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Chairman and<br />

CEO’s report<br />

The 2011 financial year, although<br />

challenging from both an economic<br />

and retail perspective, again<br />

demonstrated the underlying resilience<br />

of our core business. As such, your<br />

Board is confident that the strategy<br />

we are embarked upon, which focuses<br />

on retail fundamentals including a<br />

significant allocation of capital directed<br />

at getting those fundamentals right,<br />

will translate into sustainable sales<br />

and earnings growth over the medium<br />

to long term.<br />

Despite the challenging conditions experienced in<br />

the past year, we have maintained overall profitability,<br />

continued to generate strong operating cash flows<br />

and have delivered solid returns to shareholders by<br />

way of ordinary dividends.<br />

Group sales for the year ended 31 July 2011 were<br />

$1.667 billion, down 0.3% on the previous year.<br />

Sales for the second half were $759.8 million compared<br />

to $753.8 million last year, up 0.8%. Adjusted net profit<br />

after tax for the year, excluding unusual items, was<br />

$76.0 million compared to $83.4 million in F10,<br />

down 8.9%. Net profit after tax for the second half,<br />

excluding unusual items, was $23.1 million compared<br />

to $26.4 million in the second half last year.<br />

Reported net profit after tax for the year was<br />

$77.8 million. This compares to reported net profit after<br />

tax for the previous year of $60.2 million which included<br />

a $22.8 million non cash charge required as a result<br />

of changes made to the deductibility for income tax<br />

purposes of depreciation on buildings.<br />

The Warehouse<br />

The Warehouse reported sales of $1.463 billion<br />

compared to $1.476 billion in F10. Both total sales<br />

and same store sales were down 0.9% for the year.<br />

Sales for the second half were $654.9 million,<br />

flat on the comparable period last year with same<br />

store sales up 1.4% for the half. The Warehouse<br />

delivered an operating profit of $98.8 million for the<br />

year compared to $112.7 million last year, down 12.3%,<br />

mainly a function of sales deleverage and increased<br />

store related variable costs.<br />

Despite the challenging environment, positive sales<br />

momentum was maintained in all our growth categories.<br />

Our ‘Everyday Needs’ category was up 4.9% year-on-year<br />

and a solid contributor in the second half of the year. The<br />

success of our investment in online retailing continues<br />

with sales doubling as we continued to expand our range<br />

and drive traffic to the site. We will have nearly all of our<br />

core categories strongly represented online by mid 2012.<br />

The market was particularly difficult in our core ‘Head<br />

to Toe’ and ‘Home’ categories. Whilst volumes were<br />

up year-on-year, these key categories delivered flat<br />

sales overall due mainly to the effects of price deflation,<br />

in part due to a strong NZ dollar compared to the<br />

US dollar. We are also continuing to feel the effects<br />

of structural changes occurring in the entertainment<br />

and consumer electronics categories driven by the pace<br />

of technological developments impacting the way these<br />

products are now delivered to customers.<br />

While the underlying results are down on last year,<br />

we are confident in the strength of our core business.<br />

Looking forward, the company is now focused on<br />

implementing a strategy based on improved retail<br />

execution and significant capital reinvestment in the<br />

company’s stores. We recognise it will take time to<br />

build momentum with the level of investment required<br />

planned to be made over a five year period.<br />

We are confident that customers will respond positively<br />

to what we are doing; we believe this will translate into<br />

sustainable sales and earnings growth over the medium<br />

to long term.<br />

Warehouse Stationery<br />

Warehouse Stationery reported sales of $201.5 million<br />

compared to $193.6 million in F10, up 4.1%. Same<br />

store sales were up 4.6% for the year. Sales for the<br />

second half were $103.4 million, up 6.1% with same<br />

store sales for the period up 6.0%.<br />

Warehouse Stationery achieved an operating profit of<br />

$10.1 million for the year. This compares to operating<br />

profit for F10 of $8.0 million which included one off<br />

charges totalling $1.2 million relating to restructuring of<br />

the company’s distribution function.<br />

We enjoyed significant growth in computer products and<br />

mobile phones over the period, a result of focusing on<br />

our ‘Heart of the Office’ proposition. Footprint expansion<br />

is also delivering the desired increase in sales and EBIT<br />

growth with eight new stores now having been opened<br />

over the past three years.<br />

Dividend<br />

The Directors have declared a <strong>final</strong> dividend of 6.5 cents<br />

per share bringing ordinary dividends for the year to<br />

22.0 cents per share, down 2.0 cents compared to the<br />

