Invitation The Utzon Experience_1st May

INVITATION
CAN LIS, MALLORCA, SEPTEMBER 2016
Photo: Röderick Hönig

YOU ARE
INVITED
You are invited, together with 19 of your peers, to
The Utzon Experience. A weeklong retreat at Canlis,
Utzons house in Mallorca in September 2016. There
you will get insights, inspiration, knowledge, tools
and methods to develop your company.
Photo: Torben Eskerod

WHY
There is an increasing need to professionalise the business
side of architectural companies.
The leaders of architectural companies typically come
from the architect profession, where training and focus on
strategy, business-development, organisational structuring
and governance is minimal.
The Utzon Experience is designed to address the specificities
of managing and leading architectural companies.
WHO
We are inviting 20 Next Generation leaders who are in
the process of taking the decisive steps in their career and
in the development of the company.
THE PROGRAMME
THE UTZON EXPERIENCE PROVIDES
• An intimate setting for frank discussions
of your business-challenges with peers and
experienced practitioners.
• Latest knowledge which points to the future
yet is within sight and reach
• Practical tools and methods designed around
your concrete challenges
• The Utzon alumni network, which will continue
after the retreat and provide a platform for
continuing developments with your peers

THE PROGRAMME
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
SUBJECT
Strategy and business
Strategy and business
Structure and governance
People and performance
Execution
PURPOSE
To understand and
test approaches and
tools to develop your
company’s strategy
and business models
To understand and test
approaches and tools to
develop your company’s
strategy and business
models
To review and strengthen
the organizational and
management structure of
your company
To review and explore
Incentives for development
of performance
and ownership
To understand and
develop your ability
to implement decisions
and make them work
INPUT
Paul Nakasawa and
Anders Byriel
Anders Byriel, Kjetil
Thorsen and Søren Høy
Luke Fox and
Carsten Fode
Michael Christiansen
and Carsten Fode
Michael Christiansen
OUTPUT
A strategy map
and Business Canvas
for 2020
A strategy map
and Business Canvas
for 2020
Main elements in a new
organizational structure
and governance set-up
Main elements in
an incentive scheme
supporting your
strategy and business
A plan for
implementation of
Next Steps
FACILITATOR
Peter and Susanne
Peter and Susanne
Peter and Susanne
Peter and Susanne
Peter and Susanne
ISSUES
Strategy and business
development tools,
alignment,
communication
Strategy and business
development tools,
alignment,
communication
Boards, organisationaland
ownership structures,
span of control,
delegation
Partnership models,
motivating and leading
professionals,
salary and bonus
Achieving goals,
leadership challenges,
change management
EVENING
Culture eats strategy
Storytelling as branding
and self-awareness
Something completely
different
My favourite partner
Departure

Photo: Torben Eskerod
GETTING
READY
Before the retreat we will meet for introductions, practicalities and kick-off.
This will take place at Papirøen in Copenhagen, also arranged as webinar.
FOLLOWING
UP
We will develop an alumni network - the Utzon Network - to continue after the
retreat. The network will provide a platform for continuing discussions with
your peers and further knowledge and inspiration sharing. The Utzon network
will be initiated during the retreat, where your needs, wishes and requirements
will be discussed and the network planned accordingly.

WHEN
Arrival Saturday afternoon September 24th 2016 – departure Thursday 29th 2016
in the afternoon. This way you will have the possibility of rounding of the week with
one day at the office or spending a long weekend in Mallorca.
WHERE
Canlis, Avinguda Jørn Utzon nr 77.
You will spend the days at Canlis
and the nights at a hotel in Portopetro.
Photo: Torben Eskerod
HOW MUCH
4.700 Euro ex vat. This includes the retreat, course material, kick-off meeting,
5 nights at hotel, and all meals. Flights and travel insurance is not included.
HOW
You can contact us at stn@werksted.com for further information. There is open for registration until 1st May. But the
sooner the better. You will then receive the list of participants and a case template for you to fill out and return to us.
We will design the specific content of the programme based on your cases. Later you will receive the course-material
and the invitation to the kick-off meeting, which will take place in August.

