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Upgrading from SAS Marketing Automation 4.4 to 5.1 - Index of - SAS

Upgrading from SAS Marketing Automation 4.4 to 5.1 - Index of - SAS

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Appendix D – Migration <strong>of</strong> <strong>SAS</strong> Digital <strong>Marketing</strong> Broadcast<br />

in <strong>SAS</strong> Cus<strong>to</strong>mer Intelligence <strong>5.1</strong><br />

In <strong>SAS</strong> Cus<strong>to</strong>mer Intelligence <strong>5.1</strong> there is no ‘au<strong>to</strong>matic’ migration <strong>of</strong> communications that were<br />

previously used <strong>to</strong> execute <strong>SAS</strong> Digital Marking e-mail broadcasts. This is due <strong>to</strong> the latest changes in<br />

these two products which improve the overall integration but make it not possible <strong>to</strong> implement a<br />

successful migration path in a fully au<strong>to</strong>matic way. Existing assets (export definitions, communications,<br />

broadcasts, and so on) can still be used in the new release, but there are a small number <strong>of</strong> manual steps<br />

required <strong>to</strong> ensure they continue <strong>to</strong> execute following an upgrade <strong>to</strong> <strong>SAS</strong> Cus<strong>to</strong>mer Intelligence <strong>5.1</strong>.<br />

Step 1: Updating the Export Definition<br />

In <strong>SAS</strong> Cus<strong>to</strong>mer Intelligence <strong>5.1</strong> it is no longer necessary <strong>to</strong> identify the digital marketing broadcast<br />

within the export definition. The ‘adapter’ tab has been completely removed <strong>from</strong> the user interface <strong>of</strong> the<br />

<strong>SAS</strong> Management Console plug-in for export definitions and will no longer appear.<br />

Instead <strong>of</strong> specifying the broadcast, the user simply has <strong>to</strong> state that the export definition will be used as<br />

the basis <strong>to</strong> create a recipient table <strong>to</strong> be sent <strong>to</strong> <strong>SAS</strong> Digital <strong>Marketing</strong>. This is achieved by selecting an<br />

output type <strong>of</strong> “<strong>SAS</strong> Digital <strong>Marketing</strong>” <strong>from</strong> within the output options. Update the existing export definition<br />

<strong>to</strong> select this output type. An export definition <strong>of</strong> this type must also include output fields for

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