Design Forecast 2016

Gensler Design Forecast 2016
Sports
Amplifying the
fan experience
Sports venues are becoming ever more
interconnected. Environmental immersion
takes this to the next level, creating
opportunities for interactive engagement.
Venue-specific tech offerings, from augmented
reality photo zones to push-notified
promotional opportunities, transform
spectators into active participants.
Stadiums are the next frontier for wearables,
generating infinite opportunities for product
customization and collectibility for fans, and
revenue advantages through promotions and
analytics for teams. A single wearable device
can act as your ticket, room key, fast pass,
map, crowd flow monitor, and credit card.
While in-stadium technology will help
support a more flexible, customizable fan
experience, the collective passion found
on game day generates a genuine, locally
diverse experience that cultivates pride and
ownership, and makes attendance worth it.
The desire for authenticity and tailored
experiences will propel the next generation
of venues, which will avoid the generic and
celebrate the local. Whether it is an
immersive, interactive, or collective social
opportunity, existing venues will need to
continually adapt to the changing economics
of each sport, by providing the end user with
a more authentic, tangible experience.
left: Los Angeles Football Club Stadium,
Los Angeles
below: Oakland Athletics Hohokam Stadium,
Mesa, AZ
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