THE SPEAKERS
KJETIL TRÆDAL THORSEN
Founding Partner at Snøhetta
ANDERS BYRIEL
CEO of Kvadrat
Discussion:
NEAR BANKRUPTCY AND
HOW TO LEARN FROM IT
Discussion:
INTERNATIONAL STRATEGY AND BUSINESS
DEVELOPMENT BASED ON A CREATIVE PLATFORM
Kjetil Trædal Thorsen leads the architecture, landscape, interiors, and brand
design office; Snøhetta in Oslo, Norway.
Along with co-founding principal Craig Dykers, the studio has completed a
diverse range of international projects, including the Bibliotheca Alexandrina,
Norwegian opera and ballet, and National September 11 Memorial Museum.
Kjetil Trædal Thorsen co-founded the multidisciplinary architectural practice,
Snøhetta in 1987. Since the creation, Kjetil has been instrumental in the projects
developed by the practice. Both with Snøhetta and individually he has received
numerous prizes including amongst others:
Mies van de Rohe Prize – for the Opera and Ballet in Oslo in 2009
Aga Khan Award for Architecture –for the Alexandria Library in 2004
Commander of The Royal Norwegian Order of St.Olav in 2008
International Fellowship Honor from the Royal Institute of British Architects (RIBA)
Anders Byriel is CEO of the family owned textile company Kvadrat which is
involved in 3.000 building projects per year around the world. Kvadrat is also
servicing more or less all major furniture manufacturing brands with upholstery
textiles. New non-core clients are Jil Sander and BMW. During Anders Byriel’s
leadership Kvadrat have grown from Euro 19 mill. to Euro 96 mill. in revenue.
The company has gone from 2 to 24 incorporated companies and is now among
the two strongest companies in the world in its industry.
Anders Byriel serves as vice chairman of RETHINK 2017 Aarhus European Capital
of Culture. He is also a member of the board of JP/Politikens Hus and a member
of the board of the Royal Danish Academy of Fine Arts School of Architecture,
Design and Conservation – School of Architecture.
Anders recently received the prestigious Owner / CEO Of the Year Award 2015
by PricewaterhouseCoopers in Denmark and is involved in teaching at Harvard
Business School, where Kvadrat is taught as a case.

THE SPEAKERS
Discussion:
INTERNAL STRUCTURES
AND ORGANISATION
PAUL NAKAZAWA
AIA, is Associate Professor in Practice of Architecture at
the Harvard University Graduate School of Design
MICHAEL CHRISTIANSEN
Chairman of the Board of
smith/hammer/lassen architects,
The Danish Broadcasting Corporation,
Aarhus University
Discussion:
HOW TO LEAD AND FORM PARTNERSHIPS
WITH CREATIVE PEOPLE
Paul W. Nakazawa works internationally as a consultant and adviser to private and public
companies, institutions, and governments. He previously served as managing principal to
multi-disciplinary design practices in New York, Chicago, Boston, and Charlotte. He was a
founding member of AMO, the research and development arm of the Office for Metropolitan
Architecture. He currently serves as the Chairman of Snohetta’s Advisory Board, New York,
and a director of MASS Design Group, Boston.
Nakazawa has adviced several architectural companies worldwide on management and
business development. This includes established companies as well as start-ups.
Nakazawa received his BA and MBA degrees from the University of Chicago, and Master
in Architecture from the Harvard Graduate School of Design. He has taught and lectured
at the GSD, Southern California Institute of Architecture (Los Angeles), Architectural
Association (London), Universidad Iberoamericana (Mexico City), and University of North
Carolina at Charlotte.
Master’s Degree in Law from the University of Copenhagen in 1970
Permanent Secretary at the Danish Ministry of Defence from 1988 to 1992
General Manager of the Royal Theatre, Copenhagen, from 1992 to 2008
Positions of responsibility held include
Chairman of the board, Schmidt hammer lassen architects
Chairman of the board, DR (Danish Broadcasting Corporation)
Chairman of the board, Aarhus University
Chairman and member of a number of boards of directors from 1984 to 2001,
including those of Sund & Bælt Holding A/S and J. Lauritzen Holding A/S

