<br />

entered the Miss Jamaica World pageant.<br />

As part of the process the finalists visited<br />

RJR to record statements, which were<br />

used during the live coronation pageant.<br />

Dorraine already had some experience<br />

in public speaking, including offering the<br />

Vote of Thanks at the school’s<br />

graduation exercise.<br />

After recording her statement, she<br />

was asked to do it again. A puzzled<br />

and slightly nervous Samuels<br />

asked what was wrong and was<br />

told “Nothing. We just would like<br />

you to do it again.” She read the<br />

statement again and looked up<br />

to see a much larger audience in<br />

attendance. To her surprise and<br />

consternation she was asked to<br />

read the statement a third time.<br />

Dorraine complied and found on<br />

completion that the audience had<br />

grown even larger.<br />

At that point she was asked if<br />

she had ever thought of going<br />

into radio. She laughed off the<br />

suggestion answering with a firm<br />

“no.” But they were persistent and<br />

asked her to come into the studio<br />

to do an audition. Dorraine said<br />

she would, after the coronation<br />

show, not expecting things to go<br />

any further.<br />

On the night of the coronation<br />

show Samuels was being<br />

interviewed by Neville Willoughby,<br />

who said, “I understand that you<br />

speak as well as you sing” and Dorraine<br />

responded with a crisp “That’s correct.”<br />

The crowd went wild, effectively ending<br />

the interview right there as the rest could<br />

not be heard over the cheers and clamour.<br />

Clearly they agreed that she spoke very<br />

well.<br />

I also dressed the part. It’s a matter of<br />

pride. I firmly believe that pride in the<br />

product and proper training should be a<br />

must for all radio announcers<br />

RJR quickly called her in for an interview<br />

which was conducted by Winston Ridgard.<br />

Two weeks later she was asked to come<br />

in for another interview, this time with<br />

Ralston McKenzie. Then the phone rang<br />

for the third time, but this time to ask when<br />

she could start. Samuels’ response was:<br />

“Start what?” Start working at RJR as an<br />

announcer, was the quick response. As a<br />

result Dorraine Samuels joined the staff of<br />

RJR in January 1981.<br />

Outstanding synergy<br />

Dorraine Samuels’ first assignment after<br />

training was on the “Sunday Magazine”<br />

programme, after which she moved to<br />

“Jamaica Today” which followed the “Good<br />

Morning Man” show. “Jamaica Today” also<br />

allowed her to read the news for the first<br />

time on-air as there was a newscast in the<br />

programme.<br />

In 1984, Samuels and Alan Magnus (host<br />

of the “Good Morning Man” Show) began<br />

to have short chit-chats as Magnus<br />

handed over the microphone to Samuels<br />

who followed him on-air. Their synergy<br />

was outstanding from the onset and<br />

eventually that chit-chat developed into<br />

minutes of spontaneous banter between<br />

the two hosts. The unofficial segment<br />

became hugely popular with listeners to<br />

the point where, on the rare occasions<br />

when their interaction was shortened or<br />

absent, many would call in asking why<br />

they had quarreled and advising them to<br />

make up.<br />

RJR realised they had a winner on their<br />

hands and asked Samuels to join Magnus<br />

after the 7 a.m. news in the mornings, in<br />

effect merging the two shows to create<br />

The “Good Morning Jamaica” show, which<br />

continued until “Hot Line” began. That<br />

partnership lasted for two decades and<br />

was responsible for some of the most<br />

memorable moments on-air for RJR.<br />

Eventually in 2004, Dorraine was asked<br />

to read TVJ’s evening newscast as she<br />

became firmly settled as the news voice of<br />

RJR and of Jamaican news broadcasting.<br />

She also did “Newsline 5” and<br />

the midday news, the three<br />

being the most important<br />

newscasts of the day.<br />

Treasured experiences<br />

For Dorraine, RJR has been<br />

many things. “It has been<br />

business. It has been family.<br />

It has afforded me the<br />

opportunity to meet a wide<br />

cross-section of people. It<br />

allowed me the chance for<br />

a lot of travelling. In the process I have<br />

become a de facto counsellor, marriage<br />

counsellor, child psychologist and friend<br />

to thousands of listeners.”<br />

People would sometimes call Dorraine<br />

when in a suicidal stupor, saying that<br />

although they had never met her they<br />

consider her their friend and adding, “I<br />

want to talk to you about this, [OR] I want<br />

you to be the last person I talk to.”<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 39


contacts with resource persons in a<br />

wide range of areas and does not have<br />

difficulty in guiding callers in the right<br />

direction. Her years of experience have<br />

honed that knowledge base. “When<br />

I just came staffers would say, I have<br />

been here 10 years [OR] 19 years and I<br />

said you must be mad. Now I’m here 34<br />

years.”<br />

Among her most treasured experiences,<br />

Samuels tells of a broadcast trip to<br />

Bermuda during Jamaica’s independence<br />

celebrations. “It was a huge fair and<br />

arriving I saw hundreds of people clad in<br />

black green and gold. Jamaican music<br />

was playing and Jamaican cuisine was<br />

wafting its fragrance all<br />

over the grounds. It was an<br />

awesome feeling and I was<br />

filled with pride that this<br />

could happen, OUTSIDE<br />

Jamaica.”<br />

hand.<br />

Samuels wants broadcast standards for<br />

announcers maintained. “Don Topping<br />

gave me extensive training for three<br />

months before I went on-air and I was<br />

prepared with diction, pronunciation and<br />

delivery. I also dressed the part. It’s a<br />

matter of pride. I firmly believe that pride<br />

in the product and proper training should<br />

be a must for all radio announcers.”<br />

Dorraine and Alan on air<br />

“One memorable day we had a caller on<br />

the family counsellor segment of Jamaica<br />

Today and the caller said he had committed<br />

a rape and wanted to come clean and he in<br />

fact did,” Samuels recalled.<br />

Samuels has developed extensive<br />

During her time at RJR she<br />

covered the visits of many<br />

dignitaries and celebrities,<br />

including Neslon Mandela<br />

and the Pope, but regrets<br />

never having personally met<br />

Mandela or been given the<br />

opportunity to shake US<br />

President Barack Obama’s<br />

Dorraine Samuels (second left) Alan Magnus, Amina Blackwood<br />

Meeks (second right) and the late Bagga Brown (right)<br />

40 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


The Dean<br />

of Morning Radio<br />

Alan Magnus came to radio by an unorthodox<br />

route. Working at the Telephone Company<br />

in 1971 he met up with a friend from the<br />

newsroom at RJR for a drink and was making<br />

selections from the juke box and talking<br />

about the artistes and music. His friend was<br />

impressed with his knowledge and selection and suggested<br />

that he (Alan) should be working at RJR. He offered to get<br />

Alan an audition, which Alan agreed, expecting never to<br />

hear from him about it again. Two weeks later the call came<br />

for him to come in and audition and the rest is radio history.<br />

Alan Magnus — 44 years at RJR<br />

Magnus and Samuels worked together for two decades<br />

Magnus was already quite familiar<br />

with RJR having on many occasions<br />

been a performer (with his singing<br />

group) on Vere John’s “Opportunity<br />

Knocks”. Later he would record a hit<br />

single, Flying Machine. So he was<br />

comfortable with the idea of working<br />

there, although quite apprehensive<br />

about working with<br />

established radio<br />

jocks such as Winston<br />

Williams, Marie Garth<br />

and Don Topping.<br />

Alan started at RJR in<br />

April 1971, insisting that<br />

he only intended to<br />

work at RJR for a year<br />

before returning to the<br />

Telephone Company,<br />

however, that became<br />

five years and it’s now<br />

44 years. The first<br />

year Alan was moved<br />

from time-slot to timeslot,<br />

learning the ins<br />

and outs of radio at<br />

different times of the<br />

day and for different<br />

target audiences. It was<br />

an amazing experience<br />

for the young announcer, as he<br />

rubbed shoulders with many of the<br />

pioneers of radio, such as Tony Verity,<br />

Charlie Babcock, Dottie Dean, and the<br />

incomparable newsreader, Erica Allen.<br />

The only constant<br />

A year later Neville Willoughby was<br />

scheduled for a one-month vacation<br />

from “The Good Morning Man” show<br />

and Alan was asked to fill in. He<br />

agreed reluctantly, as he regarded<br />

this show as the premier show on<br />

Jamaican radio and was not sure he<br />

was yet ready for that level of exposure<br />

and did not want “to spoil Neville’s<br />

show.” The month went well and was<br />

extended for a further two weeks, as<br />

Willoughby extended his vacation.<br />

Nearing the end of that time Magnus<br />

saw Willoughby and asked him when<br />

he was returning? Willoughby replied<br />

that he was not returning to morning<br />

radio, as he was preparing to launch<br />

his own evening show, “Pipeline”.<br />

Subsequently, Winston Ridgard asked<br />

Alan to take over the programme and<br />

he has been its host ever since.<br />

Originally it was a six-day a week<br />

programme, but in the mid-80s a<br />

decision was made to bring in Dorraine<br />

Samuels as co-host and move to<br />

weekdays only. Magnus and Samuels<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 41


ALAN MAGNUS 44 YEARS OF RADIO<br />

worked together for<br />

two decades before<br />

the show reverted to<br />

the one man format in<br />

2006.<br />

During the 43 years<br />

that Alan has been<br />

on air on the “Good<br />

Morning Man” show,<br />

the media landscape<br />

has been transformed.<br />

Alan and his wife of decades Kerry Magnus<br />

AM transitioned to<br />

FM; RJR became a<br />

group. Almost every scheduled programme was revamped, cancelled or<br />

modernised.<br />

The only constant, outside the news, has been Alan Magnus in the<br />

morning. The list of announcers who have come and gone (some to<br />

return) has read like a who’s who of Jamaican broadcasting, but the one<br />

man who has never gone away (for any noticeable length of time) has been Alan Magnus.<br />

Alan Magnus, Dorraine Samuels and Simon Crosskill in<br />

their youthful days<br />

Now there may be outside broadcasts from locations like London, the USA and many places around Jamaica, but at 5<br />

a.m. Alan Magnus will be on air… every morning… five days a week. He is truly the Dean of morning radio.<br />

42 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Did You Know?<br />

They served too!<br />

Some of Jamaica’s most celebrated personalities have served on the<br />

RJR Board over the years.<br />

The late Hon. Louise Bennett-Coverly, OM,<br />

OJ, MBE (Miss Lou) served for almost five<br />

years (October 1977 – June 1980). Miss<br />

Lou is the iconic Jamaican cultural, literary,<br />

dramatic and folk hero.<br />

The Rt Rev Bishop Neville deSousa, OJ,<br />

served for three years (June 1977 – June<br />

1980). Rev deSousa was Suffragan Bishop<br />

of Montego Bay from 1973 to 1979 and<br />

Anglican Bishop of Jamaica from 1979 to<br />

2000.<br />

Owen K. Melhado (O.K.) served for less<br />

than three years (September 1977 – June<br />

1980). Mr Melhado is a retired captain of<br />

industry who served at the helm of D&G<br />

and Air Jamaica, on the boards of various<br />

public and private sector entities and as an<br />

administrator at Jamaica House.<br />

Maxine Henry-Wilson served from June<br />

1980 to January 1981. Mrs Henry-Wilson is<br />

a former Minister of Education, Youth and<br />

Culture, and executive of the PNP. She is<br />

currently the executive director and chief<br />

executive officer of the Jamaica Tertiary<br />

Education Commission.<br />

Richard Small served for six months (June<br />

1980 to December 1980). Mr. Small is one<br />

of Jamaica’s most feared and respected<br />

attorneys, in many high profile cases.<br />

Derrick Smith served for eight months (April<br />

1981 to December 1981). Mr. Smith, an MP,<br />

is the leader of Opposition Business in the<br />

House of Representatives. He is also the<br />

opposition spokesman on National Security<br />

and a longstanding executive of the JLP.<br />

Troy Caine served for almost two years from<br />

December 1981 to November 1983. Mr Caine<br />

is a graphics consultant, designer, artist,<br />

calligrapher, writer, researcher, political<br />

analyst and historian who is an executive<br />

member of the JLP.<br />

Neville James served for almost three years<br />

from May 1982 to February 1985. Mr. James<br />

is the former managing director of Island<br />

Broadcasting Limited (KLAS FM). He served<br />

for many years as a radio commentator<br />

and business executive and has had a<br />

distinguished career in media.<br />

Olivia “Babsy” Grange, MP, served for twelve<br />

months from November 1983 to January<br />

1984. Ms. Grange is a record producer<br />

and politician who has held ministerial<br />

responsibilities for Information, Culture,<br />

Gender Affairs and Sports and is a respected<br />

executive of the JLP.<br />

Audley Shaw, MP, served for almost seven<br />

and a half years from February 1982 to July<br />

1989. Mr. Shaw is a seasoned politician who<br />

has served as Minister of Finance and the<br />

Public Service, in the Senate and as general<br />

secretary and deputy leader of the JLP.<br />

Delroy Lindsay served for eleven months<br />

from October 1987 to September 1988. A<br />

banker, Delroy Lindsay headed the Workers<br />

Bank and the Corporate Group and was a<br />

founding partner in the Jamaica Observer.<br />

Peter John Thwaites served for over a year<br />

from October 1989 to November 1990. Mr<br />

Thwaites is the chairman of “Crime Stop, a<br />

director of Seprod and has served the PSOJ<br />

and the JDF.<br />

Sandra Minott-Phillips, QC, served for over<br />

two years from August 1989 to December<br />

1991. Mrs. Minott-Phillips is a highly<br />

respected lawyer, author and long-standing<br />

member of the Council of the Jamaican Bar<br />

Association.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 43


Richard “Richie B” Burgess interviews dancehall artiste Shabba Ranks<br />

R&B star James Ingram signs autograph for fans including Norma Brown Bell (right)<br />

and Elise Kelly (left)<br />

RJR’s contribution<br />

to the development of Jamaican Music<br />

The history of Jamaican music cannot be separated from the history of Jamaican<br />

radio and for over a decade that history belonged wholly and solely to RJR.<br />

