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Warehouse
Stationery,
huge range,
low prices.
We are New Zealand’s ‘One-stop Shop’
to help people ‘work, study, create
and connect’. We believe we have a
unique position in the New Zealand
retail landscape and our customers
clearly believe in us too. We are the only
retailer in New Zealand with a significant
nationwide presence in technology,
furniture, art and craft, and stationery.
What’s more, we have an improved store
network and our teams have product
knowledge and service attitude that we
believe is second to no other retailer.
More in-store
We have continued our relentless drive to ensure the right
product, price, promotion and placement within our retail
setting. We strengthened our ‘Heart of the Office’ product
offer with the introduction of further leading brands, such as
Toshiba, Samsung, eMachines and Acer, and we now have the
HP store-within-a-store concept in Wairau Park, demonstrating
the digital hub concept and how all HP products work
together. Our ‘Need a Nerd’, ‘Mobile Mentor’ and ‘No Worries
Warranty’ support services are well embedded and attractive
consumer finance and leasing options have been extended
to suit consumer and small-business needs.
The New Zealand business environment is dominated
by small-to-medium sized businesses with agile managers
and workers who are always on the move. We know they
are reliant on all forms of portable technology – so we
continue to meet their needs by expanding our range
of mobile phones and services, laptops and tablets.
We have strengthened our rewards programme for them
too, with the popular BlueBiz rewards now offering them
the opportunity to reduce business costs through crediting
rewards against their accounts, through the redemption
of vouchers for themselves or their teams, or they can
gift them to a variety of charities.
New Zealand Art and Craft lovers visit us on a regular basis
to purchase all their needs – for anything from school
projects to their personal art projects; they appreciate the
more recent introduction of yarns and sewing machines.
Our Art, Craft and Book ranges have been extensively
refreshed and we are seeing the positive results in these
categories. In addition, we have expanded the offering to
include educational books and more seasonal goods.
Our marketing campaigns continue to educate and inform
customers, whilst reiterating our price and range leadership.
We are ensuring this increased foot traffic converts into
happy customers with the largest investment in people
training in the organisation’s history – our ‘Selling Smarter’
programme builds sales capability and embeds our
solutions-based sales philosophy. In its second year,
the programme now has extensive ‘Product Knowledge’
training delivered in conjunction with our suppliers – this
takes place nationwide throughout the year.
Our sales growth affirms our
strategic approach and the
focused effort we applied to
our business strategies:
A compelling product mix based
on our customer promise of huge range,
low prices
A store refresh programme to
ensure consistent branding and
internal look and feel
Improvement of the store experience
through great execution
A more sustainable business
account offering, and building our
BlueBiz rewards programme
Reconfiguration of our webstore to be
more customer friendly and faster
Embedding the blue sheds’ way of working
We have and will continue to focus on these areas
of our business as we continue to build momentum
and long-term returns.
WAREHOUSE STATIONERY 24
WAREHOUSE STATIONERY 25