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Direct Mail and<br />
Marketing Solutions<br />
Approved REGIS CORPORATION and SFA Vendor<br />
spectrummarketing.com/regis
The Spectrum<br />
Difference<br />
4,500 businesses turn to<br />
the Spectrum Marketing<br />
Companies for RESULTS.<br />
2<br />
Our Perspective<br />
Since our inception in 1991, Spectrum has been highly attuned<br />
to the fact that every marketing dollar spent must provide an<br />
ABOVE AVERAGE RETURN ON INVESTMENT. That same focus and<br />
expectation is continually applied towards the retailers, franchises,<br />
agencies, non-profit groups, and corporations of all sizes with<br />
which we are honored to work.<br />
Our Dramatic Difference<br />
We focus on results. While building long-term value and brand<br />
awareness is critical to a client’s strategy we never lose sight of<br />
the simple fact that in the end RESULTS ARE ALL THAT MATTER.<br />
Reinforcing a brand over time should be the by-product of all<br />
marketing, but in a hyper-competitive market, getting results,<br />
expanding markets, acquiring new & returning customers must<br />
be a priority.<br />
What We Believe In<br />
We believe in GREAT OFFERS, effective execution, understanding<br />
our client’s business and developing a WORKING RELATIONSHIP<br />
that leverage all the assets that Spectrum can apply to each<br />
marketing campaign. We also believe in GETTING IT DONE,<br />
overcoming obstacles and exceeding our client’s expectations.<br />
Core Capabilities<br />
Direct Mail & Marketing<br />
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List & Targeted Saturation Mailings<br />
Custom Design, Die Cuts, Scratch-Offs<br />
Laser Personalization<br />
Loyalty Programs<br />
Insurance and Sweepstakes Offers<br />
Postal Logistics to Get the Best Rates<br />
List Analysis and Customer Profiling<br />
Thousands of Specialty Lists<br />
Mobile Offers & Coupons<br />
Cross-Media Integration<br />
Printing<br />
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Brochures, Flyers & Catalogs<br />
Business Cards & Letterhead<br />
Calendars & Custom Pieces<br />
Direct Mail & Envelopes<br />
Custom Die-Cut Printing<br />
Kitting and Distribution Services<br />
Web-To-Print Solutions<br />
Large Format Printing<br />
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Vinyl Banners<br />
Signs & Posters<br />
A-Frames<br />
Point of Purchase Displays<br />
Exhibit Signage<br />
Window Graphics & Mesh<br />
Vehicle Graphics & Wraps<br />
Graphic Design<br />
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Logos & Corporate Identity<br />
Collateral Development<br />
General Design<br />
Branded Apparel &<br />
Promotional Products<br />
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In-House Screen Printing<br />
Full Embroidery Department<br />
Over 700,000 Specialty Products<br />
Logistics & Trucking<br />
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Private Trucking Fleet<br />
National Fedex Strategic Alliance
SUPERCUTS<br />
ONLINE CHECKIN<br />
Powerful sales building direct mail<br />
• Grand Openings/Remodels • Anniversary Celebrations • Bump Up Traffic<br />
• Seasonal and Holiday Promotions (Summer, Back to School, Holiday)<br />
Direct mail campaigns should not be conducted as stand-alone undertakings. Your entire<br />
business should be organized to get the most out of your investment.<br />
From store signage, sweepstakes and premiums, Spectrum can provide all the essential<br />
services to help you hit a home run with<br />
your next marketing effort.<br />
• LOCALLY OWNED AND OPERATED<br />
• WARM, FRIENDLY, AND TALENTED HAIR<br />