previous year. Dividends will be fully imputed at 30.0%.<br />

Total dividends for the year represent a payout ratio of<br />

90.1% in line with the company’s stated policy.<br />

The <strong>final</strong> dividend will be paid on 16 November 2011<br />

with the entitlement date being 4 November 2011.<br />

Management and Board Changes<br />

This year heralded significant change in the leadership<br />

of The Warehouse and its Board. Ian Morrice stepped<br />

down as Managing Director in May 2011 having led the<br />

business through a period of unprecedented change<br />

in both the economic and competitive environments.<br />

Ian maintains an executive role with the business until<br />

November 2011.<br />

Group Chief Executive Officer Mark Powell assumed his<br />

new role in May 2011. Mark has held senior roles with<br />

The Warehouse, most latterly as Chief Executive Officer<br />

of Warehouse Stationery where he has led a team<br />

implementing a new strategy and achieving positive<br />

sales growth.<br />

Coinciding with the Group Chief Executive Officer<br />

change, previous Chairman Keith Smith became Deputy<br />

Chairman and was succeeded by Graham Evans. Keith<br />

has been involved with The Warehouse Group since the<br />

first store was opened in 1982, and was Chairman from<br />

1995. Graham has been a Director of The Warehouse<br />

Group since 1998. He brings considerable experience<br />

to the chairmanship, with more than 40 years in the<br />

New Zealand retail sector, including his tenure on<br />

The Warehouse Board and 16 years as Managing<br />

Director of Woolworths NZ.<br />

In July 2011, we welcomed our new Board member,<br />

Ted van Arkel, to the Board. Ted is an experienced<br />

professional director with significant retail experience,<br />

adding to the depth and breadth of commercial skills<br />

on your Board.<br />

Mark Callaghan regretfully resigned as a Director<br />

in July 2011 to take up an executive role in another<br />

organisation which is a supplier to The Warehouse.<br />

After 15 years as a Director of the company,<br />

Rob Challinor announced his intended retirement.<br />

Rob has made a significant contribution to the<br />

development of the company, particularly in the areas<br />

of corporate governance, financial reporting and<br />

corporate strategy, including acquisitions and<br />

divestments. Rob’s commercial and technical skills<br />

will be greatly missed. His retirement will take effect<br />

after the conclusion of the 2011 Annual Meeting<br />

on 25 November.<br />

Capital Investment Intentions<br />

The company recently announced a capital investment<br />

programme of $430 million over a five year period.<br />

This includes investment across a wide spectrum<br />

of retail activity including new stores, upgrades to<br />

both the exteriors and interiors of existing stores,<br />

systems infrastructure and a number of product related<br />

merchandising initiatives. As part of this strategy,<br />

The Warehouse opened a larger replacement store<br />

in Gisborne and completed extensions to the Timaru<br />

and Pukekohe stores. Construction of the Silverdale<br />

Retail Centre commenced during the year and we are<br />

about to commence construction of a new store in<br />

Royal Oak. In addition, investment in store refits and<br />

modernisation was undertaken with significantly more<br />

planned over the coming years.<br />

Four new Warehouse Stationery stores opened during<br />

the year in Kerikeri, Gisborne, Riccarton and Levin as<br />

part of our strategy to achieve national coverage.<br />

Outlook<br />

Whilst the general economic outlook for New Zealand<br />

has supported reported improvement in consumer<br />

confidence, a number of factors, both domestic<br />

and international, point to an economic backdrop<br />

characterised by continued uncertainty and volatility.<br />

As such, the extent of any underlying growth in retail<br />

spending is uncertain and some pressure on earnings<br />

is likely to remain in the short term as we work through<br />

the early stages of implementing our strategy.<br />

Although our objective remains to deliver value to<br />

shareholders over the long term, having assessed a<br />

number of factors, including the shorter-term impact<br />

of the company’s strategic plan and reinvestment<br />

programme, the Board is of the view that earnings for<br />

F12 are likely to fall below that achieved in F11.<br />

We have a sound core business with strong<br />

fundamentals and a strategy to take the business<br />

forward. We also have passionate and dedicated<br />

Team Members throughout our business who deliver<br />

value to our customers every day.<br />

As we go forward into the new business year,<br />

we would like to thank everyone who makes us an<br />

iconic business: our customers and suppliers, our<br />

shareholders and Team Members – we thank you<br />

all for your commitment and ongoing support.<br />

Graham Evans<br />

Chairman<br />

Mark Powell<br />

Group Chief Executive Officer<br />

CHAIRMAN AND CEO’S REPORT 06<br />

CHAIRMAN AND CEO’S REPORT 07

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