Although broadcasting began<br />

primarily as a “news” outlet,<br />

it soon became evident<br />

that there was a great<br />

demand for entertainment<br />

programmes, especially programming on<br />

music and drama. In the era pre-dating<br />

the development of the Jamaican studio<br />

system it was RJR which offered the<br />

opportunity to do “wire” recordings.<br />

Numbers of Jamaicans took the station<br />

up on that offer and many local recordings<br />

were made at RJR. However, except as a<br />

spur to the ‘concept of recording itself’<br />

these recordings were not seminal to the<br />

development of Jamaican music. That<br />

love for music and the spur to create came<br />

in large part with the advent of Redifussion<br />

in 1951.<br />

Redifussion was in effect radio being<br />

transmitted by wire to a special unit in<br />

homes, offices or any other place where<br />

a subscriber paid for the service (3 pence<br />

a day) and it introduced a unique twist<br />

to Jamaican radio. After sign-off every<br />

evening, RJR would transmit uninterrupted<br />

music programming throughout the night.<br />

This innovation created two important<br />

phenomena.<br />

Firstly, it expanded the audience for<br />

music of all types all around the island<br />

and inspired many Jamaicans to consider<br />

music as a profession. Secondly, it offered<br />

an outlet for local music, which had<br />

not existed before. As with drama, this<br />

included many live programmes offered<br />

daily or weekly.<br />

Among the popular shows of the day<br />

which showcased music of various types<br />

were: the Archie Lindo and Hugh Wilson<br />

produced “Talent Parade” LIVE from the<br />

Carib cinema and hosted by Karl Magnus;<br />

and programmes hosted by pioneering<br />

radio announcers Marie Garth, Adrian<br />

Robinson, Tony Verity, Roy Reid, Radcliffe<br />

Butler and Dottie Dean (Dorothy La Croix).<br />

The musical range of these programmes<br />

was extraordinary and perhaps unmatched<br />

anywhere else in the world.<br />

All in all, it is<br />

doubtful whether<br />

Jamaican music<br />

could have developed<br />

or thrived without<br />

the power of radio<br />

and without the<br />

pioneering role played<br />

by RJR in making<br />

music an essential for<br />

virtually the entire<br />

Jamaican population.<br />

Influential exposure<br />

Jamaica sat in an ideal position to be<br />

exposed to all forms of Western music.<br />

The British had brought us classical music<br />

and various forms of popular music. From<br />

America, our next door neighbours and<br />

from which many powerful AM stations<br />

could be heard, we adopted Southern<br />

Blues, jump blues, swing, jazz and bee bop<br />

as well as country and western and a slew<br />

of gospel styles from Mahalia Jackson to<br />

Jim Reeves.<br />

From Cuba, the Dominican Republic and<br />

mainland Latin America we absorbed the<br />

Latin stylings of greats such as Dámaso<br />

Pérez Prado, Xavier Cugat and a host<br />

of others playing rhythms including the<br />

Bolero, the Danzon, the Rumba, the Mambo,<br />

the Merengue, the Samba, and later forms<br />

including the Cha-cha-cha, Salsa and the<br />

Bossa Nova. From the Eastern Caribbean<br />

we had Calypso and Zouk. Many of the<br />

biggest Calypso hits were in fact recorded<br />

in Jamaica and had their first airplay here,<br />

as artistes such as The Mighty Sparrow<br />

and Lord Kitchener regularly made the trek<br />

to Jamaican studios.<br />

The importance of our exposure to these<br />

music forms cannot be understated.<br />

Jamaicans developed a very catholic taste<br />

in music and the fare at local hotels and<br />

LIVE music venues was heavily influenced<br />

by this mixture. LIVE instrumental groups<br />

played a variety of styles, while singers<br />

were heavily influenced by the Black<br />

sounds coming out of the America south<br />

(artistes such as Fats Domino and Louis<br />

Jordan).<br />

44 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


RJR AND JAMAICAN MUSIC<br />

Francois St Juste interviews singer Judy Mowatt<br />

R&B legend Jeffrey Osborne in the RJR studio<br />

This background later translated into a<br />

tendency to produce local music covers of<br />

the popular radio hits of the day: Skatalites,<br />

“Guns of Navarone” or “Beard Man Ska”,<br />

and covers by Alton Ellis, Delroy Wilson,<br />

John Holt, Dennis Brown, Errol Dunkley<br />

and many others, who often became so<br />

associated with the cover singer that the<br />

originals were all but forgotten.<br />

As the 50s morphed into the 60s, more<br />

and more Jamaican folk music and music<br />

of African origins began to be exposed on<br />

radio. It was the heyday of the Frats Quintet<br />

and the fledgling “Jamaica Folk Singers”.<br />

Again the influence on the music was<br />

substantial with many songs borrowing<br />

from the music, lyrics or rhythmic styles of<br />

these traditional pieces. Also flexing her<br />

musical muscles was Miss Lou (Louise<br />

Bennett-Coverley), who re-introduced<br />

many folk songs, which were on the verge<br />

of being lost and often sang snippets of<br />

these songs during her LIVE and recorded<br />

radio programmes.<br />

While the main developments in Jamaican<br />

music were taking place in the studios and<br />

through the instrumentality of the sound<br />

systems of the day, it was a development<br />

that was mainly confined to Kingston and<br />

a few other built-up towns (Montego Bay<br />

and May Pen among others). It was radio<br />

that truly spread the gospel of ska, rock<br />

steady and reggae nationwide.<br />

Radio dominance<br />

It was radio, and primarily RJR, the<br />

dominant station of the day, that changed<br />

a music system that had little regard for<br />

record production except to supply juke<br />

boxes and the overseas market (especially<br />

Britain from the Mento days), into a nation<br />

where, by the 1970s, it was not unusual for<br />

a top hit to sell over 60,000 copies. This<br />

was astonishing in a country of around<br />

two million people. At the same time sales<br />

of 100,000 in Britain meant a solid chart<br />

hit.<br />

Radio had in fact popularised the music<br />

and became its main promoter. It also<br />

maintained various musical niches with<br />

various styles of mellow music becoming<br />

associated with Sunday fare, others with<br />

evening music, or late night music, while<br />

the top hits of the day were presented on<br />

afternoon radio.<br />

RJR influenced how Jamaican music was<br />

regarded on the world stage, as the more<br />

seriously it was taken as a true world<br />

music so too did the world become more<br />

interested. While Bob Marley was still<br />

being regarded as difficult to interview and<br />

hard to understand, Neville Willoughby<br />

conducted what is regarded as perhaps<br />

the most important interview with the late<br />

reggae superstar, on his “Pipeline” show<br />

on RJR. It allowed Bob to express himself<br />

openly in a format which was uncensored<br />

and with a host whom he trusted and the<br />

result made many media giants stand up<br />

and take notice. No wonder the “interview“<br />

was placed on one of Bob Marley’s albums.<br />

At the beginning of the 1950s, radios<br />

were a rarity, with perhaps one or two in<br />

any community. That became one or<br />

two in any neighbourhood, then one or<br />

two in every street until by the beginning<br />

of the 1960s the transistor radio had<br />

taken over and radio became a person’s<br />

mobile device. Now your music could<br />

go anywhere with you. By the 1980s the<br />

advent of the “Ghetto Blaster” and other<br />

combined radio/cassette units meant that<br />

not only could you take your music with<br />

you, but you could also record it at any<br />

time.<br />

The Mighty Sparrow and Calypso Rose with<br />

Moya Thomas on a visit to RJR<br />

Simultaneously, the advent of FM<br />

broadcasting and shows dedicated to<br />

the music of the day, many with limited<br />

advertising interruptions, meant that<br />

every man or woman’s “ghetto blaster”<br />

became a LIVE mobile disco allowing radio<br />

music show hosts to become superstar<br />

“selectors.” People such as Winston “the<br />

Whip” Williams, Don Topping, Barry “G”<br />

Gordon and Richie “B” Burgess became the<br />

arbiters of musical.<br />

All in all, it is doubtful whether Jamaican<br />

music could have developed or thrived<br />

without the power of radio and without<br />

the pioneering role played by RJR in<br />

music recording and making music an<br />

essential for virtually the entire Jamaican<br />

population.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 45


An Inside Look at<br />

Outside Broadcasting<br />

BY MARK THOMPSON<br />

Outside Broadcast Unit at<br />

Caymanas Park in the days of<br />

wired broadcasts<br />

With decades of unrivalled experience<br />

underpinned by the savvy deployment<br />

of leading edge technology and an<br />

unwavering commitment to the highest<br />

standards, the RJR Communications Group<br />

continues to elevate the delivery of outside<br />

broadcasting services in the local and<br />

regional electronic media landscape.<br />

The media giant has established a strong<br />

reputation for surpassing expectations in<br />

its execution of outside broadcasts (OBs),<br />

which are generally defined as television<br />

or radio programmes produced away from<br />

a purpose-built studio. An OB is typically<br />

used to broadcast live events such as<br />

marketing/promotional activities, sports,<br />

festivals and breaking news.<br />

Francois St. Juste, the RJR Communications<br />

Group’s general manager for radio services,<br />

noted that the media entity has mounted<br />

successful OBs in a variety of locations<br />

across town, in rural areas and across the<br />

globe. When he curiously added above<br />

the earth as an OB location, it immediately<br />

begged an explanation, which he readily<br />

provided.<br />

“We did a very special OB from a balloon<br />

that was a couple hundred feet in the air.<br />

I was actually a part of that in the early<br />

days of FAME FM. The main point that<br />

I’m making is that we can do an outside<br />

broadcast from anywhere once we can<br />

have a signal connection.”<br />

46 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


The early years<br />

In the decade of the 1970s, despite<br />

the many advances in technology,<br />

broadcasting was still a rugged frontier<br />

in many respects. Leon Lyons, who<br />

worked with RJR from 1971 to 2009<br />

in areas such as studio engineering,<br />

information technology and technical<br />

systems administration, can recall a<br />

time when OBs were far from easy to<br />

execute. He described an early era<br />

when the desire to broadcast from<br />

locations of varying distances outside<br />

the studio was constrained by the<br />

technology of the day.<br />

“The technology was pretty simple<br />

back then and we had our fair share of<br />

challenges. A lot of things remain the<br />

same in terms of production, but it is<br />

really the improvement in technology<br />

for transmission and better quality<br />

equipment that is really making the<br />

difference today,” Lyons stated.<br />

The use of Very High Frequency (VHF)<br />

transmission links in the 1970s initially<br />

confined OBs to locations around<br />

town, as the technology was primarily<br />

suited for short-distance terrestrial<br />

communication. Lyons explained<br />

that for a horseracing radio OB from<br />

Caymanas Park, a technical operator<br />

would have to travel to the location in<br />

a special van equipped with a studio<br />

link transmitter with a telescopic<br />

antenna.<br />

“Because the process was so<br />

cumbersome, we had to be on location<br />

hours ahead of the actual broadcast<br />

time to set up cables and run studio<br />

tests. Transmitters could not run off<br />

batteries so lack of access to power<br />

meant no broadcast,” he said.<br />

Lyons pointed out that back then, RJR<br />

only had two transmitters available<br />

for OBs. After initially using the<br />

second transmitter as a backup, he<br />

noted that the decision was made<br />

to do two broadcasts at different<br />

locations on the same day in order to<br />

derive more revenue from sponsors/<br />

clients. Sometimes the situation was<br />

tricky, because things could easily go<br />

RJR team preparing for an Outside Broadcast<br />

wrong.”<br />

The growing popularity of OBs<br />

pushed RJR to expand its range of<br />

coverage beyond Kingston, and Lyons<br />

explained that this step involved<br />

renting broadcast lines from the<br />

Jamaica Telephone Company (JTC).<br />

This process had its challenges, as it<br />

was also cumbersome and incurred<br />

expenses. In the event of inclement<br />

weather, the chance of getting a clear<br />

line was significantly diminished.<br />

Despite the many challenges,<br />

Lyons asserted that RJR was able<br />

to develop quality control systems<br />

through prudent human resource<br />

management, which facilitated a<br />

high success rate for OBs. Coupled<br />

with the improvements in technology<br />

that resulted in broadcast lines being<br />

superseded by telephone lines with<br />

compatibility to mixers, a new era was<br />

ushered in for outside broadcasting.<br />

Modern Radio OB<br />

St. Juste explained that today,<br />

radio OBs are mainly done using a<br />

transmitter to send the signal directly<br />

back to the station, or by routing<br />

it through a telephone line using<br />

Comrex broadcast equipment.<br />

“Those are the two main ways that<br />

we do it technically…we take all the<br />

relevant equipment to the location<br />

and send the signal back to the<br />

studio, which then rebroadcasts it out<br />

in the same way that we broadcast<br />

programming from within the<br />

studio. This is typical process of an<br />

outside broadcast for radio,” St. Juste<br />

explained.<br />

He added that with the advent of<br />

more modern equipment, they are<br />

now able to do small scale outside<br />

broadcasting for radio using one<br />

person with essentially a phone and a<br />

battery pack. This eschews the need<br />

for extensive equipment and a large<br />

team.<br />

He also spoke to the growing use of 3G<br />

and 4G mobile telecommunications<br />

technology to facilitate transmission<br />

from the field back to the studio, and<br />

mentioned the options of Integrated<br />

Services Digital Network (ISDN)<br />

lines and satellite for international<br />

broadcasts.<br />

Quality personnel<br />

Much of the success of an OB is<br />

predicated on the quality of the<br />

personnel involved, and according to<br />

St. Juste, the RJR Communications<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 47


