StokesMcNutt.com_law

StokesMcNutt.com/LAW
We’re proud to work with The Alabama State Bar. And we’re specifically built to help law firms in Alabama grow.
We’re based in Alabama and prepared to do great work for your firm.
We have a core belief at Stokes/McNutt – You must define your law firm in your community before others do.
The below marketing strategies will help you do just that.
We start by implementing our exclusive strategy process with your Partner team to clearly understand your revenue
goals, target audience you want to reach and core messages you want to share.
We build custom campaigns in Seven Key Areas to define and grow our client law firms:
1. Content – share valuable information and build a robust inbound marketing program
2. Credibility – third party and jewel materials
3. Digital – Web, Email & Social
4. Direct Mail & Print – targeted, scalable, predictable & defining
5. Events – strategically planned occasions drive ROI
6. Referral – Cost-effective way to convert warm, easy-to-close client leads
7. Media – Radio, Television, Outdoor, etc.
1.

1.
CONTENT CAN MAKE YOU THE KING OR QUEEN
Attorneys are experts in their field have knowledge well-beyond their clients without law degrees and experience. Lawyers and
Law Firms are capable of sharing important, valuable information that can save their ideal prospects and current clients
millions by avoiding mistakes before they happen.
The very best way to share your firm’s valuable knowledge
to attract more clients is through effective, Content Marketing.
Set a BLOG and post something valuable to business leaders
every day and you won’t believe the results in 5 months or
less. Success in business in the 1950 to 1980 was driven by
WHAT you knew, whether you were a Banker, Doctor,
Lawyer, Accountant, etc. As time progressed through the
“
The very best way to share your
firm’s valuable knowledge to
attract more clients is through
effective, Content Marketing.
”
80s and 90s, success was built primarily on WHO you knew, from the year 2000 all the way to today during this
exploding information age, success in American Business is almost entirely driven by WHO KNOWS YOU!
Imagine hundreds or even thousands of business professionals reading your exclusive, insightful content on
your firm’s BLOG with your contact information right there.
If your firm doesn’t have an INBOUND MARKETING program, then you’re missing out on valuable
client traffic.
Check out the Top 10 Law BLOGS here:
kevin.lexblog.com/best-law-blogs/
50-80s 80-90s 90s-today
what YOU knew who YOU knew who knows YOU

Tuesday November 10, 2015
Ford Stokes John McNutt
NEWS
www.stokesmcnutt.com 30¢ home delivery • 75¢ newstand
2. How Valuable is Third Party
Credibility To Your Practice?
Want more credibility in your community and practice areas?
We can deliver. We work with you to identify opportunities
to speak, publish, interview and share. Your practice will grow
when influential people say great things about you vs. you
having to say great things about you. This strategy is a unique
offering we are adept at implementing. Email our Founder,
Ford Stokes, at ford@stokesmcnutt.com to learn more.
“
Your practice will
grow when influential
people say great things
about you vs. you
having to say great
things about you.
”

3. Digital Domination
We built the Alabama State Bar’s ecommerce Website and we can
build yours too.
Do you feel like your firm’s website is nothing more than “brochure-ware”?
Fact: you will generate more clients with an interactive website where you
share real value with your ideal prospects. We will help you build an engaging
and defining website for your firm.
Fact: 29+% of Google searches were done via a smartphone or tablets in Q4/2014
and the % is growing higher:
Solution: Your firm should have a responsive website set up for any device.
http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-ondesktop-220369
Fact: 29+% of Google searches
were done via a smartphone
or tablets in Q4/2014
and the % is
growing higher

4. Direct Mail & Print
for Predictable Success
Bold Brochures
Do you want that next level brochure to define your practice to business decisionmakers?
We have THE SOLUTION: Augmented Reality. Stokes, McNutt is the
official Augmented Reality Solution for Auburn University and we can make your
materials roar with the message you want to share.
Direct Mail = Qualified Response
Direct Mail is targeted, predictable & scalable. If you want to only reach business owners
with $5MM in Annual Revenue, then Direct Mail is the only marketing method to
generate response from that exact group. We’ve mailed 8MM pieces a year for our
professional clients and we can help you with filtered lists, custom-designed, large format
pieces and tradable value to drive the response results you want.
- 40% of consumers try a new business after receiving direct mail. FORTY PERCENT.
- Over 70% of Americans say that they believe direct mail to be more personal
than email. You can even make your direct mail even more personal by adding a
Personal URL (PURL) to your direct mail campaign and your individual, ideal
prospects will receive a next level experience with your product or service.
- Direct mail advertising on average gives a 13 to 1 return on investment according to
the Direct Marketing Association.
Source: http://compu-mail.com/blog/2014/07/17/25-direct-marketing-mail-statistics-2014/www.thedma.org

5. Event Excellence
We encourage our law firm clients to invest 50% of their marketing budget into marketing to their current clients. This may sound
crazy, but one of the most successful companies in the world, Walt Disney World, gets 70% of its business from repeat customers.
Repeat business is the lowest cost customer acquisition cost of any business development effort. If you can provide real value to
your clients through one-of-a-kind events, then they will selfishly continue to work with you. Let us design a unique event for you
and your best clients. The results can be is significant and profitable.
6. Referral ROI
Unconditional referrals from your best
and happiest clients are pure gold. We
implement specific strategies to help
“shy” lawyers set track they can follow to
generate consistent referrals. From Client
Advisory Boards to Client Appreciation
Events to even Newsletters, we will set you
on a path for referral success. Wouldn’t
you rather work with a referral prospect
who calls you for legal help?
“
Unconditional referrals
from your best and happiest
clients are pure gold.
”

7. Media Messaging
Want to get the word out about your law firm’s services, your partners, and
practice areas to business owners across the state? We Can Help.
Law Firm’s have multiple voices and the most effective firms ensure their voice
are heard in their communities and target business sectors.
- Radio Made the Lawyer a Star!
- If you want to help more people, build your brand and meet more ideal client
prospects, then a strategic, multi-faceted radio advertising campaign may be a great
way to promote and define your legal services in your community. Don’t waste your
money buying radio spots, you need to do more with radio to have success.
- A strategically planned television campaign placed correctly can be effective.
- Outdoor Advertising can establish your brand in your community where you want it.
We hope you view these seven keys
areas as a menu of possibilities
to efficiently grow your
practice.
We Can Help.