STREETSCAPE GUIDANCE

HOME
INTRODUCTION
PART A
A vision for London’s streets
PART B
From strategy to delivery
PART C
New measures for new challenges
PART D
Balancing priorities
PART F
Appendix
PART E
Physical design and materials
SECTION 6
Introduction
SECTION 7
High quality footways
SECTION 8
Carriageways
SECTION 9
Crossings
SECTION 10
Kerbside activity
SECTION 11
Footway amenities
SECTION 12
Safety and functionality
SECTION 13
Street environment
SECTION 14
Transport interchanges
Streetscape Guidance
[Part E – Physical design and materials] Kerbside activity 198
Pepsi MAX bus stop
London, UK
Surprising and delighting customers at a London bus stop
Key functions
Opportunity
A 2014 advertising campaign by PepsiCo used a specially designed London bus shelter to
surprise and amuse passengers waiting at the stop.
Benefits
The Pepsi MAX bus stop shows how augmented reality can provide stimulation and surprise as
part of a person’s journey.
10.7 Coach facilities
The demand for tourist coaches is forecast to
increase as the population of London increases
and our population ages. Facilities to pick up
and set down passengers and park are important
for the coach industry but must be done in a
way to minimise impact on the streetscape and
Figure 200: Coach parking bays demarcated
with road markings
Implementation
The end panel of the bus shelter was fitted with high-resolution camera and screen. From
within the shelter, the panel resembled a window; however, this view was augmented by giant
robots, flying saucers and an enormous tentacle plucking a hapless pedestrian off the street.
Applying in London
The technology has numerous potential applications, for information, entertainment and
commercial purpose
Figure 201: A row of coaches parked on the
Albert Embankment
Additional information
Transport for London:
Guidance on bus intelligence systems,
‘Countdown for London’