Crowd at FAME Road Party Outside Broadcast<br />

Group has a very competent cadre of<br />

professionals who consistently deliver<br />

outstanding work. These employees<br />

include engineers, producers and<br />

announcers. “We really do have very<br />

competent people who can deliver<br />

a flawless and successful outside<br />

broadcast,” said St. Juste.<br />

He described a successful OB as<br />

one that allows listeners and viewers<br />

at home to fully appreciate what is<br />

taking place at a location by delivering<br />

an immersive experience. He added<br />

that an OB is also considered<br />

successful when it meets the needs of<br />

a client or sponsor as it relates to the<br />

dissemination of specific information,<br />

and thoroughly engages the LIVE<br />

crowd in attendance at the location.<br />

Pioneering innovation<br />

While acknowledging that outside<br />

broadcasting has evolved over the<br />

years, St. Juste asserted that RJR has<br />

managed to stay ahead of the pack<br />

by riding on the crest of the wave of<br />

innovation.<br />

“I’m not really trying to brag here, but<br />

48 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


pretty much every innovation in radio<br />

and broadcasting in Jamaica has<br />

come from the RJR Communications<br />

Leon ‘Flato‘ Lyons, who worked with RJR from<br />

1971 to 2009<br />

Group. We were first on the scene,<br />

and by that fact, we became the most<br />

experienced in the market. We have<br />

embraced new technologies in our<br />

broadcasting suite, and the various<br />

approaches to outside broadcasting<br />

have, for the most part, come through<br />

our innovation and acceptance of<br />

technology,” stated St. Juste.<br />

St. Juste recalled some of the more<br />

memorable OBs that reflected RJR’s<br />

pioneering spirit, such as the previously<br />

mentioned hot air balloon adventure, a<br />

LIVE big band performance featuring<br />

Sonny Bradshaw, the longstanding<br />

morning traffic updates and reporting<br />

from Ground Zero after 9/11. In the<br />

case of the latter OB, RJR was the only<br />

Jamaican radio station that was in<br />

New York after the calamity.<br />

Reflecting on RJR’s stellar record, St.<br />

Juste commented that while executing<br />

successful OBs has largely become<br />

routine, the media entity is constantly<br />

striving to raise the bar and exceed<br />

expectations.<br />

“We continue to be the innovators<br />

in outside broadcasting. It is a lot of<br />

hard work, and we remain committed<br />

to surmounting all the challenges. We<br />

pride ourselves on not only being the<br />

nation’s station, but also on being a<br />

global station with people and places<br />

all over the world.”<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 49


Engineering the future<br />

of broadcasting in Jamaica<br />

BY MARK THOMPSON<br />

Engineers Melvis Cummings (left) Albert Williams and Neville Fung<br />

The crisp, clear audio flowing<br />

from radios locked on RJR 94FM,<br />

FAME 95FM and HITZ 92FM and<br />

the excellent picture and sound<br />

quality on television sets tuned<br />

in to Television Jamaica (TVJ), Reggae<br />

Entertainment Television (RETV), TVJ<br />

Sports Network (TVJSN) and Jamaica<br />

News Network (JNN) represent broadcast<br />

engineering at its best at the RJR<br />

Communications Group.<br />

The media giant has established a solid<br />

reputation for maintaining consistent<br />

service delivery at the highest standards<br />

across all its brands. Much of this<br />

success can be attributed to the team<br />

of experienced broadcast engineers and<br />

professionals who are committed to<br />

delivering optimum viewer and listener<br />

experiences.<br />

According to Melvis Cummings, chief<br />

engineer in charge of operations at the<br />

RJR Communications Group, the core<br />

function of the engineering department<br />

is to provide technical expertise for the<br />

delivery of signals based on international<br />

standards.<br />

“Broadcast engineering is about<br />

operating and maintaining the equipment<br />

used in television and radio broadcasts.<br />

We ensure that the broadcast signal and<br />

the equipment and systems responsible<br />

for sending it are in excellent condition,”<br />

stated Cummings.<br />

Elaborating on the scope of work that<br />

falls under the umbrella of broadcast<br />

engineering, Cummings noted that<br />

tasks also include installing and testing<br />

new facilities and equipment, outside<br />

broadcasting, troubleshooting technical<br />

faults, and mitigating the loss of service<br />

due to equipment failure by quickly<br />

implementing solutions. He noted that<br />

it was also important for broadcast<br />

engineers to keep abreast of the constant<br />

changes in technology in the industry,<br />

while adding Information Technology (IT)<br />

competences to their skill set.<br />

“We constantly strive to make our system<br />

more efficient, and we try to utilise the<br />

appropriate new technology to deliver the<br />

strongest and clearest signal in the most<br />

cost effective way. That is very important,<br />

so we try to stay ahead of the curve and<br />

on a platform that allows us to always be<br />

ready for change.”<br />

IT-based platform<br />

Addressing the transmission process at<br />

RJR, Cummings explained that a digital<br />

system is used, which is converted to<br />

analogue at the backend. The media<br />

entity has 14 transmitter sites across<br />

Jamaica, with TV and radio being<br />

amalgamated at certain locations<br />

“The daily operations of our system here<br />

is all IT-based on a computer platform.<br />

In our subsystem, we use studio to<br />

transmitter links for radio, but we also<br />

have the option of using an IT-based<br />

medium to deliver the signal. We have<br />

a radio unit that talks over IP [Internet<br />

Protocol] by using an IP address. Then<br />

it talks to a different site and using that,<br />

we can come back in to the studio. That<br />

is how we do some of our broadcasts<br />

for TV. We shoot to a site and all we do<br />

is patch it back straight to here,” stated<br />

Cummings.<br />

He explained that once a signal is taken<br />

from studio, it goes to the IT-based system<br />

in the technical core, and from there an IT<br />

protocol transmission for the microwave<br />

system is used to hit two different sites at<br />

the same time by deploying two different<br />

50 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


antennae. This then transmits to other<br />

stations as the signal “daisy chains”<br />

around the country to provide broadcast<br />

coverage. That microwave link is part<br />

of the IT platform. He added that this IT<br />

backbone can also be used for outside<br />

broadcasts as an alternative to using a<br />

radio unit to come directly into the studio.<br />

Cummings noted that RJR’s IT-based<br />

system is among the first to be<br />

implemented in the Caribbean, and it<br />

provides the convenience of being able<br />

to monitor technical issues from a central<br />

location.<br />

“From here, we can look at the entire<br />

system and know what is happening.<br />

If something should go down, we can<br />

pinpoint where the problem is by using<br />

the computer system, so we have the<br />

management system here that allows us<br />

to do all of that,” he explained.<br />

Overcoming challenges<br />

In a fast paced environment where<br />

things can go wrong quickly, broadcast<br />

engineers must be prepared to take<br />

swift and decisive corrective action to<br />

ensure minimum broadcast downtime.<br />

Cummings noted that in pressure<br />

situations, it is<br />

important to<br />

prioritise things<br />

that will restore<br />

service delivery<br />

to viewers and<br />

listeners in the<br />

shortest possible<br />

time.<br />

“As an engineer,<br />

you always<br />

have to think<br />

quickly and turn<br />

things around<br />

quickly to avert<br />

a bad situation.<br />

If a transmitter is<br />

down in an area, we try to repair it within<br />

24 hours using our team of engineers<br />

stationed here and across the island.<br />

We try to position ourselves to quickly<br />

activate backup solutions to rectify such<br />

problems.”<br />

Old radio receivers on display at the RJR Museum<br />

He noted that in the age of 24-hour<br />

programming, the job of a broadcast<br />

engineer will require working odd hours<br />

during a 24-hour shift system. Things<br />

become more demanding during natural<br />

disasters, as the hours become even<br />

longer and the level of preparation<br />

heightens. Despite the challenges,<br />

Cummings indicated that he and his team<br />

are more than equal to the task.<br />

“We do have challenges, but we accept<br />

that this is the nature of the business. It’s<br />

a test of the mettle you are made of, and<br />

we always try to acquit ourselves in the<br />

best way possible. It can be high-stress<br />

at times, but we are up for the challenge.<br />

We strive to maintain our reputation as<br />

the media brand of choice for the nation,<br />

so we put in the hard work behind the<br />

scenes to ensure that our viewers and<br />

listeners enjoy the highest clarity and<br />

quality.”<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 51


52 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Managing<br />

the Magic<br />

You may know her as an emcee for popular shows and events. You<br />

may know her as one of the architects of Capitol Stereo and FAME<br />

FM. However, for hundreds of thousands of Jamaicans, Norma<br />

Brown Bell (NBB) is the voice that tells them which route to take<br />

and which route to avoid on their daily morning commute to work.<br />

Norma Brown Bell –<br />

Road Traffic Angel<br />

According to Brown Bell, this<br />

relationship, between herself and the<br />

listening public, is one of the most<br />

pleasing of her life. “It is the smiles<br />

which are the most memorable… the<br />

shouts of recognition, the waves.<br />

That is the true reward; not the salary<br />

but the understanding that you are<br />

making a difference in people’s lives,<br />

that you’re someone they depend on<br />

daily.”<br />

Norma Brown Bell had the background.<br />

Hailing from the district of Duhaney<br />

Pen, just two miles outside the<br />

capital of Morant Bay, in the parish<br />

of St. Thomas, though residing in<br />

Kingston weekdays whilst attending<br />

Wolmer’s Trust High School for Girls’,<br />

weekend trips to St. Thomas, was a<br />

must. However, since one had to be<br />

serious about studies at Wolmer’s,<br />

time management was essential,<br />

and between studies and first love<br />

during school, that being lawn tennis,<br />

listening to the radio was not really at<br />

the forefront.<br />

A series of mishaps led to Norma<br />

having to forego sixth form studies,<br />

and the decision was made to register<br />

in a commercial course at Durham<br />

College to be prepared for the working<br />

world, and before heading to New<br />

York to take up the scholarship to<br />

pursue a career in Broadcasting, as<br />

her voice tutor, Mrs. Jean Wilson, had<br />

predicted that a career in broadcasting<br />

would more than likely be the path<br />

that Norma would take, having been<br />

so active in the Drama Society and<br />

everything ‘speech’ at school.<br />

Considered by her mother to be<br />

too young to travel by herself and<br />

be alone in New York, where she<br />

was accepted at the Career School<br />

of Academy for Radio & Television<br />

Broadcasting in Manhattan, Norma<br />

successfully, landed her first and<br />

only other job at the Bank of Nova<br />

Scotia Jamaica Limited, King Street<br />

Branch, where she worked as a Junior<br />

Secretary for six years. The urge to<br />

get into Broadcasting grew stronger<br />

by mid 1971, and off she went to Career<br />

Academy on her way to becoming a<br />

broadcaster.<br />

Although she studied Radio &<br />

Television in the United States, she was<br />

never in doubt that it was on Jamaican<br />

radio that she wanted to serve, so she<br />

returned to Jamaica to apply for a job<br />

with one or the other of Jamaica’s two<br />

only radio stations at the time. Having<br />

only to submit to two radio stations,<br />

her first interview with the JBC had her<br />

application and demo tape misplaced,<br />

so next stop was at RJR, where she was<br />

interviewed by Mr. Winston Ridgard,<br />

then Programmes Manager, and was<br />

offered employment. The pioneering<br />

spirit still pervaded RJR at that time<br />

(1972) and Norma was thrown in feet<br />

first as the first voice on-air when<br />

FM transmission was introduced to<br />

Jamaica and its audiences.<br />

Morning traffic<br />

In 1984 she made another move,<br />

starting as a senior announcer on<br />

Capitol Stereo under programmes<br />

manager, Don Topping. She has the<br />

greatest respect for Topping who<br />

she regards as a creative genius.<br />

“Topping had just the greatest ideas;<br />

idea after idea!” In 1987, she was<br />

promoted to programmes manager<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 53


