CALISTHENICS VICTORIA INC

GOAL 3.
CULTURAL
DEVELOPMENT
LONG TERM TARGET.
A sport that embodies collaboration, transparency, integrity, professionalism and trust.
ACTION
To achieve this Calisthenics Victoria will work towards the following actions and outcomes.
Produce a Brand Handbook ‘What is calisthenics’.
Host Brand Education Workshops (as part of Club
Development Workshop Series).
Integrate Brand values into Star Club program.
STRATEGY 3.1 ENCOURAGE AND SUPPORT STAKEHOLDERS TO LIVE THE BRAND.
Develop a brand plan to integrate brand into CVI and
calisthenics.
OUTCOME
Greater understanding and reference of agreed brand.
Active engagement with the brand.
Increased club engagement with the brand.
Creation of brand ambassadors.
KPI - 5% INCREASE IN NET PROMOTER SCORE BY DECEMBER 2018.
STRATEGY 3.2 DEMONSTRATE LEADERSHIP.
ACTION
Board and staff representation at key events.
Regularly profile leaders.
OUTCOME
Leaders visible and connected to membership.
Stakeholders get to know their leaders.
Review organisational ‘Code of Conducts’ for Coaches,
Board, Adjudicators and Participants and create a code that
‘inspires’ and reflects brand values.
Policy to encourage and inspire positive conduct.
KPI - 5% INCREASE IN NET PROMOTER SCORE BY DECEMBER 2018.
COLLABORATION
TRANSPARENCY
INTEGRITY
PROFESSIONALISM
TRUST
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