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1-888-NCB-FIRST | www.jncb.com<br />
<strong>Congratulations</strong><br />
...to the RJR Group<br />
on 65 years of<br />
innovation.<br />
Celebrating a culture dedicated to<br />
uncovering the truth with accuracy and<br />
equity. Always.<br />
Let’s continue to help Jamaicans put their best lives forward.<br />
NCB Capital Markets Limited | NCB Insurance Company Limited | NCB (Cayman) Limited<br />
Advantage General Insurance Company Limited | NCB Global Finance Limited | N.C.B. Foundation
MILESTONES<br />
November 17, 1939 — VP5PZ makes its first official broadcast<br />
from Seaview Avenue, Kingston 10.<br />
1940 — VP5PZ is rechristened ZQI and taken over by the<br />
British Colonial Government.<br />
July 9, 1950 — The Jamaica Broadcasting Company takes<br />
over ZQI from the government and renames it Radio Jamaica.<br />
1951 — Radio Jamaica adds its redefussion service and<br />
becomes known as RJR (Radio Jamaica and Re-defussion).<br />
August 1951 — RJR moves to Broadcasting House on<br />
Lyndhurst Road, Kingston 5.<br />
1953 — RJR begins FM transmissions at Coleyville and<br />
Tinson Pen.<br />
The official ceremony marking the opening of Rediffusion<br />
service in Jamaica, on June 25, 1951. Photo shows Dennis Gick<br />
(right), making the inaugural broadcast.<br />
1959 — In response to the founding of the Jamaica<br />
Broadcasting Corporation by the Government, Radio Jamaica<br />
officially changes its name to Radio Jamaica Limited.<br />
1971 — Alan Magnus takes over the hosting of the “Good<br />
Morning Man” Show.<br />
1972 — RJR establishes the first FM station in the British<br />
Commonwealth (outside Britain) RJR The Supreme Sound.<br />
1977 — The Government divests RJR to a wide-ranging<br />
Jamaican ownership group. Douglas Judah (first chairman<br />
of RJR) resigns after almost 28 years at the helm. He is<br />
replaced by Peter Abrahams.<br />
1997 — RJR acquires most of JBC in Government divestment.<br />
Former Prime Minister P.J. Patterson and RJR Chairman J.A.<br />
Lester Spaulding sign agreement for JBC media entities.<br />
1999 — JBC TV rechristened as Television Jamaica (TVJ)<br />
1999 — RJR and its subsidiary entities become the RJR<br />
Communications Group<br />
2004 — The RJR Communications Group opens its new<br />
state-of-the-art facility at Broadcasting House to host<br />
Television, News, Sports and Engineering<br />
2005 — The RJR Sports Foundation takes over the staging of<br />
the annual National Sportsman and Sportswoman Awards.<br />
2015 — RJR Communications Group creates “1SpotMedia”<br />
an integrated phone app and online subscriber service for<br />
all group media content.<br />
Dr. Peter Phillips participates in the ground-breaking<br />
ceremony for the Television, News, Sports and Engineering<br />
buildings in 2003.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 1
2 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
CONTENTS<br />
26<br />
ICONIC RJR PROGRAMMES<br />
Veteran Broadcaster Barrington “Barry G “Gordon (2nd left)<br />
10 BORN IN THE FIRES<br />
THE RJR STORY<br />
Without the tragedy and horrors of the Second World War in the late<br />
1930s, Radio Jamaica might not have existed today.<br />
41<br />
THE DEAN OF MORNING RADIO<br />
Alan Magnus on-air...every morning...five days a week; he is<br />
seated next to Dorraine Samuels and Simon Crosskill.<br />
32<br />
FAMILY STALWARTS<br />
15<br />
J.A. LESTER SPAULDING<br />
A half century of experience for the<br />
‘Man at the Helm.’<br />
RJR has been fortunate to have a<br />
determined cadre of media professionals<br />
who have remained steadfast over the<br />
years.<br />
21<br />
GARY ALLEN<br />
Working in Media was always the Managing<br />
Director’s dream career.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 3
4 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
CONTENTS<br />
01<br />
29<br />
36<br />
48<br />
53<br />
MILESTONES<br />
Historic moments in the RJR’s story.<br />
LEADERSHIP SETS THE<br />
TONE<br />
It is the steady stream of new ideas brought on mainly by<br />
staffers promoted from within.<br />
RJR AND THE NEWS<br />
RJR 94FM is Jamaica’s first and primary source of news.<br />
INSIDE LOOK AT OUTSIDE<br />
BROADCASTING<br />
RJR is the innovator in Outside Broadcasting.<br />
NORMA BROWN BELL<br />
Managing the Magic as RJR’s Road Traffic Angel.<br />
56<br />
HOLFORD PLUMMER: ALL THE RUNGS<br />
Hol Plummer with 53 years of service stands tall as the<br />
man with the longest service record to the company, to<br />
date.<br />
59 WHERE ARE THEY NOW?<br />
Editor's Note<br />
Welcome to the Radio Jamaica<br />
Pioneers magazine produced in<br />
recognition of the radio station’s 65<br />
years of broadcasting. It has been<br />
an amazing journey!<br />
Iconic programmes and<br />
personalities have underpinned its<br />
exceptional performance spanning<br />
over six decades, as the station<br />
continues to occupy its rightful<br />
position as part of the country’s<br />
national heritage. Six generations<br />
have grown up listening to RJR, and<br />
so it’s not surprising that over the<br />
period it has helped to shape and<br />
disseminate content that reinforces<br />
national pride.<br />
Without a doubt the “Boss Radio”<br />
remains the soundtrack of our<br />
lives, broadcasting consistently<br />
credible news, authentic Jamaican<br />
music, backed by current affairs<br />
programmes.<br />
There are not many institutions<br />
that can celebrate 65 years of solid<br />
performance. RJR, in celebrating this<br />
milestone, reflects on the station’s<br />
ability to re-engineer, and reinvent<br />
itself as the tastes and expectations<br />
of its diverse audiences transform<br />
and modernise.<br />
In this RJR’s 65th year, the RJR<br />
Communications Group reaffirms<br />
its commitment to safeguarding the<br />
core values which make the station<br />
very special – integrity, accuracy,<br />
truth and credibility.<br />
This celebration also offers us the<br />
opportunity to reminisce and reflect<br />
while we enjoy the living legacy.<br />
Radio Jamaica Pioneers is an<br />
expression of the station’s journey<br />
of excellence. We have tried to touch<br />
on as many key points as possible<br />
in the knowledge that you will enjoy<br />
reading and celebrating with us the<br />
65th birthday of RJR 94FM.<br />
Happy Birthday Boss Radio!<br />
Yvonne Wilks-O’Grady<br />
Editor-in-Chief<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 5
LIMITED EDITION 2015<br />
Editor-in-Chief<br />
Managing Editor<br />
Copy Editor<br />
Contributors<br />
Creative Director<br />
Graphic Designers<br />
Photographs<br />
Publishing Assistant<br />
Sales Executives<br />
Finance<br />
Printer<br />
Distributor<br />
Yvonne Wilks-O’Grady<br />
Alvin Campbell<br />
R. Christene King<br />
Mark Thompson<br />
Gabrielle McDowell<br />
Alvin Campbell<br />
Ruth Chisholm<br />
Joni Wedderburn<br />
Kori Solomon<br />
Kamal Hines<br />
Dwanne Francis<br />
RJR Archives<br />
Ashia Campbell<br />
Susie Bentley<br />
Gresela Nadine Brown<br />
Andrea Messam<br />
Marcha Christie<br />
Xpress Litho Limited<br />
RJR Gift Shop<br />
Publisher<br />
Multi-Media Jamaica Limited<br />
A member of the<br />
RJR Communications Group<br />
Broadcasting House<br />
32 Lyndhurst Road, Kingston 5<br />
http://rjrgroup.com<br />
http://www.multimediajamaica.com<br />
http://www.1spotmedia.com/<br />
ISSN 0799-4338<br />
All rights reserved Radio Jamaica Limited 2015<br />
6 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
CONTRIBUTORS<br />
Gabrielle McDowell<br />
Gabrielle McDowell is a graduate<br />
from The Immaculate Conception<br />
Preparatory and High Schools.<br />
Currently, she is pursuing a<br />
Bachelor of Science in Economics<br />
at the University of the West<br />
Indies, Mona Campus. She has<br />
been a writer for the past five<br />
years. Her interests include<br />
Entrepreneurship, Foreign<br />
Exchange Trading, Interior Design<br />
and Fashion.<br />
Alvin Campbell<br />
Alvin Campbell is a successful<br />
writer/songwriter, editor stage<br />
manager, producer, logistical expert<br />
and audio-visual consultant. He has<br />
writing credits for LIVE televised<br />
events and an LTM pantomime<br />
script, Jangah Rock. Campbell has<br />
lectured in “Sports and Health<br />
Journalism”, “Event Planning” and<br />
“Feature Writing” at the University<br />
of the West Indies, Mona Campus<br />
and CARIMAC. Among his<br />
achievements is co-writing the<br />
biography of Jamaican sprinting<br />
great Merlene Ottey – Unyielding<br />
Spirit.<br />
Mark Thompson<br />
Mark Thompson is an<br />
award-winning journalist,<br />
editor and communications<br />
consultant with over a decade<br />
of experience. A first-class<br />
honours graduate of the<br />
University of the West Indies<br />
(UWI), he is actively engaged<br />
in content development<br />
across various traditional<br />
and new media platforms<br />
and is passionate about<br />
photography.<br />
Ruth Chisholm<br />
Ruth Chisholm is a writer and<br />
communication specialist with<br />
experience in strategic planning,<br />
speechwriting, communication<br />
campaign design and crisis<br />
communication. She has been<br />
published in Kuya Magazine,<br />
Frontlines publication, and the<br />
International Federation of Red<br />
Cross and Red Crescent World<br />
Disaster Report. She contributes<br />
to Let’s Eat Out Magazine,<br />
CaribLit.org and is co-editor of the<br />
Do Good Jamaica blog.<br />
Writer and public<br />
relations consultant, Joni<br />
Wedderburn, has enjoyed<br />
a long-standing affair with<br />
creative and engaging<br />
communication having<br />
lived in cosmopolitan Miami,<br />
historic London and bustling<br />
Kingston. She is currently the<br />
“Buzz Director” of her new,<br />
dynamic publicity agency,<br />
PR Muse.<br />
Joni Wedderburn<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 7
THE RJR STORY<br />
8 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
THE RJR STORY<br />
RJR STAFF at the newly opened Broadcasting House, 32 Lyndhurst Road, Kingston 5.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 9
THE RJR STORY<br />
Born in the fires of World War II<br />
The RJR Story<br />
Without the tragedy and horrors of the Second World War in the<br />
late 1930s, Radio Jamaica might not have existed today.<br />
The first radio transmissions in Jamaica<br />
were via a shortwave “ham radio” system<br />
operated from the Seaview Avenue,<br />
Kingston home of the “ham” operator,<br />
John Grinan. A “ham radio” is one<br />
operated by an amateur with a licence<br />
to use radio frequencies normally used<br />
by a citizen, such as citizens’ bank or<br />
CB radio.<br />
Back in 1939 Grinan moved from<br />
his amateur radio operation and<br />
negotiated with the colonial government<br />
to set up a broadcast station with<br />
call-sign VP5PZ and began weekly<br />
broadcasts. Ten weeks after Germany’s<br />
September 1, 1939 invasion of Poland,<br />
which then led France and the United<br />
Kingdom to declare war on Germany,<br />
Grinan started offering about 30 minutes<br />
of wartime news and information.<br />
Seventy-eight days later on November<br />
17, 1939 official broadcasting started in<br />
Jamaica, as on that day Governor Sir<br />
Arthur Richards made the first radio<br />
broadcast over station VP5PZ.<br />
The colonial government, then in<br />
wartime mode, wanted firm control of<br />
radio and Grinan acceded to Governor<br />
Richards’ request to hand over station<br />
VP5PZ. The station, now re-christened,<br />
ZQI (1940) increased its air-time<br />
and regularity of broadcasts, though<br />
listenership never totalled more than<br />
100,000 given the relatively high cost<br />
of radio sets at that time<br />
Six years later as the war ended, the<br />
government lost its imperative to hang<br />
on to ZQI and its drain on government<br />
resources led them to sell the station. On<br />
July 9, 1950, the Jamaica Broadcasting<br />
Company (not Corporation) took over<br />
the station under the new name “Radio<br />
Jamaica”. The station started Amplitude<br />
Modulation (AM) transmission.<br />
By 1951 the company started its<br />
rediffusion service (distributing radio<br />
by wire) and the new entity became<br />
known as RJR (Radio Jamaica and Rediffusion).<br />
Rediffusion carried RJR’s<br />
programming to subscribers throughout<br />
the nineteen and a quarter (19 ¼) hours<br />
of planned radio broadcasts each day,<br />
and continued throughout the night after<br />
radio “signed off’ at midnight carrying<br />
uninterrupted recorded music. The<br />
Rediffusion service was discontinued in<br />
1968. Throughout this period and into<br />
the 1970s, RJR was owned by the British<br />
Rediffusion group.<br />
August 1951 also saw the station’s<br />
move from Seaview Avenue to its current<br />
location, the iconic “Broadcasting<br />
House” at Lyndhurst Road. By 1953<br />
Frequency Modulated (FM) transmitters<br />
were installed at Manchester and St.<br />
Catherine, making Radio Jamaica<br />
the first radio station in the British<br />
Commonwealth to broadcast regular<br />
scheduled programmes on the FM band.<br />
RJR was mandated to cover the entire<br />
island with radio broadcasting. Initially,<br />
about 200 wireless receiving sets were<br />
set up in designated listening posts<br />
around the island, at schools, police<br />
stations and village stores. Jamaican<br />
radio became a social phenomenon.<br />
Radio Jamaica’s licence was also the<br />
first commercial radio licence in Jamaica<br />
allowing, for the first time, for the station<br />
to sell advertising time.<br />
An early studio newscast presented by a<br />
young Dorothy “Dotty Dean” La Croix<br />
Winston “The Whip“ Williams interviews<br />
a member of the public during an RJR<br />
outside broadcast.<br />
Primary source<br />
RJR became the nation’s primary<br />
source of communication through<br />
programmed music, regular newscasts,<br />
radio dramas, discussions, concerts<br />
and other forms of entertainment,<br />
challenging the entrenched position of<br />
the local newspapers. Eventually, when<br />
the government decided to operate its<br />
own public broadcasting station named<br />
Jamaica Broadcasting Corporation,<br />
Radio Jamaica’s name was formally<br />
changed from the Jamaica Broadcasting<br />
Company to Radio Jamaica Limited.<br />
RJR became, not just a radio station,<br />
but the radio station. It served as a<br />
recording studio for music producers<br />
and advertisers. It became a hub for<br />
radio drama production and kept its<br />
name at the forefront as the most<br />
trusted and reliable source for up-todate<br />
and accurate news.<br />
10 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
THE RJR STORY<br />
Its programming included “The Good<br />
Morning Man Show”, The Midday<br />
News and BBC World News at 8<br />
with its accurate time check to the<br />
second in London each morning.<br />
RJR is a pioneer in local dramas such<br />
as “Dulcimina”, “Wrong Move” and<br />
foreign radio series —“The Continuing<br />
Story of Dr Paul” and “Portia Faces<br />
Life” as well as its sportscasts, LIVE<br />
outside broadcasts, parliamentary<br />
reports, discussion programmes and<br />
hugely popular music programmes.<br />
All of this innovation saw the station<br />
remaining ahead of its competition<br />
well into the 21st century. It established<br />
the tone for Sunday radio and made<br />
Saturdays “race day” for the entire<br />
island.<br />
The nation woke up to RJR, housewives<br />
and those at home in the morning were<br />
glued to the soaps, the afternoon was<br />
dedicated to music and youth with<br />
deejays such as Charlie Babcock,<br />
Winston “The Whip” Williams, Don<br />
Topping, and the ladies of radio<br />
including Marie Garth.<br />
In September 1972, RJR began for the<br />
first time transmitting an FM service<br />
under the name CAPITOL STEREO<br />
(subsequently relaunched under the<br />
name FAME FM). The new station<br />
attracted a slew of youthful listeners<br />
and its leading lights, including Norma<br />
Brown Bell, Patrick Lafayette, Jeanie<br />
Hastings, Alwyn Scott, Francois St<br />
Juste, Narda Manderson and Paula-Ann<br />
Porter-Jones became celebrities in their<br />
own right.<br />
Setting the standard<br />
In the mid 1970s another change came<br />
to RJR as the government under the<br />
late Prime Minister, Michael Manley<br />
acquired ownership of the station from<br />
Pioneering RJR presenter/producer, Tony Verity<br />
the British Rediffusion Group and in<br />
1980 divested RJR to a range of “people<br />
based organisations” including trade<br />
unions, credit unions, farmers’ groups,<br />
professional associations and staff.<br />
RJR became fully Jamaican owned<br />
and continued setting the standard for<br />
Jamaican owned broadcast media. The<br />
diversity in shareholding remains intact,<br />
despite movement in the ownership of<br />
the shares.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 11
THE RJR STORY<br />
Its ownership has been reflected in its corporate policy, as<br />
RJR has consistently been concerned with being a good<br />
corporate citizen, initiating numerous programmes to<br />
support charities, needy institutions and adopting a number<br />
of community groups and institutions as special targets<br />
for assistance.<br />
In 1997, RJR acquired most of the assets of the Jamaica<br />
Broadcasting Corporation in a deal with the P.J. Patterson led<br />
government. In what was a shrewd move to preserve all that<br />
was good in the JBC, while providing RJR shareholders with<br />
an outstanding opportunity in media growth and expansion,<br />
the JBC acquisition has proven in time to have been one<br />
of the wisest decisions by RJR Chairman Lester Spaulding<br />
and former Prime Minister P.J. Patterson.<br />
RJR renamed JBC-TV as Television Jamaica (TVJ) and JBC<br />
Radio 2 as HITZ 92 FM. A remaining Rediffusion department<br />
called REDITECH, which provided background music to<br />
offices, was expanded and developed into a new media<br />
company, now called Multi Media Jamaica Limited (MMJ).<br />
It shepherded RJR into the age of website developments,<br />
web-streaming activities and several other new media<br />
innovations, always being first in the media.<br />
With Radio Jamaica (RJR), sister station Capitol Stereo (now<br />
FAME), MMJ and then TVJ and Radio 2 (now HITZ 92FM),<br />
the growth of the family was substantial. It was therefore<br />
fitting in 1999 to organise<br />
and remarket the entities<br />
under the umbrella of the RJR<br />
Communications Group.<br />
Beloved radio host Marie Garth<br />
Growth never stops and<br />
after 55 years of constantly<br />
reinventing and re-energising<br />
itself in 2006 RJR ventured<br />
into the cable television<br />
industry. It launched its own<br />
sports channel and acquired<br />
two existing channels:<br />
Reggae Entertainment<br />
Television, (RE-TV) and<br />
Jamaica News Network, (JNN.)<br />
Now parent company Radio<br />
Jamaica has in the family<br />
eight entities; Television<br />
Jamaica (TVJ), Jamaica News Network (JNN), Reggae<br />
Entertainment Television (RE-TV), TVJ Sports Network<br />
(TVJ-SN), RJR 94, FAME 95, HITZ 92 FM and Multi-Media<br />
Jamaica Limited (MMJ).<br />
In 2004, RJR moved all its operations, based at the former<br />
South Odeon Avenue home of JBC, to Broadcasting<br />
House at 32 Lyndhurst Road. In 2012 it moved its<br />
cable operations from Premier Plaza, to Broadcasting<br />
House where all eight entities in the group are currently<br />
based.<br />
12 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 13
14 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
J.A.<br />
Lester<br />
Spaulding<br />
RJR Board Chairman<br />
A half century of experience<br />
for the “Man at the Helm”<br />
Q: RJR is celebrating its 65th anniversary in 2015, when<br />
did you join the company and what have been your major<br />
personal milestones?<br />
A: Radio Jamaica Limited was a subsidiary of the foreign<br />
publicly owned British Electric Traction when I joined<br />
in February 1965 as accounting clerk (fresh from<br />
PriceWaterhouseCoopers). I rose to chief clerk (the British<br />
equivalent of chief accountant) in 1968. The Jamaican<br />
Government bought the company from the British in 1976 and<br />
I was promoted to managing director on April 1, 1978. I became<br />
chairman of the Board of Directors in addition to being MD<br />
in 1994 after the company was listed on the Jamaica Stock<br />
Exchange. I retired as managing director in 2008. I continue<br />
as non-executive chairman to date.<br />
Q: Looking back over the life of the company, what would you<br />
choose as the most significant media developments?<br />
Former Prime Minister, P.J. Patterson and RJR Board Chairman<br />
J.A. Lester Spaulding signed agreement for the purchase of<br />
JBC assets.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 15
A: I would group them as:<br />
1. Technical advances<br />
The creation of a mass media<br />
station from ZQI in 1950 to an<br />
AM radio service and Re-diffusion<br />
wired service; 2) the expansion<br />
of our FM carrier signal for our<br />
AM broadcasting, creating the<br />
first full FM broadcasting system,<br />
giving the public higher fidelity;<br />
and 3) launching a second FMonly<br />
channel, Capitol Stereo, in the<br />
early 1960s.<br />
2. Licencing and identity<br />
In the year of independence, the<br />
Government of Jamaica (GOJ)<br />
established competitive radio<br />
broadcasting with an AM radio<br />
station and a black and white<br />
television service called the<br />
Jamaica Broadcasting Corporation<br />
(JBC). This first competitive<br />
move led us to change our Jamaica<br />
Broadcasting Company (JBC), name to<br />
Radio Jamaica Limited as in Radio and<br />
Rediffusion service, hence RJR closed<br />
the outmoded Re-diffusion wired service<br />
in 1968.<br />
Resulting from the GOJ’s demand that<br />
media be owned by local investors<br />
and public based institutions, the GOJ<br />
bought the British owned company,<br />
Radio Jamaica Limited in 1976.<br />
3. Becoming a public company<br />
In 1980, in keeping with the social<br />
thinking of the era, RJR was converted<br />
into a company owned by mass<br />
representative organisations such as<br />
cooperatives, workers’ unions, staff, and<br />
the GOJ. Organisations acquired shares<br />
on special credit terms to facilitate<br />
purchase over time.<br />
The public listing of the company Radio<br />