NORMA BROWN BELL<br />

and when she had to leave the same<br />

year on maternity leave, she promoted<br />

Francois St Juste to act on her behalf.<br />

In 1989 she was made programmes<br />

director for RJR 94 FM.<br />

During this time, Brown<br />

Bell was asked to join<br />

the team doing morning<br />

traffic reports on RJR. The<br />

brainchild of Hol Plummer<br />

and Ed Barnes, the traffic<br />

report was presented<br />

unsponsored for the first<br />

two years and had an<br />

immediate impact.<br />

Barnes took Brown Bell<br />

into training and in a short<br />

time she became the goto<br />

person when Henry<br />

Stennett was unavailable<br />

or on leave.<br />

She also began to present Thursday<br />

reports as “Girl Friday on a Thursday”<br />

to give a fillip to the traffic vibe. Brown<br />

Bell also became the voice of the<br />

ICWI “Road Angel” programme, which<br />

rewarded females who practiced safe<br />

driving skills during the morning traffic<br />

segments.<br />

Community outreach<br />

NBB was next drawn into the<br />

marketing field, being asked to<br />

obtain sponsorship for RJR sports<br />

programming in the 1990s. She had<br />

also become more and more involved<br />

in working with Angela Reid and<br />

Grace Dunn who were in charge of the<br />

RJR outreach programme, which grew<br />

after the Eventide home was burnt<br />

to the ground in the tragic fire, which<br />

took 153 lives in 1980.<br />

So when Norma decided that she no<br />

longer wanted to be an on-air disc<br />

jockey she went to Mr. Spaulding<br />

to announce her retirement but Mr.<br />

Spaulding, anticipating her move, had<br />

already made arrangements to offer<br />

54 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


NORMA BROWN BELL<br />

her the post of Community Outreach<br />

Officer.<br />

Brown Bell welcomed the opportunity<br />

and the challenge with open arms.<br />

Even with this important work that<br />

she was doing with the Golden Age<br />

Home (Cluster C), The Citizens’ Advice<br />

Bureau (CBA) and the CBA/RJR Basic<br />

School (of which she is board chair),<br />

Brown Bell is still best known as that<br />

informative and alert voice of morning<br />

traffic.<br />

Like magic<br />

She admits that she confounds and<br />

amazes many of her listeners with<br />

her ability to swiftly describe traffic<br />

conditions from all around Kingston<br />

and all over the island while driving<br />

around in either the OB unit or personal<br />

vehicle. To many listeners it is like<br />

magic. Brown Bell admits<br />

that what really creates this<br />

magic is professionalism,<br />

attention to detail and a<br />

string of correspondents<br />

and members of the public<br />

who pass on valuable<br />

information.<br />

She whispers the secret<br />

that many reports are<br />

based on observations<br />

made the day before or<br />

even more previously as<br />

it relates to road closures,<br />

road work, special events,<br />

traffic changes, new signal<br />

lights or other predictable phenomena.<br />

NBB is proud of her record of always<br />

being on time for her early morning<br />

duties and enjoys being able to surprise<br />

her listeners with her whereabouts for<br />

her first traffic report of the day. But it<br />

Henry Stennett prepares for helicopter traffic report<br />

is not magic. It is Norma Brown Bell,<br />

true 100% RJR professional, and road<br />

angel “managing the magic”.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 55


HOLFORD<br />

‘HOL’ PLUMMER<br />

All the rungs<br />

If there is one person, outside<br />

Chairman J. Lester Spaulding who<br />

exemplifies upward mobility in RJR<br />

it must be Holford “Hol” Plummer.<br />

He has climbed the corporate ladder<br />

at RJR all the way to the very top.<br />

Plummer joined the Rediffusion<br />

Department as a technician in 1955<br />

and in 1958 was transferred to RJR<br />

as an operator in the Engineering<br />

Department, at Tinson Pen where,<br />

from 1966-1970, RJR’s 720AM<br />

transmitter was located. Hol was a<br />

part of the pioneering move to RJR’s<br />

introduction of FM services, as the<br />

first such station in the Caribbean to<br />

operate on those frequencies.<br />

Plummer also held the position<br />

as an operator in the programmes<br />

department. His promotion to producer<br />

(programmes department) in 1970<br />

saw him covering, along with Dotty<br />

Dean and Desmond Chambers, the<br />

historic inaugural Air Jamaica flight to<br />

New York in the 1970’s. He produced<br />

“What’s Your Grouse” (Hot Line),<br />

which featured Philip Jackson, as well<br />

as Dick Pixley and Dwight Whylie who<br />

have both since passed away. Hol<br />

became known for producing outside<br />

broadcasts from outside Jamaica and<br />

there were many notable ones.<br />

Plummer became the assistant<br />

programme director for outside<br />

broadcasts in 1980 and his creativity<br />

inspired the development of<br />

Jamaica’s first Traffic Reports. He also<br />

produced the first formatted overseas<br />

programme in Miami and did the<br />

‘Good Morning Man’ show with Alan<br />

Magnus in New York at the JFK airport.<br />

In 1989 Plummer also accompanied<br />

current managing director Gary Allen<br />

on assignment in Florida, producing<br />

many special reports on the ravages<br />

of Hurricane Andrew in South Florida<br />

with an emphasis on the impact of<br />

Jamaicans in the so called “Kingston<br />

21”.<br />

In 1989 he was appointed staff<br />

representative to the Board of RJR<br />

on which he also served in his own<br />

right. He was made Executive Studio<br />

Manager in 1997, while still on the<br />

Board and served in that management<br />

position until his retirement from<br />

such duties in 2006. Before retiring,<br />

Plummer had another pioneering<br />

feat to achieve when along with<br />

RJR and Jamaica’s First Lady of Talk<br />

Show Radio, Barbara Gloudon they<br />

broadcast Hotline LIVE from “Ground<br />

Zero” in New York a few days after the<br />

9/11 terrorist attack.<br />

Plummer eventually retired from the<br />

Board in February 2011, after serving for<br />

21 years and 4 months, in a company<br />

he had joined and served for a total of<br />

53 years. In its 65 years of existence,<br />

Hol Plummer with 53 years of service<br />

stands tall as the man with the longest<br />

service record to the company,<br />

to date.<br />

56 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


ALL THE RUNGS<br />

Carl Domville (left), RJR’s Board Director; Marie Garth, former announcer and Hol Plummer, former<br />

Board Director and Studio Manager at the 50 th Anniversary Thanksgiving Service July 9, 2000.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 57


58 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Since 1950, Jamaicans have been tuning into RJR: relying on its dynamic news coverage, enjoying its<br />

witty programmes and embracing its on-air presenters and corporate execs as though they were part<br />

of their own inner circle. Over the last 65 years, RJR has rolled out new, entertaining shows and kept<br />

pace with changing technologies, but it’s the station’s unforgettable personalities who have really cemented<br />

its place as a much loved Jamaican organisation. As RJR swings into anniversary celebration mode, it’s only<br />

fitting that we take a look back at the people who have made it great.<br />

Most people know Cliff Hughes<br />

as the hard-hitting journalist at<br />

the helm of Nationwide News<br />

Network, but in June 1986, Cliff was a young,<br />

passionate trainee announcer at RJR.<br />

“The first time I read the 12:10 midday<br />

sports news, I was trembling like a leaf,”<br />

Cliff recalls. “I’ll never forget Dorraine<br />

Samuels, the main presenter at the time,<br />

stretching over and holding my hand. Her<br />

kindness that day helped me to complete<br />

my assignment and I will always be grateful<br />

to her for it,” he shares.<br />

Cliff would go on to work as a sports<br />

reporter and presenter during his four-year<br />

career at RJR. Since leaving the station,<br />

he has enjoyed stints as the director of<br />

television and current affairs at the now<br />

defunct Jamaica Broadcasting Corporation<br />

(JBC) and owner of A1 Communications.<br />

Today, he famously serves as the head<br />

of programming and chief anchor at<br />

Nationwide News Network.<br />

says Franklin. “Though I considered myself<br />

to be a fairly welcoming person and allowed<br />

people to freely express themselves, the<br />

station taught me to be truthful. I think<br />

listeners really appreciated that and some<br />

of my most memorable moments were<br />

when they called to say I was doing a good<br />

job,” he shares.<br />

After leaving RJR in 2002, Franklin took up<br />

his current post as news director at IRIE FM<br />

(2002 - 2015) and continues to work as the<br />

publisher of North Coast Times, which he<br />

founded in 1995.<br />

-----------------------------<br />

-----------------------------<br />

Cliff Hughes<br />

For close to 40 years, Franklin<br />

McKnight has been a journalistic<br />

powerhouse with his informative<br />

and unbiased reporting. Though his career<br />

has gifted him with jobs at various media<br />

houses, it was during his time at RJR as a<br />

presenter for “Tell Me About It” and “Beyond<br />

The Headlines” that he really learned to be<br />

confident in sharing his beliefs.<br />

“RJR prepared me well for talk commentary,”<br />

Franklin McKnight<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 59


at the TV station, from sports coordinator<br />

to anchor, and now executive producer and<br />

presenter for the morning show.<br />

----------------------------<br />

Tony Scott<br />

Rohan Daley<br />

In the early 90s, well before becoming<br />

the face of CVM@Sunrise, Rohan Daley<br />

was working in the sports department<br />

at RJR. Alongside his co-worker, Howard<br />

Abrahams, Rohan was regularly sent out to<br />

Caymanas Track to cover the horse racing<br />

news.<br />

“Back then, I was a fun yet hardworking<br />

guy, and I spoke a lot, which clearly hasn’t<br />

changed much,” jokes Rohan. “While I was<br />

at RJR, I remember doing an interview and<br />

calling my guest the wrong name during the<br />

entire segment, only to realise in the end I<br />

had mistaken the individual for someone<br />

else,” he chuckles.<br />

Following his departure from the company<br />

in 1993, Rohan headed straight to CVM,<br />

taking a job as one of the channel’s<br />

presenters. He has since worn several hats<br />

60 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS<br />

Chantal Hylton Tonnes<br />

In 1997, Chantal Hylton Tonnes joined<br />

RJR as the sales and marketing<br />

manager for the group’s newly minted<br />

TV station. As Jamaicans collectively<br />

rejected the Super Supreme name, Chantal<br />

set out with the team to find a new moniker<br />

and re-launch the brand.<br />

“The creative process was a nerve<br />

racking one and ultimately taught me the<br />

importance of listening to the customer,”<br />

notes Chantal. “We realised people didn’t<br />

embrace the name because it didn’t<br />

reflect the national pride tied up with JBC.<br />

We toyed around with different options<br />

and eventually it came down to Jamaica<br />

Television or Television Jamaica,” she<br />

explains.<br />

After a short stint as a group manager<br />

for special projects, Chantal moved on<br />

from RJR, working in marketing and sales<br />

at CVM and then the Jamaica Observer,<br />

before being named the general manager<br />

at Nationwide News Network. Today, she<br />

heads the Creative Production and Training<br />

Centre (CPTC), sits on the marketing<br />

committee for the Jamaica Stock Exchange<br />

e-Campus and serves as the director of the<br />

Sagicor Foundation.<br />

-----------------------------<br />

Working as a freelance broadcaster<br />

from the mid-70s to the late 90s,<br />

Tony Scott started out as a news<br />

reader at RJR and later tackled presenting<br />

duties for the wildly successful Sunday<br />

MorningSolid Gold on FAME.<br />

“I’ve always been reserved but when I’m<br />

on air, it’s show time and I’m performing,”<br />

reveals Tony. “When I was doing the<br />

programme, I was very enthusiastic and<br />

even forceful but in my normal life, I’m<br />

totally different. Regular me is a laid<br />

back, shy guy; it’s as though I have split<br />

personalities,” he shares.<br />

Although he spent 15 years living abroad,<br />

Tony has managed to build an impressive<br />

resume in the local advertising sector.<br />

With top jobs at Dunlop Corbin and<br />

CGR Communications, he’s handled big<br />

accounts and even worked alongside<br />

Yvonne Wilks to create the TVJ logo.<br />

Nowadays, Tony is a partner and director at<br />

Prism Communications, where he overseas<br />

business development and management.<br />

-----------------------------<br />

In 1951, the smooth, resonant voice<br />

of a young Merrick Needham hit the<br />

Jamaican airwaves. After originally<br />

joining RJR as an assistant librarian, Merrick<br />

became an announcer at just 18 years of<br />

age, and was promoted numerous times<br />

before eventually landing the programmes<br />

director post within five short years.<br />

“I truly enjoyed being a part of an efficient<br />

and deservedly popular radio station,” says<br />

Merrick. “During my time at RJR, I had<br />

several memorable moments and learned<br />

the importance of product, professionalism<br />

and time,” he reveals.