THE SPEAKERS
LUKE FOX
Senior Executive Partner at Fosters + Partners
CARSTEN FODE
Advokat, Partner, Kromann Reumert,
Adj Professor at Aarhus University
Discussion:
ORGANISATION AND STRUCTURES
Luke Fox is head of studio 3 of Fosters and partners, leading a team of designers
in London and Hong Kong, with a wide range of international projects. He studied
architecture at the University of Sydney and after graduating worked in New York
with Kohn Pedersen Fox Associates, where he became a member of the American
Institute of Architects (New York Chapter). He joined Foster + Partners in 1998
working initially on the design of the HSBC Headquarters at Canary Wharf. He
subsequently oversaw the construction of Tower Place in London, where he ran
the site office until the project’s completion.
Discussion:
WHAT TO CONSIDER IN REORGANISATION
AND SUCCESSION PLANNING
Carsten Fode handles all aspects of company law in relation to limited liability
companies, as well as partnerships, general commercial law matters, trusts and
foundations. He also advises clients on reorganisation and succession planning.
Carsten has many years’ experience as a board member of both owner-managed
businesses and listed companies. He is on the board of several foundations and
chairman of the Aros, Aarhus Art Museum.
In 2003 he moved to Beijing for the design and construction of the world’s largest
and most advanced terminal building at Beijing International Airport.
On returning to London he worked on Russia Tower, the highest tower in Europe.
He was promoted to partner in 2006 and to senior partner in 2009.
He teaches succession planning at Aarhus University.

THE SPEAKERS
SØREN HØY
Partner in Werksted ApS
Photo: Torben Eskerod
Discussion:
STORYTELLING –
BRANDING AND SELFAWARENESS
Søren Høy is a writer, director and producer of visual production. He has
20 years experience from the film and TV business as TV host, conceptualist
and documentarist. He was Director of the European Film College for 3 years.
He advises companies on communication strategies and visual expressions,
including clients such as Danske Bank, IBM and several architectural companies.
He is founder and co-manager of artFREQ, an organisation curating and presenting
radical high culture, and chairman of kulturERhverv, a danish organisation bringing
culture and business together for creative growth.

FACILITATORS
PETER MØRK
Partner in WERKSTED ApS
SUSANNE TOFTGÅRD NIELSEN
CEO at WERKSTED ApS
Peter is an expert in business- and concept development, and internationalisation
of creative businesses. He has 15 years of experience from the
Trade Council; Ministry of Foreign Affairs of Denmark. He was Consular General
of the Royal Danish Consulate General in Canada.
Susanne is a specialist in strategy- and business development. She has over 25
years of leadership experience from the service industry; 20 years as part of the
management of Rambøll Management, and 3 years as CEO of C.F. Møller. She is
now CEO and partner at Werksted.
In 2011 he founded the company Volcano Concepts Aps with focus on creative
businesses. Today the company is run together with Susanne Toftgård Nielsen
and is called WERKSTED ApS.
He has been responsible for numerous workshops, events, and export promotion
activities and has consulted more than 300 companies. He is the founder of the
architecture festival Rising. Peter has teaching and facilitation experience from
courses incl:
For the Association of Danish designers – “Internationalisation”
For the music industry – “How to turn the music industry into business”
For the Danish Ministry of Foreign Affairs – “Handling creative businesses”
Susanne has extensive international experience as a consultant, manager and as
a board member for companies and institutions. She is involved as mentor and
consultant for a number of start-up’s within social entrepreneurship.
She is a columnist at Finans.dk where she writes about leadership and (work-) life.
Susanne is a board member of a number of companies in the creative industry.
Susanne is deputy chairman of the cultural institution Godsbanen in Aarhus,
and member of the board of Dansk Bygningsarv. Susanne has teaching and
facilitation experience from courses incl:
For individual architectural companies – “Strategy development”
For international funding agencies – “Organisational development”
For the association of Danish Industries – “Raising productivity”

For more information please contact : stn@werksted.com / Tel. +45 21279110