Jamaica on the Jamaica Stock Exchange<br />
occurred in 1991 through the sale of the<br />
GOJ’s 25.1% holding.<br />
4. Political/social roles and a crowded<br />
field<br />
There was the GOJ’s deliberate policy<br />
to diversify media ownership, which led<br />
to a rapid change in the market share<br />
for RJR. The GOJ did not grant Rediffusion’s<br />
application for the creation<br />
of a television service in the late 1950s,<br />
nor did it grant RJR in the 1980s.<br />
Proud of our Chairman: A group of managers and directors celebrate with Chairman J.A.<br />
Lester Spaulding after he received a “Peer Award” for his outstanding contribution to media<br />
in the Caribbean September 2006. Back row from left: Stephen Legister (former director<br />
of technology strategy), Alan Wright (former director of marketing). Hol Plummer (former<br />
manager and board member), Gary Allen (managing director), Carl Domville (director) and<br />
Hector Dietrich (former deputy chairman) Front row from left: Andrea White (former marketing<br />
executive), Kay Osborne (former general manager – TVJ), the late Dorothy “Dotty Dean”<br />
LaCroix (former programmes manager/announcer and board director), Patricia Robinson<br />
(retired board director), J. A. Lester Spaulding, chairman and Judith Bodley (former station<br />
manager RJR 94FM).<br />
RJR finally entered television with the<br />
purchase of JBC Television and its Radio<br />
2FM licences in 1997, with the stipulation<br />
that we keep broadcasting during the<br />
construction of new facilities. We<br />
moved into our state of the art facilities<br />
in 2004 after building the country’s first<br />
Standard Digital Television facility.<br />
5. Expansion and modernisation<br />
Constantly expanding into additional<br />
media delivery forms, since the turn<br />
of this century, we purchased cable<br />
channels RETV and JNN, created TVJ-<br />
SN and now the ubiquitous 1Spot Media,<br />
to arrive where we are today.<br />
6. News highlights<br />
Our audiences would recall us covering<br />
big moments in history – the extensive<br />
coverage of visits of Royal personages,<br />
Heads of State, political campaigns and<br />
elections, high profile deaths including<br />
Bob Marley’s, and some of the great<br />
sports triumphs we enjoyed. We have<br />
always been Jamaica’s key source for<br />
world events such as the release of<br />
Nelson Mandela from prison, the fall of<br />
the Soviet Union, the election of the first<br />
black US President and others.<br />
Q: The biggest of Jamaican media<br />
personalities have come through RJR –<br />
who are some of the people you would<br />
say have had a significant impact on the<br />
course of broadcasting through their<br />
employment with RJR?<br />
A: Those that come to mind are<br />
our Good Morning men Desmond<br />
Chambers and Alan Magnus; our call-in<br />
show hosts Barbara Gloudon and Mutty<br />
Perkins; Charlie Babcock, Barry G and<br />
Don Topping revolutionised afternoon<br />
radio. Noteworthy also were Dorothy<br />
La Croix and Marie Garth in morning<br />
radio, Leachim Semaj as Night Doctor,<br />
and Phillip Jackson with “The Verdict is<br />
Yours” in nighttime radio. Peter Walker<br />
as Man in the Street and Brim Brimble,<br />
both sports presenters also stand out.<br />
Q: Most times people do not hear about<br />
the true heroes in industries; who would<br />
be some of the main unsung heroes in<br />
RJR?<br />
A: The true unsung heroes, to my<br />
mind, were the engineers led by Walter<br />
Matthews, Desmond Wilkinson, and<br />
Carroll Lawrence, assisted by Earl<br />
Toyloy and of more recent vintage<br />
Lloyd Bolageer, all of whom travelled<br />
out night and day, assisted by others<br />
such as Errol Dobney (Rock Hall) to<br />
keep the transmitters on air through<br />
fair and bad weather. Also to be<br />
admired were the studio and outside<br />
broadcast operators such as Lloyd<br />
(Sticky) Parkes and Leighton Anderson,<br />
who stopped at nothing and with<br />
great pride to accomplish broadcasts<br />
in difficult circumstances often with<br />
unsophisticated equipment.<br />
16 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 17
MAN AT THE HELM<br />
Of more recent vintage are Leon<br />
Lyons (Flato), now retired; and Melvis<br />
Cummings, still on the job, to name a<br />
few. One can’t forget marketing whizzes<br />
Peggy Samuels, Phyllis Weller, and<br />
Maurice Fernandes; news directors JC<br />
Proute and Janette Mowatt; editors and<br />
reporters Clifton Segree, David Ebanks,<br />
and Moya Thomas, and PR specialist<br />
journalist Terry Smith.<br />
Other heroes are administrators<br />
Geoffrey Morrison and Fred Richards<br />
of Re-diffusion, Reditech managers in<br />
charge of the momentous Re-diffusion’s<br />
wire service expansion outside<br />
the corporate area into Highgate;<br />
administrative managers Lloyd DePass,<br />
Gloria Matthews, and the exacting<br />
Rupert Hartley.<br />
Finally, programme directors such as<br />
John Colley, Howard Clarke, and Hugh<br />
Wong set the format for RJR on which<br />
we still build today. We had top drawer<br />
chairmen and directors such as Douglas<br />
Judah, Peter Abrahams, and Rev. C.<br />
Evans Bailey. We should recognise that<br />
Radio Jamaica has had over 65 directors<br />
since 1977; people like Charles DaCosta,<br />
K. H. Ivan Levy, Pat Robinson, Karl Lewin,<br />
and Hector Dietrich come to mind, in<br />
addition to those who are still serving.<br />
Q: How would you describe your<br />
relationship with your shareholders and<br />
the shareholder meeting experience?<br />
A: Fair. I see them and they see us,<br />
by and large, as an extension of their<br />
families. We are fortunate to have<br />
shareholders who will even forgive<br />
a lesser return on their investment<br />
than from say, a financial institution,<br />
because they want to be part of our<br />
important public service. If I had to do<br />
it over again, I would seek the effort to<br />
embrace stockholders as people and<br />
partners, even when it was difficult to<br />
pay a satisfying return financially.<br />
Q: What do you see as RJR’s biggest<br />
challenge(s) for the next 25 years?<br />
A: We must expand into new media<br />
platforms for content delivery, but this<br />
has to happen while we stay afloat in a<br />
stagnant economy of little growth.<br />
Q: What would be your charge to the<br />
board, the management and the staff of<br />
RJR at this time?<br />
A: Stay committed to our tradition of<br />
responsibility for truth, integrity, and<br />
quality, and don’t take a successful<br />
tradition for granted. Experiment with<br />
new things, while maintaining a true<br />
moral compass. Be creative, don’t<br />
depend only on what people/audiences<br />
say they want but be innovative and<br />
nimble, doing something new and<br />
different every six months or shorter,<br />
and make a lot of noise about it;<br />
otherwise your efforts and deeds will<br />
be lost in the increasing cacophony<br />
of noise in the market and society. Be<br />
creative leaders!<br />
18 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 19
20 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
The<br />
Kindness<br />
Of Others<br />
The MD’s Journey<br />
Someone had<br />
laughed at me,<br />
when at age 15,<br />
I said I wanted<br />
to work at RJR<br />
one day! Getting there is<br />
a little about me, but a lot<br />
about those who opened<br />
my consciousness and<br />
helped me along the way.<br />
My career actually started<br />
writing for the Gleaner as a<br />
correspondent in St. Mary<br />
– an opportunity opened<br />
by Franklyn McKnight, then<br />
deputy news editor for rural<br />
news.<br />
My St. Mary High School<br />
principal, Phillip Hamilton,<br />
introduced me to Franklyn<br />
explaining that I wrote for<br />
the school’s newsletter.<br />
And so right after high<br />
school Franklyn agreed to<br />
coach me in the basics of<br />
journalism. Off went my<br />
career – earning me $14.80<br />
for my first month’s pay in<br />
October 1985.<br />
I covered meetings of the<br />
St. Mary Parish Council<br />
for the Gleaner and there<br />
I met RJR correspondent,<br />
Harold Bailey. After about<br />
a year writing for print and<br />
as I listened to Harold do<br />
his radio stories, I became<br />
even more interested. I<br />
tried to understand radio<br />
from the outside, practicing<br />
to read a newscast on every<br />
newspaper I could find.<br />
Then, a classmate of mine,<br />
Andrea Williams, invited me<br />
to work with her at Radio<br />
North East in Ocho Rios,<br />
where since we left school,<br />
she had been allowed by<br />
Connie Witter to be a trainee<br />
announcer. The day I went<br />
to RNE I became possessed<br />
about working in a radio<br />
studio.<br />
Working in media was always my<br />
dream career!<br />
Gary Allen<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 21
Collect call<br />
At a parish council meeting in<br />
Port Maria later, a former mayor,<br />
Noel “Bishie” Walker led a walkout<br />
protesting the poor roads and when<br />
the police took him into custody I<br />
knew it was big news. When I looked<br />
around Harold was not there for RJR.<br />
I ran to a pay phone and placed a call<br />
to RJR. “Collect call from Gary Allen<br />
in Port Maria” announced the<br />
operator.<br />
“I don’t know a Gary Allen,” the<br />
stern female voice declared from<br />
the other end. The charges were<br />
accepted and the lady immediately<br />
asked, “Who are you? “What is the<br />
story” “Did you write it?” Luckily I did.<br />
The story would make the midday<br />
news and my radio journalism<br />
career started on a chance meeting<br />
of News Editor Janette Mowatt who<br />
introduced herself at the end of the<br />
call. I was later paid $40 for my first<br />
radio story.<br />
Not long after, Harold migrated<br />
and I became both the Gleaner and<br />
RJR’s correspondent for St. Mary.<br />
A few months later Ms.<br />
Mowatt told me about a<br />
trainee rewrite editor position.<br />
I grabbed the opportunity,<br />
packed my bags and came<br />
to Kingston as a boarder and<br />
“a frighten country boy that<br />
come to town,” as one of my<br />
peers joked. I started full time<br />
work on October 20, 1987 with<br />
journalists such as Jennifer<br />
Grant, David Ebanks, Bobby<br />
Fray, Stafford Perkins, Gillian<br />
Haughton, Patrick Harley,<br />
Michael Sharpe, Michael<br />
Bryce and others already<br />
there. As sharp as they were,<br />
they were all under the rule of<br />
News Editor Mowatt.<br />
The doyen of the newsroom was a<br />
man who, on my first morning, called<br />
me over to his desk, stacked high with<br />
newsprint and just enough space for<br />
his green typewriter in between. He<br />
introduced himself as Terry Smith.<br />
“They call me T-rome,” he said, with<br />
his mostly white hair sticking up<br />
towards the roof. He had his trademark<br />
toothpick in his mouth and a pencil<br />
behind his right ear. “Welcome to the<br />
university of life,” he said.<br />
I didn’t understand then, but I was<br />
to learn many life lessons from Terry<br />
on industrial relations, union unrests,<br />
the history of the labour movement<br />
Rookie reporter Gary Allen on location<br />
Gary Allen in the recording studio<br />
and the political facts and factors of<br />
the day. From him I learnt as well,<br />
the harsh reality that your story is not<br />
fit for the bulletin, until it is properly<br />
written.<br />
I cried that day when Terry edited my<br />
first story. It took me more than five<br />
tries to get it right. I eventually got it<br />
into the next day’s midday newscast.<br />
That night when he was heading for<br />
the watering hole at the RJR Sports<br />
Club, I noticed he had a limp and<br />
walked with a cane. As I looked on, he<br />
turned and caught me staring. “What<br />
you drink?” he asked. “I don’t drink,” I<br />
replied. “Come, a goin’ have to teach<br />
you that too,” he said.<br />
Enlightening<br />
Ms. Mowatt got me enrolled into<br />
a USAID fellowship that took<br />
me to the University of North<br />
Carolina’s Journalism School, The<br />
Management Training Institute in<br />
Washington DC and on a visit to the<br />
IMF in early 1988. This seemed like<br />
another big dream but I absorbed<br />
everything I possibly could.<br />
Back in Jamaica, between Ms.<br />
Mowatt, Terry and Jennifer Grant I<br />
started reporting, did news features,<br />
co-hosted the Sunday afternoon<br />
programme, “Exposure”, worked<br />
on a monthly programme called<br />
FlashBack, walked the streets<br />
asking people questions for “Road<br />
Beat” and eventually<br />
worked as a duty<br />
editor. I remember<br />
after reading my first<br />
newscast, Ms. Mowatt<br />
called and said,<br />
“Thank you for not<br />
butchering the news,<br />
but you need a lot<br />
more work!”<br />
She sent me off<br />
to cover my first<br />
overseas assignment<br />
– the impact of<br />
Hurricane Andrew on<br />
the Bahamas, then on<br />
South Florida.<br />
Later, as Ms. Mowatt<br />
retired and after a brief<br />
stint by David Ebanks as executive<br />
editor, Jennifer Grant became news<br />
editor. Michael Sharpe and I were her<br />
assistants.<br />
During this time news commentators<br />
such as Peter Abrahams, Omar<br />
Davies, Delroy Lindsay, Ted Dwyer<br />
22 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 23
THE MD’s JOURNEY<br />
managers already mentioned. However, in reflecting on<br />
almost three decades in the media, one other person<br />
has been there. At RJR, CBU, CANA, CMC and now<br />
back at RJR, Lester Spaulding has always been in the<br />
leadership of all the companies for which I have worked<br />
(except for the three years I spent at CVM).<br />
His stable hand and his shrewd business approaches<br />
have been reassuring in all these organisations. And,<br />
although it was not until my role in CMC that I worked<br />
closely with him, the respect I have developed and<br />
which others share, make him an exceptional media<br />
management professional for which he has been<br />
formally acknowledged in the Caribbean Broadcasting<br />
Hall of Fame.<br />
The late Hugh Crosskill (left) with Olivia Grange, Former Prime Ministers Edward<br />
Seaga and P.J. Patterson<br />
and Omri Evans would come to the newsroom to debate<br />
and proof read their news commentary scripts and they<br />
engaged in discourse that always enlightened me. They<br />
all shared, willingly and insightfully, helping us in the<br />
newsroom to critically think about what we were reporting.<br />
I am indebted to them.<br />
It has been a rewarding journey so far. It is my prayer<br />
that Radio Jamaica remains steadfast on this upright<br />
path of building media, media professionals and our<br />
country for more than another 65 years to come.<br />
I was also guided by the professionalism of news readers<br />
such as Erica Allen and the late Megan Thomas who<br />
demonstrated a poise and skill in news reading that few<br />
others had. They maintained the credibility for which RJR<br />
News is lauded.<br />
Rewarding journey<br />
As Jennifer Grant proceeded on leave one summer, she<br />
recommended to Hugh Crosskill (then at the Caribbean<br />
News Agency) that I could fill in for her as Kingston<br />
correspondent for CANA. This opened my eyes to<br />
regionalism. Crosskill guided me in the art of writing for<br />
regional and international audiences.<br />
Barbara Gloudon and Gary Allen in dialogue<br />
It was an honour for me therefore, when Hugh left<br />
CANA for the BBC Caribbean Service in London, that I<br />
was successful in being the Kingston correspondent for<br />
the BBC. I followed Hugh’s earlier path to Barbados and<br />
worked for the Caribbean Broadcasting Union, CANA and<br />
the Caribbean Media Corporation. One high point of that<br />
nine-year stint was working with Hugo on the first US/<br />
CARICOM Summit in Barbados when President Bill Clinton<br />
met the region’s leaders.<br />
Looking back through the years, it is clear that I owe any<br />
success I have to these many mentors, colleagues and<br />
J.A. Lester Spaulding, Michael Sharpe, Edward Seaga and Janette Mowatt<br />
24 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 25
ICONIC RJR<br />
PROGRAMMES<br />
Dulcimina<br />
‘Dulcimina’ – a sensation when it was inaugurated as<br />
the first radio drama serial (“soap opera”) using the<br />
Jamaican language, all Jamaican actors and Jamaican<br />
characters. At its height of success, the Elaine Perkins<br />
penned programme surpassed all others as the top<br />
soap on radio in Jamaica and Cyclops (who passed<br />
away earlier this year) and Presser Foot became family<br />
members of virtually all Jamaican households.<br />
The Continuing Story of Dr<br />
Paul and Portia Faces Life<br />
‘The Continuing Story of Dr Paul’ and ‘Portia Faces<br />
Life’ both ran for decades on RJR as the most popular<br />
foreign ‘soaps’.<br />
Pipeline<br />
‘Pipeline’ Neville Willoughby’s influential evening<br />
entertainment programme featured in-depth interviews<br />
and an informed look at Jamaican music and culture.<br />
Interestingly, many of these interviews have been<br />
released on albums, including interviews with Bob<br />
Marley, Peter Tosh, Jacob Miller, Stevie Wonder and<br />
Third World,<br />
BBC News At 8<br />
‘The World at 8’ RJR’s major evening newscast<br />
Alan Magnus interviewing former police commissioner<br />
Herman Ricketts<br />
The Good Morning Man Show<br />
‘The Good Morning Man Show’ first hosted by Desmond<br />
Chambers and then Neville Willoughby before current<br />
host Alan Magnus has outlasted all other non-news<br />
programmes.<br />
Sunday Contact<br />
‘Sunday Contact’ brings Jamaicans from home and<br />
abroad intouch with lost family members and love ones.<br />
Tune in to reconnect or reunite.<br />
The Colgate Cavity Fighters<br />
Club<br />
‘The Colgate Cavity Fighters Club’ became the model<br />
for the involvement of children in radio. It was hosted<br />
at different times by Marie Garth, Neville Willoughby<br />
and Pat Gooden.<br />
26 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Barry G (front left)<br />
Afternoon Radio<br />
‘Afternoon Radio’ with Winston ‘The Whip’ Williams, Don ‘El<br />
Numero Uno’ Topping, Barry ‘G’ Gordon and Richard ‘Richie<br />
B’ Burgess ruled the airwaves with current music, interviews,<br />
games and entertainment features.<br />
Thelma Porter, former RJR news reader<br />
News Commentary<br />
‘News Commentary’ featuring analysis from luminaries<br />
including Peter Abrahams, Omar Davies, Bobby Fray, David<br />
Ebanks, Delroy Lindsay and others was an incisive look at<br />
stories in the news from different perspectives.<br />
Beyond The Headlines<br />
‘Beyond The Headlines’ is a no-holds barred discussion show,<br />
which looks at current events and their effects on Jamaica.<br />
Sports Call<br />
‘Sports Call’ inaugurated sports talk radio with host Ed Barnes<br />
and has won multiple journalism awards for RJR.<br />
Nominees for the 2009 Sports Awards<br />
The RJR Sports Foundation’s National<br />
Sportsman and Sportswoman Of The Year<br />
Awards<br />
‘The RJR Sports Foundation’s National Sportsman and<br />
Sportswoman of the Year Awards’ has allowed for the continuation<br />
and growth of this seminal sports event which began in 1962 (for<br />
1961).<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 27
28 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Leadership<br />
Sets The Tone<br />
One of the notable<br />
features of the RJR<br />
Communications<br />
Group and a strong<br />
indication of why<br />
the RJR name<br />
remains respected<br />
and envied 65 years on, is its strong<br />
belief in continuity and promoting<br />
from within its own organisation.<br />
The list of managers and executives<br />
employed to the group who started as<br />
lowly employees is legion.<br />
In 65 years, there have been only four<br />
chairmen in charge at RJR. They are<br />
Douglas Judah (1950—1977), Peter<br />
Abrahams (1977—1979), the Reverend<br />
C. Evans-Bailey (1979—1994), and<br />
J. Lester Spaulding (1994—1997) as<br />
RJR Limited chairman, and again<br />
(1997 to the present) as RJR<br />
Communications Group chairman.<br />
Not many corporate entities<br />
can say the same, and certainly<br />
not many whose ownership is<br />
constitutionally required to have<br />
a mix of private sector groupings,<br />
including the church and trade<br />
unions.<br />
each served RJR for over two decades.<br />
Others at the managerial level<br />
including Paula-Ann Porter-Jones,<br />
Melvis Cummings and Norma Brown<br />
Bell have been at RJR for decades and<br />
announcer Alan Magnus has 44 years<br />
of service to the station.<br />
That’s the main reason why RJR<br />
continues to make seamless<br />
transitions through major changes<br />
and comes out better on the other<br />
end, while others flounder to keep<br />
up. The knowledge, experience and<br />
network of colleagues and contacts<br />
inside the media, the private sector<br />
and the public sector mean that<br />
RJR management is ready for any<br />
eventuality. However, that does<br />
not indicate that they are lacking<br />
Vision and ideas<br />
In 1997 when RJR acquired most of<br />
the holdings of JBC, Yvonne Wilks<br />
half-jokingly said to Chairman Lester<br />
Spaulding, “We have so many entities<br />
now that we really should be known<br />
as a group.” Spaulding’s response<br />
was immediate, “Okay, let’s do that.”<br />
Hence the RJR Communications<br />
Group! That’s the same kind of<br />
leadership that saw FM broadcasting<br />
as the future, long before it had<br />
become popular globally.<br />
That same leadership saw JBC-TV as<br />
an entity to be returned to its number<br />
one spot in Jamaica even while it<br />
was struggling in the mid 90s and<br />
transformed it into TVJ, the clear leader<br />
in Jamaican broadcast television.<br />
It is that leadership which is still<br />
active today, making sure that<br />
the RJR Communications Group’s<br />
presence on the internet and<br />
across all social media is strong,<br />
relevant and up-to-date and just<br />
recently launching 1SpotMedia,<br />
the first Caribbean internet and<br />
phone app online subscription<br />
service.<br />
It is the quality of the leadership<br />
which has allowed for such a<br />
unique situation at RJR and all<br />
the chairmen, excepting the Rev.<br />
Evans-Bailey have been media people.<br />
Even at the managerial level the trend<br />
remains the same. Senior managers<br />