Merrick Needham<br />

After RJR, Merrick joined the Jamaica<br />

Broadcasting Corporation (JBC) as the<br />

director of programmes and production,<br />

and was later named general manager at<br />

the station. A career shift to logistics and<br />

protocol, led to appointments as head of<br />

the Broadcasting Liaison Unit for the 1966<br />

Commonwealth Games in Kingston and<br />

coordinator for state visits of President<br />

Fidel Castro, Prince Albert of Monaco, and<br />

The Queen and Duke of Edinburgh. Since<br />

1986, he has been the principal of his<br />

company, Merrick Needham & Associates,<br />

and is widely regarded as the preeminent<br />

expert on protocol.<br />

Before landing his hosting gig on<br />

DigicelSportsmax, an always calm<br />

yet jovial Lance Whittaker called<br />

RJR his work base for more than a decade.<br />

Initially starting out as a sports reporter,<br />

Lance was later promoted and became the<br />

assistant programme director of sports.<br />

“I enjoyed the thrill of having my dream job,<br />

it was satisfying being in an environment<br />

that was both welcoming and professional,”<br />

Lance reveals. “When I eventually resigned,<br />

I received so many moving phone calls from<br />

the moment I came off air, and my emotions<br />

were immeasurable,” he reminisces.<br />

Following his departure from RJR, Lance<br />

traded in Jamaica for Barbados, where he<br />

worked as the sports coordinator for the<br />

Caribbean News Agency and then became<br />

the director of sports at the Caribbean<br />

Media Corporation. After returning to the<br />

island five years ago, he took up his current<br />

position as vice president and executive<br />

producer at DigicelSportsmax, where he<br />

oversees all presentations, edits broadcast<br />

scripts, and hosts Sportsmax Zone and At<br />

the Track.<br />

features editor for Evening Magazine, then<br />

news and current affairs editor, and perhaps,<br />

most notably, creator of the popular show,<br />

Beyond The Headlines.<br />

“It wasn’t just about completing an<br />

assignment for RJR but getting stories for<br />

Jamaica and the rest of the world to hear,”<br />

says Jennifer. “I covered quite a few things,<br />

but easily my most memorable reports<br />

included Nelson Mandela’s visit to Jamaica<br />

and the death of former Prime Minister<br />

Michael Manley,” she recalls.<br />

Once she parted ways with RJR, Jennifer<br />

worked as a senior director of entertainment<br />

in the Ministry of Industry and Tourism,<br />

served as VP for the CVM Group, and taught<br />

college level media and communications<br />

courses. She’s now a public outreach<br />

specialist at USAID, helping to encourage<br />

citizen journalism through social media.<br />

-----------------------------<br />

Courtney Sergeant<br />

Lance Whittaker<br />

JENNIFER GRANT<br />

Jennifer Grant<br />

-----------------------------<br />

In 1981, Jennifer Grant took on her<br />

first role at RJR as a reporter, eagerly<br />

heading out into the field to write<br />

and record stories. In the 18 years that<br />

followed, she would go on to become the<br />

Courtney Sergeant started out his<br />

journey in 1971, as a ‘stringer’ while<br />

attending the Brampton College.<br />

He was a correspondent in the Sports’<br />

Department between 1972 and 1977.<br />

Sergeant says he produced good quality<br />

material and therefore received numerous<br />

assignments. In 1976, he was drafted into<br />

RJR as a sports coordinator/ producer. He<br />

has also covered events like the Rothmans<br />

International Tennis Tournament.<br />

Sergeant says he has worked with editors<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 61


and other media professionals including<br />

Winston Manning, David Ebanks, Carlton<br />

Forbes, Edward Barnes, Lance Whittaker,<br />

Michael Siva and Simon Crosskill.<br />

Sergeant was the co-producer of the radio<br />

sports talk-show, Sports Call and producer<br />

of the programme Sports Zone. Now, he is a<br />

media liaison, and a marketer/producer of<br />

entertainment events including the Black<br />

and White New Years’ Eve Ball.<br />

He said, “RJR has taught me about<br />

commitment and love. It has given me<br />

opportunities and I maintain a high<br />

standard of work. I take pride in my work,<br />

and in knowing and meeting people.”<br />

-----------------------------<br />

school. So all of my formative years were<br />

spent at RJR post high school... My first<br />

supervisory role was at Telemar; my first<br />

managerial role was at Telemar. When<br />

I came back to RJR I learned television,<br />

which I never did in school. I never did<br />

it previously... persons on television, too<br />

numerous to mention, held my hand and<br />

taught me. Most of the person who I am<br />

now has been shaped by the fire-storm at<br />

Radio Jamaica.”<br />

Hall shared his mantra that takes him<br />

through times of hardship. He said, “My<br />

thing is, ‘Why worry when you can pray?’<br />

That’s the approach I take to life, that’s the<br />

approach I take to media. There’s no need<br />

to worry about it.” He advises young and<br />

aspiring journalists that, “The media is a<br />

hard task master... It’s hard work...”<br />

He says that too many young people enter<br />

into news media not realising how many<br />

long hours they will need to spend in order<br />

to hone their craft. “It is not the glamour<br />

that you see on TV, and you have to be<br />

prepared for that...”<br />

all about theory and very influential among<br />

younger people. Desmond was a great<br />

impromptu person; Desmond could ad lib,”<br />

he laughed. “He could just walk into the<br />

studio and just light it up!”<br />

Arthur Hall<br />

Arthur Hall detailed that in 1984 fresh<br />

out of high school, he went on to<br />

spend roughly 11 years working with<br />

the Telemar Data Entry Company that was<br />

owned by RJR. When he returned to RJR in<br />

2002, he was in Radio as a reporter. He<br />

then moved on to being a radio news editor,<br />

and when he finally left in 2007, he was the<br />

head of TV news.<br />

Hall has had numerous supporters.<br />

However, the main ones were Lester<br />

Spaulding, managing director at the time,<br />

and Moya Thomas, Group Head of News<br />

when he returned to RJR in 2002. He truly<br />

believes that RJR impacted his life and that<br />

it has propelled him towards his current<br />

position. Hall said, “RJR shaped me.”<br />

“My first introduction to media was when<br />

I joined Telemar in 1984 fresh out of high<br />

62 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS<br />

Committed, loyal and resilient, these media<br />

professionals have devoted many years of<br />

service in great faith. They have paved the<br />

way for the generation behind them. They<br />

are a true source of motivation; surely those<br />

who come after them will benefit from their<br />

phenomenal legacy.<br />

-----------------------------<br />

Donald Topping, before becoming<br />

an independent media consultant<br />

in Florida, USA, was known for his<br />

electrifying voice that infused the airwaves.<br />

From the Don Topping Thing and the Don<br />

Topping Odyssey, to the internationally<br />

acclaimed Jazz and Blues Festival, and<br />

numerous other concerts, Topping<br />

continues to be the consummate host and<br />

memorable presenter.<br />

He has also held roles in Perry Henzel’s<br />

The Harder They Come and the James Bond<br />

classic, Live and Let Die. The broadcasting<br />

legend and acclaimed disc jockey is even<br />

an internationally-certified tennis umpire.<br />

“I was at RJR for nearly 40 years. I got to<br />

work with some great people, like Charlie<br />

Babcock, Norman Cunningham, Marie<br />

Garth, Desmond Chambers, Tony Verity and<br />

Dottie Dean. We were like family there!”<br />

Topping recalled special characteristics<br />

about some of his colleagues. “Tony was<br />

Don Topping<br />

During his career with RJR, Topping had a<br />

hand in recruiting and supervising some of<br />

the most stellar names in Jamaican radio.<br />

These included Rosamond Brown, Henry<br />

Stennett, Dorraine Samuels, Hol Plummer<br />

and Richard ‘Richie B’ Burgess.<br />

He was a grand host and was scintillating<br />

on stage. Even when there were headliners<br />

to introduce like the Jackson 5, Marvin<br />

Gaye, Lou Rawls, Nancy Wilson and Alicia<br />

Keys, Topping held audiences in the palm<br />

of his hands, especially the ladies, with that<br />

unmistakable voice. He was regal in stature<br />

and exuded comfort and ease at the same<br />

time.<br />

“I loved to perform,” he said, with reference<br />

to being an announcer. “But becoming a<br />

supervisor in programmes was a part of<br />

the career growth, so I did it.” Perhaps what<br />

Topping loved even more was the music<br />

and the ability to share it with the listeners.<br />

Topping admits to having an enviable<br />

record collection and listening to music<br />

remains one of his favourite past times.<br />

When he is in Jamaica he most certainly<br />

checks out the radio scene. “Sometimes<br />

it feels like I never left,” he said. “Yes, a<br />

lot has changed still, like the use of local


dialect. You rarely had that back<br />

when I was on. But there is still<br />

something familiar about it all.”<br />

To him, radio was everything<br />

back in his day. “Radio was<br />

ubiquitous. It told people<br />

where everything was. If you<br />

were a cricket fan, that was<br />

your lifeline. In an emergency<br />

people depended on radio. It<br />

was where you went for theatre,<br />

as you had some great radio<br />

dramas on at that time.”<br />

And what is his advice to<br />

people wanting to get into<br />

broadcasting? “You have to<br />

practice your craft. I used to<br />

be in my basement with my<br />

tape recorder. You may not be<br />

as good as you think you are.<br />

Practice is everything.”<br />

-------------------------------------<br />

His moniker is the Vibe<br />

Master, and can he<br />

build a vibe! From road<br />

shows, tactical community<br />

events and general media<br />

and communication services,<br />

Jeremiah Davy has developed<br />

a special brand through his<br />

company J-Werks Inter-Active.<br />

Just ask his diverse pool of<br />

corporate clients.<br />

Davy, a broadcaster and media<br />

consultant, has added his name<br />

to a league of extraordinary<br />

media professionals. Radio<br />

came naturally and Davy’s<br />

broadcasting career began<br />

after landing an audition with<br />

FAME. He called Francois St.<br />

Juste persistently until he got<br />

an audition.<br />

“I started on the Graveyard<br />

Shift with Michael Thompson<br />

from midnight until 5a.m. It was<br />

a challenge yes, but the other<br />

job I had during the day gave<br />

me a little flexibility. I was able<br />

to get some rest in between<br />

and get it all done. But it wasn’t<br />

always easy.”<br />

To him radio granted him the<br />

power to reach so many people.<br />

It was not something he took<br />

lightly so he also set out to<br />

inspire people and always<br />

made room for charity and<br />

giving back where possible.<br />

According to Davy he had help<br />

and lots of encouragement.<br />

“Elaine Wint Leslie helped<br />

me to grow as a broadcaster.<br />

Others like Paula-Ann Porter-<br />

Jones and Barry Gordon have<br />

also inspired me. Porter-Jones,<br />

because her speech is always<br />

spot-on and Gordon because<br />

he has managed to<br />

take radio to a different<br />

level and reinvent<br />

himself.”<br />

Jerry Davy, The Vibe Master<br />

Davy never really<br />

slowed. In addition to a<br />

career in broadcasting<br />

he took on hosting at<br />

Cactus Night Club to<br />

“build the vibes” on a<br />

Friday night. He was<br />

the ideal entertainer<br />

and host and it showed<br />

everywhere he went<br />

even when he travelled<br />

with the Reggae Boyz,<br />

Jamaica’s national<br />

football team, in their<br />

pursuit of a place in the<br />

1998 FIFA World Cup<br />

Finals.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 63


64 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Melville Harris<br />

RJR’s St Elizabeth correspondent<br />

for over 30 years<br />

Me lville<br />

Harris’<br />

colleagues called him the St.<br />

Elizabeth Bureau Chief. Why?<br />

This was because Harris had<br />

an enviable network of sources<br />

in St. Elizabeth and other<br />

parts of western Jamaica. “If<br />

any of my colleagues in the<br />

newsroom want information<br />

now, even though I am not<br />

travelling around the island as<br />

much and am based mainly in<br />

St. Elizabeth they know they<br />

can count on me to give them<br />

information,” he said. “When<br />

I returned their calls they<br />

knew it was because I had the<br />

information they needed.”<br />

Harris made time for this<br />

interview just after wrapping<br />

up his faithful listening to the 5<br />

p.m. RJR newscast.<br />

“I made journalism my<br />

profession and I have been<br />

at it for over 30 years,” said<br />

Harris, who began his career in<br />

1976 while still at St. Jago High<br />

School.<br />

“I was approached by persons<br />

in news at the Gleaner to do<br />

some writing. They wanted to<br />

know if I would write stories<br />

about things affecting St.<br />

Catherine. I used to play around<br />

with writing stories and I had<br />

a few friends at the Gleaner. I<br />

used this as a chance to earn<br />

some pocket money.”<br />

According to Harris, in 1987<br />

Alan Rickards saw him<br />

covering an event and asked<br />

why he wasn’t writing for RJR.<br />

He considered it and applied<br />

soon after for a role in the<br />

newsroom. The news editor at<br />

the time was Janette Mowatt.<br />

“She requested samples of<br />

my writing so I submitted<br />

two articles but I didn’t get a<br />

response. That was late 1987. I<br />

thought I didn’t get the job,” he<br />

said.<br />

Melville Harris receives the Lay Magistrates’ Association<br />

2015 Golden Scale Award at the Jamaica Pegasus Hotel<br />

“If I had to do it all over<br />

again I would still go back to<br />

RJR,” he said emphatically.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 65


