Design Forecast 2016
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Gensler <strong>Design</strong> <strong>Forecast</strong> <strong>2016</strong><br />
<strong>Design</strong>ing<br />
both time<br />
and space.<br />
Urbanity,<br />
not just<br />
urbanization.<br />
Cities as<br />
4<br />
Urbanity creates<br />
an abundance of<br />
human networks<br />
to drive urban<br />
economies. To<br />
support new lifestyles,<br />
real estate<br />
will innovate its<br />
forms and means.<br />
Walkable, transitserved<br />
hubs that<br />
offer a rich, dense<br />
mix will absorb<br />
new growth. Many<br />
of them will be in<br />
former suburbs.<br />
3<br />
Hungry for experience and hooked on ultraconvenience,<br />
we won’t tolerate “dead time,”<br />
whether it’s long commutes, less-than-seamless<br />
transactions, or places devoid of interest. <strong>Design</strong><br />
will reflect the reality that people will expect<br />
everything to justify their time commitment.<br />
innovation<br />
engines.<br />
5 Look for the emergence of neoindustrial cities that<br />
support thriving digital/artisanal maker cultures.<br />
Consumers will expect to co-create the goods<br />
and services they purchase. Makers—including<br />
freelancers and robots—will look to cities to<br />
provide tools and settings to speed innovation.<br />
4<br />
5
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