Gary Cole, Francois St Juste, Yvonne<br />
Wilks-O’Grady, Stephen Greig, Patrick<br />
Anderson and Trevor Johnson have<br />
Governor General Sir Clifford Campbell officially signs a new RJR<br />
licence in the late 1960s as General Manager Graham Binns looks on.<br />
innovation or creativity. They are<br />
prepared to change with the times and<br />
act when required. Some decisions<br />
come from board or staff meetings,<br />
others arise out of necessity.<br />
It is that same vision and<br />
commitment to national<br />
development that led the group to<br />
take up the hosting of the National<br />
Sportsman and Sportswoman of the<br />
Year Awards in 2006, even though it<br />
would mean a financial loss for the<br />
company. They have since turned that<br />
around, re-energising the event<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 29
LEADERSHIP SETS THE TONE<br />
successful shows on local television<br />
and a main reason why boxing here at<br />
home has suddenly become a major<br />
point of interest and investment after<br />
years of being ignored and neglected.<br />
TVJ led the entertainment revolution<br />
with “E.R.” (Entertainment Report) and<br />
made talent shows the talk of the<br />
nation with Digicel’s “Rising Stars”.<br />
The group under the leadership of<br />
managing director, Gary Allen is back<br />
in the black and defying the economic<br />
doldrums, which have beset the nation<br />
for the last decade. Young fresh talent<br />
is at work at RE-TV and at HITZ 92 FM<br />
and FAME continues to maintain its<br />
market relevance.<br />
Peter Abrahams<br />
and making it relevant to a global<br />
television audience.<br />
The same foresight created<br />
“Contender” as one of the most<br />
In the end it is not the trickle-down<br />
effect of leadership that has been the<br />
crucial factor. It is the steady stream<br />
of new ideas brought on mainly<br />
by staffers promoted from within<br />
who view themselves not only as<br />
Rev. C. Evans Bailey<br />
employees but also as part of the RJR<br />
family; a very hard family to leave and<br />
a family which once acquired is yours<br />
for life.<br />
30 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 31
Family<br />
Of Stalwarts<br />
By Gabrielle McDowell<br />
Every successful establishment needs a firm and resolute team. The RJR Communications Group (RJR)<br />
has been fortunate to have a determined cadre of media professionals who have remained steadfast<br />
over the years. Through innumerable trials, the organisation has remained a pioneer for 65 years by<br />
“reaching you in every way.”<br />
The following are comments from a few members of the “Family Of Stalwarts.” Dictated as they say<br />
by extremely busy schedules, other distinguished stalwarts include Donovan Dacres, Derrick Wilks,<br />
and Michael Bryce.<br />
Dionne Jackson-Miller<br />
Senior Producer/Presenter of Beyond<br />
The Headlines, RJR 94 FM and<br />
Presenter of All Angles, TVJ<br />
Dionne Jackson-Miller<br />
Dionne Jackson-Miller feels ecstatic<br />
about her endeavours through<br />
RJR. She recalled, “I started over<br />
20 years ago at RJR as a freelance<br />
correspondent, working out of the<br />
Western Bureau in Montego Bay. After<br />
a few months, I was named Bureau<br />
Chief and remained in Montego Bay<br />
until I moved to Kingston about 12<br />
years ago. “<br />
“In Montego Bay, I had been part of a<br />
group of people from the newsroom<br />
who began to work on Beyond The<br />
Headlines which, when it started, used<br />
to air from 10.30 p.m. to 1 a.m. We had<br />
to schedule all our LIVE interviews<br />
for the 10.30 to 11 p.m. slot and even<br />
then, a lot of times, our guests would<br />
fall asleep on us and not answer the<br />
phone. Or someone would answer<br />
and refuse to wake the person.”<br />
“I remember one wife saying very<br />
sternly, “he’s sleeping, and I’m not<br />
waking him!” the late Hugh Crosskill<br />
encouraged the newsroom to create<br />
Beyond The Headlines, and he was a<br />
wonderful mentor to us.”<br />
Jackson-Miller shared that it was<br />
a relief to her that Crosskill moved<br />
the programme to drive time at 5.30<br />
p.m. She said, “My first co-host was<br />
Judith McLaughlin, who is still a good<br />
friend. Once we moved to Kingston, I<br />
was working exclusively on Beyond<br />
The Headlines. After a few years,<br />
Moya Thomas, our then Head of<br />
News, asked me if I was interested<br />
in hosting a TV current affairs<br />
programme that she was developing,<br />
called All Angles. I believe in seizing<br />
opportunity (the motto of my old high<br />
school is Carpe Diem, meaning, ‘Seize<br />
the Opportunity’, so I went for it, and I<br />
really enjoy it.”<br />
Jackson-Miller, who is president of the<br />
Press Association of Jamaica, stated:<br />
“I’ve had a good relationship with RJR<br />
and I like it here. I’ve spent almost my<br />
entire professional life so far at RJR.<br />
What I really appreciate is that the RJR<br />
Communications Group has so many<br />
possibilities for continued growth. I’ve<br />
certainly been able to take advantage<br />
of those, and I’m always looking for<br />
new possibilities for personal and<br />
professional growth.”<br />
“The most important thing is not to<br />
be afraid of exploring opportunities<br />
in areas outside of your comfort zone,<br />
otherwise you stagnate, and that can<br />
get boring. I can tell you I’m never<br />
bored!” She said, next year, all things<br />
being equal, will make 20 years since<br />
the start of Beyond The Headlines and<br />
10 years since All Angles was created.<br />
32 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
FAMILY OF STALWARTS<br />
I can’t believe it! It’s been great so<br />
far, and I hope there’s even better to<br />
come.”<br />
Paula-Ann Porter-Jones<br />
Broadcaster, RJR 94FM and Co-host,<br />
Jamaican Morning show<br />
Paula-Ann Porter-Jones<br />
Paula-Ann Porter-Jones believes<br />
that RJR has impacted her life. She<br />
declared that “The majority of my<br />
broadcasting career has been spent<br />
with the RJR Group first with FAME<br />
FM for 13 years and now with RJR<br />
94FM for the past 8 ½ years. I have<br />
‘grown up’ as a broadcaster with the<br />
station and through the assistance<br />
of many past and present employees<br />
who have provided guidance and<br />
training through the years.<br />
Some<br />
include Rosamond Brown, Francois St<br />
Juste, Roger Hamilton, Norma Brown<br />
Bell and Derrick Wilks.”<br />
Michael Sharpe<br />
Operations Manager, JNN<br />
Michael Sharpe<br />
Operations manager of Jamaica News<br />
Network (JNN), Michael Sharpe says<br />
he has contributed significantly to<br />
RJR for over 31 years. He started his<br />
journalistic career in 1984. A manager<br />
at the time, Lester Spaulding, had<br />
offered him the “lucky chance,” he<br />
said. However, it took a little more<br />
spiritual stimulation from a few others<br />
before Sharpe decided to take on the<br />
task at hand. His journey took him<br />
from radio to television.<br />
Sharpe states, “I started out in the<br />
newsroom. I was deputy news<br />
editor and I have done many radio<br />
programmes and many overseas<br />
assignments.” He mentions that<br />
RJR has definitely awarded him<br />
with an abundance of favourable<br />
circumstances during his years of<br />
service. He proudly comments, “31<br />
years is nothing to scoff at.”<br />
Francois St. Juste<br />
General Manager – Radio Services<br />
Francois St Juste<br />
“Currently, I am general manager –<br />
Radio Services, with responsibility<br />
for the radio stations: RJR, FAME<br />
and HITZ, the Broadcast Technicians<br />
department (this runs the technical<br />
side of outside broadcasts and all the<br />
recording studios) and finally, I am in<br />
charge of the record library.<br />
“I joined RJR through FAME FM in 1984<br />
as an announcer. I was just completing<br />
my Bachelor of Science Degree in<br />
Physics at the University of the West<br />
Indies. In 1987, I became supervisor<br />
of the FAME staff. In 1991, I was<br />
promoted to assistant programmes<br />
manager. In 1996, I was programmes<br />
manager/executive producer of FAME<br />
FM. In 2007, I was general manager<br />
of Radio (RJR, FAME and HITZ). Since<br />
2012, I have been hosting the Saturday<br />
morning programme on RJR.<br />
“My journey at RJR has greatly<br />
impacted my life experience. I was<br />
allowed to grow in a profession where<br />
I focused on my hobby and passion,<br />
music and entertainment. This has<br />
allowed me to immerse myself in all<br />
aspects of this industry, locally and<br />
internationally, as well as participate<br />
in the growth and transformation of<br />
the industry through radio.”<br />
Patrick Anderson<br />
Group Head of Sports, RJR<br />
Patrick Anderson<br />
Patrick Anderson is currently the<br />
Group Head of Sports at RJR. He says,<br />
“My journey through RJR began on<br />
Monday December 7, 1987. I was hired<br />
by programmes director, Don Topping,<br />
after being recruited by Ed Barnes.<br />
It was a crucial time in my fledgling<br />
career. I sought advice about the<br />
move from the then JBC to RJR, and the<br />
overwhelming advice was not to leave<br />
television for radio because television<br />
has more scope and offered greater<br />
opportunities. However, maybe I did<br />
not get that memo, because I was<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 33
FAMILY OF STALWARTS<br />
not interested in television per se, to<br />
appear on television, but to engage<br />
television and media in general, to<br />
bring sports to the people…a lot of<br />
sports.<br />
“While JBC did obviously air sports, in<br />
my mind it was not enough. Outside<br />
of the major events such as World Cup<br />
Football finals and the Olympic Games<br />
– which each occurred every four years<br />
– there was a drought in between and<br />
it didn’t appear to me there was a plan<br />
to cover Jamaica’s basketball leagues,<br />
the premier league, the major league,<br />
netball, swimming or the extensive<br />
portfolio of sports covered LIVE on<br />
radio by RJR.<br />
“Remember in 1987, there was one<br />
television station in Jamaica. So my<br />
move was to get into the trenches to<br />
cover sports, and I have no regrets. I<br />
have thoroughly and still enjoy highly,<br />
the LIVE coverage of sporting events.<br />
And when our job is done, I wish that<br />
the public will say ‘yes,’ they enjoyed<br />
the coverage and we made them feel<br />
like they were there. That is what<br />
drove me then, and still drives me<br />
today.”<br />
Patrick Anderson says that “RJR is<br />
like a university. You meet folks from<br />
every background and all kinds and<br />
different types of experiences and<br />
skills sets. My advice for any young<br />
journalist is to come and work at RJR,<br />
soak up all the experience you can,<br />
because it will prepare you fully for a<br />
successful ride in life.”<br />
Earl Moxam<br />
Special Assignments Editor<br />
“My formal position is Special<br />
Assignments Editor. In practical terms,<br />
I perform a range of functions which<br />
do not necessarily fall under that job<br />
description. Much of my working day<br />
(and night) is currently spent providing<br />
oversight for the news website: www.<br />
rjrnewsonline.com<br />
“I host the weekly news review show,<br />
Earl Moxam<br />
That’s a Rap, which airs on RJR 94 FM<br />
on Sundays, at 12:15 p.m.<br />
“On Monday mornings (on Smile<br />
Jamaica), I do The International Week<br />
that Was an analysis of some of<br />
the major international stories that<br />
made the news the previous week. In<br />
addition, I do various news stories and<br />
features for both radio and television<br />
and share in the hosting of our coverage<br />
of special events. My availability to<br />
do these stories/features has been<br />
significantly constrained over the last<br />
two years, however, because of my<br />
online commitments.”<br />
Gerry McDaniel,<br />
Host of Palav<br />
As a broadcaster, Gerry McDaniel<br />
is the charming voice behind<br />
Palav, the delightful Sunday<br />
afternoon programme focused<br />
on a casual conversation with<br />
intriguing personalities.<br />
A career in broadcasting was<br />
also fed by his various interests,<br />
including the performing arts.<br />
McDaniel credits Marguerite<br />
Newland and other members<br />
of the JBC Radio Central family<br />
for his growth as a broadcaster<br />
and for his general professional<br />
development.<br />
McDaniel took night programmes<br />
on radio while he had his full time<br />
day jobs. He even redefined<br />
one nightly programme, By<br />
Candlelight due to the easy listening it<br />
offered and the ambiance he created.<br />
A few words from Jamaica’s national<br />
anthem inspired the creation of Palav.<br />
“Teach us true respect for all.”<br />
McDaniel sought to promote respect<br />
through knowledge. This became the<br />
basis of the show. Palav, now in its 11th<br />
year, has had what McDaniel refers<br />
to as “intriguing” guests. He credits<br />
interviews with Jah Cure, Yvonne<br />
McCalla Sobers and Edward Seaga<br />
as just some of the personalities that<br />
joined him for the Sunday afternoon<br />
conversations.<br />
“On Palav you get to see multiple<br />
dimensions of these people. We see<br />
them portrayed one way in the news<br />
for example, but in having this casual<br />
conversation you get to hear about a<br />
whole person; the likes, dislikes, goals,<br />
challenges and the life lessons that<br />
each has experienced. People can’t be<br />
reduced to soundbytes. Palav allows<br />
listeners and me included, to see a<br />
variety of people through a different<br />
lens and to understand difference.”<br />
Gerry McDaniel<br />
34 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
His positive influencers in his broadcasting career<br />
include Dorraine Samuels, who he referred to with great<br />
fondness. “Ralston Mckenzie was also remarkable. He<br />
was calm and gave his heart to the job at all times.”<br />
In addition to his role of leading development support<br />
communication at the World Bank, McDaniel has<br />
added teaching to his list of accomplishments as he<br />
inspires young minds at the University of the West<br />
Indies through the Caribbean Institute of Media and<br />
Communication. He spearheaded communication and<br />
outreach at Jamaica Foundation for Life-long Learning<br />
and has added his media and communication acumen<br />
to the tourism and health sectors.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 35
RJR & THE NEWS<br />
RJR 94-FM is Jamaica’s first and primary source of<br />
news. Scientific surveys confirm this unmistakable<br />
fact. For six decades, RJR has covered every major<br />
news story at home and overseas keeping Jamaicans<br />
informed. Here is a taste of some of the major news<br />
stories which RJR has championed over the past<br />
60 years<br />
RJR Election Coverage 1972: Seated around the news room table in conversation,<br />
left to right are Paul Miller, Dwight Whylie, Peter Abrahams and Frank Hill.<br />
August 17, 1951: Hurricane Charlie roars across Jamaica,<br />
causing 132 deaths, leaving tens of thousands homeless<br />
and precipitating widespread devastation. Radio Jamaica’s<br />
transmitter at Tinson Pen is damaged. The engineering<br />
team works tirelessly to have the station back on air on<br />
the provisionally by the 19th, with full service restored the<br />
following day.<br />
September 19, 1961: A referendum on the issue of Jamaica<br />
remaining in or leaving the West Indian Federation results<br />
in a rejection of Federation. Then Premier, Norman Manley,<br />
calls a General Election, and is defeated by the JLP under<br />
Alexander Bustamante.<br />
August 6, 1962: Jamaica is declared Independent from<br />
Great Britain. A huge crowd gathered at the National<br />
Stadium to witness the lowering of the Union Jack and the<br />
raising of the Jamaican flag.<br />
Early 1963: A group of ‘Rastafarians and Black American<br />
militants’ engages the police in a shoot-out in the resort<br />
town of Montego Bay, after the lawmen discover an arms<br />
cache. Seven people are killed.<br />
October 1963: RJR provides coverage of Tropical Storm<br />
Flora, which damages much of Jamaica.<br />
February 1, 1964: Workers at the Jamaica Broadcasting<br />
Corporation JBC, go on strike, seeking better wage and<br />
fringe benefits . The strike, one of the longest in Jamaica’s<br />
history, lasts until May of that year.<br />
In 1966: Jamaica became the first and still the only<br />
Caribbean country to host the prestigious Commonwealth<br />
Games at the National Stadium in Kingston. RJR provided<br />
full coverage of the Games.<br />
October 1966: A report carried by RJR News of an arms<br />
find at the Chocomo Lawn Club, in the run-up to the 1967<br />
General Elections, earns the ire of the ruling JLP. A writ is<br />
filed in court to quash all further reports on the incident.<br />
October 1968: The barring of Guyanese lecturer and<br />
intellectual, Walter Rodney, from Jamaica touches off<br />
violent demonstrations. Also at this time, widespread<br />
strikes cripple the country, with workers at the Water<br />
Commission, Fire Brigade, The Railway, Telephone<br />
Company and elsewhere walking off their jobs. The<br />
situation inspired the hit song, “Everyt’ing Crash” by The<br />
Ethiopians.<br />
March 2, 1972: After sweeping to victory three days earlier<br />
in the General Election, the PNP’s Michael Manley is sworn<br />
in as Prime Minister.<br />
June 12, 1974: Radio Jamaica’s operating licence is extended<br />
for a period of 12 years. “Substantial national ownership by<br />
1977” is included among the conditions.<br />
December 1976: In a year of a State of Emergency, the PNP<br />
under Michael Manley is returned to power.<br />
September 1977: Radio Jamaica officially becomes a<br />
Government entity. The then Caribbean representative for<br />
Rediffusion Limited gathers members of the management<br />
team in the company’s boardroom to announce the deal.<br />
July 1980: Hurricane Allen skirts the northeast coast,<br />
causing significant damage to crops (particularly banana)<br />
and to facilities, such as the RJR transmitters at Galina in<br />
St. Mary, and Cooper’s Hill in St. Andrew.<br />
October 30, 1980: A violent, lengthy and bloody election<br />
campaign (over 800 dead) culminates in the General<br />
Election won by the Jamaica Labour Party with Edward<br />
Seaga being sworn in as Prime Minister. RJR reporters<br />
are, for the first time, forced to travel in unmarked vehicles<br />
because of threats and accusations pointed at the media<br />
house for its coverage.<br />
36 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
May 11, 1981: Montego Bay is declared a city. Also reggae<br />
king Bob Marley died in Florida and is buried in Jamaica.<br />
April 11, 1985: The former Eventide Home is destroyed by<br />
fire, re-opens later as the Golden Age Home. A fund-raising<br />
drive launched after the fire by RJR contributes $400,000<br />
towards the rebuilding and refurbishing of the home. RJR<br />
becomes the first private sector group to adopt a cluster at<br />
the new home.<br />
November 29, 1987: Planned Presidential Elections in<br />
Haiti are aborted, as a military junta tightens its grip on<br />
the country. Radio Jamaica provides daily updates leading<br />
up to the election date, as well as a special live edition of<br />
“Exposure” on the day. The coverage earns the Theodore<br />
Sealy Award for News Reporting in the Press Association<br />
of Jamaica Annual Journalism Awards.<br />
April 1988: In the continuing divestment of Government<br />
holdings in RJR, employees take up 279,000 “C” shares on<br />
offer. Under recently instituted changes in the company’s<br />
Articles of Association, individual staffers are allowed to<br />
hold up to 4% of the “C” stock.<br />
September 12, 1988: Hurricane Gilbert, one of the most<br />
devastating hurricanes (the first direct hit by a hurricane<br />
on the island since Charlie in 1951); it rips through Jamaica,<br />
destroying buildings and equipment, felling trees and<br />
agricultural crops, and leaving 43 Jamaicans dead in its<br />
wake.<br />
March 30, 1992: Michael Manley steps down as Prime<br />
Minister due to ill health and P.J. Patterson becomes<br />
Jamaica’s sixth Prime Minister. The following year,<br />
Patterson leads the PNP to electoral victory and follows<br />
that with election wins in 1997 and 2002, the best electionwinning<br />
record of any Jamaican Prime Minister.<br />
January 1993: On the eve of the anniversary of the 1907<br />
quake, a 5.1 (Richter scale) tremor hits parts of Kingston<br />
and St. Catherine. The news team, each headed to other<br />
assignments, hastily regroups to provide coverage of the<br />
quake and its aftermath.<br />
November 1997: A draw at home against Mexico caps a<br />
fairytale Qualification run for the Reggae Boyz World Cup<br />
football team, setting off national and worldwide euphoria<br />
among Jamaicans. The Reggae Boyz becomes the first<br />
English-speaking Caribbean team to play in the World<br />
Cup in France in 1998.<br />
December 1997: The PNP, under P.J. Patterson, wins its third<br />
term of office in General Elections marred by controversy<br />
over the voters’ list and concerns over electoral fraud.<br />
October 16, 2002: The PNP wins an historic fourth<br />
consecutive term in office in the General Election.<br />
September 2004: Hurricane Ivan results in widespread<br />
damage across Jamaica.<br />
March 2006: Portia Simpson Miller became the first<br />
female president of the People’s National Party and<br />
the first female Prime Minister of Jamaica following the<br />
retirement of P.J. Patterson. She is Jamaica’s 7th Prime<br />
Minister since independence.<br />
September 2007: Bruce Golding becomes Jamaica’s 8th<br />
Prime Minister since independence, leading the Jamaica<br />
Labour Party to its first victory in a General Election since<br />
1989.<br />
January 2010: A massive earthquake in Haiti leaves<br />
250,000 people dead and millions homeless.<br />
May 2010: Security forces storm Tivoli Gardens in West<br />
Kingston to execute an arrest warrant for Christopher<br />
“Dudus” Coke who is wanted in the United States on drug<br />
trafficking charges. The operation results in the death<br />
of over 74 civilians and several members of the security<br />
forces as Prime Minister Bruce Golding declares a limited<br />