STYLISTS<br />
• PROFESSIONAL HAIR CARE PRODUCTS<br />
• WAXING - lip, chin or brow<br />
• HOT TOWEL REFRESHER ®<br />
• PAUL MITCHELL TEA TREE EXPERIENCE <br />
- invigorating scalp massage<br />
• NO APPOINTMENT NEEDED - use our<br />
mobile APP to check in online<br />
The Standard<br />
51/2" x 11" Glossy Mailer<br />
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Full-Color Both Sides<br />
Custom Maps<br />
Glossy stock with perfed coupons<br />
5,000 $.35*<br />
GRAND OPENING!<br />
7,500 $.34*<br />
10,000 $.32*<br />
*Rates based on one SCF delivery<br />
The Monster<br />
14" x 81/2" Self Mailer–Flat<br />
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Customized Offers, Images & Map for<br />
Your Locations<br />
Customized Mapping & Neighborhood<br />
Targeting for Each Location<br />
Glossy stock with perfed coupons<br />
GRAND OPENING<br />
FREE<br />
HAIRCUT<br />
Coupon valid only at Shop-<br />
Rite Square location. Not<br />
valid with any other offer.<br />
No cash value. One coupon<br />
valid per customer. Please<br />
present coupon prior to<br />
payment of service. ©2017<br />
Supercuts Inc.<br />
Exp 3/31/17. Coupon<br />
Code: GOFREE<br />
WIN FREE HAIRCUTS FOR A YEAR<br />
STOP IN TO OUR NEW NISKAYUNA SALON TO ENTER!<br />
REG. $17<br />
BALLTOWN RD<br />
SHOP-RITE<br />
SQUARE<br />
146<br />
2309 NOTT STREET EAST<br />
NISKAYUNA, NY<br />
518.982.5936<br />
• FAMILY OWNED AND OPERATED<br />
• WARM, FRIENDLY, AND TALENTED<br />
HAIR STYLISTS<br />
• PROFESSIONAL HAIR CARE PRODUCTS<br />
• SUPERCOLOR ® (coming soon)<br />
• WAXING - lip, chin or brow<br />
• COMPLIMENTARY HOT TOWEL<br />
REFRESHER ®<br />
CHECK IN AHEAD WITH OUR MOBILE APP<br />
NOTT ST E.<br />
$8.00<br />
HAIRCUT<br />
Coupon valid only at Shop-<br />
Rite Square location. Not<br />
valid with any other offer.<br />
No cash value. One coupon<br />
valid per customer. Please<br />
present coupon prior to<br />
payment of service. ©2017<br />
Supercuts Inc.<br />
Exp 4/30/17. Coupon<br />
Code: GO8A<br />
$8.00<br />
HAIRCUT<br />
REG. $17 REG. $17<br />
As low as<br />
SHOP-RITE SQUARE<br />
2309 NOTT STREET EAST<br />
NISKAYUNA, NY<br />
518.982.5936<br />
Coupon valid only at Shop-<br />
Rite Square location. Not<br />
valid with any other offer.<br />
No cash value. One coupon<br />
valid per customer. Please<br />
present coupon prior to<br />
payment of service. ©2017<br />
Supercuts Inc.<br />
Exp 5/31/17. Coupon<br />
Code: GO8B<br />
37 ¢ each<br />
including<br />
postage.<br />
Min. 10,000<br />
FREE<br />
TEA TREE EXPERIENCE OR<br />
CONDITIONING TREATMENT<br />
WITH ANY HAIRCUT<br />
Coupon valid only at Shop-<br />
Rite Square location. Not<br />
valid with any other offer.<br />
No cash value. One coupon<br />
valid per customer. Please<br />
present coupon prior to<br />
payment of service. ©2017<br />
Supercuts Inc.<br />
Exp 6/30/17. Coupon<br />
Code: GO5VC<br />
351739<br />
2309 Nott Street East<br />
Niskayuna, NY 12309<br />
PRSRT STD<br />
U.S. POSTAGE<br />
PAID<br />
Spectrum Marketing<br />
Companies<br />
Add Customer Tracking<br />
& Post Data Analytics for<br />
only 3¢ per record!<br />
3
340522<br />
Enhance your direct mail campaign!<br />
Customer Tracking<br />
& Post Data Analysis<br />
We will take all of the redeemed coupon and<br />
contest entries and compile an extensive<br />
client list which will paint a very strong<br />
picture of your marketplace.<br />
Starts<br />
at<br />
3 ¢<br />
From this information we will run a<br />
penetration report and determine<br />
exactly from which postal routes your<br />
salon is drawing business. It also allows us<br />