ST ELIZABETH CORRESPONDENT FOR OVER 30 YEARS<br />

However in February 1988, while in<br />

Kingston, he visited RJR and asked to<br />

speak to the news editor.<br />

“She asked how come I wasn’t writing<br />

for them. I told her I applied but I<br />

hadn’t heard anything. And would<br />

you believe there was a cheque in the<br />

drawer for me for the two articles [I had<br />

written]. She said, ‘but it says here we<br />

have had you on since October 1987.’<br />

So I had got the job after all!”<br />

And so Harris’ RJR journey was well<br />

underway.<br />

to also cover Westmoreland, Hanover<br />

and Trelawny. He roamed western<br />

Jamaica for just over a decade.<br />

“When I started, life wasn’t as easy in<br />

terms of news gathering. Technology<br />

was nowhere where it is now. The<br />

Olympia typewriter and the fax<br />

machine were our best friends.”<br />

Harris named it the ‘bung-bung’ due<br />

to the sound that the typewriter keys<br />

made. “We typed on newsprint and<br />

then faxed that to the News Centre.<br />

Or some people called in the stories.”<br />

Harris’ voice fades as he recalls his<br />

first computer lesson, which was<br />

delivered at 32 Lyndhurst Road,<br />

Kingston. “That took awhile – the<br />

computer lessons - but eventually<br />

I caught on.”<br />

the railing. We formed a relay system,<br />

one reporter to another, funneling the<br />

information to the newsroom bit by<br />

bit.”<br />

And that is how the EC news stories<br />

got included in the 1 p.m. newscast.<br />

“Spaulding bought lunch for everyone<br />

in the newsroom that day,” said Harris.<br />

“He really showed what we could<br />

accomplish with togetherness and I<br />

developed a great deal of respect for<br />

him.”<br />

Fun and camaraderie<br />

Harris remembers the RJR newsroom<br />

being a lot of fun. “Everyone helped<br />

each other and we all had a great<br />

sense of humour.”<br />

Melville Harris prides himself in his work and contribution<br />

to the growth of the RJR 94FM brand<br />

Nothing but excitement<br />

Into the fire he went with his first<br />

major assignment being the coverage<br />

of Hurricane Gilbert that same year.<br />

“Jennifer Grant handed me a tape<br />

recorder and told me they needed<br />

stories on the fishermen in Treasure<br />

Beach and how they had been<br />

affected by Hurricane Gilbert.” After<br />

that it became all about news from St.<br />

Elizabeth for Harris.<br />

He was later asked to fill in at the<br />

Western Bureau and in doing so<br />

travelled from St, Elizabeth to St.<br />

James sometimes three times per<br />

week. Harris was eventually asked<br />

Another thing that happened shortly<br />

after Hurricane Gilbert that had<br />

Harris remembering how creative<br />

the team in the newsroom could be<br />

to make sure the news stories were<br />

prepared quickly.<br />

“It was Friday after Gilbert and the<br />

then managing director J. Lester<br />

Spaulding entered the newsroom<br />

at about 12:35 p.m. I was only there<br />

to collect my cheque and those of my<br />

colleagues in Montego Bay,” he said.<br />

“That’s what you did in those days<br />

because there was no direct deposit.”<br />

Spaulding arrived at the newsroom to<br />

find out if there was any information<br />

coming out of the Eastern Caribbean<br />

(EC) with respect to the impact of<br />

the hurricane. “He hadn’t heard<br />

any reports referring to the Eastern<br />

Caribbean so he had us calling people<br />

in the EC and turning those updates<br />

into news stories. Remember, this is<br />

just before the 1 p.m. news should be<br />

read,” he said excitedly.<br />

His enthusiasm was palpable as he<br />

remembered how the day unfolded. “I<br />

was the young one so they put me at<br />

the stairs and there I was sliding down<br />

During his time with RJR he prides<br />

himself in his investigative work and<br />

subsequently his contribution to the<br />

growth of RJR 94FM as a brand.<br />

“We did some marvellous work there.<br />

I had the opportunity to initiate the<br />

Western Report and to also do Man<br />

In The Street, which later became the<br />

Roving Report.<br />

He also has fond memories of<br />

persons who coached him over the<br />

years as he developed as a journalist.<br />

“Gary Allen, Earl Moxam and Jennifer<br />

Grant were some of the people who<br />

helped me to grow. As well as the late<br />

Megan Thomas,” he added. “She was<br />

a tower of strength!”<br />

Thomas, he said, coached many<br />

members of staff. “She spent so<br />

much time with us and helped us<br />

with techniques to help the listeners<br />

to better understand what we were<br />

saying. She was wonderful.”<br />

Melville Harris resides in Siloah,<br />

St. Elizabeth. He is married with a<br />

daughter.<br />

66 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Ralston<br />

M C KENZIE<br />

Several lives in one lifetime<br />

Ralston McKenzie is a Broadcaster and Journalist whose life has had many defining<br />

chapters. His demeanor is calm. His voice: steady and credible. He is currently the<br />

producer and presenter of Sunday Contact, a weekly programme aired on RJR 94 FM<br />

and online, that links persons with long-lost family and friends.<br />

Born in the United Kingdom,<br />

McKenzie lived in Egypt during his<br />

father’s tenure as a flight sergeant<br />

in World War II. He is a St. George’s<br />

College old boy and has enjoyed<br />

high achievements in Jamaica’s<br />

insurance industry. He has won gold<br />

medals and was a four time national<br />

champion in speech and drama.<br />

McKenzie is also a lector in the lay ministry at St. Richard’s<br />

Church.<br />

He has worked as a civil engineering draughtsman in the<br />

Ministry of Works and served as a medical technologist in<br />

histo-pathology. Due to a lack of funding, he could not<br />

complete his pursuit of medical studies. He later had a<br />

desire to enter the United Nations after completing his BSc<br />

in International Relations. However, fate seemed to have<br />

reserved him for his listeners and a wide media landscape.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 67