state of emergency.<br />
RJR News team hard at work on General Election coverage<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 37
38 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Dorraine Samuels has<br />
always liked listening to<br />
the news, not so much for<br />
the content as the delivery,<br />
as she loved to hear the<br />
news being read: crisply,<br />
clearly and with a full understanding of its<br />
importance. She recalls that Erica Allen<br />
was a particular favourite<br />
because of her outstanding<br />
delivery. Radio in general was<br />
important to the St Hugh’s<br />
High School student, but not<br />
overly so. Mostly she enjoyed<br />
the music and listening to the<br />
newscasts.<br />
More important at that point<br />
in her life was the drama<br />
training she received at St<br />
Hugh’s, which she credits<br />
with developing her ability<br />
to interact with people<br />
and remaining calm and professional<br />
regardless of the circumstances. Samuels<br />
was also big into music being a very<br />
proficient singer, pianist, guitarist and<br />
violinist.<br />
In 1980, the multi-faceted Samuels<br />
entered the Miss Jamaica World pageant.<br />
As part of the process the finalists visited<br />
RJR to record statements, which were<br />
used during the live coronation pageant.<br />
Dorraine already had some experience<br />
in public speaking, including offering the<br />
Vote of Thanks at the school’s<br />
graduation exercise.<br />
After recording her statement, she<br />
was asked to do it again. A puzzled<br />
and slightly nervous Samuels<br />
asked what was wrong and was<br />
told “Nothing. We just would like<br />
you to do it again.” She read the<br />
statement again and looked up<br />
to see a much larger audience in<br />
attendance. To her surprise and<br />
consternation she was asked to<br />
read the statement a third time.<br />
Dorraine complied and found on<br />
completion that the audience had<br />
grown even larger.<br />
At that point she was asked if<br />
she had ever thought of going<br />
into radio. She laughed off the<br />
suggestion answering with a firm<br />
“no.” But they were persistent and<br />
asked her to come into the studio<br />
to do an audition. Dorraine said<br />
she would, after the coronation<br />
show, not expecting things to go<br />
any further.<br />
On the night of the coronation<br />
show Samuels was being<br />
interviewed by Neville Willoughby,<br />
who said, “I understand that you<br />
speak as well as you sing” and Dorraine<br />
responded with a crisp “That’s correct.”<br />
The crowd went wild, effectively ending<br />
the interview right there as the rest could<br />
not be heard over the cheers and clamour.<br />
Clearly they agreed that she spoke very<br />
well.<br />
I also dressed the part. It’s a matter of<br />
pride. I firmly believe that pride in the<br />
product and proper training should be a<br />
must for all radio announcers<br />
RJR quickly called her in for an interview<br />
which was conducted by Winston Ridgard.<br />
Two weeks later she was asked to come<br />
in for another interview, this time with<br />
Ralston McKenzie. Then the phone rang<br />
for the third time, but this time to ask when<br />
she could start. Samuels’ response was:<br />
“Start what?” Start working at RJR as an<br />
announcer, was the quick response. As a<br />
result Dorraine Samuels joined the staff of<br />
RJR in January 1981.<br />
Outstanding synergy<br />
Dorraine Samuels’ first assignment after<br />
training was on the “Sunday Magazine”<br />
programme, after which she moved to<br />
“Jamaica Today” which followed the “Good<br />
Morning Man” show. “Jamaica Today” also<br />
allowed her to read the news for the first<br />
time on-air as there was a newscast in the<br />
programme.<br />
In 1984, Samuels and Alan Magnus (host<br />
of the “Good Morning Man” Show) began<br />
to have short chit-chats as Magnus<br />
handed over the microphone to Samuels<br />
who followed him on-air. Their synergy<br />
was outstanding from the onset and<br />
eventually that chit-chat developed into<br />
minutes of spontaneous banter between<br />
the two hosts. The unofficial segment<br />
became hugely popular with listeners to<br />
the point where, on the rare occasions<br />
when their interaction was shortened or<br />
absent, many would call in asking why<br />
they had quarreled and advising them to<br />
make up.<br />
RJR realised they had a winner on their<br />
hands and asked Samuels to join Magnus<br />
after the 7 a.m. news in the mornings, in<br />
effect merging the two shows to create<br />
The “Good Morning Jamaica” show, which<br />
continued until “Hot Line” began. That<br />
partnership lasted for two decades and<br />
was responsible for some of the most<br />
memorable moments on-air for RJR.<br />
Eventually in 2004, Dorraine was asked<br />
to read TVJ’s evening newscast as she<br />
became firmly settled as the news voice of<br />
RJR and of Jamaican news broadcasting.<br />
She also did “Newsline 5” and<br />
the midday news, the three<br />
being the most important<br />
newscasts of the day.<br />
Treasured experiences<br />
For Dorraine, RJR has been<br />
many things. “It has been<br />
business. It has been family.<br />
It has afforded me the<br />
opportunity to meet a wide<br />
cross-section of people. It<br />
allowed me the chance for<br />
a lot of travelling. In the process I have<br />
become a de facto counsellor, marriage<br />
counsellor, child psychologist and friend<br />
to thousands of listeners.”<br />
People would sometimes call Dorraine<br />
when in a suicidal stupor, saying that<br />
although they had never met her they<br />
consider her their friend and adding, “I<br />
want to talk to you about this, [OR] I want<br />
you to be the last person I talk to.”<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 39
contacts with resource persons in a<br />
wide range of areas and does not have<br />
difficulty in guiding callers in the right<br />
direction. Her years of experience have<br />
honed that knowledge base. “When<br />
I just came staffers would say, I have<br />
been here 10 years [OR] 19 years and I<br />
said you must be mad. Now I’m here 34<br />
years.”<br />
Among her most treasured experiences,<br />
Samuels tells of a broadcast trip to<br />
Bermuda during Jamaica’s independence<br />
celebrations. “It was a huge fair and<br />
arriving I saw hundreds of people clad in<br />
black green and gold. Jamaican music<br />
was playing and Jamaican cuisine was<br />
wafting its fragrance all<br />
over the grounds. It was an<br />
awesome feeling and I was<br />
filled with pride that this<br />
could happen, OUTSIDE<br />
Jamaica.”<br />
hand.<br />
Samuels wants broadcast standards for<br />
announcers maintained. “Don Topping<br />
gave me extensive training for three<br />
months before I went on-air and I was<br />
prepared with diction, pronunciation and<br />
delivery. I also dressed the part. It’s a<br />
matter of pride. I firmly believe that pride<br />
in the product and proper training should<br />
be a must for all radio announcers.”<br />
Dorraine and Alan on air<br />
“One memorable day we had a caller on<br />
the family counsellor segment of Jamaica<br />
Today and the caller said he had committed<br />
a rape and wanted to come clean and he in<br />
fact did,” Samuels recalled.<br />
Samuels has developed extensive<br />
During her time at RJR she<br />
covered the visits of many<br />
dignitaries and celebrities,<br />
including Neslon Mandela<br />
and the Pope, but regrets<br />
never having personally met<br />
Mandela or been given the<br />
opportunity to shake US<br />
President Barack Obama’s<br />
Dorraine Samuels (second left) Alan Magnus, Amina Blackwood<br />
Meeks (second right) and the late Bagga Brown (right)<br />
40 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
The Dean<br />
of Morning Radio<br />
Alan Magnus came to radio by an unorthodox<br />
route. Working at the Telephone Company<br />
in 1971 he met up with a friend from the<br />
newsroom at RJR for a drink and was making<br />
selections from the juke box and talking<br />
about the artistes and music. His friend was<br />
impressed with his knowledge and selection and suggested<br />
that he (Alan) should be working at RJR. He offered to get<br />
Alan an audition, which Alan agreed, expecting never to<br />
hear from him about it again. Two weeks later the call came<br />
for him to come in and audition and the rest is radio history.<br />
Alan Magnus — 44 years at RJR<br />
Magnus and Samuels worked together for two decades<br />
Magnus was already quite familiar<br />
with RJR having on many occasions<br />
been a performer (with his singing<br />
group) on Vere John’s “Opportunity<br />
Knocks”. Later he would record a hit<br />
single, Flying Machine. So he was<br />
comfortable with the idea of working<br />
there, although quite apprehensive<br />
about working with<br />
established radio<br />
jocks such as Winston<br />
Williams, Marie Garth<br />
and Don Topping.<br />
Alan started at RJR in<br />
April 1971, insisting that<br />
he only intended to<br />
work at RJR for a year<br />
before returning to the<br />
Telephone Company,<br />
however, that became<br />
five years and it’s now<br />
44 years. The first<br />
year Alan was moved<br />
from time-slot to timeslot,<br />
learning the ins<br />
and outs of radio at<br />
different times of the<br />
day and for different<br />
target audiences. It was<br />
an amazing experience<br />
for the young announcer, as he<br />
rubbed shoulders with many of the<br />
pioneers of radio, such as Tony Verity,<br />
Charlie Babcock, Dottie Dean, and the<br />
incomparable newsreader, Erica Allen.<br />
The only constant<br />
A year later Neville Willoughby was<br />
scheduled for a one-month vacation<br />
from “The Good Morning Man” show<br />
and Alan was asked to fill in. He<br />
agreed reluctantly, as he regarded<br />
this show as the premier show on<br />
Jamaican radio and was not sure he<br />
was yet ready for that level of exposure<br />
and did not want “to spoil Neville’s<br />
show.” The month went well and was<br />
extended for a further two weeks, as<br />
Willoughby extended his vacation.<br />
Nearing the end of that time Magnus<br />
saw Willoughby and asked him when<br />
he was returning? Willoughby replied<br />
that he was not returning to morning<br />
radio, as he was preparing to launch<br />
his own evening show, “Pipeline”.<br />
Subsequently, Winston Ridgard asked<br />
Alan to take over the programme and<br />
he has been its host ever since.<br />
Originally it was a six-day a week<br />
programme, but in the mid-80s a<br />
decision was made to bring in Dorraine<br />
Samuels as co-host and move to<br />
weekdays only. Magnus and Samuels<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 41
ALAN MAGNUS 44 YEARS OF RADIO<br />
worked together for<br />
two decades before<br />
the show reverted to<br />
the one man format in<br />
2006.<br />
During the 43 years<br />
that Alan has been<br />
on air on the “Good<br />
Morning Man” show,<br />
the media landscape<br />
has been transformed.<br />
Alan and his wife of decades Kerry Magnus<br />
AM transitioned to<br />
FM; RJR became a<br />
group. Almost every scheduled programme was revamped, cancelled or<br />
modernised.<br />
The only constant, outside the news, has been Alan Magnus in the<br />
morning. The list of announcers who have come and gone (some to<br />
return) has read like a who’s who of Jamaican broadcasting, but the one<br />
man who has never gone away (for any noticeable length of time) has been Alan Magnus.<br />
Alan Magnus, Dorraine Samuels and Simon Crosskill in<br />
their youthful days<br />
Now there may be outside broadcasts from locations like London, the USA and many places around Jamaica, but at 5<br />
a.m. Alan Magnus will be on air… every morning… five days a week. He is truly the Dean of morning radio.<br />
42 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Did You Know?<br />
They served too!<br />
Some of Jamaica’s most celebrated personalities have served on the<br />
RJR Board over the years.<br />
The late Hon. Louise Bennett-Coverly, OM,<br />
OJ, MBE (Miss Lou) served for almost five<br />
years (October 1977 – June 1980). Miss<br />
Lou is the iconic Jamaican cultural, literary,<br />
dramatic and folk hero.<br />
The Rt Rev Bishop Neville deSousa, OJ,<br />
served for three years (June 1977 – June<br />
1980). Rev deSousa was Suffragan Bishop<br />
of Montego Bay from 1973 to 1979 and<br />
Anglican Bishop of Jamaica from 1979 to<br />
2000.<br />
Owen K. Melhado (O.K.) served for less<br />
than three years (September 1977 – June<br />
1980). Mr Melhado is a retired captain of<br />
industry who served at the helm of D&G<br />
and Air Jamaica, on the boards of various<br />
public and private sector entities and as an<br />
administrator at Jamaica House.<br />
Maxine Henry-Wilson served from June<br />
1980 to January 1981. Mrs Henry-Wilson is<br />
a former Minister of Education, Youth and<br />
Culture, and executive of the PNP. She is<br />
currently the executive director and chief<br />
executive officer of the Jamaica Tertiary<br />
Education Commission.<br />
Richard Small served for six months (June<br />
1980 to December 1980). Mr. Small is one<br />
of Jamaica’s most feared and respected<br />
attorneys, in many high profile cases.<br />
Derrick Smith served for eight months (April<br />
1981 to December 1981). Mr. Smith, an MP,<br />
is the leader of Opposition Business in the<br />
House of Representatives. He is also the<br />
opposition spokesman on National Security<br />
and a longstanding executive of the JLP.<br />
Troy Caine served for almost two years from<br />
December 1981 to November 1983. Mr Caine<br />
is a graphics consultant, designer, artist,<br />
calligrapher, writer, researcher, political<br />
analyst and historian who is an executive<br />
member of the JLP.<br />
Neville James served for almost three years<br />
from May 1982 to February 1985. Mr. James<br />
is the former managing director of Island<br />
Broadcasting Limited (KLAS FM). He served<br />
for many years as a radio commentator<br />
and business executive and has had a<br />
distinguished career in media.<br />
Olivia “Babsy” Grange, MP, served for twelve<br />
months from November 1983 to January<br />
1984. Ms. Grange is a record producer<br />
and politician who has held ministerial<br />
responsibilities for Information, Culture,<br />
Gender Affairs and Sports and is a respected<br />
executive of the JLP.<br />
Audley Shaw, MP, served for almost seven<br />
and a half years from February 1982 to July<br />
1989. Mr. Shaw is a seasoned politician who<br />
has served as Minister of Finance and the<br />
Public Service, in the Senate and as general<br />
secretary and deputy leader of the JLP.<br />
Delroy Lindsay served for eleven months<br />
from October 1987 to September 1988. A<br />
banker, Delroy Lindsay headed the Workers<br />
Bank and the Corporate Group and was a<br />
founding partner in the Jamaica Observer.<br />
Peter John Thwaites served for over a year<br />
from October 1989 to November 1990. Mr<br />
Thwaites is the chairman of “Crime Stop, a<br />
director of Seprod and has served the PSOJ<br />
and the JDF.<br />
Sandra Minott-Phillips, QC, served for over<br />
two years from August 1989 to December<br />
1991. Mrs. Minott-Phillips is a highly<br />
respected lawyer, author and long-standing<br />
member of the Council of the Jamaican Bar<br />
Association.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 43
Richard “Richie B” Burgess interviews dancehall artiste Shabba Ranks<br />
R&B star James Ingram signs autograph for fans including Norma Brown Bell (right)<br />
and Elise Kelly (left)<br />
RJR’s contribution<br />
to the development of Jamaican Music<br />
The history of Jamaican music cannot be separated from the history of Jamaican<br />
radio and for over a decade that history belonged wholly and solely to RJR.<br />
Although broadcasting began<br />
primarily as a “news” outlet,<br />
it soon became evident<br />
that there was a great<br />
demand for entertainment<br />
programmes, especially programming on<br />
music and drama. In the era pre-dating<br />
the development of the Jamaican studio<br />
system it was RJR which offered the<br />
opportunity to do “wire” recordings.<br />
Numbers of Jamaicans took the station<br />
up on that offer and many local recordings<br />
were made at RJR. However, except as a<br />
spur to the ‘concept of recording itself’<br />
these recordings were not seminal to the<br />
development of Jamaican music. That<br />
love for music and the spur to create came<br />
in large part with the advent of Redifussion<br />
in 1951.<br />
Redifussion was in effect radio being<br />
transmitted by wire to a special unit in<br />
homes, offices or any other place where<br />
a subscriber paid for the service (3 pence<br />
a day) and it introduced a unique twist<br />
to Jamaican radio. After sign-off every<br />
evening, RJR would transmit uninterrupted<br />
music programming throughout the night.<br />
This innovation created two important<br />
phenomena.<br />
Firstly, it expanded the audience for<br />
music of all types all around the island<br />
and inspired many Jamaicans to consider<br />
music as a profession. Secondly, it offered<br />
an outlet for local music, which had<br />
not existed before. As with drama, this<br />
included many live programmes offered<br />
daily or weekly.<br />
Among the popular shows of the day<br />
which showcased music of various types<br />
were: the Archie Lindo and Hugh Wilson<br />
produced “Talent Parade” LIVE from the<br />
Carib cinema and hosted by Karl Magnus;<br />
and programmes hosted by pioneering<br />
radio announcers Marie Garth, Adrian<br />
Robinson, Tony Verity, Roy Reid, Radcliffe<br />
Butler and Dottie Dean (Dorothy La Croix).<br />
The musical range of these programmes<br />
was extraordinary and perhaps unmatched<br />
anywhere else in the world.<br />
All in all, it is<br />
doubtful whether<br />
Jamaican music<br />
could have developed<br />
or thrived without<br />
the power of radio<br />
and without the<br />
pioneering role played<br />
by RJR in making<br />
music an essential for<br />
virtually the entire<br />
Jamaican population.<br />
Influential exposure<br />
Jamaica sat in an ideal position to be<br />
exposed to all forms of Western music.<br />
The British had brought us classical music<br />
and various forms of popular music. From<br />
America, our next door neighbours and<br />
from which many powerful AM stations<br />
could be heard, we adopted Southern<br />
Blues, jump blues, swing, jazz and bee bop<br />
as well as country and western and a slew<br />
of gospel styles from Mahalia Jackson to<br />
Jim Reeves.<br />
From Cuba, the Dominican Republic and<br />
mainland Latin America we absorbed the<br />
Latin stylings of greats such as Dámaso<br />
Pérez Prado, Xavier Cugat and a host<br />
of others playing rhythms including the<br />
Bolero, the Danzon, the Rumba, the Mambo,<br />
the Merengue, the Samba, and later forms<br />
including the Cha-cha-cha, Salsa and the<br />
Bossa Nova. From the Eastern Caribbean<br />
we had Calypso and Zouk. Many of the<br />
biggest Calypso hits were in fact recorded<br />
in Jamaica and had their first airplay here,<br />
as artistes such as The Mighty Sparrow<br />
and Lord Kitchener regularly made the trek<br />
to Jamaican studios.<br />
The importance of our exposure to these<br />
music forms cannot be understated.<br />
Jamaicans developed a very catholic taste<br />
in music and the fare at local hotels and<br />
LIVE music venues was heavily influenced<br />
by this mixture. LIVE instrumental groups<br />
played a variety of styles, while singers<br />
were heavily influenced by the Black<br />
sounds coming out of the America south<br />
(artistes such as Fats Domino and Louis<br />
Jordan).<br />
44 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RJR AND JAMAICAN MUSIC<br />
Francois St Juste interviews singer Judy Mowatt<br />
R&B legend Jeffrey Osborne in the RJR studio<br />
This background later translated into a<br />
tendency to produce local music covers of<br />
the popular radio hits of the day: Skatalites,<br />
“Guns of Navarone” or “Beard Man Ska”,<br />
and covers by Alton Ellis, Delroy Wilson,<br />
John Holt, Dennis Brown, Errol Dunkley<br />
and many others, who often became so<br />
associated with the cover singer that the<br />
originals were all but forgotten.<br />
As the 50s morphed into the 60s, more<br />
and more Jamaican folk music and music<br />
of African origins began to be exposed on<br />
radio. It was the heyday of the Frats Quintet<br />
and the fledgling “Jamaica Folk Singers”.<br />
Again the influence on the music was<br />
substantial with many songs borrowing<br />
from the music, lyrics or rhythmic styles of<br />
these traditional pieces. Also flexing her<br />
musical muscles was Miss Lou (Louise<br />
Bennett-Coverley), who re-introduced<br />
many folk songs, which were on the verge<br />
of being lost and often sang snippets of<br />
these songs during her LIVE and recorded<br />
radio programmes.<br />
While the main developments in Jamaican<br />
music were taking place in the studios and<br />
through the instrumentality of the sound<br />
systems of the day, it was a development<br />
that was mainly confined to Kingston and<br />
a few other built-up towns (Montego Bay<br />
and May Pen among others). It was radio<br />
that truly spread the gospel of ska, rock<br />
steady and reggae nationwide.<br />
Radio dominance<br />
It was radio, and primarily RJR, the<br />
dominant station of the day, that changed<br />
a music system that had little regard for<br />
record production except to supply juke<br />
boxes and the overseas market (especially<br />
Britain from the Mento days), into a nation<br />
where, by the 1970s, it was not unusual for<br />
a top hit to sell over 60,000 copies. This<br />
was astonishing in a country of around<br />
two million people. At the same time sales<br />
of 100,000 in Britain meant a solid chart<br />
hit.<br />
Radio had in fact popularised the music<br />
and became its main promoter. It also<br />
maintained various musical niches with<br />
various styles of mellow music becoming<br />
associated with Sunday fare, others with<br />
evening music, or late night music, while<br />
the top hits of the day were presented on<br />
afternoon radio.<br />
RJR influenced how Jamaican music was<br />
regarded on the world stage, as the more<br />
seriously it was taken as a true world<br />
music so too did the world become more<br />
interested. While Bob Marley was still<br />
