SELG Case Study_Web

Issues & Goals
When Alalandco, the #1 land broker in Alabama,
decided to expand their outreach, the company
presented the Stokes-McNutt team with several
issues—they needed a new brand that would reach
buyers across bordering states and their customers
needed to see more comprehensive property
information earlier in the buying process. After
a research phase focusing on objectives and cost
analysis, Stokes-McNutt offered Southeastern Land
Group an effective way to reach and convert more
qualified land buyers.
The primary goal driving the project was to make
Southeastern Land Group the top land brokerage
company in the Southeast by having an appealing
online presence that builds customer satisfaction
and loyalty. To achieve that goal, Stokes-McNutt’s
objectives for this project were to launch and draw
awareness of their new brand and to create a better
engagement experience with customers. By focusing
on giving potential buyers a quality experience,
Southeastern Land Group strives to become the
most preferred land broker in the Southeast.
“We presented Stokes-McNutt with
several goals at the same time, which led
to the launching of our website, our new
radio show, and our app. Stokes-McNutt
exceeded all of our expectations in the
first week of October. We could not have
done this without them. If you have
a complex rollout, the Stokes-McNutt
team can execute it with expertise,
expediency and professionalism.”
–Dave Milton
President and Broker,
Southeastern Land Group
Are you interested in taking your digital marketing to the highest level?
Contact Ford Stokes with Stokes, McNutt & Partners, LLC at 334-332-8340 or email Ford@stokesmcnutt.com.