SEVERAL LIVES IN ONE LIFETIME<br />

In 1968, while studying at the<br />

University of the West Indies, some<br />

family friends introduced him to Hugh<br />

Wong, who was the programmes<br />

director at RJR, who lived up the street.<br />

“He thought I sounded good and<br />

encouraged me to apply to RJR. I wrote<br />

the letter and also sent it to JBC. JBC<br />

responded first as Beverly Anderson<br />

called me in for an audition that same<br />

day,” he said. “I was employed to do<br />

TV continuity, time signals, voice over<br />

scripts, programme parades and so<br />

on.”<br />

Significant skills<br />

According to McKenzie, he acquired<br />

significant journalism skills while at<br />

JBC. “People like Megan Thomas;<br />

she was amazing, just fantastic. She<br />

became my mentor and coached me a<br />

lot. I also got support from Joe Lewis.”<br />

During this time McKenzie entered<br />

the Jamaica Cultural Development<br />

Commission’s drama and speech<br />

competitions. “I won the first time I<br />

entered and taking the top prize had<br />

become a news flash. So Wycliffe<br />

Bennett said I needed to be on air.<br />

Bennett who was a distinguished<br />

dramatist and speaker<br />

made sure that all<br />

announcers got training,”<br />

McKenzie added.<br />

McKenzie went on to work<br />

with some of the greats<br />

including Trevor Rhone,<br />

Dee Harris and Yvonne<br />

Jones. He went on to win<br />

three more gold medals<br />

in drama and speech. He<br />

also kept learning his craft<br />

at JBC. “I worked with<br />

camera crews too, doing<br />

production and outdoor<br />

broadcast.”<br />

He was on fire and learned<br />

as much as he could to<br />

become better. “I learned<br />

radio techniques from<br />

observing Uriel Aldridge,<br />

who was just very versatile,<br />

as well as Winston<br />

Williams and Jeff “Free I” Dixon. There<br />

were also Reggie Carter and Leonie<br />

Forbes who were quite remarkable,”<br />

he said. “I’ve really worked with some<br />

amazing people.”<br />

RJR’s intense training<br />

By January 1970, he had joined RJR<br />

and the training stepped up. “Howard<br />

Clarke was a senior producer there<br />

and I worked<br />

with him. The<br />

announcers went<br />

through six weeks<br />

of intense training<br />

before they could<br />

say one word on the<br />

air. Marie Garth, Don<br />

Topping and Charlie<br />

Babcock were also<br />

around at the time.<br />

The training was<br />

magnificent.”<br />

McKenzie got his<br />

break on RJR doing<br />

Lunchtime Spin.<br />

Later Winston<br />

Ridgard, then assistant programmes<br />

director, and Hugh Wong wanted a<br />

programme that aired between dusk<br />

and dark. “They wanted to reach<br />

the young people coming home<br />

from school and to create a mood of<br />

relaxation. They were trying to come<br />

up with a name and so I suggested<br />

The Evening People Show.<br />

That was it. With a great jazz intro and<br />

outro by Marty Paich, listeners were<br />

clued in every evening. “The show<br />

took off,” he said. From about 6 p.m.<br />

until 10 p.m. the show held the higher<br />

ratings compared to JBC’s evening<br />

programme at that time.<br />

“I did The Evening People Show for<br />

five years. I eventually accepted a<br />

promotion, with hesitation because it<br />

meant I would be off the air. But that<br />

was how it went. You had to move up.<br />

Henry Stennett took over the slot.”<br />

It was an exciting time in radio. RJR<br />

had moved to FM and McKenzie was<br />

also enjoying helping with recruiting<br />

new announcers. “I remember the<br />

first time I heard Dorraine Samuels.<br />

She was being interviewed after a<br />

beauty pageant. Neville Willoughby<br />

interviewed her and when he put the<br />

mic towards her, this mellifluous voice<br />

came over. We had to have her at RJR!”<br />

A young animated Ralston McKenzie<br />

68 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


SEVERAL LIVES IN ONE LIFETIME<br />

Sunday Contact<br />

It wasn’t always easy. When McKenzie<br />

went back to school to get his BSc he<br />

eventually took a pay cut and went<br />

to work at Capitol Stereo, which later<br />

became FAME. “I played music from 6<br />

p.m. to 12 a.m., but it was the only way<br />

to stay on—air.”<br />

He recalls a funny story when he<br />

dozed off at the controls. “You were<br />

only playing music but you still had to<br />

be alert. I remember when the operator<br />

had to run up to the studio and wake<br />

me up because the listeners were<br />

hearing the grooves.” He laughed.<br />

“Those were the days.”<br />

After completing his university<br />

studies he got married and worked<br />

with Ridgard to come up with the<br />

format for Sunday Contact. “Even<br />

with hosting the Sunday programmes,<br />

I still did state functions and outdoor<br />

broadcasts. I had the opportunity<br />

to chat briefly with the Queen and<br />

various international heads of state.<br />

I’ve also been very involved in the<br />

newsroom.<br />

“I’ve read the news on JBC Television<br />

and worked on the morning<br />

programmes. But, after all that,<br />

travelling and studying in the United<br />

States, returning to my family and<br />

having three years working in<br />

insurance under my belt, I went back<br />

to Sunday Contact.”<br />

Several lives in one lifetime! That’s<br />

Ralston McKenzie. He did it all with<br />

such gusto and ambition and remains<br />

one of the most distinguished voices<br />

and media personalities Jamaica has<br />

come to know and love.<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 69


Jennifer Delisser-Lyons<br />

The<br />

By Ruth Chisholm<br />

All hail the librarians! They are the brilliant guardians and<br />

organisers of cherished precious content.<br />

Jennifer Delisser-Lyons<br />

is the stellar supervising<br />

librarian in the records<br />

library at RJR. For<br />

over 40 years she has<br />

been undoubtedly the<br />

keeper of some of your<br />

favourite songs that<br />

have flowed through the<br />

airwaves into your kitchens on a Sunday<br />

afternoon or while you were getting ready<br />

for that hectic work day. And of course,<br />

she loves the music.<br />

As the librarian, her job includes sourcing<br />

or procuring all the music for the station.<br />

“We had to really prepare the music<br />

sheets for the presenters so that for every<br />

programme they had all the music they<br />

needed. Over time, she added, some<br />

of the presenters would prepare their<br />

music sheets themselves but we still had<br />

to ensure all the music was available.<br />

The music sheets are very important,<br />

especially for copyright<br />

purposes. We had to make<br />

sure that any programme<br />

that was recorded here or<br />

offsite was organised and<br />

ready for use at the right<br />

time for every segment<br />

every day.”<br />

Lyons has lived a lifetime<br />

and a half at RJR. She has<br />

experienced so much joy,<br />

and has been through<br />

painful losses at her<br />

workplace and “second<br />

home.” “I have met some<br />

of the music greats and<br />

have photos with people<br />

like the Spinners and the<br />

‘Even though many of the presenters<br />

select their own music now due to<br />

the technological advancements, the<br />

librarian’s role is still critical because<br />

everything still had to be available at a<br />

moment’s notice.’<br />

Stylistics. I met the Jackson 5 when they<br />

came into the studio; I met Ben E. King<br />

and the O’Jays,” she said; “so many great<br />

musicians! Bob Marley used to come by<br />

the library too,” she reminisced. “He and<br />

others like Dennis Brown all visited the<br />

library when they came to RJR.”<br />

Her personal life also blossomed as she<br />

got married while at RJR and basked in<br />

the birth of her son during her tenure at<br />

the station. But, she also experienced the<br />

passing of her parents and lost two fellow<br />

librarians during her four decades.<br />

Life at RJR<br />

Her life at RJR began shortly after leaving<br />

St. Hugh’s High School. “I was enrolled<br />

at Duffs because I was doing a secretarial<br />

course and a little before graduation,<br />

Newton James, who was the chief<br />

engineer at JBC at the time, asked me<br />

to sit in as his secretary for a few weeks<br />

because his secretary was on vacation.<br />

Well, she never came back<br />

so I ended up doing that<br />

for a few months.” Lyons<br />

admitted she hadn’t enjoyed<br />

that role too much.<br />

As fate would have it, her<br />

friend had just left JBC and<br />

taken up a position at RJR.<br />

“My friend Cecile told me<br />

of a post at Capitol Stereo<br />

[which later became FAME]<br />

as an assistant librarian.<br />

So I applied and the rest is<br />

history,” she laughed.<br />

After being at Capitol Stereo<br />

for about three years, an<br />

opportunity appeared. “I was<br />

70 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


off on maternity leave and just before<br />

returning to work, Winston Ridgard, who<br />

was the programmes manager, sent me<br />

to do a professional library management<br />

course at the National Library of Jamaica.<br />

When I returned to work I returned to RJR<br />

as the supervising librarian.<br />

“Boy, I have been at RJR so long that<br />

sometimes I don’t need the catalogue,”<br />

she laughed. “Someone could come in<br />

and say, ‘Do you have so and so?’ I could<br />

just walk to the shelf, most times at least,<br />

and just find the music. Yeah, I have been<br />

here that long. I remember where almost<br />

all the music would be.”<br />

Critical role<br />

Over the years she has tried to keep up<br />

with all the changes and importantly the<br />

music. “I’m old school but I have to try<br />

and keep up. We have everything here<br />

including music going back to the 1940s<br />

and all the way forward to the current<br />

content. We have every genre in the<br />

library, from dancehall to pop music.”<br />

“We went from vinyl to compact discs<br />

to now so many people play the music<br />

directly from the computer. But we still<br />

have a turntable because we have to be<br />

able to accommodate the<br />

45s or the LPs.”<br />

Lyons said even though<br />

many of the presenters<br />

select their own music now<br />

due to the technological<br />

advancements, the<br />

librarian’s role is still critical<br />

because everything still<br />

had to be available at a<br />

moment’s notice.<br />

Regardless of how the<br />

times have changed she<br />

remembers the fun. “We<br />

used to enjoy ourselves,<br />

especially during September<br />

to Remember. That’s when<br />

we chose a parish every year and hosted<br />

outdoor broadcasts in the different<br />

towns,” she said excitedly. “Everyone<br />

came. From the technicians to the<br />

librarians, everyone went and we had so<br />

much fun.”<br />

The work-turned family-type excursions<br />

included “crabbing” out at Port<br />

Henderson. Her enthusiastic recollection<br />

guided you to images of cooking crab<br />

with her co-workers, the eventful road<br />

Jennifer Delisser-Lyons with world famous singing group the Stylistics<br />

trips and exciting sports events.<br />

And now, even after so many years, her<br />

commitment remains so sound, it is nearly<br />

impossible to envision her in another role.<br />

“I’m a freelancer now though,” she said<br />

with an accomplished sigh. “I actually<br />

retired in 2009 so I only go in three days<br />

a week now. But I’ve enjoyed it so much I<br />

couldn’t have done anything else.”<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 71


72 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Pernell Parchment<br />

By Ruth Chisholm<br />

A radio station’s programmes department needs<br />

special back up. On many occasions that back<br />

up came from Pernell Parchment, who was with<br />

RJR for a memorable 37 years.<br />

Between 1972 and 2009, she was a traffic clerk,<br />

worked in marketing and then moved on to<br />

being a programme assistant. “I have supported<br />

so many people, like Dottie Dean, Don Topping,<br />

Norma Brown Bell, Hol Plummer and Francois<br />

St. Juste.” At one point she also assisted Lester<br />

Spaulding while he worked in the accounting<br />

department.<br />

RJR’s Pernell Parchment and Jennifer Delisser-Lyons<br />

“I enjoyed my time at RJR. I’m<br />

happily retired now, but I had<br />

some great times while I was<br />

there.”<br />

Parchment recalls the high<br />

energy that catapulted<br />

everyone during elections.<br />

“In those days things were<br />

not computerised so we had<br />

to monitor the phones. The<br />

newsroom got updates feed<br />

by feed. Lots of running<br />

happened but it was so<br />

exciting. We had to prepare<br />

forms for the telephone<br />

operators, you know, so they<br />

would have the ready list of the<br />

constituencies.”<br />

Parchment even recalls<br />

sleeping at the station. She<br />

loved the work though so she<br />

didn’t mind. “For the most part<br />

though, when time came the<br />

company would make sure<br />

you got home.”<br />

She recalled how strict things<br />

were too. “Those days to<br />

go on-air you had to have a<br />

great voice and an excellent<br />

command of the English<br />

Language. If you didn’t have<br />

that you were not allowed to<br />

speak on-air,” she said with<br />

great conviction.<br />

“My time at RJR was nothing<br />

short of dynamic. I got to try so<br />

many things. Don Topping and<br />

a few others sometimes had<br />

me do commercials. I did some<br />

promos too.” Spinning records<br />

wasn’t really her thing though.<br />

“I tried spinning records on a<br />

weekend but I didn’t like it very<br />

much. I preferred the other<br />

work,” she said favourably.<br />

An outstanding moment for<br />

Parchment was “when the<br />

company went public and<br />

the staff got to buy shares<br />

in RJR; that felt so good,” she<br />

enthused. “It made me and<br />

so many others feel even more<br />

committed. We felt like after<br />

all the years we were a part of<br />

something that was really big.”<br />

“I had plans to be a teacher<br />

but that never happened,”<br />

she laughed. “It was all about<br />

media and RJR.”<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 73


Audel Simms<br />

Driving<br />

the Stars<br />

Audel Simms says, “It has been great being a part of the RJR family”<br />

Audel Simms is not just<br />

a driver. He is the heart<br />

of transportation at RJR.<br />

Simms started working at<br />

the station on July 17, 1984.<br />

“I came from St Mary and stayed with<br />

my aunt who was a teacher at the<br />

Portmore Academy and she would<br />

never put up with there being any<br />

station playing in the house except<br />

RJR. If she came home and heard JBC<br />

playing it was all hell let loose<br />

in the house. So from very<br />

young, like it or not, I was RJR<br />

people.”<br />

Telling the story of his life at<br />

RJR, Simms related: “I came<br />

to town in 1969 when selfreliance<br />

was the mantra of the<br />

day, so I wrote to my father<br />

in England and asked him<br />

to send me a Ford Transit<br />

so I could start my own<br />

transportation business. The<br />

bus, when it came, was not<br />

in great condition but I will<br />

always be grateful because<br />

my father gave me a start.<br />

“I got a contract with York<br />

Pharmacy. My grandmother<br />

always told me, if you don’t<br />

work you can’t eat. Mr<br />

Moodie from York Pharmacy<br />

hired me even though the<br />

bus did not look great.<br />

‘That’s cosmetic’, he said.<br />

‘Not important!’ I worked<br />

with York for four years.<br />

“I used to listen to Hol<br />

Plummer on Capitol Stereo,<br />

9 p.m. to midnight Saturdays,<br />

and called in to discuss<br />

74 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS<br />

music asking why he played so much<br />

Trinidadian music. Eventually we<br />

became friends and one day I asked<br />

him if there was any work at RJR for<br />

my bus. Mr Plummer said come down<br />

to RJR and I was there bright and early<br />

Monday morning. I met with Rupert<br />

Hartley and got the job based on Mr<br />

Plummer’s recommendation. I told<br />

him I would do my best and he said<br />

that was all he asked and I have been<br />

here ever since.”<br />

They told me I would be<br />

transporting Alan Magnus from the<br />

Good Morning Man Show and I<br />

said, ‘What!!!’<br />

— Audel Simms<br />

Ford Transit, the public transportation workhorse of the 70’s<br />

“They told me I would be transporting<br />

Alan Magnus from the Good Morning<br />

Man Show and I said; ‘What!!!’ He<br />

was one of my heroes along with<br />

Neville Willoughby, Don Topping, and<br />

Winston Williams. Alan Magnus was<br />

#1 on radio so I said to myself, if I am<br />

transporting him, I will have to be # 1<br />

too.<br />

“My first pick-up<br />

was Stan Reynolds<br />

who worked in the<br />

newsroom and [he]<br />

would give Magnus<br />

tidbits to pass on to<br />

listeners. I picked<br />

up people from all<br />

over Kingston and St<br />

Catherine and I made it<br />

a point of duty to always<br />

familiarise myself with<br />

the person’s address<br />

and drive the route<br />

before the first<br />

pick-up so I would<br />

not waste any time.<br />

Being on time was<br />

crucial.”<br />

Wake up calls<br />

“It was a 4 a.m. start<br />

every morning and<br />

sometimes earlier.<br />

I knew who of my<br />

pick-ups was always<br />

on time and ready<br />

and who had a hard<br />

time getting out of<br />

bed in the morning.<br />

So some people I<br />

had to call to make


sure they were up and would be ready<br />

when I arrived. When I came to a gate,<br />

the person got five minutes to come<br />

out and then I moved on regardless.<br />

In the busiest period it was about 15<br />

people to pick up in the morning and<br />

about the same to drop off in the<br />

evening.”<br />

“In 1998, it got more complicated as I<br />

had to make drop-offs and pick-ups<br />

both at Lyndhurst Road and at South<br />

Odeon Avenue (JBC). At various times<br />

it has meant three vehicles on the<br />

road to do all the pick-ups and dropoffs<br />

on time. We would schedule their<br />

movements by zone. Now, by 2-3<br />

o’clock you have to be up, waking the<br />

drivers and making sure they are on<br />

the road on time for the pick-ups.”<br />

Simms is a firm believer in the rights<br />

of the advertisers who are RJR clients.<br />

“When an advertiser buys time he<br />

expects that the team for the show<br />

on which he has bought time will be<br />

working so we have to make sure they<br />

are there on time so the advertiser<br />

gets his or her due.”<br />

Life lesson<br />

Simms loves to interact with LIVE<br />

radio. “I am a radio person, not<br />

television, internet or phone,” and he<br />

is a regular caller to many radio shows.<br />

“It has been great being part of the<br />

RJR family. I watched people like Gary<br />

Allen and Moya Thomas come in as<br />

young people and grow with RJR, to<br />

now where Mr. Allen is MD. That has<br />

been fascinating for me.”<br />

“I also had the pleasure of working with<br />

the greatest journalist of all-time, Terry<br />

Smith. His passion for his work was<br />

extraordinary. Terry Smith mentored a<br />

whole slew of young journalists and it<br />

was amazing to watch.”<br />

Simms also spoke about the harsh<br />

conditions he had to endure at times.<br />

“I had a pick- up in Ensom City and<br />

I had to do that about 3:30 in the<br />

morning and it was mosquito infested<br />

and my Lada had no air conditioning<br />

so it was a hot, sweaty drive every<br />

morning with the windows closed.“<br />

But in the end, it was driving Alan<br />

Magnus which provided the lesson<br />

again. Simms was on his way to pick<br />

up Magnus one morning in torrential<br />

rain. The roads were flooded and he<br />

turned off to make a detour arriving<br />

at the home late. Mrs Magnus made<br />

him feel the full force of her fury,<br />

refusing to listen to his excuses or<br />

explanations and insisting that, “there<br />

is no excuse for being late.” That is a<br />

lesson Simms has taken with him ever<br />

since. It is one of the life lessons he<br />

lives by and one of the reasons why he<br />

is still at RJR 31 years on.<br />

Adrian Robinson presents Noel Dexter with an award for<br />

music at the annual Advertising Awards show<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 75