being regarded as difficult to interview and<br />
hard to understand, Neville Willoughby<br />
conducted what is regarded as perhaps<br />
the most important interview with the late<br />
reggae superstar, on his “Pipeline” show<br />
on RJR. It allowed Bob to express himself<br />
openly in a format which was uncensored<br />
and with a host whom he trusted and the<br />
result made many media giants stand up<br />
and take notice. No wonder the “interview“<br />
was placed on one of Bob Marley’s albums.<br />
At the beginning of the 1950s, radios<br />
were a rarity, with perhaps one or two in<br />
any community. That became one or<br />
two in any neighbourhood, then one or<br />
two in every street until by the beginning<br />
of the 1960s the transistor radio had<br />
taken over and radio became a person’s<br />
mobile device. Now your music could<br />
go anywhere with you. By the 1980s the<br />
advent of the “Ghetto Blaster” and other<br />
combined radio/cassette units meant that<br />
not only could you take your music with<br />
you, but you could also record it at any<br />
time.<br />
The Mighty Sparrow and Calypso Rose with<br />
Moya Thomas on a visit to RJR<br />
Simultaneously, the advent of FM<br />
broadcasting and shows dedicated to<br />
the music of the day, many with limited<br />
advertising interruptions, meant that<br />
every man or woman’s “ghetto blaster”<br />
became a LIVE mobile disco allowing radio<br />
music show hosts to become superstar<br />
“selectors.” People such as Winston “the<br />
Whip” Williams, Don Topping, Barry “G”<br />
Gordon and Richie “B” Burgess became the<br />
arbiters of musical.<br />
All in all, it is doubtful whether Jamaican<br />
music could have developed or thrived<br />
without the power of radio and without<br />
the pioneering role played by RJR in<br />
music recording and making music an<br />
essential for virtually the entire Jamaican<br />
population.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 45
An Inside Look at<br />
Outside Broadcasting<br />
BY MARK THOMPSON<br />
Outside Broadcast Unit at<br />
Caymanas Park in the days of<br />
wired broadcasts<br />
With decades of unrivalled experience<br />
underpinned by the savvy deployment<br />
of leading edge technology and an<br />
unwavering commitment to the highest<br />
standards, the RJR Communications Group<br />
continues to elevate the delivery of outside<br />
broadcasting services in the local and<br />
regional electronic media landscape.<br />
The media giant has established a strong<br />
reputation for surpassing expectations in<br />
its execution of outside broadcasts (OBs),<br />
which are generally defined as television<br />
or radio programmes produced away from<br />
a purpose-built studio. An OB is typically<br />
used to broadcast live events such as<br />
marketing/promotional activities, sports,<br />
festivals and breaking news.<br />
Francois St. Juste, the RJR Communications<br />
Group’s general manager for radio services,<br />
noted that the media entity has mounted<br />
successful OBs in a variety of locations<br />
across town, in rural areas and across the<br />
globe. When he curiously added above<br />
the earth as an OB location, it immediately<br />
begged an explanation, which he readily<br />
provided.<br />
“We did a very special OB from a balloon<br />
that was a couple hundred feet in the air.<br />
I was actually a part of that in the early<br />
days of FAME FM. The main point that<br />
I’m making is that we can do an outside<br />
broadcast from anywhere once we can<br />
have a signal connection.”<br />
46 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
The early years<br />
In the decade of the 1970s, despite<br />
the many advances in technology,<br />
broadcasting was still a rugged frontier<br />
in many respects. Leon Lyons, who<br />
worked with RJR from 1971 to 2009<br />
in areas such as studio engineering,<br />
information technology and technical<br />
systems administration, can recall a<br />
time when OBs were far from easy to<br />
execute. He described an early era<br />
when the desire to broadcast from<br />
locations of varying distances outside<br />
the studio was constrained by the<br />
technology of the day.<br />
“The technology was pretty simple<br />
back then and we had our fair share of<br />
challenges. A lot of things remain the<br />
same in terms of production, but it is<br />
really the improvement in technology<br />
for transmission and better quality<br />
equipment that is really making the<br />
difference today,” Lyons stated.<br />
The use of Very High Frequency (VHF)<br />
transmission links in the 1970s initially<br />
confined OBs to locations around<br />
town, as the technology was primarily<br />
suited for short-distance terrestrial<br />
communication. Lyons explained<br />
that for a horseracing radio OB from<br />
Caymanas Park, a technical operator<br />
would have to travel to the location in<br />
a special van equipped with a studio<br />
link transmitter with a telescopic<br />
antenna.<br />
“Because the process was so<br />
cumbersome, we had to be on location<br />
hours ahead of the actual broadcast<br />
time to set up cables and run studio<br />
tests. Transmitters could not run off<br />
batteries so lack of access to power<br />
meant no broadcast,” he said.<br />
Lyons pointed out that back then, RJR<br />
only had two transmitters available<br />
for OBs. After initially using the<br />
second transmitter as a backup, he<br />
noted that the decision was made<br />
to do two broadcasts at different<br />
locations on the same day in order to<br />
derive more revenue from sponsors/<br />
clients. Sometimes the situation was<br />
tricky, because things could easily go<br />
RJR team preparing for an Outside Broadcast<br />
wrong.”<br />
The growing popularity of OBs<br />
pushed RJR to expand its range of<br />
coverage beyond Kingston, and Lyons<br />
explained that this step involved<br />
renting broadcast lines from the<br />
Jamaica Telephone Company (JTC).<br />
This process had its challenges, as it<br />
was also cumbersome and incurred<br />
expenses. In the event of inclement<br />
weather, the chance of getting a clear<br />
line was significantly diminished.<br />
Despite the many challenges,<br />
Lyons asserted that RJR was able<br />
to develop quality control systems<br />
through prudent human resource<br />
management, which facilitated a<br />
high success rate for OBs. Coupled<br />
with the improvements in technology<br />
that resulted in broadcast lines being<br />
superseded by telephone lines with<br />
compatibility to mixers, a new era was<br />
ushered in for outside broadcasting.<br />
Modern Radio OB<br />
St. Juste explained that today,<br />
radio OBs are mainly done using a<br />
transmitter to send the signal directly<br />
back to the station, or by routing<br />
it through a telephone line using<br />
Comrex broadcast equipment.<br />
“Those are the two main ways that<br />
we do it technically…we take all the<br />
relevant equipment to the location<br />
and send the signal back to the<br />
studio, which then rebroadcasts it out<br />
in the same way that we broadcast<br />
programming from within the<br />
studio. This is typical process of an<br />
outside broadcast for radio,” St. Juste<br />
explained.<br />
He added that with the advent of<br />
more modern equipment, they are<br />
now able to do small scale outside<br />
broadcasting for radio using one<br />
person with essentially a phone and a<br />
battery pack. This eschews the need<br />
for extensive equipment and a large<br />
team.<br />
He also spoke to the growing use of 3G<br />
and 4G mobile telecommunications<br />
technology to facilitate transmission<br />
from the field back to the studio, and<br />
mentioned the options of Integrated<br />
Services Digital Network (ISDN)<br />
lines and satellite for international<br />
broadcasts.<br />
Quality personnel<br />
Much of the success of an OB is<br />
predicated on the quality of the<br />
personnel involved, and according to<br />
St. Juste, the RJR Communications<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 47
Crowd at FAME Road Party Outside Broadcast<br />
Group has a very competent cadre of<br />
professionals who consistently deliver<br />
outstanding work. These employees<br />
include engineers, producers and<br />
announcers. “We really do have very<br />
competent people who can deliver<br />
a flawless and successful outside<br />
broadcast,” said St. Juste.<br />
He described a successful OB as<br />
one that allows listeners and viewers<br />
at home to fully appreciate what is<br />
taking place at a location by delivering<br />
an immersive experience. He added<br />
that an OB is also considered<br />
successful when it meets the needs of<br />
a client or sponsor as it relates to the<br />
dissemination of specific information,<br />
and thoroughly engages the LIVE<br />
crowd in attendance at the location.<br />
Pioneering innovation<br />
While acknowledging that outside<br />
broadcasting has evolved over the<br />
years, St. Juste asserted that RJR has<br />
managed to stay ahead of the pack<br />
by riding on the crest of the wave of<br />
innovation.<br />
“I’m not really trying to brag here, but<br />
48 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
pretty much every innovation in radio<br />
and broadcasting in Jamaica has<br />
come from the RJR Communications<br />
Leon ‘Flato‘ Lyons, who worked with RJR from<br />
1971 to 2009<br />
Group. We were first on the scene,<br />
and by that fact, we became the most<br />
experienced in the market. We have<br />
embraced new technologies in our<br />
broadcasting suite, and the various<br />
approaches to outside broadcasting<br />
have, for the most part, come through<br />
our innovation and acceptance of<br />
technology,” stated St. Juste.<br />
St. Juste recalled some of the more<br />
memorable OBs that reflected RJR’s<br />
pioneering spirit, such as the previously<br />
mentioned hot air balloon adventure, a<br />
LIVE big band performance featuring<br />
Sonny Bradshaw, the longstanding<br />
morning traffic updates and reporting<br />
from Ground Zero after 9/11. In the<br />
case of the latter OB, RJR was the only<br />
Jamaican radio station that was in<br />
New York after the calamity.<br />
Reflecting on RJR’s stellar record, St.<br />
Juste commented that while executing<br />
successful OBs has largely become<br />
routine, the media entity is constantly<br />
striving to raise the bar and exceed<br />
expectations.<br />
“We continue to be the innovators<br />
in outside broadcasting. It is a lot of<br />
hard work, and we remain committed<br />
to surmounting all the challenges. We<br />
pride ourselves on not only being the<br />
nation’s station, but also on being a<br />
global station with people and places<br />
all over the world.”<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 49
Engineering the future<br />
of broadcasting in Jamaica<br />
BY MARK THOMPSON<br />
Engineers Melvis Cummings (left) Albert Williams and Neville Fung<br />
The crisp, clear audio flowing<br />
from radios locked on RJR 94FM,<br />
FAME 95FM and HITZ 92FM and<br />
the excellent picture and sound<br />
quality on television sets tuned<br />
in to Television Jamaica (TVJ), Reggae<br />
Entertainment Television (RETV), TVJ<br />
Sports Network (TVJSN) and Jamaica<br />
News Network (JNN) represent broadcast<br />
engineering at its best at the RJR<br />
Communications Group.<br />
The media giant has established a solid<br />
reputation for maintaining consistent<br />
service delivery at the highest standards<br />
across all its brands. Much of this<br />
success can be attributed to the team<br />
of experienced broadcast engineers and<br />
professionals who are committed to<br />
delivering optimum viewer and listener<br />
experiences.<br />
According to Melvis Cummings, chief<br />
engineer in charge of operations at the<br />
RJR Communications Group, the core<br />
function of the engineering department<br />
is to provide technical expertise for the<br />
delivery of signals based on international<br />
standards.<br />
“Broadcast engineering is about<br />
operating and maintaining the equipment<br />
used in television and radio broadcasts.<br />
We ensure that the broadcast signal and<br />
the equipment and systems responsible<br />
for sending it are in excellent condition,”<br />
stated Cummings.<br />
Elaborating on the scope of work that<br />
falls under the umbrella of broadcast<br />
engineering, Cummings noted that<br />
tasks also include installing and testing<br />
new facilities and equipment, outside<br />
broadcasting, troubleshooting technical<br />
faults, and mitigating the loss of service<br />
due to equipment failure by quickly<br />
implementing solutions. He noted that<br />
it was also important for broadcast<br />
engineers to keep abreast of the constant<br />
changes in technology in the industry,<br />
while adding Information Technology (IT)<br />
competences to their skill set.<br />
“We constantly strive to make our system<br />
more efficient, and we try to utilise the<br />
appropriate new technology to deliver the<br />
strongest and clearest signal in the most<br />
cost effective way. That is very important,<br />
so we try to stay ahead of the curve and<br />
on a platform that allows us to always be<br />
ready for change.”<br />
IT-based platform<br />
Addressing the transmission process at<br />
RJR, Cummings explained that a digital<br />
system is used, which is converted to<br />
analogue at the backend. The media<br />
entity has 14 transmitter sites across<br />
Jamaica, with TV and radio being<br />
amalgamated at certain locations<br />
“The daily operations of our system here<br />
is all IT-based on a computer platform.<br />
In our subsystem, we use studio to<br />
transmitter links for radio, but we also<br />
have the option of using an IT-based<br />
medium to deliver the signal. We have<br />
a radio unit that talks over IP [Internet<br />
Protocol] by using an IP address. Then<br />
it talks to a different site and using that,<br />
we can come back in to the studio. That<br />
is how we do some of our broadcasts<br />
for TV. We shoot to a site and all we do<br />
is patch it back straight to here,” stated<br />
Cummings.<br />
He explained that once a signal is taken<br />
from studio, it goes to the IT-based system<br />
in the technical core, and from there an IT<br />
protocol transmission for the microwave<br />
system is used to hit two different sites at<br />
the same time by deploying two different<br />
50 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
antennae. This then transmits to other<br />
stations as the signal “daisy chains”<br />
around the country to provide broadcast<br />
coverage. That microwave link is part<br />
of the IT platform. He added that this IT<br />
backbone can also be used for outside<br />
broadcasts as an alternative to using a<br />
radio unit to come directly into the studio.<br />
Cummings noted that RJR’s IT-based<br />
system is among the first to be<br />
implemented in the Caribbean, and it<br />
provides the convenience of being able<br />
to monitor technical issues from a central<br />
location.<br />
“From here, we can look at the entire<br />
system and know what is happening.<br />
If something should go down, we can<br />
pinpoint where the problem is by using<br />
the computer system, so we have the<br />
management system here that allows us<br />
to do all of that,” he explained.<br />
Overcoming challenges<br />
In a fast paced environment where<br />
things can go wrong quickly, broadcast<br />
engineers must be prepared to take<br />
swift and decisive corrective action to<br />
ensure minimum broadcast downtime.<br />
Cummings noted that in pressure<br />
situations, it is<br />
important to<br />
prioritise things<br />
that will restore<br />
service delivery<br />
to viewers and<br />
listeners in the<br />
shortest possible<br />
time.<br />
“As an engineer,<br />
you always<br />
have to think<br />
quickly and turn<br />
things around<br />
quickly to avert<br />
a bad situation.<br />
If a transmitter is<br />
down in an area, we try to repair it within<br />
24 hours using our team of engineers<br />
stationed here and across the island.<br />
We try to position ourselves to quickly<br />
activate backup solutions to rectify such<br />
problems.”<br />
Old radio receivers on display at the RJR Museum<br />
He noted that in the age of 24-hour<br />
programming, the job of a broadcast<br />
engineer will require working odd hours<br />
during a 24-hour shift system. Things<br />
become more demanding during natural<br />
disasters, as the hours become even<br />
longer and the level of preparation<br />
heightens. Despite the challenges,<br />
Cummings indicated that he and his team<br />
are more than equal to the task.<br />
“We do have challenges, but we accept<br />
that this is the nature of the business. It’s<br />
a test of the mettle you are made of, and<br />
we always try to acquit ourselves in the<br />
best way possible. It can be high-stress<br />
at times, but we are up for the challenge.<br />
We strive to maintain our reputation as<br />
the media brand of choice for the nation,<br />
so we put in the hard work behind the<br />
scenes to ensure that our viewers and<br />
listeners enjoy the highest clarity and<br />
quality.”<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 51
52 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Managing<br />
the Magic<br />
You may know her as an emcee for popular shows and events. You<br />
may know her as one of the architects of Capitol Stereo and FAME<br />
FM. However, for hundreds of thousands of Jamaicans, Norma<br />
Brown Bell (NBB) is the voice that tells them which route to take<br />
and which route to avoid on their daily morning commute to work.<br />
Norma Brown Bell –<br />
Road Traffic Angel<br />
According to Brown Bell, this<br />
relationship, between herself and the<br />
listening public, is one of the most<br />
pleasing of her life. “It is the smiles<br />
which are the most memorable… the<br />
shouts of recognition, the waves.<br />
That is the true reward; not the salary<br />
but the understanding that you are<br />
making a difference in people’s lives,<br />
that you’re someone they depend on<br />
daily.”<br />
Norma Brown Bell had the background.<br />
Hailing from the district of Duhaney<br />
Pen, just two miles outside the<br />
capital of Morant Bay, in the parish<br />
of St. Thomas, though residing in<br />
Kingston weekdays whilst attending<br />
Wolmer’s Trust High School for Girls’,<br />
weekend trips to St. Thomas, was a<br />
must. However, since one had to be<br />
serious about studies at Wolmer’s,<br />
time management was essential,<br />
and between studies and first love<br />
during school, that being lawn tennis,<br />
listening to the radio was not really at<br />
the forefront.<br />
A series of mishaps led to Norma<br />
having to forego sixth form studies,<br />
and the decision was made to register<br />
in a commercial course at Durham<br />
College to be prepared for the working<br />
world, and before heading to New<br />
York to take up the scholarship to<br />
pursue a career in Broadcasting, as<br />
her voice tutor, Mrs. Jean Wilson, had<br />
predicted that a career in broadcasting<br />
would more than likely be the path<br />
that Norma would take, having been<br />
so active in the Drama Society and<br />
everything ‘speech’ at school.<br />
Considered by her mother to be<br />
too young to travel by herself and<br />
be alone in New York, where she<br />
was accepted at the Career School<br />
of Academy for Radio & Television<br />
Broadcasting in Manhattan, Norma<br />
successfully, landed her first and<br />
only other job at the Bank of Nova<br />
Scotia Jamaica Limited, King Street<br />
Branch, where she worked as a Junior<br />
Secretary for six years. The urge to<br />
get into Broadcasting grew stronger<br />
by mid 1971, and off she went to Career<br />
Academy on her way to becoming a<br />
broadcaster.<br />
Although she studied Radio &<br />
Television in the United States, she was<br />
never in doubt that it was on Jamaican<br />
radio that she wanted to serve, so she<br />
returned to Jamaica to apply for a job<br />
with one or the other of Jamaica’s two<br />
only radio stations at the time. Having<br />
only to submit to two radio stations,<br />
her first interview with the JBC had her<br />
application and demo tape misplaced,<br />
so next stop was at RJR, where she was<br />
interviewed by Mr. Winston Ridgard,<br />
then Programmes Manager, and was<br />
offered employment. The pioneering<br />
spirit still pervaded RJR at that time<br />
(1972) and Norma was thrown in feet<br />
first as the first voice on-air when<br />
FM transmission was introduced to<br />
Jamaica and its audiences.<br />
Morning traffic<br />
In 1984 she made another move,<br />
starting as a senior announcer on<br />
Capitol Stereo under programmes<br />
manager, Don Topping. She has the<br />
greatest respect for Topping who<br />
she regards as a creative genius.<br />
“Topping had just the greatest ideas;<br />
idea after idea!” In 1987, she was<br />
promoted to programmes manager<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 53
NORMA BROWN BELL<br />
and when she had to leave the same<br />
year on maternity leave, she promoted<br />
Francois St Juste to act on her behalf.<br />
In 1989 she was made programmes<br />
director for RJR 94 FM.<br />
During this time, Brown<br />
Bell was asked to join<br />
the team doing morning<br />
traffic reports on RJR. The<br />
brainchild of Hol Plummer<br />
and Ed Barnes, the traffic<br />
report was presented<br />
unsponsored for the first<br />
two years and had an<br />
immediate impact.<br />
Barnes took Brown Bell<br />
into training and in a short<br />
time she became the goto<br />
person when Henry<br />
Stennett was unavailable<br />
or on leave.<br />
She also began to present Thursday<br />
reports as “Girl Friday on a Thursday”<br />
to give a fillip to the traffic vibe. Brown<br />
Bell also became the voice of the<br />
ICWI “Road Angel” programme, which<br />
rewarded females who practiced safe<br />
driving skills during the morning traffic<br />
segments.<br />
Community outreach<br />
NBB was next drawn into the<br />
marketing field, being asked to<br />
obtain sponsorship for RJR sports<br />
programming in the 1990s. She had<br />
also become more and more involved<br />
in working with Angela Reid and<br />
Grace Dunn who were in charge of the<br />
RJR outreach programme, which grew<br />
after the Eventide home was burnt<br />
to the ground in the tragic fire, which<br />
took 153 lives in 1980.<br />