to give you demographic information about these<br />
neighborhoods. Moving forward this information<br />
will make future mailings more effective and more<br />
efficient. We can also remove customers from the<br />
mailing to focus on new guests.<br />
per record<br />
Total Households:<br />
3,966<br />
Average Income:<br />
$68,513<br />
Average Home Value:<br />
$211,785<br />
Total Households:<br />
7,933<br />
Average Income:<br />
$71,344<br />
Average Home Value:<br />
$212,056<br />
Areas of Over 5% Return<br />
GRAND<br />
OPENING<br />
WIN FREE HAIRCUTS<br />
FOR A YEAR!<br />
Starting at<br />
$95<br />
Areas of Over 3% Return<br />
Contests to Collect Info<br />
Try an in store contest for a little fun, but mostly for<br />
the collection of data. Give away a big prize such<br />
as FREE HAIRCUTS FOR A YEAR. You can promote<br />
this on your yard signs, simple window posters, and<br />
on any direct marketing you do. Free Haircuts for<br />
a Year will generate interest and with your staff<br />
encouraging all guests to fill out the entry forms,<br />
you will begin the process of building your<br />
client list. Entry forms need to request name,<br />
address, phone and email.<br />
Scratch-Offs for Interaction<br />
Utilize a scratch-off seal to enhance your next direct mail<br />
promotion. The time spent scratching off the hidden area<br />
forces your prospect to pay more attention to you piece<br />
and the other information included. Offers revealed<br />
can be static or variable depending on the<br />
objectives of your campaign.<br />
Variable offers can be driven by variable<br />
data included in your mailing list. This can<br />
include different offers for existing customers<br />
vs. prospects, variable numbers for prizes or<br />
offers presented based on prior purchase history.<br />
Starts<br />
SCRATCH & WIN TODAY!<br />
JETTON RD<br />
W CATAWBA AVE<br />
at<br />
3 ¢<br />
per piece<br />
$<br />
3 OFF<br />
ANY<br />
MAGNOLIA ESTATES DR<br />
Coupon valid at Cornelius location only. Not valid with<br />
any other offer. No cash value. One coupon valid per<br />
customer. Please present coupon prior to payment of<br />
service. ©2015 Supercuts Inc. Printed U.S.A.<br />
Valid thru 6/30/16.<br />
Coupon Code: SDM10<br />
IN OUR NEW SPRING PROMOTION!<br />
CORNELIUS<br />
8321 MAGNOLIA ESTATES DR., STE. 2B (NEXT TO PUBLIX)<br />
980-231-5317 M-F 10a-8p | Sat 9a-6p | Sun 11a-5p<br />
20% OFF<br />
ANY<br />
COLOR SERVICE<br />
HAIRCUT ($40 OR MORE)<br />
Coupon valid at Cornelius location only. Not valid with<br />
any other offer. No cash value. One coupon valid per<br />
customer. Please present coupon prior to payment of<br />
service. ©2015 Supercuts Inc. Printed U.S.A.<br />
Valid thru 6/30/16.<br />
Coupon Code: SDM5<br />
SCRATCH & WIN<br />
Coupon valid at Cornelius location only. Not valid with<br />
any other offer. No cash value. One coupon valid per<br />
customer. Please present coupon prior to payment of<br />
service. ©2015 Supercuts Inc. Printed U.S.A.<br />
Valid thru 6/30/16.<br />
Coupon Code: SDMSCR<br />
YOU CAN WIN<br />
A FREE HAIRCUT!!<br />
8321 Magnolia Estates Drive<br />
Cornelius, NC 28031<br />
PRSRT STD<br />
U.S. POSTAGE<br />
PAID<br />
Spectrum Marketing<br />
Companies<br />
4
Email Add-ons Pricing<br />
Lift Your Direct Mail Response!<br />
Hit your target market area multiple times with email<br />
Email is a powerful way to lift the overall response of your direct mail campaigns by providing a 2nd touch<br />
engagement that adds additional credibility and urgency to your message.<br />
Customer List Email Append<br />
List provided by customer<br />
