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Great value across<br />
our huge range of<br />
quality products<br />
We are being true to our brand values and personality, driving<br />
hard on bargains and essentials. We are discounting in a<br />
focused and deeper way, shaping our advertising to constantly<br />
show customers our bargain prices and our extensive product<br />
range of essential items in a competitive environment.<br />
Across our categories, we offer some of the world’s leading<br />
consumer brands as well as national and high-quality house<br />
brands. For example, favourites among our customers<br />
include Apple, Philips, Lego, Persil, Huggies, Sistema,<br />
Just Compost and Potting Mix, Harrison and Lane, and<br />
Maison d’Or manchester.<br />
In addition, the recent launch of 2degrees gives our<br />
customers the full range of telecommunications providers,<br />
their products and services.<br />
Core categories<br />
We will continue to support<br />
and drive growth in our<br />
core ‘Head to Toe’ and<br />
‘Home’ categories.<br />
This year in ‘Head to Toe’,<br />
we increased the range<br />
of leading international<br />
and national brands on<br />
offer by introducing Bisley<br />
Workwear, Rose & Thorne<br />
lingerie, Hanes underwear,<br />
and Saben Says jewellery<br />
and accessories. We now<br />
offer a full range of Mambo<br />
fashionwear and Havaianas<br />
footwear too, improving<br />
our range of quality and<br />
on-trend fashion.<br />
WOW<br />
The depth and breadth<br />
of our product offering<br />
at bargain prices is what<br />
our brand stands for. Our<br />
promotional campaigns,<br />
along with the introduction<br />
of our new WOW deals,<br />
Opportunity Buys and<br />
Managers’ Specials,<br />
drive home the bargain<br />
aspect of our offer to our<br />
customers. Simultaneously,<br />
our improved ranges and<br />
availability are ensuring<br />
customers can always trust<br />
us for their essentials.<br />
Growth<br />
opportunity<br />
We have identified a<br />
number of categories where<br />
there’s potential for us to<br />
grow. We see opportunities<br />
in jewellery and health and<br />
beauty products. We are<br />
improving the presentation<br />
of our jewellery counters.<br />
Over the next few years,<br />
we’ll be expanding the<br />
category areas where we<br />
see the most promise.<br />
With the right framework<br />
in place, this can happen<br />
without compromising<br />
the areas where we are<br />
a<strong>lr</strong>eady leading.<br />
Zones<br />
The introduction of ‘Zones’<br />
in-store brings together<br />
consumables and general<br />
merchandise – giving us<br />
a point of difference. For<br />
example, our new Baby<br />
Zone delivers the full baby<br />
offer to customers; they<br />
can get their Huggies along<br />
with a new cot or stroller.<br />
Similarly, we have also<br />
introduced Pet Zone and<br />
Book Zone.<br />
New look<br />
Our new product, price and<br />
promotional framework will<br />
continue to be rolled out in<br />
F12 to drive sales growth.<br />
The recent refresh of<br />
The Warehouse brand<br />
brings a contemporary<br />
look and feel to our<br />
customer communications.<br />
Our new-look mailer,<br />
which now has a wider<br />
distribution base,<br />
marked the<br />
commencement<br />
of the roll-out.<br />
THE WAREHOUSE 14<br />
THE WAREHOUSE 15