So when Norma decided that she no<br />
longer wanted to be an on-air disc<br />
jockey she went to Mr. Spaulding<br />
to announce her retirement but Mr.<br />
Spaulding, anticipating her move, had<br />
already made arrangements to offer<br />
54 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
NORMA BROWN BELL<br />
her the post of Community Outreach<br />
Officer.<br />
Brown Bell welcomed the opportunity<br />
and the challenge with open arms.<br />
Even with this important work that<br />
she was doing with the Golden Age<br />
Home (Cluster C), The Citizens’ Advice<br />
Bureau (CBA) and the CBA/RJR Basic<br />
School (of which she is board chair),<br />
Brown Bell is still best known as that<br />
informative and alert voice of morning<br />
traffic.<br />
Like magic<br />
She admits that she confounds and<br />
amazes many of her listeners with<br />
her ability to swiftly describe traffic<br />
conditions from all around Kingston<br />
and all over the island while driving<br />
around in either the OB unit or personal<br />
vehicle. To many listeners it is like<br />
magic. Brown Bell admits<br />
that what really creates this<br />
magic is professionalism,<br />
attention to detail and a<br />
string of correspondents<br />
and members of the public<br />
who pass on valuable<br />
information.<br />
She whispers the secret<br />
that many reports are<br />
based on observations<br />
made the day before or<br />
even more previously as<br />
it relates to road closures,<br />
road work, special events,<br />
traffic changes, new signal<br />
lights or other predictable phenomena.<br />
NBB is proud of her record of always<br />
being on time for her early morning<br />
duties and enjoys being able to surprise<br />
her listeners with her whereabouts for<br />
her first traffic report of the day. But it<br />
Henry Stennett prepares for helicopter traffic report<br />
is not magic. It is Norma Brown Bell,<br />
true 100% RJR professional, and road<br />
angel “managing the magic”.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 55
HOLFORD<br />
‘HOL’ PLUMMER<br />
All the rungs<br />
If there is one person, outside<br />
Chairman J. Lester Spaulding who<br />
exemplifies upward mobility in RJR<br />
it must be Holford “Hol” Plummer.<br />
He has climbed the corporate ladder<br />
at RJR all the way to the very top.<br />
Plummer joined the Rediffusion<br />
Department as a technician in 1955<br />
and in 1958 was transferred to RJR<br />
as an operator in the Engineering<br />
Department, at Tinson Pen where,<br />
from 1966-1970, RJR’s 720AM<br />
transmitter was located. Hol was a<br />
part of the pioneering move to RJR’s<br />
introduction of FM services, as the<br />
first such station in the Caribbean to<br />
operate on those frequencies.<br />
Plummer also held the position<br />
as an operator in the programmes<br />
department. His promotion to producer<br />
(programmes department) in 1970<br />
saw him covering, along with Dotty<br />
Dean and Desmond Chambers, the<br />
historic inaugural Air Jamaica flight to<br />
New York in the 1970’s. He produced<br />
“What’s Your Grouse” (Hot Line),<br />
which featured Philip Jackson, as well<br />
as Dick Pixley and Dwight Whylie who<br />
have both since passed away. Hol<br />
became known for producing outside<br />
broadcasts from outside Jamaica and<br />
there were many notable ones.<br />
Plummer became the assistant<br />
programme director for outside<br />
broadcasts in 1980 and his creativity<br />
inspired the development of<br />
Jamaica’s first Traffic Reports. He also<br />
produced the first formatted overseas<br />
programme in Miami and did the<br />
‘Good Morning Man’ show with Alan<br />
Magnus in New York at the JFK airport.<br />
In 1989 Plummer also accompanied<br />
current managing director Gary Allen<br />
on assignment in Florida, producing<br />
many special reports on the ravages<br />
of Hurricane Andrew in South Florida<br />
with an emphasis on the impact of<br />
Jamaicans in the so called “Kingston<br />
21”.<br />
In 1989 he was appointed staff<br />
representative to the Board of RJR<br />
on which he also served in his own<br />
right. He was made Executive Studio<br />
Manager in 1997, while still on the<br />
Board and served in that management<br />
position until his retirement from<br />
such duties in 2006. Before retiring,<br />
Plummer had another pioneering<br />
feat to achieve when along with<br />
RJR and Jamaica’s First Lady of Talk<br />
Show Radio, Barbara Gloudon they<br />
broadcast Hotline LIVE from “Ground<br />
Zero” in New York a few days after the<br />
9/11 terrorist attack.<br />
Plummer eventually retired from the<br />
Board in February 2011, after serving for<br />
21 years and 4 months, in a company<br />
he had joined and served for a total of<br />
53 years. In its 65 years of existence,<br />
Hol Plummer with 53 years of service<br />
stands tall as the man with the longest<br />
service record to the company,<br />
to date.<br />
56 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
ALL THE RUNGS<br />
Carl Domville (left), RJR’s Board Director; Marie Garth, former announcer and Hol Plummer, former<br />
Board Director and Studio Manager at the 50 th Anniversary Thanksgiving Service July 9, 2000.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 57
58 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Since 1950, Jamaicans have been tuning into RJR: relying on its dynamic news coverage, enjoying its<br />
witty programmes and embracing its on-air presenters and corporate execs as though they were part<br />
of their own inner circle. Over the last 65 years, RJR has rolled out new, entertaining shows and kept<br />
pace with changing technologies, but it’s the station’s unforgettable personalities who have really cemented<br />
its place as a much loved Jamaican organisation. As RJR swings into anniversary celebration mode, it’s only<br />
fitting that we take a look back at the people who have made it great.<br />
Most people know Cliff Hughes<br />
as the hard-hitting journalist at<br />
the helm of Nationwide News<br />
Network, but in June 1986, Cliff was a young,<br />
passionate trainee announcer at RJR.<br />
“The first time I read the 12:10 midday<br />
sports news, I was trembling like a leaf,”<br />
Cliff recalls. “I’ll never forget Dorraine<br />
Samuels, the main presenter at the time,<br />
stretching over and holding my hand. Her<br />
kindness that day helped me to complete<br />
my assignment and I will always be grateful<br />
to her for it,” he shares.<br />
Cliff would go on to work as a sports<br />
reporter and presenter during his four-year<br />
career at RJR. Since leaving the station,<br />
he has enjoyed stints as the director of<br />
television and current affairs at the now<br />
defunct Jamaica Broadcasting Corporation<br />
(JBC) and owner of A1 Communications.<br />
Today, he famously serves as the head<br />
of programming and chief anchor at<br />
Nationwide News Network.<br />
says Franklin. “Though I considered myself<br />
to be a fairly welcoming person and allowed<br />
people to freely express themselves, the<br />
station taught me to be truthful. I think<br />
listeners really appreciated that and some<br />
of my most memorable moments were<br />
when they called to say I was doing a good<br />
job,” he shares.<br />
After leaving RJR in 2002, Franklin took up<br />
his current post as news director at IRIE FM<br />
(2002 - 2015) and continues to work as the<br />
publisher of North Coast Times, which he<br />
founded in 1995.<br />
-----------------------------<br />
-----------------------------<br />
Cliff Hughes<br />
For close to 40 years, Franklin<br />
McKnight has been a journalistic<br />
powerhouse with his informative<br />
and unbiased reporting. Though his career<br />
has gifted him with jobs at various media<br />
houses, it was during his time at RJR as a<br />
presenter for “Tell Me About It” and “Beyond<br />
The Headlines” that he really learned to be<br />
confident in sharing his beliefs.<br />
“RJR prepared me well for talk commentary,”<br />
Franklin McKnight<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 59
at the TV station, from sports coordinator<br />
to anchor, and now executive producer and<br />
presenter for the morning show.<br />
----------------------------<br />
Tony Scott<br />
Rohan Daley<br />
In the early 90s, well before becoming<br />
the face of CVM@Sunrise, Rohan Daley<br />
was working in the sports department<br />
at RJR. Alongside his co-worker, Howard<br />
Abrahams, Rohan was regularly sent out to<br />
Caymanas Track to cover the horse racing<br />
news.<br />
“Back then, I was a fun yet hardworking<br />
guy, and I spoke a lot, which clearly hasn’t<br />
changed much,” jokes Rohan. “While I was<br />
at RJR, I remember doing an interview and<br />
calling my guest the wrong name during the<br />
entire segment, only to realise in the end I<br />
had mistaken the individual for someone<br />
else,” he chuckles.<br />
Following his departure from the company<br />
in 1993, Rohan headed straight to CVM,<br />
taking a job as one of the channel’s<br />
presenters. He has since worn several hats<br />
60 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS<br />
Chantal Hylton Tonnes<br />
In 1997, Chantal Hylton Tonnes joined<br />
RJR as the sales and marketing<br />
manager for the group’s newly minted<br />
TV station. As Jamaicans collectively<br />
rejected the Super Supreme name, Chantal<br />
set out with the team to find a new moniker<br />
and re-launch the brand.<br />
“The creative process was a nerve<br />
racking one and ultimately taught me the<br />
importance of listening to the customer,”<br />
notes Chantal. “We realised people didn’t<br />
embrace the name because it didn’t<br />
reflect the national pride tied up with JBC.<br />
We toyed around with different options<br />
and eventually it came down to Jamaica<br />
Television or Television Jamaica,” she<br />
explains.<br />
After a short stint as a group manager<br />
for special projects, Chantal moved on<br />
from RJR, working in marketing and sales<br />
at CVM and then the Jamaica Observer,<br />
before being named the general manager<br />
at Nationwide News Network. Today, she<br />
heads the Creative Production and Training<br />
Centre (CPTC), sits on the marketing<br />
committee for the Jamaica Stock Exchange<br />
e-Campus and serves as the director of the<br />
Sagicor Foundation.<br />
-----------------------------<br />
Working as a freelance broadcaster<br />
from the mid-70s to the late 90s,<br />
Tony Scott started out as a news<br />
reader at RJR and later tackled presenting<br />
duties for the wildly successful Sunday<br />
MorningSolid Gold on FAME.<br />
“I’ve always been reserved but when I’m<br />
on air, it’s show time and I’m performing,”<br />
reveals Tony. “When I was doing the<br />
programme, I was very enthusiastic and<br />
even forceful but in my normal life, I’m<br />
totally different. Regular me is a laid<br />
back, shy guy; it’s as though I have split<br />
personalities,” he shares.<br />
Although he spent 15 years living abroad,<br />
Tony has managed to build an impressive<br />
resume in the local advertising sector.<br />
With top jobs at Dunlop Corbin and<br />
CGR Communications, he’s handled big<br />
accounts and even worked alongside<br />
Yvonne Wilks to create the TVJ logo.<br />
Nowadays, Tony is a partner and director at<br />
Prism Communications, where he overseas<br />
business development and management.<br />
-----------------------------<br />
In 1951, the smooth, resonant voice<br />
of a young Merrick Needham hit the<br />
Jamaican airwaves. After originally<br />
joining RJR as an assistant librarian, Merrick<br />
became an announcer at just 18 years of<br />
age, and was promoted numerous times<br />
before eventually landing the programmes<br />
director post within five short years.<br />
“I truly enjoyed being a part of an efficient<br />
and deservedly popular radio station,” says<br />
Merrick. “During my time at RJR, I had<br />
several memorable moments and learned<br />
the importance of product, professionalism<br />
and time,” he reveals.
Merrick Needham<br />
After RJR, Merrick joined the Jamaica<br />
Broadcasting Corporation (JBC) as the<br />
director of programmes and production,<br />
and was later named general manager at<br />
the station. A career shift to logistics and<br />
protocol, led to appointments as head of<br />
the Broadcasting Liaison Unit for the 1966<br />
Commonwealth Games in Kingston and<br />
coordinator for state visits of President<br />
Fidel Castro, Prince Albert of Monaco, and<br />
The Queen and Duke of Edinburgh. Since<br />
1986, he has been the principal of his<br />
company, Merrick Needham & Associates,<br />
and is widely regarded as the preeminent<br />
expert on protocol.<br />
Before landing his hosting gig on<br />
DigicelSportsmax, an always calm<br />
yet jovial Lance Whittaker called<br />
RJR his work base for more than a decade.<br />
Initially starting out as a sports reporter,<br />
Lance was later promoted and became the<br />
assistant programme director of sports.<br />
“I enjoyed the thrill of having my dream job,<br />
it was satisfying being in an environment<br />
that was both welcoming and professional,”<br />
Lance reveals. “When I eventually resigned,<br />
I received so many moving phone calls from<br />
the moment I came off air, and my emotions<br />
were immeasurable,” he reminisces.<br />
Following his departure from RJR, Lance<br />
traded in Jamaica for Barbados, where he<br />
worked as the sports coordinator for the<br />
Caribbean News Agency and then became<br />
the director of sports at the Caribbean<br />
Media Corporation. After returning to the<br />
island five years ago, he took up his current<br />
position as vice president and executive<br />
producer at DigicelSportsmax, where he<br />
oversees all presentations, edits broadcast<br />
scripts, and hosts Sportsmax Zone and At<br />
the Track.<br />
features editor for Evening Magazine, then<br />
news and current affairs editor, and perhaps,<br />
most notably, creator of the popular show,<br />
Beyond The Headlines.<br />
“It wasn’t just about completing an<br />
assignment for RJR but getting stories for<br />
Jamaica and the rest of the world to hear,”<br />
says Jennifer. “I covered quite a few things,<br />
but easily my most memorable reports<br />
included Nelson Mandela’s visit to Jamaica<br />
and the death of former Prime Minister<br />
Michael Manley,” she recalls.<br />
Once she parted ways with RJR, Jennifer<br />
worked as a senior director of entertainment<br />
in the Ministry of Industry and Tourism,<br />
served as VP for the CVM Group, and taught<br />
college level media and communications<br />
courses. She’s now a public outreach<br />
specialist at USAID, helping to encourage<br />
citizen journalism through social media.<br />
-----------------------------<br />
Courtney Sergeant<br />
Lance Whittaker<br />
JENNIFER GRANT<br />
Jennifer Grant<br />
-----------------------------<br />
In 1981, Jennifer Grant took on her<br />
first role at RJR as a reporter, eagerly<br />
heading out into the field to write<br />
and record stories. In the 18 years that<br />
followed, she would go on to become the<br />
Courtney Sergeant started out his<br />
journey in 1971, as a ‘stringer’ while<br />
attending the Brampton College.<br />
He was a correspondent in the Sports’<br />
Department between 1972 and 1977.<br />
Sergeant says he produced good quality<br />
material and therefore received numerous<br />
assignments. In 1976, he was drafted into<br />
RJR as a sports coordinator/ producer. He<br />
has also covered events like the Rothmans<br />
International Tennis Tournament.<br />
Sergeant says he has worked with editors<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 61
and other media professionals including<br />
Winston Manning, David Ebanks, Carlton<br />
Forbes, Edward Barnes, Lance Whittaker,<br />
Michael Siva and Simon Crosskill.<br />
Sergeant was the co-producer of the radio<br />
sports talk-show, Sports Call and producer<br />
of the programme Sports Zone. Now, he is a<br />
media liaison, and a marketer/producer of<br />
entertainment events including the Black<br />
and White New Years’ Eve Ball.<br />
He said, “RJR has taught me about<br />
commitment and love. It has given me<br />
opportunities and I maintain a high<br />
standard of work. I take pride in my work,<br />
and in knowing and meeting people.”<br />
-----------------------------<br />
school. So all of my formative years were<br />
spent at RJR post high school... My first<br />
supervisory role was at Telemar; my first<br />
managerial role was at Telemar. When<br />
I came back to RJR I learned television,<br />
which I never did in school. I never did<br />
it previously... persons on television, too<br />
numerous to mention, held my hand and<br />
taught me. Most of the person who I am<br />
now has been shaped by the fire-storm at<br />
Radio Jamaica.”<br />
Hall shared his mantra that takes him<br />
through times of hardship. He said, “My<br />
thing is, ‘Why worry when you can pray?’<br />
That’s the approach I take to life, that’s the<br />
approach I take to media. There’s no need<br />
to worry about it.” He advises young and<br />
aspiring journalists that, “The media is a<br />
hard task master... It’s hard work...”<br />
He says that too many young people enter<br />
into news media not realising how many<br />
long hours they will need to spend in order<br />
to hone their craft. “It is not the glamour<br />
that you see on TV, and you have to be<br />
prepared for that...”<br />
all about theory and very influential among<br />
younger people. Desmond was a great<br />
impromptu person; Desmond could ad lib,”<br />
he laughed. “He could just walk into the<br />
studio and just light it up!”<br />
Arthur Hall<br />
Arthur Hall detailed that in 1984 fresh<br />
out of high school, he went on to<br />
spend roughly 11 years working with<br />
the Telemar Data Entry Company that was<br />
owned by RJR. When he returned to RJR in<br />
2002, he was in Radio as a reporter. He<br />
then moved on to being a radio news editor,<br />
and when he finally left in 2007, he was the<br />
head of TV news.<br />
Hall has had numerous supporters.<br />
However, the main ones were Lester<br />
Spaulding, managing director at the time,<br />
and Moya Thomas, Group Head of News<br />
when he returned to RJR in 2002. He truly<br />
believes that RJR impacted his life and that<br />
it has propelled him towards his current<br />
position. Hall said, “RJR shaped me.”<br />
“My first introduction to media was when<br />
I joined Telemar in 1984 fresh out of high<br />
62 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS<br />
Committed, loyal and resilient, these media<br />
professionals have devoted many years of<br />
service in great faith. They have paved the<br />
way for the generation behind them. They<br />
are a true source of motivation; surely those<br />
who come after them will benefit from their<br />
phenomenal legacy.<br />
-----------------------------<br />
Donald Topping, before becoming<br />
an independent media consultant<br />
in Florida, USA, was known for his<br />
electrifying voice that infused the airwaves.<br />
From the Don Topping Thing and the Don<br />
Topping Odyssey, to the internationally<br />
acclaimed Jazz and Blues Festival, and<br />
numerous other concerts, Topping<br />
continues to be the consummate host and<br />
memorable presenter.<br />
He has also held roles in Perry Henzel’s<br />
The Harder They Come and the James Bond<br />
classic, Live and Let Die. The broadcasting<br />
legend and acclaimed disc jockey is even<br />
an internationally-certified tennis umpire.<br />
“I was at RJR for nearly 40 years. I got to<br />
work with some great people, like Charlie<br />
Babcock, Norman Cunningham, Marie<br />
Garth, Desmond Chambers, Tony Verity and<br />
Dottie Dean. We were like family there!”<br />
Topping recalled special characteristics<br />
about some of his colleagues. “Tony was<br />
Don Topping<br />
During his career with RJR, Topping had a<br />
hand in recruiting and supervising some of<br />
the most stellar names in Jamaican radio.<br />
These included Rosamond Brown, Henry<br />
Stennett, Dorraine Samuels, Hol Plummer<br />
and Richard ‘Richie B’ Burgess.<br />
He was a grand host and was scintillating<br />
on stage. Even when there were headliners<br />
to introduce like the Jackson 5, Marvin<br />
Gaye, Lou Rawls, Nancy Wilson and Alicia<br />
Keys, Topping held audiences in the palm<br />
of his hands, especially the ladies, with that<br />
unmistakable voice. He was regal in stature<br />
and exuded comfort and ease at the same<br />
time.<br />
“I loved to perform,” he said, with reference<br />
to being an announcer. “But becoming a<br />
supervisor in programmes was a part of<br />
the career growth, so I did it.” Perhaps what<br />
Topping loved even more was the music<br />
and the ability to share it with the listeners.<br />
Topping admits to having an enviable<br />
record collection and listening to music<br />
remains one of his favourite past times.<br />
When he is in Jamaica he most certainly<br />
checks out the radio scene. “Sometimes<br />
it feels like I never left,” he said. “Yes, a<br />
lot has changed still, like the use of local
dialect. You rarely had that back<br />
when I was on. But there is still<br />
something familiar about it all.”<br />
To him, radio was everything<br />
back in his day. “Radio was<br />
ubiquitous. It told people<br />
where everything was. If you<br />
were a cricket fan, that was<br />
your lifeline. In an emergency<br />
people depended on radio. It<br />
was where you went for theatre,<br />
as you had some great radio<br />
dramas on at that time.”<br />
And what is his advice to<br />
people wanting to get into<br />
broadcasting? “You have to<br />
practice your craft. I used to<br />
be in my basement with my<br />
tape recorder. You may not be<br />
as good as you think you are.<br />
Practice is everything.”<br />
-------------------------------------<br />
His moniker is the Vibe<br />
Master, and can he<br />
build a vibe! From road<br />
shows, tactical community<br />
events and general media<br />
and communication services,<br />
Jeremiah Davy has developed<br />
a special brand through his<br />
company J-Werks Inter-Active.<br />
Just ask his diverse pool of<br />
corporate clients.<br />
Davy, a broadcaster and media<br />
consultant, has added his name<br />
to a league of extraordinary<br />
media professionals. Radio<br />
came naturally and Davy’s<br />
broadcasting career began<br />
after landing an audition with<br />
FAME. He called Francois St.<br />
Juste persistently until he got<br />
