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Australia's junior explorers - The ASIA Miner

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How does Steinert service the mining industry in Asia?<br />

Steinert Australia, and previously Steinert Sturton-Gill Magnetics, has<br />

been servicing the region since 1969. We service Asia’s mining industry<br />

by direct sales and through a network of authorized distributors<br />

and approved resellers. We actively track and pursue greenfield<br />

projects within South East Asia because the details of these oppor -<br />

tunities are readily available by canvassing pr oject stakeholders,<br />

through our network and the various media. Brownfield projects, and<br />

repair and maintenance opportunities are identified and ferretted out<br />

by representatives because they are closest to the market and ar e<br />

actively engaged in proactive after-market strategies.<br />

Is Asia an important market for Steinert?<br />

Asia is a growing economy despite Europe’s problems. Demand for<br />

commodities and raw materials may slow as demand for manufactured<br />

goods out of the region slows as well but what we will see is a<br />

requirement for more infrastructure through the industrialization and<br />

urbanization strategies being implemented in the region. This extends<br />

well beyond China with sharp increases in personal consumption from<br />

the emerging middle class throughout Asia. We can see this in motor<br />

vehicles as the car population has taken over from two-wheeled motorized<br />

and non-motorized transport and the difference in the last 10<br />

years has to be seen to be believed. <strong>The</strong> industry will develop and<br />

tap into the local r esources to fulfil the commodity gaps. Steinert’ s<br />

position is to assist these developments to process and extract these<br />

minerals in the most effective and efficient way.<br />

Are there plans to continue expanding in Asia?<br />

Yes, Steinert’s expansion into Asia will be staged and carefully managed<br />

as a hub and spoke with a strategic centr e as a focus. I pr esented<br />

my plans to the board in Germany last month and they gave<br />

me the go-ahead to roll out my plan as soon as possible. <strong>The</strong> Steinert<br />

Group recognizes the importance of Asia and sees it as a fundamental<br />

element in its growth strategies.<br />

Is the company planning any new product releases in the remainder of 2012?<br />

Since I joined Steinert back in mid-2007 I have seen no less than one<br />

new product, or product line as in the case of NIR, released every year.<br />

NIR means ‘near infrared’ and refers to a sensor-based sorting system<br />

that allows us to utilize the wavelength of light emanating fr om the target<br />

object to determine its worth to the operator. NIR came to Steinert<br />

through the acquisition of R TT in Germany. Several derivatives of this<br />

technology make up a suite of products we have at our disposal to actively<br />

market into mining applications.Steinert has increased its range of<br />

ore sorting capabilities by releasing the XRF unit, the 3D laser sorter (3Ds<br />

can sort by shape and size) and the KSS, or combination sorter , to complement<br />

the existing ISS (electro-magnetic induction sorter) and the sensor<br />

sorter based on ‘dual energy’ X-ray transmission.<br />

Steinert Australia is responsible for mining market pr oduct development<br />

and has also released a new line of MagSeps for magnetite<br />

beneficiation, covering cobbing, roughing and finishing duties, a brand<br />

new heavy media recovery wet drum separator to halve the coal prep<br />

operator’s magnetite losses - and an additional product which revolutionizes<br />

magnetite iron ore dewatering.<br />

Supplier News<br />

Steinert services mining in Asia … and globally<br />

What makes Steinert stand apart from competitors?<br />

We see ourselves as providers of separation technology. Steinert does<br />

not sell a piece of equipment without knowing, understanding and considering<br />

the upstream and downstream effects of installing that component<br />

within, at times, very complex flow sheets. This is why we ask<br />

‘what is the problem?’ We rarely just sell equipment otherwise it, too,<br />

becomes just a commodity. It’s about providing tangible options and<br />

agreeing on the ultimate solution. We have increased staff numbers to<br />

provide a more effective service.<br />

July/August 2012 | <strong>ASIA</strong> <strong>Miner</strong> | 69

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