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Great value across
our huge range of
quality products
We are being true to our brand values and personality, driving
hard on bargains and essentials. We are discounting in a
focused and deeper way, shaping our advertising to constantly
show customers our bargain prices and our extensive product
range of essential items in a competitive environment.
Across our categories, we offer some of the world’s leading
consumer brands as well as national and high-quality house
brands. For example, favourites among our customers
include Apple, Philips, Lego, Persil, Huggies, Sistema,
Just Compost and Potting Mix, Harrison and Lane, and
Maison d’Or manchester.
In addition, the recent launch of 2degrees gives our
customers the full range of telecommunications providers,
their products and services.
Core categories
We will continue to support
and drive growth in our
core ‘Head to Toe’ and
‘Home’ categories.
This year in ‘Head to Toe’,
we increased the range
of leading international
and national brands on
offer by introducing Bisley
Workwear, Rose & Thorne
lingerie, Hanes underwear,
and Saben Says jewellery
and accessories. We now
offer a full range of Mambo
fashionwear and Havaianas
footwear too, improving
our range of quality and
on-trend fashion.
WOW
The depth and breadth
of our product offering
at bargain prices is what
our brand stands for. Our
promotional campaigns,
along with the introduction
of our new WOW deals,
Opportunity Buys and
Managers’ Specials,
drive home the bargain
aspect of our offer to our
customers. Simultaneously,
our improved ranges and
availability are ensuring
customers can always trust
us for their essentials.
Growth
opportunity
We have identified a
number of categories where
there’s potential for us to
grow. We see opportunities
in jewellery and health and
beauty products. We are
improving the presentation
of our jewellery counters.
Over the next few years,
we’ll be expanding the
category areas where we
see the most promise.
With the right framework
in place, this can happen
without compromising
the areas where we are
already leading.
Zones
The introduction of ‘Zones’
in-store brings together
consumables and general
merchandise – giving us
a point of difference. For
example, our new Baby
Zone delivers the full baby
offer to customers; they
can get their Huggies along
with a new cot or stroller.
Similarly, we have also
introduced Pet Zone and
Book Zone.
New look
Our new product, price and
promotional framework will
continue to be rolled out in
F12 to drive sales growth.
The recent refresh of
The Warehouse brand
brings a contemporary
look and feel to our
customer communications.
Our new-look mailer,
which now has a wider
distribution base,
marked the
commencement
of the roll-out.
THE WAREHOUSE 14
THE WAREHOUSE 15