an audition.<br />
“I started on the Graveyard<br />
Shift with Michael Thompson<br />
from midnight until 5a.m. It was<br />
a challenge yes, but the other<br />
job I had during the day gave<br />
me a little flexibility. I was able<br />
to get some rest in between<br />
and get it all done. But it wasn’t<br />
always easy.”<br />
To him radio granted him the<br />
power to reach so many people.<br />
It was not something he took<br />
lightly so he also set out to<br />
inspire people and always<br />
made room for charity and<br />
giving back where possible.<br />
According to Davy he had help<br />
and lots of encouragement.<br />
“Elaine Wint Leslie helped<br />
me to grow as a broadcaster.<br />
Others like Paula-Ann Porter-<br />
Jones and Barry Gordon have<br />
also inspired me. Porter-Jones,<br />
because her speech is always<br />
spot-on and Gordon because<br />
he has managed to<br />
take radio to a different<br />
level and reinvent<br />
himself.”<br />
Jerry Davy, The Vibe Master<br />
Davy never really<br />
slowed. In addition to a<br />
career in broadcasting<br />
he took on hosting at<br />
Cactus Night Club to<br />
“build the vibes” on a<br />
Friday night. He was<br />
the ideal entertainer<br />
and host and it showed<br />
everywhere he went<br />
even when he travelled<br />
with the Reggae Boyz,<br />
Jamaica’s national<br />
football team, in their<br />
pursuit of a place in the<br />
1998 FIFA World Cup<br />
Finals.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 63
64 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Melville Harris<br />
RJR’s St Elizabeth correspondent<br />
for over 30 years<br />
Me lville<br />
Harris’<br />
colleagues called him the St.<br />
Elizabeth Bureau Chief. Why?<br />
This was because Harris had<br />
an enviable network of sources<br />
in St. Elizabeth and other<br />
parts of western Jamaica. “If<br />
any of my colleagues in the<br />
newsroom want information<br />
now, even though I am not<br />
travelling around the island as<br />
much and am based mainly in<br />
St. Elizabeth they know they<br />
can count on me to give them<br />
information,” he said. “When<br />
I returned their calls they<br />
knew it was because I had the<br />
information they needed.”<br />
Harris made time for this<br />
interview just after wrapping<br />
up his faithful listening to the 5<br />
p.m. RJR newscast.<br />
“I made journalism my<br />
profession and I have been<br />
at it for over 30 years,” said<br />
Harris, who began his career in<br />
1976 while still at St. Jago High<br />
School.<br />
“I was approached by persons<br />
in news at the Gleaner to do<br />
some writing. They wanted to<br />
know if I would write stories<br />
about things affecting St.<br />
Catherine. I used to play around<br />
with writing stories and I had<br />
a few friends at the Gleaner. I<br />
used this as a chance to earn<br />
some pocket money.”<br />
According to Harris, in 1987<br />
Alan Rickards saw him<br />
covering an event and asked<br />
why he wasn’t writing for RJR.<br />
He considered it and applied<br />
soon after for a role in the<br />
newsroom. The news editor at<br />
the time was Janette Mowatt.<br />
“She requested samples of<br />
my writing so I submitted<br />
two articles but I didn’t get a<br />
response. That was late 1987. I<br />
thought I didn’t get the job,” he<br />
said.<br />
Melville Harris receives the Lay Magistrates’ Association<br />
2015 Golden Scale Award at the Jamaica Pegasus Hotel<br />
“If I had to do it all over<br />
again I would still go back to<br />
RJR,” he said emphatically.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 65
ST ELIZABETH CORRESPONDENT FOR OVER 30 YEARS<br />
However in February 1988, while in<br />
Kingston, he visited RJR and asked to<br />
speak to the news editor.<br />
“She asked how come I wasn’t writing<br />
for them. I told her I applied but I<br />
hadn’t heard anything. And would<br />
you believe there was a cheque in the<br />
drawer for me for the two articles [I had<br />
written]. She said, ‘but it says here we<br />
have had you on since October 1987.’<br />
So I had got the job after all!”<br />
And so Harris’ RJR journey was well<br />
underway.<br />
to also cover Westmoreland, Hanover<br />
and Trelawny. He roamed western<br />
Jamaica for just over a decade.<br />
“When I started, life wasn’t as easy in<br />
terms of news gathering. Technology<br />
was nowhere where it is now. The<br />
Olympia typewriter and the fax<br />
machine were our best friends.”<br />
Harris named it the ‘bung-bung’ due<br />
to the sound that the typewriter keys<br />
made. “We typed on newsprint and<br />
then faxed that to the News Centre.<br />
Or some people called in the stories.”<br />
Harris’ voice fades as he recalls his<br />
first computer lesson, which was<br />
delivered at 32 Lyndhurst Road,<br />
Kingston. “That took awhile – the<br />
computer lessons - but eventually<br />
I caught on.”<br />
the railing. We formed a relay system,<br />
one reporter to another, funneling the<br />
information to the newsroom bit by<br />
bit.”<br />
And that is how the EC news stories<br />
got included in the 1 p.m. newscast.<br />
“Spaulding bought lunch for everyone<br />
in the newsroom that day,” said Harris.<br />
“He really showed what we could<br />
accomplish with togetherness and I<br />
developed a great deal of respect for<br />
him.”<br />
Fun and camaraderie<br />
Harris remembers the RJR newsroom<br />
being a lot of fun. “Everyone helped<br />
each other and we all had a great<br />
sense of humour.”<br />
Melville Harris prides himself in his work and contribution<br />
to the growth of the RJR 94FM brand<br />
Nothing but excitement<br />
Into the fire he went with his first<br />
major assignment being the coverage<br />
of Hurricane Gilbert that same year.<br />
“Jennifer Grant handed me a tape<br />
recorder and told me they needed<br />
stories on the fishermen in Treasure<br />
Beach and how they had been<br />
affected by Hurricane Gilbert.” After<br />
that it became all about news from St.<br />
Elizabeth for Harris.<br />
He was later asked to fill in at the<br />
Western Bureau and in doing so<br />
travelled from St, Elizabeth to St.<br />
James sometimes three times per<br />
week. Harris was eventually asked<br />
Another thing that happened shortly<br />
after Hurricane Gilbert that had<br />
Harris remembering how creative<br />
the team in the newsroom could be<br />
to make sure the news stories were<br />
prepared quickly.<br />
“It was Friday after Gilbert and the<br />
then managing director J. Lester<br />
Spaulding entered the newsroom<br />
at about 12:35 p.m. I was only there<br />
to collect my cheque and those of my<br />
colleagues in Montego Bay,” he said.<br />
“That’s what you did in those days<br />
because there was no direct deposit.”<br />
Spaulding arrived at the newsroom to<br />
find out if there was any information<br />
coming out of the Eastern Caribbean<br />
(EC) with respect to the impact of<br />
the hurricane. “He hadn’t heard<br />
any reports referring to the Eastern<br />
Caribbean so he had us calling people<br />
in the EC and turning those updates<br />
into news stories. Remember, this is<br />
just before the 1 p.m. news should be<br />
read,” he said excitedly.<br />
His enthusiasm was palpable as he<br />
remembered how the day unfolded. “I<br />
was the young one so they put me at<br />
the stairs and there I was sliding down<br />
During his time with RJR he prides<br />
himself in his investigative work and<br />
subsequently his contribution to the<br />
growth of RJR 94FM as a brand.<br />
“We did some marvellous work there.<br />
I had the opportunity to initiate the<br />
Western Report and to also do Man<br />
In The Street, which later became the<br />
Roving Report.<br />
He also has fond memories of<br />
persons who coached him over the<br />
years as he developed as a journalist.<br />
“Gary Allen, Earl Moxam and Jennifer<br />
Grant were some of the people who<br />
helped me to grow. As well as the late<br />
Megan Thomas,” he added. “She was<br />
a tower of strength!”<br />
Thomas, he said, coached many<br />
members of staff. “She spent so<br />
much time with us and helped us<br />
with techniques to help the listeners<br />
to better understand what we were<br />
saying. She was wonderful.”<br />
Melville Harris resides in Siloah,<br />
St. Elizabeth. He is married with a<br />
daughter.<br />
66 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Ralston<br />
M C KENZIE<br />
Several lives in one lifetime<br />
Ralston McKenzie is a Broadcaster and Journalist whose life has had many defining<br />
chapters. His demeanor is calm. His voice: steady and credible. He is currently the<br />
producer and presenter of Sunday Contact, a weekly programme aired on RJR 94 FM<br />
and online, that links persons with long-lost family and friends.<br />
Born in the United Kingdom,<br />
McKenzie lived in Egypt during his<br />
father’s tenure as a flight sergeant<br />
in World War II. He is a St. George’s<br />
College old boy and has enjoyed<br />
high achievements in Jamaica’s<br />
insurance industry. He has won gold<br />
medals and was a four time national<br />
champion in speech and drama.<br />
McKenzie is also a lector in the lay ministry at St. Richard’s<br />
Church.<br />
He has worked as a civil engineering draughtsman in the<br />
Ministry of Works and served as a medical technologist in<br />
histo-pathology. Due to a lack of funding, he could not<br />
complete his pursuit of medical studies. He later had a<br />
desire to enter the United Nations after completing his BSc<br />
in International Relations. However, fate seemed to have<br />
reserved him for his listeners and a wide media landscape.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 67
SEVERAL LIVES IN ONE LIFETIME<br />
In 1968, while studying at the<br />
University of the West Indies, some<br />
family friends introduced him to Hugh<br />
Wong, who was the programmes<br />
director at RJR, who lived up the street.<br />
“He thought I sounded good and<br />
encouraged me to apply to RJR. I wrote<br />
the letter and also sent it to JBC. JBC<br />
responded first as Beverly Anderson<br />
called me in for an audition that same<br />
day,” he said. “I was employed to do<br />
TV continuity, time signals, voice over<br />
scripts, programme parades and so<br />
on.”<br />
Significant skills<br />
According to McKenzie, he acquired<br />
significant journalism skills while at<br />
JBC. “People like Megan Thomas;<br />
she was amazing, just fantastic. She<br />
became my mentor and coached me a<br />
lot. I also got support from Joe Lewis.”<br />
During this time McKenzie entered<br />
the Jamaica Cultural Development<br />
Commission’s drama and speech<br />
competitions. “I won the first time I<br />
entered and taking the top prize had<br />
become a news flash. So Wycliffe<br />
Bennett said I needed to be on air.<br />
Bennett who was a distinguished<br />
dramatist and speaker<br />
made sure that all<br />
announcers got training,”<br />
McKenzie added.<br />
McKenzie went on to work<br />
with some of the greats<br />
including Trevor Rhone,<br />
Dee Harris and Yvonne<br />
Jones. He went on to win<br />
three more gold medals<br />
in drama and speech. He<br />
also kept learning his craft<br />
at JBC. “I worked with<br />
camera crews too, doing<br />
production and outdoor<br />
broadcast.”<br />
He was on fire and learned<br />
as much as he could to<br />
become better. “I learned<br />
radio techniques from<br />
observing Uriel Aldridge,<br />
who was just very versatile,<br />
as well as Winston<br />
Williams and Jeff “Free I” Dixon. There<br />
were also Reggie Carter and Leonie<br />
Forbes who were quite remarkable,”<br />
he said. “I’ve really worked with some<br />
amazing people.”<br />
RJR’s intense training<br />
By January 1970, he had joined RJR<br />
and the training stepped up. “Howard<br />
Clarke was a senior producer there<br />
and I worked<br />
with him. The<br />
announcers went<br />
through six weeks<br />
of intense training<br />
before they could<br />
say one word on the<br />
air. Marie Garth, Don<br />
Topping and Charlie<br />
Babcock were also<br />
around at the time.<br />
The training was<br />
magnificent.”<br />
McKenzie got his<br />
break on RJR doing<br />
Lunchtime Spin.<br />
Later Winston<br />
Ridgard, then assistant programmes<br />
director, and Hugh Wong wanted a<br />
programme that aired between dusk<br />
and dark. “They wanted to reach<br />
the young people coming home<br />
from school and to create a mood of<br />
relaxation. They were trying to come<br />
up with a name and so I suggested<br />
The Evening People Show.<br />
That was it. With a great jazz intro and<br />
outro by Marty Paich, listeners were<br />
clued in every evening. “The show<br />
took off,” he said. From about 6 p.m.<br />
until 10 p.m. the show held the higher<br />
ratings compared to JBC’s evening<br />
programme at that time.<br />
“I did The Evening People Show for<br />
five years. I eventually accepted a<br />
promotion, with hesitation because it<br />
meant I would be off the air. But that<br />
was how it went. You had to move up.<br />
Henry Stennett took over the slot.”<br />
It was an exciting time in radio. RJR<br />
had moved to FM and McKenzie was<br />
also enjoying helping with recruiting<br />
new announcers. “I remember the<br />
first time I heard Dorraine Samuels.<br />
She was being interviewed after a<br />
beauty pageant. Neville Willoughby<br />
interviewed her and when he put the<br />
mic towards her, this mellifluous voice<br />
came over. We had to have her at RJR!”<br />
A young animated Ralston McKenzie<br />
68 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
SEVERAL LIVES IN ONE LIFETIME<br />
Sunday Contact<br />
It wasn’t always easy. When McKenzie<br />
went back to school to get his BSc he<br />
eventually took a pay cut and went<br />
to work at Capitol Stereo, which later<br />
became FAME. “I played music from 6<br />
p.m. to 12 a.m., but it was the only way<br />
to stay on—air.”<br />
He recalls a funny story when he<br />
dozed off at the controls. “You were<br />
only playing music but you still had to<br />
be alert. I remember when the operator<br />
had to run up to the studio and wake<br />
me up because the listeners were<br />
hearing the grooves.” He laughed.<br />
“Those were the days.”<br />
After completing his university<br />
studies he got married and worked<br />
with Ridgard to come up with the<br />
format for Sunday Contact. “Even<br />
with hosting the Sunday programmes,<br />
I still did state functions and outdoor<br />
broadcasts. I had the opportunity<br />
to chat briefly with the Queen and<br />
various international heads of state.<br />
I’ve also been very involved in the<br />
newsroom.<br />
“I’ve read the news on JBC Television<br />
and worked on the morning<br />
programmes. But, after all that,<br />
travelling and studying in the United<br />
States, returning to my family and<br />
having three years working in<br />
insurance under my belt, I went back<br />
to Sunday Contact.”<br />
Several lives in one lifetime! That’s<br />
Ralston McKenzie. He did it all with<br />
such gusto and ambition and remains<br />
one of the most distinguished voices<br />
and media personalities Jamaica has<br />
come to know and love.<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 69
Jennifer Delisser-Lyons<br />
The<br />
By Ruth Chisholm<br />
All hail the librarians! They are the brilliant guardians and<br />
organisers of cherished precious content.<br />
Jennifer Delisser-Lyons<br />
is the stellar supervising<br />
librarian in the records<br />
library at RJR. For<br />
over 40 years she has<br />
been undoubtedly the<br />
keeper of some of your<br />
favourite songs that<br />
have flowed through the<br />
airwaves into your kitchens on a Sunday<br />
afternoon or while you were getting ready<br />
for that hectic work day. And of course,<br />
she loves the music.<br />
As the librarian, her job includes sourcing<br />
or procuring all the music for the station.<br />
“We had to really prepare the music<br />
sheets for the presenters so that for every<br />
programme they had all the music they<br />
needed. Over time, she added, some<br />
of the presenters would prepare their<br />
music sheets themselves but we still had<br />
to ensure all the music was available.<br />
The music sheets are very important,<br />
especially for copyright<br />
purposes. We had to make<br />
sure that any programme<br />
that was recorded here or<br />
offsite was organised and<br />
ready for use at the right<br />
time for every segment<br />
every day.”<br />
Lyons has lived a lifetime<br />
and a half at RJR. She has<br />
experienced so much joy,<br />
and has been through<br />
painful losses at her<br />
workplace and “second<br />
home.” “I have met some<br />
of the music greats and<br />
have photos with people<br />
like the Spinners and the<br />
‘Even though many of the presenters<br />
select their own music now due to<br />
the technological advancements, the<br />
librarian’s role is still critical because<br />
everything still had to be available at a<br />
moment’s notice.’<br />
Stylistics. I met the Jackson 5 when they<br />
came into the studio; I met Ben E. King<br />
and the O’Jays,” she said; “so many great<br />
musicians! Bob Marley used to come by<br />
the library too,” she reminisced. “He and<br />
others like Dennis Brown all visited the<br />
library when they came to RJR.”<br />
Her personal life also blossomed as she<br />
got married while at RJR and basked in<br />
the birth of her son during her tenure at<br />
the station. But, she also experienced the<br />
passing of her parents and lost two fellow<br />
librarians during her four decades.<br />
Life at RJR<br />
Her life at RJR began shortly after leaving<br />
St. Hugh’s High School. “I was enrolled<br />
at Duffs because I was doing a secretarial<br />
course and a little before graduation,<br />
Newton James, who was the chief<br />
engineer at JBC at the time, asked me<br />
to sit in as his secretary for a few weeks<br />
because his secretary was on vacation.<br />
Well, she never came back<br />
so I ended up doing that<br />
for a few months.” Lyons<br />
admitted she hadn’t enjoyed<br />
that role too much.<br />
As fate would have it, her<br />
friend had just left JBC and<br />
taken up a position at RJR.<br />
“My friend Cecile told me<br />
of a post at Capitol Stereo<br />
[which later became FAME]<br />
as an assistant librarian.<br />
So I applied and the rest is<br />
history,” she laughed.<br />
After being at Capitol Stereo<br />
for about three years, an<br />
opportunity appeared. “I was<br />
70 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
off on maternity leave and just before<br />
returning to work, Winston Ridgard, who<br />
was the programmes manager, sent me<br />
to do a professional library management<br />
course at the National Library of Jamaica.<br />
When I returned to work I returned to RJR<br />
as the supervising librarian.<br />
“Boy, I have been at RJR so long that<br />
sometimes I don’t need the catalogue,”<br />
she laughed. “Someone could come in<br />
and say, ‘Do you have so and so?’ I could<br />
just walk to the shelf, most times at least,<br />
and just find the music. Yeah, I have been<br />
here that long. I remember where almost<br />
all the music would be.”<br />
Critical role<br />
Over the years she has tried to keep up<br />
with all the changes and importantly the<br />
music. “I’m old school but I have to try<br />
and keep up. We have everything here<br />
including music going back to the 1940s<br />
and all the way forward to the current<br />
content. We have every genre in the<br />
library, from dancehall to pop music.”<br />
“We went from vinyl to compact discs<br />
to now so many people play the music<br />
directly from the computer. But we still<br />
have a turntable because we have to be<br />
able to accommodate the<br />
45s or the LPs.”<br />
Lyons said even though<br />
many of the presenters<br />
select their own music now<br />
due to the technological<br />
advancements, the<br />
librarian’s role is still critical<br />
because everything still<br />
had to be available at a<br />
moment’s notice.<br />
Regardless of how the<br />
times have changed she<br />
remembers the fun. “We<br />
used to enjoy ourselves,<br />
especially during September<br />
to Remember. That’s when<br />
we chose a parish every year and hosted<br />
outdoor broadcasts in the different<br />
towns,” she said excitedly. “Everyone<br />
came. From the technicians to the<br />
librarians, everyone went and we had so<br />
much fun.”<br />
The work-turned family-type excursions<br />
included “crabbing” out at Port<br />
Henderson. Her enthusiastic recollection<br />
guided you to images of cooking crab<br />
with her co-workers, the eventful road<br />
Jennifer Delisser-Lyons with world famous singing group the Stylistics<br />
trips and exciting sports events.<br />
And now, even after so many years, her<br />
commitment remains so sound, it is nearly<br />
impossible to envision her in another role.<br />
“I’m a freelancer now though,” she said<br />
with an accomplished sigh. “I actually<br />
retired in 2009 so I only go in three days<br />
a week now. But I’ve enjoyed it so much I<br />
couldn’t have done anything else.”<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 71
72 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Pernell Parchment<br />
By Ruth Chisholm<br />
A radio station’s programmes department needs<br />
special back up. On many occasions that back<br />
up came from Pernell Parchment, who was with<br />
RJR for a memorable 37 years.<br />
Between 1972 and 2009, she was a traffic clerk,<br />
worked in marketing and then moved on to<br />
being a programme assistant. “I have supported<br />
so many people, like Dottie Dean, Don Topping,<br />
Norma Brown Bell, Hol Plummer and Francois<br />
St. Juste.” At one point she also assisted Lester<br />
Spaulding while he worked in the accounting<br />
department.<br />
RJR’s Pernell Parchment and Jennifer Delisser-Lyons<br />
“I enjoyed my time at RJR. I’m<br />
happily retired now, but I had<br />
some great times while I was<br />
there.”<br />
Parchment recalls the high<br />
energy that catapulted<br />
everyone during elections.<br />
“In those days things were<br />
not computerised so we had<br />
to monitor the phones. The<br />
newsroom got updates feed<br />
by feed. Lots of running<br />
happened but it was so<br />
exciting. We had to prepare<br />
forms for the telephone<br />
operators, you know, so they<br />
would have the ready list of the<br />
constituencies.”<br />
Parchment even recalls<br />