Email Append: $.05 per record for appending client list (based on total list count appended, minimum cost $625)<br />
Email Deployment: $.015 per record sent<br />
Additional Email Deployment (Same creative, revised subject line only): $.015 per record + $75 set up fee<br />
Responsive Email Design & Code: $350<br />
Email Retargeting: Not Available<br />
Saturation Email<br />
Customer acquisition program<br />
Email List & Deployment: $.06 per record (20,000 minimum)<br />
Responsive Email Design & Code: $350<br />
Email Retargeting: $.012 per record, $100 Banner Ad Design<br />
Customer List Email<br />
List provided by customer<br />
Email Deployment: $.015 per record<br />
Additional Email Deployment (Same creative, revised subject line only): $.015 per record + $75 set up fee<br />
Responsive Email Design & Code: $350<br />
Email Retargeting: Not Available<br />
Ask your Spectrum Marketing Companies representative for additional details.<br />
5
Capture the Traffic...<br />
A full array of products designed to attract more business<br />
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Sticky Pads<br />
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Mesh Roller Blinds and Banner Rails<br />
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A-Frame Sandwich Boards<br />
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Wind Signs<br />
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Banner Stand Units<br />
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Street Signs<br />
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Pre-Open Signs<br />
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Water Bottles<br />
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Vehicle Wraps<br />
$10.00<br />
HAIRCUTS<br />
NO APPOINTMENT<br />
NECESSARY<br />
$<br />
8 99<br />
HAIRCUT SALE!<br />
Sticky Pads<br />
Post-It Note Style Pads - Perfect for Community Event Marketing, Car Windshields & more<br />
3" x 5" Custom Designs<br />
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Full-Color Sticky Pads<br />
25 Sheets per Pad<br />
500<br />
Sticky Pads<br />
$450<br />
6
Sandwich Board Kit<br />
Overall Dimensions: 45”h x 24”w<br />
The kit includes 4 double-sided panels and folds for easy storage. Special “Quick<br />
Change” feature enables sign blanks to be changed in seconds and stay securely<br />
in place. No clips, bolts or special treatment.<br />
Attractive plastic frame design eliminates torn miters and jammed latches.<br />
Won’t rust or splinter. The panels can be customized to fit your needs.<br />
PROFESSIONAL PRODUCT<br />
SPECIAL<br />
$<br />
299 00<br />
+ shipping<br />
WELCOME<br />
WALK INS<br />
Single-sided, full<br />
color replacement<br />
panels<br />
$<br />
63 00<br />
for two<br />
+ shipping<br />
Windsign Kit<br />
Kit comes with 4 double-sided panels. Springs<br />
HAIRCUT<br />
connect the frame to the base allowing sign<br />
to resist strong winds and return to upright<br />
position. Special “Quick Change” feature<br />
enables sign blanks to be changed in<br />
seconds and stay securely in place.<br />
No clips, bolts or special treatment.<br />
$<br />
299 00<br />
SALE<br />
+ shipping<br />
Sand or water fill-able plastic base<br />
with factory installed wheels.<br />
GRAY<br />
BLENDING<br />
LOOK 10 YEARS YOUNGER<br />
IN 10 MINUTES<br />
7
DIRECT MAIL<br />
PUBLICATIONS<br />
PRINTING<br />
SIGNAGE<br />
GRAPHIC DESIGN<br />
BRANDED APPAREL<br />
PROMOTIONAL PRODUCTS<br />
8<br />
95 Eddy Road, Suite 101 Manchester NH 03102 603.627.0042<br />
spectrummarketing.com/regis<br />
Stan DeLoid stan@spectrummarketing.com 603.620.5505
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