Personal Care Appliances Market

Transparency Market Research
Personal Care Appliances Market 2018
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REPORT DESCRIPTION
The desire to look young and beautiful among men and women continues to drive the industry of personal care
products across the globe. The Global Personal Care Appliances Market has been helping the global population
in taking care of its daily grooming needs through a variety of products for purposes such as hair removal, hair care,
oral care, and skincare. With the global population becoming more conscious about its health and appearance, a
wide variety of personal care appliances are gaining increased demand across the globe. With traditionally popular
products being at the core of market’s future growth prospects, an evident shift from products that are operated
manually to electrically-driven, automatic products is a chief trend seen in the current market for personal care
appliances.
Following are some of the prevailing key trends that are significantly impacting the global market for personal care
appliances. These are also the areas that businesses in the market need to pay specific attention for achieving a
sustainable growth in the market in the near future:
• Electrical products increasingly preferred over traditional manually operated products: Even now, the market
for personal care appliances depends on product segments such as hair care, oral care, and hair removal for a
major share of its sales and revenues. The customer is, however, increasingly shifting to the electricallyoperating
and automatic variants of these products.
• Rising disposable incomes and improving GDPs of developing regions aid the market growth: Personal care
appliances are largely seen as luxury products rather than convenience products in many developing nations
across the globe. Of late, the rising disposable incomes of population and improving GDPs of these regions
have immensely helped in changing this perspective, adding to the overall growth of the global personal care
appliances market.
• Demand for products that save time and space increases: Hectic schedules and rapid urbanization means that
the end user of personal care appliances is short of time for grooming and space for accommodating bulky
personal care products. These factors have led to the development of smaller and multi-operational
appliances with added-value in small packages. The demand for such devices is expected to change the way
many popular personal care products are currently designed.
• Online shopping portals become preferred choice among distribution channels: Online shopping portals are
becoming an important part of the daily lives of today’s busy and digitally-equipped modern society. The wide

ange of personal care products available online and ease of shopping at online portals are some of the key
factors increasing the popularity of online shopping sites among the global population. As the number of
people with mobile devices such as tablet computers and smartphones rises across the globe, the number of
people shopping personal care products from online shopping portals is also expected to rise in the coming
years.
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Global Personal Care Appliances Market : Key Vendors
Some of the Key businesses operating in the global personal care market include Braun GmbH, Lion Corp,
Johnson & Johnson, Colgate-Palmolive, Norelco Consumer Products Company, Conair Corp, HoMedics Inc, Panasonic
Corporation, Remington Products Company, Helen of Troy L.P, Royal Philips Electronics NV, Groupe SEB, Procter &
Gamble, and GABA GmbH.
This market research report analyzes important market segments, and major geographies. This report is a complete
study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the
coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and
detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for
the existing market players and new entrants along with detailed value chain analysis.
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