sleeping at the station. She<br />
loved the work though so she<br />
didn’t mind. “For the most part<br />
though, when time came the<br />
company would make sure<br />
you got home.”<br />
She recalled how strict things<br />
were too. “Those days to<br />
go on-air you had to have a<br />
great voice and an excellent<br />
command of the English<br />
Language. If you didn’t have<br />
that you were not allowed to<br />
speak on-air,” she said with<br />
great conviction.<br />
“My time at RJR was nothing<br />
short of dynamic. I got to try so<br />
many things. Don Topping and<br />
a few others sometimes had<br />
me do commercials. I did some<br />
promos too.” Spinning records<br />
wasn’t really her thing though.<br />
“I tried spinning records on a<br />
weekend but I didn’t like it very<br />
much. I preferred the other<br />
work,” she said favourably.<br />
An outstanding moment for<br />
Parchment was “when the<br />
company went public and<br />
the staff got to buy shares<br />
in RJR; that felt so good,” she<br />
enthused. “It made me and<br />
so many others feel even more<br />
committed. We felt like after<br />
all the years we were a part of<br />
something that was really big.”<br />
“I had plans to be a teacher<br />
but that never happened,”<br />
she laughed. “It was all about<br />
media and RJR.”<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 73
Audel Simms<br />
Driving<br />
the Stars<br />
Audel Simms says, “It has been great being a part of the RJR family”<br />
Audel Simms is not just<br />
a driver. He is the heart<br />
of transportation at RJR.<br />
Simms started working at<br />
the station on July 17, 1984.<br />
“I came from St Mary and stayed with<br />
my aunt who was a teacher at the<br />
Portmore Academy and she would<br />
never put up with there being any<br />
station playing in the house except<br />
RJR. If she came home and heard JBC<br />
playing it was all hell let loose<br />
in the house. So from very<br />
young, like it or not, I was RJR<br />
people.”<br />
Telling the story of his life at<br />
RJR, Simms related: “I came<br />
to town in 1969 when selfreliance<br />
was the mantra of the<br />
day, so I wrote to my father<br />
in England and asked him<br />
to send me a Ford Transit<br />
so I could start my own<br />
transportation business. The<br />
bus, when it came, was not<br />
in great condition but I will<br />
always be grateful because<br />
my father gave me a start.<br />
“I got a contract with York<br />
Pharmacy. My grandmother<br />
always told me, if you don’t<br />
work you can’t eat. Mr<br />
Moodie from York Pharmacy<br />
hired me even though the<br />
bus did not look great.<br />
‘That’s cosmetic’, he said.<br />
‘Not important!’ I worked<br />
with York for four years.<br />
“I used to listen to Hol<br />
Plummer on Capitol Stereo,<br />
9 p.m. to midnight Saturdays,<br />
and called in to discuss<br />
74 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS<br />
music asking why he played so much<br />
Trinidadian music. Eventually we<br />
became friends and one day I asked<br />
him if there was any work at RJR for<br />
my bus. Mr Plummer said come down<br />
to RJR and I was there bright and early<br />
Monday morning. I met with Rupert<br />
Hartley and got the job based on Mr<br />
Plummer’s recommendation. I told<br />
him I would do my best and he said<br />
that was all he asked and I have been<br />
here ever since.”<br />
They told me I would be<br />
transporting Alan Magnus from the<br />
Good Morning Man Show and I<br />
said, ‘What!!!’<br />
— Audel Simms<br />
Ford Transit, the public transportation workhorse of the 70’s<br />
“They told me I would be transporting<br />
Alan Magnus from the Good Morning<br />
Man Show and I said; ‘What!!!’ He<br />
was one of my heroes along with<br />
Neville Willoughby, Don Topping, and<br />
Winston Williams. Alan Magnus was<br />
#1 on radio so I said to myself, if I am<br />
transporting him, I will have to be # 1<br />
too.<br />
“My first pick-up<br />
was Stan Reynolds<br />
who worked in the<br />
newsroom and [he]<br />
would give Magnus<br />
tidbits to pass on to<br />
listeners. I picked<br />
up people from all<br />
over Kingston and St<br />
Catherine and I made it<br />
a point of duty to always<br />
familiarise myself with<br />
the person’s address<br />
and drive the route<br />
before the first<br />
pick-up so I would<br />
not waste any time.<br />
Being on time was<br />
crucial.”<br />
Wake up calls<br />
“It was a 4 a.m. start<br />
every morning and<br />
sometimes earlier.<br />
I knew who of my<br />
pick-ups was always<br />
on time and ready<br />
and who had a hard<br />
time getting out of<br />
bed in the morning.<br />
So some people I<br />
had to call to make
sure they were up and would be ready<br />
when I arrived. When I came to a gate,<br />
the person got five minutes to come<br />
out and then I moved on regardless.<br />
In the busiest period it was about 15<br />
people to pick up in the morning and<br />
about the same to drop off in the<br />
evening.”<br />
“In 1998, it got more complicated as I<br />
had to make drop-offs and pick-ups<br />
both at Lyndhurst Road and at South<br />
Odeon Avenue (JBC). At various times<br />
it has meant three vehicles on the<br />
road to do all the pick-ups and dropoffs<br />
on time. We would schedule their<br />
movements by zone. Now, by 2-3<br />
o’clock you have to be up, waking the<br />
drivers and making sure they are on<br />
the road on time for the pick-ups.”<br />
Simms is a firm believer in the rights<br />
of the advertisers who are RJR clients.<br />
“When an advertiser buys time he<br />
expects that the team for the show<br />
on which he has bought time will be<br />
working so we have to make sure they<br />
are there on time so the advertiser<br />
gets his or her due.”<br />
Life lesson<br />
Simms loves to interact with LIVE<br />
radio. “I am a radio person, not<br />
television, internet or phone,” and he<br />
is a regular caller to many radio shows.<br />
“It has been great being part of the<br />
RJR family. I watched people like Gary<br />
Allen and Moya Thomas come in as<br />
young people and grow with RJR, to<br />
now where Mr. Allen is MD. That has<br />
been fascinating for me.”<br />
“I also had the pleasure of working with<br />
the greatest journalist of all-time, Terry<br />
Smith. His passion for his work was<br />
extraordinary. Terry Smith mentored a<br />
whole slew of young journalists and it<br />
was amazing to watch.”<br />
Simms also spoke about the harsh<br />
conditions he had to endure at times.<br />
“I had a pick- up in Ensom City and<br />
I had to do that about 3:30 in the<br />
morning and it was mosquito infested<br />
and my Lada had no air conditioning<br />
so it was a hot, sweaty drive every<br />
morning with the windows closed.“<br />
But in the end, it was driving Alan<br />
Magnus which provided the lesson<br />
again. Simms was on his way to pick<br />
up Magnus one morning in torrential<br />
rain. The roads were flooded and he<br />
turned off to make a detour arriving<br />
at the home late. Mrs Magnus made<br />
him feel the full force of her fury,<br />
refusing to listen to his excuses or<br />
explanations and insisting that, “there<br />
is no excuse for being late.” That is a<br />
lesson Simms has taken with him ever<br />
since. It is one of the life lessons he<br />
lives by and one of the reasons why he<br />
is still at RJR 31 years on.<br />
Adrian Robinson presents Noel Dexter with an award for<br />
music at the annual Advertising Awards show<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 75
1Spotmedia represent the future for the<br />
delivery of Jamaica and Caribbean content<br />
internationally and the promotion of Jamaican<br />
and Caribbean culture and lifestyle. In an<br />
increasingly globalized business environment,<br />
1Spotmedia also provides a platform for local<br />
business to reach global audiences with their<br />
message and products.<br />
1spotmedia is the RJR Communications<br />
Group‘s Over The Top Television (OTT)<br />
service, that offers the television<br />
and radio brands, Television Jamaica<br />
(TVJ), Reggae Entertainment TV<br />
(RETV), Jamaica News Network (JNN),<br />
Television Jamaica Sports Network<br />
(TVJSN), RJR94FM, FAMEFM, and<br />
HITZFM, in one spot, everywhere and<br />
anywhere in the world. 1spotmedia<br />
provides live stream and video on<br />
demand (VOD), Jamaican content<br />
to viewers and listeners around the<br />
world.<br />
1spotmedia is the newest<br />
strategic business unit of the<br />
RJR Communications Group and<br />
represents the vision to make the<br />
Group’s highly demanded media<br />
content available to global audiences.<br />
The service was released on January<br />
15, 2015 and has been steadily growing<br />
even without full promotion<br />
The platform provides a delightful<br />
experience, with ease of use for all<br />
viewers and listeners on all modern<br />
devices – laptops, PCs, iPads, tablets<br />
and android telephones. The site<br />
allows visitors to browse the media<br />
content of the RJR Group, register<br />
and experience some of the best<br />
Jamaican programmes long after their<br />
first airing, or subscribe and access<br />
the full range of the RJR Group’s radio<br />
and television content, all on one<br />
interactive platform.<br />
Access to 1spotmedia on tablets<br />
and smartphones is made possible<br />
with the 1spotmedia app, available in<br />
the Google Play Store and the Apple<br />
App Store. The streaming service of<br />
LIVE channels is free to viewers in<br />
Jamaica. The LIVE streams and all<br />
VOD archival content is available<br />
at a monthly cost of US$9.99 to<br />
subscribers all across the world.<br />
The platform is a collaborative project<br />
between the RJR Communications<br />
Group and Unified Video Technologies<br />
(UNIV) in the United States using<br />
cutting edge technology in the<br />
globally trendsetting OTT landscape.<br />
The platform will eventually offer<br />
geographically targeted advertising<br />
options in the form of pre rolls on<br />
the LIVE streams and VOD content<br />
as well as commercial insertions in<br />
the commercial breaks in streams<br />
outside of Jamaica. Additionally, other<br />
channels interested in joining this<br />
platform can be added.<br />
Released this year as a part of the<br />
OTT offering is the portal 1spotevents.<br />
com which allows for the specific<br />
monetisation of content via Pay-per-<br />
View offerings. Already in 2015, payper-view<br />
(PPV)<br />
events<br />
w e r e<br />
m a d e<br />
available<br />
for the<br />
annual<br />
I S S A<br />
B o y s<br />
and Girls<br />
Athletic<br />
Championships, the JAAA’s Jamaica<br />
Invitational Track Meet, the UTECH<br />
Classic, and the JAAA’s Senior<br />
National Athletic Championships.<br />
1spotmedia represents the future<br />
for the delivery of Jamaica and<br />
Caribbean content internationally,<br />
and the promotion of Jamaican and<br />
Caribbean cultures and lifestyles.<br />
In an increasingly globalised<br />
business environment, 1spotmedia<br />
also provides a platform for local<br />
businesses to reach global audiences<br />
with their messages and products.<br />
This innovation creates opportunities<br />
for increased organizational<br />
efficiencies in content creation and<br />
use. New doors are also open for<br />
independent programme producers,<br />
for the development of indigenous<br />
programmes. Importantly, 1spotmedia<br />
represents the first online full service<br />
content delivery for the Caribbean<br />
and a new revenue stream for the RJR<br />
Communications Group.<br />
76 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 77
Helping the less<br />
By Gabrielle McDowell<br />
fortunate<br />
A time of giving<br />
Over the<br />
y e a r s ,<br />
helping<br />
the less<br />
fortunate<br />
in our<br />
community has always<br />
been a top priority at the<br />
RJR Communications<br />
Group. Much focus has<br />
been placed on improving<br />
the overall quality of life of<br />
our youngest and eldest<br />
members of society. Many<br />
associations have benefited<br />
from the giving spirit of<br />
the phenomenal outreach<br />
programme now directed by<br />
Norma Brown-Bell.<br />
The lady with the keen eye<br />
for details has orchestrated<br />
the development of the<br />
company’s involvement in<br />
The Golden Age Home’s<br />
Cluster C, and the Citizens’<br />
Advice Bureau/RJR Basic<br />
School, for over a decade.<br />
These two main charities<br />
have not deterred RJR<br />
from assisting many other<br />
charities and individuals<br />
on an ad hoc basis through<br />
fund-raising, discounted airtime<br />
and direct contributions.<br />
The Golden Age Home,<br />
located at 3 St Joseph’s<br />
Avenue, Kingston 3, serves<br />
as a haven for hundreds<br />
of destitute and homeless<br />
senior citizens. Ever since<br />
the devastating fire at the<br />
Eventide Home on Slipe Pen<br />
Road in 1980, which took<br />
153 lives and completely<br />
destroyed the property,<br />
RJR has been instrumental<br />
in the Golden Age Home<br />
rising from the ashes of the<br />
Eventide Home.<br />
This all began at the time<br />
when a young RJR radio<br />
announcer, Carlington<br />
Sinclair, appealed for funds<br />
and mobilised donations on<br />
the home’s behalf. Arising<br />
from his appeal and the<br />
fund-raising it generated,<br />
RJR assigned Angela Reid<br />
and Grace Dunn to lead<br />
its interest, as it became<br />
the major single source<br />
of funding in rebuilding<br />
a re-imagined and more<br />
purposeful Golden Age<br />
Home to replace the lost<br />
Eventide home.<br />
The Golden Age Home has<br />
proven to be the largest<br />
Caribbean shelter, specific<br />
to this function of caring for<br />
less fortunate senior citizens.<br />
It houses approximately 403<br />
residents, local to Kingston<br />
and St Andrew, in a serene<br />
atmosphere conducive to an<br />
overall positive existence.<br />
RJR has been devoted to<br />
its sponsorship and has<br />
dedicated itself to long-term<br />
service for the 67 inhabitants<br />
of one of the eight clusters,<br />
Cluster C.<br />
Sharing with the elderly<br />
Cluster supervisor, Morlene<br />
Moncrieffe, has innumerable<br />
memories from serving the<br />
Golden Age Home. She had<br />
this to say: “I really admire<br />
our sponsor RJR; they were<br />
our first sponsor. They are<br />
there. Norma comes all the<br />
time and she knows the<br />
residents; she knows the<br />
ill. The RJR foundation is<br />
there to meet our needs<br />
instantaneously. They have<br />
been here throughout the<br />
years since 1985. We truly<br />
want to give God thanks for<br />
bestowing RJR on us. We<br />
truly love them.”<br />
RJR receives assistance in its<br />
fund-raising from a plethora<br />
of sources, including Food<br />
for the Poor, hotel chains<br />
and food distributors. It also<br />
arranges concerts at the<br />
Home or outside and other<br />
events where performers<br />
offer their services free of<br />
charge, helping to ensure a<br />
78 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 79
years are the most important for<br />
further learning. I wanted to be a<br />
part of that, I want to be the first<br />
person to contribute to that in a<br />
positive way.”<br />
The Missionary<br />
The indefatigable Norma Brown<br />
Bell, the RJR community outreach<br />
officer, has had close to 38 years<br />
of experience in volunteerism.<br />
She said: “I like to call myself a<br />
missionary. What I have is my<br />
love and my care for people. I just<br />
have this passion for always just<br />
wanting to help, even if it’s just one<br />
person on a daily basis.”<br />
Children of The Citizens’ Advice Bureau/ RJR Basic School<br />
full and eventful life experience for the<br />
residents.<br />
The Basic School<br />
Another of RJR’s outreach programme<br />
is The Citizens’ Advice Bureau/ RJR<br />
Basic School at 29 Beechwood Avenue,<br />
Kingston 5. It provides a quality learning<br />
experience for more than 280 children<br />
between the ages of three and six years.<br />
The children perform well in various<br />
exercises. There are three houses at the<br />
school, one of which is named the RJR<br />
Group chairman, JA Lester Spaulding –<br />
the Spaulding House, which earned the<br />
winning position for the school’s interquiz<br />
competition held in March 2009.<br />
Brown Bell shared that a really proud<br />
moment for her was when the school<br />
won the INSPORTS Basic Schools<br />
Athletics Championships for the 8th<br />
time. Laughingly she said, “I was on<br />
cloud nine! I just think we have a pretty<br />
good thing running, satisfaction is the<br />
key to this...”<br />
Nigel Francis, the proud principal, said:<br />
“My love has grown for the children and<br />
people in general. I used to live nearby<br />
when I first started teaching here, so I<br />
enjoyed having this in my community.<br />
This is the foundation; the first seven<br />
“Radio Jamaica,” she said,<br />
“has always been involved<br />
with outreach... This was only<br />
challenging to a point because when<br />
you’re doing something, a project,<br />
then it needs assistance.” Her biggest<br />
concern is getting people to want to<br />
care to help other people and see the<br />
work that RJR is doing and join in the<br />
service.<br />
RJR rightly prides itself, without fanfare,<br />
in the outstanding work that it does<br />
for the community. It has displayed<br />
the real meaning behind the popular<br />
phrase, “Service Above Self”. The<br />
emphasis placed on assisting the often<br />
overlooked members of our society,<br />
shows the strength of character that<br />
lies within the entity that is RJR.<br />
80 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 81
82 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS
Honouring Sport<br />
The National Sportsman & Sportswoman of the Year Awards<br />
is not only a sports awards ceremony but also a red carpet affair where<br />
our sportswomen display classy evening wear, adorning perfectly<br />
shaped figures; and our nattily attired sportsmen stride proudly across a<br />
national stage in an event beamed across the hemisphere.<br />
When RJR decided to take up the hosting of the annual National Sportsman & Sportswoman of the Year Awards in 2006<br />
(for the 2005 awards) it was with mixed perspectives. The station was aware of the weight of sporting history that it<br />
would be representing and cognisant of the need to continue a commitment to excellence that had been engendered by<br />
the Machado and continued by the Carreras companies.<br />
RJR Sports Foundation board members Mike Fennell (left)<br />
(chairman, Selection Committee), Carrole Guntley (centre)<br />
and Molly Rhone (right) enjoying the moment.<br />
Olympian & special guest Felix Sanchez (left) being interviewed<br />
on the red carpet by RJR’s Jermaine Brown (centre)<br />
and Jenny Jenny (right).<br />
RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS | 83
THE NATIONAL SPORTSMAN & SPORTSWOMAN OF THE YEAR AWARDS<br />
RJR also knew that it would<br />
be serving the sportsmen<br />
and sportswomen who<br />
were representing and<br />
had represented Jamaica<br />
so gloriously; as well as<br />
the sporting associations,<br />
which are the engines of<br />
sport in Jamaica. It was a<br />
major commitment and one<br />
entered only when it was<br />
made clear that there was<br />
no other viable candidate.<br />
It was almost certain that<br />
at least in the first year and<br />
possibly much longer, the<br />
show would be a drain on<br />
RJR’s resources and not a<br />
money earner. To ensure<br />
the smooth running of the<br />
awards, RJR established<br />
the RJR Sports Foundation<br />
and put on its Board a<br />
wide cross section of top<br />
professionals in sport,<br />
marketing, production and<br />
tourism.<br />
Under their guidance<br />
and leadership, RJR felt<br />
certain that not only could<br />
standards for the awards<br />
be maintained but the show<br />
and the awards could also<br />
be significantly improved to<br />
the benefit of the athletes,<br />
the administrators, the<br />
sporting associations and<br />
the listening and viewing<br />
public.<br />
The first five years were full<br />
of teething issues and RJR<br />
came close to giving up<br />
the awards on more than<br />
one occasion; but always<br />
the deciding factor was the<br />
commitment to the national<br />
good. No comparable<br />
candidate for producing the<br />
awards offered itself and<br />
the awards had to continue<br />
in the national interest.<br />
Through a combination of<br />
careful planning, intensified<br />
marketing, upgrading<br />
of the product as a live<br />
television event and closer<br />
interaction with the relevant<br />
stakeholders in the sporting<br />
fraternity, the event became<br />
must-see television. Not<br />
just for Jamaica, but also<br />
for an increasingly larger<br />
global audience. The full<br />
media resources of the RJR<br />
Communications Group<br />
were brought to bear on the<br />
awards to ensure that each<br />
year was better than the<br />
previous one. The athletes<br />
responded with more<br />
commitment to the event<br />
and more interest in the<br />
awards.<br />
This was a boom time for<br />
Jamaican sports, with the<br />
ICC Cricket World Cup in<br />
the West Indies in 2007;<br />
and the amazing results at<br />
the Beijing Olympic Games<br />
(2008) and IAAF Berlin<br />
World Championships<br />
(2009) putting Usain Bolt<br />
and Jamaica firmly at centrestage<br />
for global sport.<br />
Now, the awards have<br />
become one of the most<br />
anticipated annual events<br />
on the sporting calendar.<br />
It is a shining example of<br />
what RJR professionalism<br />
brings to any task and how<br />
dedicated RJR is to national<br />
development.<br />
It may have started out with<br />
much uncertainty but the<br />
RJR Sports Foundation’s<br />
National Sportsman &<br />
Sportswoman of the Year<br />
Awards is now a clear<br />
winner.<br />
RJR National Sportsman and<br />
Sportswoman of the Year Awards<br />
Sportsman and Sportswoman winners and nominees<br />
The ‘Fab 3’ Merlene Ottey (left), Veronica<br />
Campbel-Brown (centre) and Mike McCallum<br />
(right) share lens time<br />
Tony “T Rob” Robinson (left), Christene King<br />
(second left), Yvonne Wilks (second right), and<br />
Hol Plummer (right)<br />
HITZ 92 FM’s Oral Tracy (right) interviews Asafa<br />
Powell (left)<br />
84 | RADIO JAMAICA PIONEERS FOR SIXTY FIVE YEARS