1Spotmedia represent the future for the<br />

delivery of Jamaica and Caribbean content<br />

internationally and the promotion of Jamaican<br />

and Caribbean culture and lifestyle. In an<br />

increasingly globalized business environment,<br />

1Spotmedia also provides a platform for local<br />

business to reach global audiences with their<br />

message and products.<br />

1spotmedia is the RJR Communications<br />

Group‘s Over The Top Television (OTT)<br />

service, that offers the television<br />

and radio brands, Television Jamaica<br />

(TVJ), Reggae Entertainment TV<br />

(RETV), Jamaica News Network (JNN),<br />

Television Jamaica Sports Network<br />

(TVJSN), RJR94FM, FAMEFM, and<br />

HITZFM, in one spot, everywhere and<br />

anywhere in the world. 1spotmedia<br />

provides live stream and video on<br />

demand (VOD), Jamaican content<br />

to viewers and listeners around the<br />

world.<br />

1spotmedia is the newest<br />

strategic business unit of the<br />

RJR Communications Group and<br />

represents the vision to make the<br />

Group’s highly demanded media<br />

content available to global audiences.<br />

The service was released on January<br />

15, 2015 and has been steadily growing<br />

even without full promotion<br />

The platform provides a delightful<br />

experience, with ease of use for all<br />

viewers and listeners on all modern<br />

devices – laptops, PCs, iPads, tablets<br />

and android telephones. The site<br />

allows visitors to browse the media<br />

content of the RJR Group, register<br />

and experience some of the best<br />

Jamaican programmes long after their<br />

first airing, or subscribe and access<br />

the full range of the RJR Group’s radio<br />

and television content, all on one<br />

interactive platform.<br />

Access to 1spotmedia on tablets<br />

and smartphones is made possible<br />

with the 1spotmedia app, available in<br />

the Google Play Store and the Apple<br />

App Store. The streaming service of<br />

LIVE channels is free to viewers in<br />

Jamaica. The LIVE streams and all<br />

VOD archival content is available<br />

at a monthly cost of US$9.99 to<br />

subscribers all across the world.<br />

The platform is a collaborative project<br />

between the RJR Communications<br />

Group and Unified Video Technologies<br />

(UNIV) in the United States using<br />

cutting edge technology in the<br />

globally trendsetting OTT landscape.<br />

The platform will eventually offer<br />

geographically targeted advertising<br />

options in the form of pre rolls on<br />

the LIVE streams and VOD content<br />

as well as commercial insertions in<br />

the commercial breaks in streams<br />

outside of Jamaica. Additionally, other<br />

channels interested in joining this<br />

platform can be added.<br />

Released this year as a part of the<br />

OTT offering is the portal 1spotevents.<br />

com which allows for the specific<br />

monetisation of content via Pay-per-<br />

View offerings. Already in 2015, payper-view<br />

(PPV)<br />

events<br />

w e r e<br />

m a d e<br />

available<br />

for the<br />

annual<br />

I S S A<br />

B o y s<br />

and Girls<br />

Athletic<br />

Championships, the JAAA’s Jamaica<br />

Invitational Track Meet, the UTECH<br />

Classic, and the JAAA’s Senior<br />

National Athletic Championships.<br />

1spotmedia represents the future<br />

for the delivery of Jamaica and<br />

Caribbean content internationally,<br />

and the promotion of Jamaican and<br />

Caribbean cultures and lifestyles.<br />

In an increasingly globalised<br />

business environment, 1spotmedia<br />

also provides a platform for local<br />

businesses to reach global audiences<br />

with their messages and products.<br />

This innovation creates opportunities<br />

for increased organizational<br />

efficiencies in content creation and<br />

use. New doors are also open for<br />

independent programme producers,<br />

for the development of indigenous<br />

programmes. Importantly, 1spotmedia<br />

represents the first online full service<br />

content delivery for the Caribbean<br />

and a new revenue stream for the RJR<br />

Communications Group.<br />

76 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 77


Helping the less<br />

By Gabrielle McDowell<br />

fortunate<br />

A time of giving<br />

Over the<br />

y e a r s ,<br />

helping<br />

the less<br />

fortunate<br />

in our<br />

community has always<br />

been a top priority at the<br />

RJR Communications<br />

Group. Much focus has<br />

been placed on improving<br />

the overall quality of life of<br />

our youngest and eldest<br />

members of society. Many<br />

associations have benefited<br />

from the giving spirit of<br />

the phenomenal outreach<br />

programme now directed by<br />

Norma Brown-Bell.<br />

The lady with the keen eye<br />

for details has orchestrated<br />

the development of the<br />

company’s involvement in<br />

The Golden Age Home’s<br />

Cluster C, and the Citizens’<br />

Advice Bureau/RJR Basic<br />

School, for over a decade.<br />

These two main charities<br />

have not deterred RJR<br />

from assisting many other<br />

charities and individuals<br />

on an ad hoc basis through<br />

fund-raising, discounted airtime<br />

and direct contributions.<br />

The Golden Age Home,<br />

located at 3 St Joseph’s<br />

Avenue, Kingston 3, serves<br />

as a haven for hundreds<br />

of destitute and homeless<br />

senior citizens. Ever since<br />

the devastating fire at the<br />

Eventide Home on Slipe Pen<br />

Road in 1980, which took<br />

153 lives and completely<br />

destroyed the property,<br />

RJR has been instrumental<br />

in the Golden Age Home<br />

rising from the ashes of the<br />

Eventide Home.<br />

This all began at the time<br />

when a young RJR radio<br />

announcer, Carlington<br />

Sinclair, appealed for funds<br />

and mobilised donations on<br />

the home’s behalf. Arising<br />

from his appeal and the<br />

fund-raising it generated,<br />

RJR assigned Angela Reid<br />

and Grace Dunn to lead<br />

its interest, as it became<br />

the major single source<br />

of funding in rebuilding<br />

a re-imagined and more<br />

purposeful Golden Age<br />

Home to replace the lost<br />

Eventide home.<br />

The Golden Age Home has<br />

proven to be the largest<br />

Caribbean shelter, specific<br />

to this function of caring for<br />

less fortunate senior citizens.<br />

It houses approximately 403<br />

residents, local to Kingston<br />

and St Andrew, in a serene<br />

atmosphere conducive to an<br />

overall positive existence.<br />

RJR has been devoted to<br />

its sponsorship and has<br />

dedicated itself to long-term<br />

service for the 67 inhabitants<br />

of one of the eight clusters,<br />

Cluster C.<br />

Sharing with the elderly<br />

Cluster supervisor, Morlene<br />

Moncrieffe, has innumerable<br />

memories from serving the<br />

Golden Age Home. She had<br />

this to say: “I really admire<br />

our sponsor RJR; they were<br />

our first sponsor. They are<br />

there. Norma comes all the<br />

time and she knows the<br />

residents; she knows the<br />

ill. The RJR foundation is<br />

there to meet our needs<br />

instantaneously. They have<br />

been here throughout the<br />

years since 1985. We truly<br />

want to give God thanks for<br />

bestowing RJR on us. We<br />

truly love them.”<br />

RJR receives assistance in its<br />

fund-raising from a plethora<br />

of sources, including Food<br />

for the Poor, hotel chains<br />

and food distributors. It also<br />

arranges concerts at the<br />

Home or outside and other<br />

events where performers<br />

offer their services free of<br />

charge, helping to ensure a<br />

78 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 79


years are the most important for<br />

further learning. I wanted to be a<br />

part of that, I want to be the first<br />

person to contribute to that in a<br />

positive way.”<br />

The Missionary<br />

The indefatigable Norma Brown<br />

Bell, the RJR community outreach<br />

officer, has had close to 38 years<br />

of experience in volunteerism.<br />

She said: “I like to call myself a<br />

missionary. What I have is my<br />

love and my care for people. I just<br />

have this passion for always just<br />

wanting to help, even if it’s just one<br />

person on a daily basis.”<br />

Children of The Citizens’ Advice Bureau/ RJR Basic School<br />

full and eventful life experience for the<br />

residents.<br />

The Basic School<br />

Another of RJR’s outreach programme<br />

is The Citizens’ Advice Bureau/ RJR<br />

Basic School at 29 Beechwood Avenue,<br />

Kingston 5. It provides a quality learning<br />

experience for more than 280 children<br />

between the ages of three and six years.<br />

The children perform well in various<br />

exercises. There are three houses at the<br />

school, one of which is named the RJR<br />

Group chairman, JA Lester Spaulding –<br />

the Spaulding House, which earned the<br />

winning position for the school’s interquiz<br />

competition held in March 2009.<br />

Brown Bell shared that a really proud<br />

moment for her was when the school<br />

won the INSPORTS Basic Schools<br />

Athletics Championships for the 8th<br />

time. Laughingly she said, “I was on<br />

cloud nine! I just think we have a pretty<br />

good thing running, satisfaction is the<br />

key to this...”<br />

Nigel Francis, the proud principal, said:<br />

“My love has grown for the children and<br />

people in general. I used to live nearby<br />

when I first started teaching here, so I<br />

enjoyed having this in my community.<br />

This is the foundation; the first seven<br />

“Radio Jamaica,” she said,<br />

“has always been involved<br />

with outreach... This was only<br />

challenging to a point because when<br />

you’re doing something, a project,<br />

then it needs assistance.” Her biggest<br />

concern is getting people to want to<br />

care to help other people and see the<br />

work that RJR is doing and join in the<br />

service.<br />

RJR rightly prides itself, without fanfare,<br />

in the outstanding work that it does<br />

for the community. It has displayed<br />

the real meaning behind the popular<br />

phrase, “Service Above Self”. The<br />

emphasis placed on assisting the often<br />

overlooked members of our society,<br />

shows the strength of character that<br />

lies within the entity that is RJR.<br />

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RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 81


82 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS


Honouring Sport<br />

The National Sportsman & Sportswoman of the Year Awards<br />

is not only a sports awards ceremony but also a red carpet affair where<br />

our sportswomen display classy evening wear, adorning perfectly<br />

shaped figures; and our nattily attired sportsmen stride proudly across a<br />

national stage in an event beamed across the hemisphere.<br />

When RJR decided to take up the hosting of the annual National Sportsman & Sportswoman of the Year Awards in 2006<br />

(for the 2005 awards) it was with mixed perspectives. The station was aware of the weight of sporting history that it<br />

would be representing and cognisant of the need to continue a commitment to excellence that had been engendered by<br />

the Machado and continued by the Carreras companies.<br />

RJR Sports Foundation board members Mike Fennell (left)<br />

(chairman, Selection Committee), Carrole Guntley (centre)<br />

and Molly Rhone (right) enjoying the moment.<br />

Olympian & special guest Felix Sanchez (left) being interviewed<br />

on the red carpet by RJR’s Jermaine Brown (centre)<br />

and Jenny Jenny (right).<br />

RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 83


THE NATIONAL SPORTSMAN & SPORTSWOMAN OF THE YEAR AWARDS<br />

RJR also knew that it would<br />

be serving the sportsmen<br />

and sportswomen who<br />

were representing and<br />

had represented Jamaica<br />

so gloriously; as well as<br />

the sporting associations,<br />

which are the engines of<br />

sport in Jamaica. It was a<br />

major commitment and one<br />

entered only when it was<br />

made clear that there was<br />

no other viable candidate.<br />

It was almost certain that<br />

at least in the first year and<br />

possibly much longer, the<br />

show would be a drain on<br />

RJR’s resources and not a<br />

money earner. To ensure<br />

the smooth running of the<br />

awards, RJR established<br />

the RJR Sports Foundation<br />

and put on its Board a<br />

wide cross section of top<br />

professionals in sport,<br />

marketing, production and<br />

tourism.<br />

Under their guidance<br />

and leadership, RJR felt<br />

certain that not only could<br />

standards for the awards<br />

be maintained but the show<br />

and the awards could also<br />

be significantly improved to<br />

the benefit of the athletes,<br />

the administrators, the<br />

sporting associations and<br />

the listening and viewing<br />

public.<br />

The first five years were full<br />

of teething issues and RJR<br />

came close to giving up<br />

the awards on more than<br />

one occasion; but always<br />

the deciding factor was the<br />

commitment to the national<br />

good. No comparable<br />

candidate for producing the<br />

awards offered itself and<br />

the awards had to continue<br />

in the national interest.<br />

Through a combination of<br />

careful planning, intensified<br />

marketing, upgrading<br />

of the product as a live<br />

television event and closer<br />

interaction with the relevant<br />

stakeholders in the sporting<br />

fraternity, the event became<br />

must-see television. Not<br />

just for Jamaica, but also<br />

for an increasingly larger<br />

global audience. The full<br />

media resources of the RJR<br />

Communications Group<br />

were brought to bear on the<br />

awards to ensure that each<br />

year was better than the<br />

previous one. The athletes<br />

responded with more<br />

commitment to the event<br />

and more interest in the<br />

awards.<br />

This was a boom time for<br />

Jamaican sports, with the<br />

ICC Cricket World Cup in<br />

the West Indies in 2007;<br />

and the amazing results at<br />

the Beijing Olympic Games<br />

(2008) and IAAF Berlin<br />

World Championships<br />

(2009) putting Usain Bolt<br />

and Jamaica firmly at centrestage<br />

for global sport.<br />

Now, the awards have<br />

become one of the most<br />

anticipated annual events<br />

on the sporting calendar.<br />

It is a shining example of<br />

what RJR professionalism<br />

brings to any task and how<br />

dedicated RJR is to national<br />

development.<br />

It may have started out with<br />

much uncertainty but the<br />

RJR Sports Foundation’s<br />

National Sportsman &<br />

Sportswoman of the Year<br />

Awards is now a clear<br />

winner.<br />

RJR National Sportsman and<br />

Sportswoman of the Year Awards<br />

Sportsman and Sportswoman winners and nominees<br />

The ‘Fab 3’ Merlene Ottey (left), Veronica<br />

Campbel-Brown (centre) and Mike McCallum<br />

(right) share lens time<br />

Tony “T Rob” Robinson (left), Christene King<br />

(second left), Yvonne Wilks (second right), and<br />

Hol Plummer (right)<br />

HITZ 92 FM’s Oral Tracy (right) interviews Asafa<br />

Powell (left)<br />

84 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS

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